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<ul><li>Zee has introduced a new content consumption medium for consumers &amp; film distribution model for producers.</li><li>It has partnered with distribution players including Dish D2H, <keyword id="94550" type="COMPANY" weightage="20" keywordseo="Tata-Sky">Tata Sky</keyword> and Airtel Digital TV, as well as key distribution platforms in the international markets. </li><li>The service will also be available on the OTT Platform - <keyword id="6245082" type="UNKNOWN" weightage="20" keywordseo="ZEE5">ZEE5</keyword>, in India &amp; overseas.</li></ul><keyword id="174248" type="COMPANY" weightage="20" keywordseo="Zee-Entertainment-Enterprises-Ltd">Zee Entertainment Enterprises Ltd</keyword>. (ZEE) has launched its ‘<keyword id="9863712" type="COMPANY" weightage="20" keywordseo="cinema2home">Cinema2Home</keyword>’ (C2H) service, <keyword id="9862721" type="PERSON" weightage="20" keywordseo="zee-plex">Zee Plex</keyword>. This new offering will help consumers watch new releases sitting at home, at an 'attractive (per film) price point'. A release from the organization said that along with convenience for consumers, this new movie distribution model will enhance the overall commercial ecosystem for the film producers, enabling them to present their creative work, to a wider range of audiences on established entertainment platforms. Speaking about this new initiative, <keyword id="163696" type="PERSON" weightage="20" keywordseo="Shariq-Patel">Shariq Patel</keyword>, CEO, Zee Studios said, “We are very excited to bring this new offering to all the movie buffs across India and around the globe. While we all love to catch the latest movies at the nearest theatres, we sensed the need for a solution like Zee Plex, which gives the consumers flexibility and convenience, to catch their favourite films in the comfort of their homes, along with friends and family. We have received great interest from producers and are looking forward to release a strong slate of blockbusters across languages.” <keyword id="529229" type="PERSON" weightage="20" keywordseo="Atul-Das">Atul Das</keyword>, Chief Revenue Officer – Affiliate Sales, ZEE added, “We are thrilled to announce the launch of Zee Plex, a first of its kind service for movie lovers. This would be available in India from October 2 as a Pay Per View service to subscribers of leading distribution platforms like Dish D2h, Tata Sky and Airtel Digital TV. We believe Zee Plex will provide another opportunity for our partners to offer a unique and pioneering service to their consumers across different languages. We very much look forward to developing this opportunity in the coming years.” With new releases every month, Zee Plex aims to bring the theatres right to the consumers’ homes, offering them a quality family viewing experience at an attractive price-point. ZEE has partnered with leading television distribution platforms in India and has also established strategic alliances with distribution partners in the international markets. Zee Plex as a C2H service, will also be available on ZEE5 (ZEE’s OTT Platform) globally. Key highlight of Zee Plex: o On Television, the service will be available on leading distribution platforms in India and established content distribution networks across the globe. o The service will be available 24x7 and feature shows at various intervals through the day giving consumers the required flexibility. o Consumers will also be able to book their movie shows well in advance prior to release date. o On Digital platforms, the service will be available on ZEE5, in India and overseas markets. o The C2H service will be offered at an attractive price point. o Consumers will be able to watch any new movie release along with their family with a single ticket. o Users will have multiple payment options to purchase their favourite movie.

