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<ul><li>In line with its localisation strategy in international markets, Zee5 Global has announced two Bangladeshi Originals.</li><li>The originals, a web series and a movie, are being produced in partnership with local production house Asiatic’s Good Company and will have an all-local star cast. </li><li>Zee5 plans to open a local office in Bangladesh soon. </li></ul>After receiving an impressive reception in countries like Bangladesh and Sri Lanka, Zee5 has time and again spoken about its focus on international markets. It was perhaps this reception that encouraged the platform to come up with localisation strategies, to make themselves more appealing to these markets. Keeping in line with its plans of growing its presence in some key international markets, Zee5 Global has announced that it will start production of local content in Bangladesh. Among the multiple announcements made at Dhaka, the platform announced the launch of ZEE5’s first Bangladeshi Originals: a web series and a movie, both to be released within the next few months. Both Originals are being produced in partnership with local production house Asiatic’s Good Company and will have an all-local star cast. Over the past years, ZEE5 has rolled out over 84 Originals. With these shows, the platform now will add on a slate of local Bangladeshi content also, which will take give the local content and talent tremendous exposure in global markets. Bangladesh is in fact the very first market in which ZEE5 is rolling out its local content production, a significant statement of how deeply the platform has prioritized this market. First up for launch is a romantic movie titled Jodi.. Kintu.. Tobuo. Directed by Shihab Shaheen, this movie will take the audiences on a journey of what happens when a groom gets cold feet before his wedding day. Contract, a web series based on a novel written by Mohammad Najim Uddin, is another ZEE5 Original Series in the works. This is a cat and mouse thriller about a contract killer, a police cop and an underworld don. The series is being directed by Krishnendu Chatterjee, Tanim Noor and Parthe Sarkar. ZEE5 also shared details of its upcoming Talent Hunt titled ‘Bangladesh’s Global Superstar’ which will be launched within January. Providing a global stage to the vast local talent in Bangladesh, this talent hunt will give them an opportunity to conquer the OTT entertainment world with a chance to feature in ZEE5 Originals that get viewed across 190 countries. Commenting on the announcements, Amit Goenka, CEO, ZEE International and ZEE5 Global said, ”Localization is a very key part of our agenda this year as we look to establish deeper relationships with markets. Bangladesh has always been a high priority market, and we look to strengthen our ties further through strong local collaborations. Bangladesh will be the very first market in which we will be rolling out local language productions and I’m also very happy to share that we plan to have a local office here soon.” Talking about the initiatives and ZEE5’s strong focus on Bangladesh, <a></a>Archana Anand, Chief Business Officer, ZEE5 Globald, said, “Bangladesh is a young country poised for massive growth, and the possibilities are tremendous. We’re very excited to be here in Dhaka to share the various initiatives that we will be rolling out over the next few months along with our local partners. Our vision is one of true collaboration in this very exciting market where both of us grow and learn together to scale new heights.”

Zee5 Global kickstarts its localisation journey for international markets, announces locally produced Originals for Bangladesh

<ul><li>As countries across the world continue to grapple with COVID-19, <keyword id="7124509" type="UNKNOWN" weightage="20" keywordseo="ZEE5-Global">ZEE5 Global</keyword>, which is present in 190 countries, sees a 60% surge in subscriptions and 20% growth in viewership in all markets. </li><li>The platform’s focus this year is going to be on expanding across geographies, localization and strengthening its content strategy.</li><li><keyword id="3234540" type="PERSON" weightage="20" keywordseo="Archana-Anand">Archana Anand</keyword>, Chief Business Officer, ZEE5 Global further shares the growth plan, which are the key markets for ZEE5 global, and its retention strategy once the lockdown is lifted. </li></ul>As most countries across the globe continue being under lockdown, viewers are turning to OTT platforms to stay entertained and escape from the much scarier reality. ZEE5 Global has also seen a 60% uptick in the number of subscribers globally and a 20% growth in viewership in the past month due to the COVID-19 lockdown. Sharing the reasons behind this growth, Archana Anand, Chief Business Officer, ZEE5 Global said, “We have seen a huge uptake in traffic and engagement on the platform especially in markets like the Middle East and Canada and our premium originals are a key driver. The growth in subscriptions is also on the back of a highly attractive offer we have rolled out on our annual pack. Apart from that, since the schools are closed, outdoor activities have been restricted and families are reliant on e-learning and online entertainment platforms to keep their kids busy. We have seen a nearly 80% jump in viewership of kids content over the period.” Anand is hopeful that the platform will continue seeing this growth across the countries it is present in, until the end of June. In addition to a rising demand for originals, ZEE5 has seen a 3X spike in viewership and watch time for movies as compared to early March. “The APAC region is where we have seen the highest traction for movies, especially in Bangladesh where the viewership has gone up almost 5X times over the previous month,” shared Anand. ZEE5 was launched in India back in February 2018 in 12 local languages. Later in October 2018, to cast its net wider, it was subsequently made available in 190 countries and territories—without any additional languages—to cater to the Indian diaspora market. Now, its focus is going to be on localization and making ZEE5 the mainstream player in a few markets, Bangladesh being the first on its list. “Our priority in Phase 1 of our global expansion has been to take our extensive content catalogue to the 40 Million South Asians scattered around the world who love Indian shows and movies, and make ZEE5 a household name for people across the globe. This year we will also focus on taking ZEE5 mainstream in specific markets. We further want to move beyond targeting just the South Asian audiences and create engaging content and storytelling for mainstream audiences. Bangladesh is one key market that we will be rolling out various localization initiatives in. We’ll share more details of this in the coming months,” says Anand. ZEE5 had planned to launch two local Bangladeshi Originals. However, due to the lockdown, it had to postpone the production of the show. Telling us what Anand had planned for Bangladesh before the outbreak of coronavirus, she said, “In Bangladesh, we unfortunately have had to push out one of our key initiatives, our Talent Hunt and postpone the shoot of the local Originals we had announced. We, however, hope to get both back on track soon, once the situation normalizes. We will continue to invest in technology to drive deeper personalization and improvements in the user experience for global markets through user interface changes and more. We also have various business partnerships with telcos and other ecosystem players in the pipeline waiting to be rolled out, and this will be done over the next several weeks.” In the past few weeks due to the nationwide lockdown, ZEE5 has seen a significant increase in viewership of content across multiple categories and genres. TV shows like Guddan - Tumse Na Ho Payega, Tujhse Hai Raabta, Sembaruthi and Kumkum Bhagya are among the most watched content. Apart from this, movies like Uri: The Surgical Strike, Shukranu, Dream Girl, etc are also driving a strong uptake in this category. It is also seeing a strong demand for ZEE5 Originals. However, after we resume normalcy, the challenge for ZEE5 will be to retain its users. And to do that, the platform will continue engaging with people through a constant flow of good content and storytelling across languages. It will also focus on personalization and improving user experience. Anand also said that she hopes to resume the productions and plans for on-ground initiatives once the situation normalizes.