Zee launches Zee Plex, its ‘Cinema2Home’ service

<ul><li><keyword id="599253" type="PERSON" weightage="20" keywordseo="Punit-Goenka">Punit Goenka</keyword>, Managing Director &amp; Chief Executive Officer, <keyword id="141413" type="COMPANY" weightage="20" keywordseo="Zee-Entertainment-Enterprises">ZEE Entertainment Enterprises</keyword> wrote an <keyword id="492565" type="COMPANY" weightage="20" keywordseo="Open-letter">open letter</keyword> to shareholders, talking about his vision for ZEEL.</li><li>He wrote that the company has introduced new policies to strengthen its Governance, mitigate the risks and safeguard its business interests.</li><li>He also wrote that he was here to stay, 'I have taken this up as a challenge to restore the goodwill; not just for me, not just for my family, but for the entire team at ZEE'.</li></ul> In an Open Letter issued this evening, Punit Goenka, Managing Director &amp; Chief Executive Officer, ZEE Entertainment Enterprises Ltd., shared his strategic vision for a new version of the Company – titling it as <keyword id="9636819" type="UNKNOWN" weightage="20" keywordseo="Zee-4-0">ZEE 4.0</keyword>. Goenka laid out the future roadmap to propel the Company as a premier media &amp; entertainment powerhouse. The new and stronger ZEE 4.0 is implementing a 5G formula focusing on – <keyword id="9636821" type="COMPANY" weightage="20" keywordseo="governance-granularity-growth-goodwill-gusto">Governance, Granularity, Growth, Goodwill &amp; Gusto</keyword>, that will define the new phase of the Company. Sharing his thoughts about the envisioned new version of ZEE, Goenka in his letter stated that the 5G approach will define the future of the Company, as it gears up to take the next big leap. He said, “The start of this financial year has been a rather special one for me and the entire team at ZEE. Since for us; it is not just the beginning of another new year, but the beginning of an entirely new life for the Company. The beginning of a Company which is transforming in line with its new realities. The beginning of a sharper, leaner, greener version of ZEE. The beginning of ZEE 4.0.” The 5Gs of ZEE 4.0: • Governance: ZEE has further strengthened its Board with new esteemed members that bring in the required blend of expertise, experience and wisdom. The Company has also introduced new policies to strengthen its Governance, mitigate the Risks and safeguard <keyword id="9636820" type="COMPANY" weightage="20" keywordseo="the-business-interests">the Business Interests</keyword>. • Granularity: ZEE 4.0 will adopt a more granular and transparent approach while reporting, ensuring that its valuable stakeholders gain a deeper insight into the business. • Growth: ZEE’s constant endeavor to stay ahead of the industry performance will always be a guiding factor in all its future initiatives. The Company in this new chapter will continue to harbor a stronger focus on growth and profitability to constantly enhance shareholder value. • Goodwill: With a strong intent to restore the goodwill of the Company, Goenka put all rumors to rest, clarifying – “I am here to stay, and remain committed towards ZEE. I have taken this up as a challenge to restore the goodwill; not just for me, not just for my family, but for the entire team at ZEE.” • Gusto: Proudly acknowledging the professional leadership team of the Company, Mr. Goenka stated that the zeal, passion and commitment displayed by the team has been amongst the key factors instrumental to the Company’s success. The new ZEE 4.0 will further intensify these aspects to compete in a rapidly evolving world. He further added that in its journey of almost three decades, ZEE has emerged as a brand synonymous to entertainment, not only in India but across the globe. Courtesy to its rich legacy, strong content creation capabilities and pioneering initiatives, the Company has been consistently delivering extraordinary entertainment experiences across multiple consumer touchpoints. The new ZEE 4.0 is geared up with a stronger, strategic focus for the future with immense learnings from its previous phases and great ambitions to redefine the next phase of entertainment in India and across the world.

Punit Goenka writes an open letter to shareholders, charts a strategic roadmap for ZEE 4.0