ZEE5 sees a 60% uptick in subscription globally due to the COVID-19 lockdown

<ul><li>In an interview with Business Insider <keyword id="6245082" type="UNKNOWN" weightage="20" keywordseo="ZEE5">Zee5</keyword> CEO Tarun Katial reveals its growth plan for 2020. </li><li>Zee5 wants to become an ‘super app’ for entertainment and is planning to release over 80 new originals in 2020. </li><li>Zee5 Global also made its foray into Bangladesh. </li></ul>India is all set to witness a tough battle in the over-crowded <keyword id="1245953" type="ORGANIZATION" weightage="20" keywordseo="OTT">OTT</keyword> space, this year. <keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword> is all set to invest ₹300 crore on Indian content, while Prime Videos is also expected to double its investments. Hotstar too set aside at least ₹120 crore to make seven originals across languages. India’s homegrown platform Zee5 however is playing the numbers game. “Zee5 has already invested in over 100 originals till date. But we believe that there’s a lot of room for regional content in this country. There are many stories to be told. Zee5 will do about 70-80 originals this coming year,” Zee5 CEO Tarun Katial told Business Insider India in an interview. It has already roped in Bollywood actors l<a href="http://telegraphindia.com/entertainment/karisma-kapoor-makes-her-digital-debut-with-altbalaji-and-zee5s-web-series-mentalhood-about-motherhood/cid/1749151">ike Karisma Kapoor, Dia Mirza, Arjun Rampal, Shruti Seth and TV actor Arjun Bijlani to star in upcoming shows like Mentalhood, Kaafir and Final Call. </a> Zee5 wants to capture millennials and other audiences who don’t watch TV but exclusively depend on streaming services for entertainment. Original shows and exclusive movies In addition to original shows, it is planning <a href="http://financialexpress.com/brandwagon/tarun-katial-on-why-zee5-is-more-than-a-video-streaming-app/1874856/">to produce 30-40 movies</a> across languages which will be exclusively streamed on the platform. Katial says that Zee5 wants to be a ‘super app’ for entertainment. At present, Zee5 has over 1,153 shows with 70 originals and 3,147 movies on its platforms. It also live streams all its 45 channels just like Hotstar. Zee5 expects this strategy to bring in more subscribers. It expects to have 15 million daily active users and 100 million monthly users by March. It had around 8 million daily active users in December, and has been operational for two years. OTT platform is not overcrowded, says Katiyal In spite of the presence of many more platforms like SunNxt, Voot, SonyLiv and many more, Katiyal believes that the Indian OTT market isn’t overcrowded. “While there are a lot of OTT platforms in India, it finally comes down to those OTT players who have enough content to play this out,” he said. A large base of content can be provided by platforms that have been in the television business. “Broadcasters eventually have a meaningful edge in this business because of their ability to reuse their content and their legacy of having built years and years of content is far better than anybody else,” he said. Going Global With strong roots in regional content, Zee5 is all set to take its battle with Netflix, Prime Videos in the international markets as well. In fact, they are using the same success mantra — local content to local audiences. Zee5<a href="https://www.exchange4media.com/digital-news/zee5-global-goes-big-in-bangladesh-sells-all-ad-slots-before-launching-local-productions-102954.html"> already marked its debut in Bangladesh with two shows in their library</a>. “Our brand marketing spend in Bangladesh this quarter is approximately 70% of the overall spend in Asia-Pacific,” said Archana Anand, chief business officer at Zee5 Global. See also: <a href="https://www.businessinsider.in/business/news/netflix-is-losing-to-hotstar-zee5-amazon-prime-video-india-as-the-country-remains-addicted-to-soaps-and-movies/articleshow/74111720.cms">Netflix is losing to homegrown OTT players in India — as the country remains addicted to soaps and movies</a> <a href="https://www.businessinsider.in/altbalaji-and-zee5-partner-to-take-on-hotstar-netflix-and-amazon-prime/articleshow/70429024.cms">Indian OTT platforms ALTBalaji and Zee5 team up to take on Hotstar, Netflix and Amazon Prime</a>

Zee5 plans to release 80 original shows this year across Indian languages

Ahead of the festival of lights, the digital platforms are brimming with fresh exciting titles, that will keep you on the edge-of-your seat. From Ishaan Khatter-starrer '<keyword id="632110" type="General" weightage="50" keywordseo="Pippa" source="Orion">Pippa</keyword>', to inspiring tale '<keyword id="1968022" type="General" weightage="50" keywordseo="ghoomer" source="Orion">Ghoomer</keyword>' featuring Abhishek Bachchan, here is a list of five titles on various OTT platforms that have caught the attention of this week. <keyword id="9657892" type="General" weightage="50" keywordseo="valatty" source="Orion">Valatty</keyword> A tale of tails, 'Valatty' is a Malayalam adventure comedy drama written and directed by Devan Jayakumar. It stars the voices of Roshan Mathew, Raveena Ravi, Soubin Shahir, Sunny Wayne, Saiju Kurup, and Aju Varghese. The makers have used real dogs as actors without VFX in the movie. It will be streaming from November 7 on Disney+Hotstar in Hindi, Malayalam, Tamil, Telugu and Kannada. Vigilante The Korean series 'Vigilante' stars Nam Joo-hyuk, Yoo Ji-tae, Lee Joon-hyuk, and Kim So-jin. Based on the Naver webtoon of the same name by Kim Gyu-sam, it follows a model student from the police academy who protects the law during the day, but at night lives as a 'vigilante' and dispenses justice to criminals who evade the law. It will release on Disney+Hotstar on November 8. Pippa Ishaan Khatter-starrer war film 'Pippa' is a thrilling narrative of a landmark moment in history, the 'Battle of Garibpur', during the Indo-Pakistan war of 1971, that was pivotal in Bangladesh's struggle for independence. The film features Ishaan as the real-life war hero Captain Balram Singh Mehta along with Mrunal Thakur, Priyanshu Painyuli and Soni Razdan in pivotal roles. The movie is based on the book 'The Burning Chaffees' by Brigadier Balram Singh Mehta. The film is written by Menon, Tanmay Mohan, and Ravinder Randhawa. Produced by Ronnie Screwvala under the banner of RSVP and Siddharth Roy Kapur's Roy Kapur Films, and directed by Raja Krishna Menon, it will release on Prime Video on November 10. Ghoomer With an inspiring storyline, the movie features a stellar cast of Abhishek Bachchan, Shabana Azmi, Saiyami Kher, Angad Bedi and a special appearance by Amitabh Bachchan. Helmed by R Balki, Ghoomer is produced by Hope Film Makers and Saraswati Entertainment. It is an emotional story with multiple layers. In 'Ghoomer,' Saiyami plays Anina Dixit, a talented cricketer whose dreams are shattered by a tragic accident leading to the loss of her right arm. Paddy (played by Abhishek), a former test cricketer, becomes her coach and helps her become the first-ever one-armed spinner, propelling her to play for the Indian National Team. The coach gives her new hope, trains her with unconventional techniques and invents a Ghoomer bowling style to turn her fate around. 'Ghoomer' shows how people can win over tough times and get another shot at success beating all odds. It will release on Zee5 on November 10. Wynonna season 1 It follows the story of Wyatt Earp's great-great-granddaughter as she battles demons and other creatures. With her unique abilities and a posse of dysfunctional allies, she's the only one who can bring the paranormal to justice. The first season centres on Wynonna fighting the revenants who kidnapped her older sister Willa from their homestead when they were girls and the threat posed by Bobo Del Rey, the leader of the local revenants. It will be released in Hindi on MX Player on November 15.

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Zee5 Global kickstarts its localisation journey for international markets, announces locally produced Originals for Bangladesh

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ZEE5 sees a 60% uptick in subscription globally due to the COVID-19 lockdown

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Zee5 plans to release 80 original shows this year across Indian languages

Preeti Soni

Diwali delights: 'Pippa', 'Ghoomer', 'Valatty' to sparkle on OTT

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