<ul><li>ZEEL has launched a new Music Channel called <keyword id="9936704" type="PERSON" weightage="20" keywordseo="zee-vajwa">Zee Vajwa</keyword>. </li><li>Zee Vajwa, Kshann Gaajwa is its tagline.</li></ul><keyword id="141413" type="DOMAIN" weightage="20" keywordseo="Zee-Entertainment-Enterprises">Zee Entertainment Enterprises</keyword> Limited (ZEEL) has announced its entry into the <keyword id="9936703" type="UNKNOWN" weightage="20" keywordseo="regional-music-space">regional music space</keyword> with the launch of its <keyword id="9936705" type="UNKNOWN" weightage="20" keywordseo="marathi-music-channel">Marathi music channel</keyword> – Zee Vajwa. The network has already captured 57% viewership share in Maharashtra with Zee Marathi, Zee Yuva and Zee Talkies. It will offer 3000+ playlists and a music++ experience for the viewer with many category firsts that amplify moments &amp; create various mahauls through the day. Speaking on the launch, Ashish Sehgal, Chief Growth Officer, ZEEL said, “As an organization, we have gained in both viewership &amp; revenue due to our diverse portfolio across markets. And, believe in constantly strengthening our product portfolio keeping the customer at the centre thereby adding value to all our stakeholders. Our dominant position across markets echoes our customer-centricity. Our growing viewership and revenue share in Maharashtra is a reflection of our successful journey so far. Our objective has always been to provide holistic surround to our consumer/customer &amp; in Maharashtra, with Zee Vajwa, we see an opportunity for us to not only strengthen our Music cluster but further gain viewership/revenue shares as well. We are excited to dial up the impact for advertisers this festive period.” Commenting on the much-awaited launch of its first regional music channel, <keyword id="3387826" type="COMPANY" weightage="20" keywordseo="Prathyusha-Agarwal">Prathyusha Agarwal</keyword>, Chief Consumer Officer, ZEEL said, “We win hearts across many Bharats by creating content brands that are deeply rooted in culture. All 4 regional channels that we launched last year broke into the top 3 in their respective categories within their launch month, with Zee Biskope rising to no. 1, and Zee Picchar &amp; Zee Punjabi in the top 2*. We are the undisputed leader in Maharashtra with our GEC and movie channels and the launch of Zee Vajwa will be a celebration of our intrinsic bond with every Maharashtrian family, through music. Music on TV is perceived to play a passive background role in the consumer’s life. But in a country like India, a song becomes a chartbuster when it becomes an integral part of a celebration – such as Ganpati Visarjan, sangeet ceremony, etc. Music becomes an active way to enjoy, express and celebrate, creating an amplified mahaul (ambience). This externalized and shared culture of music is at the core of Zee’s music channel positioning. With Zee Vajwa we promise to dial up every moment for our viewers with a music++ experience, so that they live life to the fullest.” Vishnu Shankar, Business Cluster Head, &amp;TV and Music cluster, ZEEL said, “We are extremely pleased to announce the launch of our first regional music channel, Zee Vajwa. Besides strengthening our regional portfolio, it is a great opportunity for us at ZEEL to offer content that connects so deeply with our consumers. Music has always been deeply ingrained in our Indian way of life and its traditions. To be able to offer a platform which allows our viewers to enjoy and connect over music that resonates with their specific culture and values, is deeply gratifying.” ZEE Vajwa promises an immersive visual experience never seen before in the regional music category with a design world inspired by the ‘volume dial’ that aptly brings alive our promise of ‘amplifying every moment’. Each element of the design – colors, characters, music symbols and our sonic identity have been created to ensure a deep-seeded connect with the youth while being culturally relevant. The channel will have a stellar programming line-up which will include 3000+ music playlists created with a strong library of songs. One of the key differentiators would be experiential music slots with several category firsts which will truly amplify the moment for the audiences. The Marathi viewer is extremely proud of their culture and the channel will celebrate it by giving the youth a platform to voice their opinions and be heard. A category first, Zee Vajwa will also have a non-fiction show in the comedy genre. The logo of Zee Vajwa was unveiled by Marathi film industry stalwarts -- <keyword id="1493322" type="PERSON" weightage="20" keywordseo="Swwapnil-Joshi">Swwapnil Joshi</keyword> &amp; Siddharth Jadhav during the prestigious Zee Chitra Gaurav Puraskar 2020. Zee Vajwa is set to launch this October.

Zee Entertainment Enterprises Limited launches Marathi Music Channel Zee Vajwa

<ul><li>Zee will offer a financial relief to over 5000 daily wage earners, working directly or indirectly for the Company.</li><li>ZEE has taken this step ensuring that the families of daily wage earners do not get impacted during the ongoing challenging phase. </li><li>ZEE has also provided an opportunity to all of its 3500 employees to offer voluntary contributions towards PM CARES Fund through an intranet portal.</li></ul><keyword id="141413" type="DOMAIN" weightage="20" keywordseo="Zee-Entertainment-Enterprises">ZEE Entertainment Enterprises</keyword> (ZEE) has announced that it will offer a financial relief to over 5000 daily wage earners, working directly or indirectly for the Company in its overall production ecosystem. Gauging the unprecedented impact caused to all daily wage earners due to the lockdown, ZEE has taken this step ensuring that the families of daily wage earners do not get impacted during the ongoing challenging phase. In order to further support Prime Ministers’ Citizen Assistance and Relief in Emergency Situations Fund (PM CARES Fund), ZEE will leverage the strength of its media network, encouraging over 1.3 billion people to contribute. Moreover, ZEE has also provided an opportunity to all of its 3500 employees to offer voluntary contributions towards PM CARES Fund through an intranet portal. The Company will match the corpus collected from the employee contribution and the collective amount will be donated to PM CARES Fund. Speaking on this announcement, <keyword id="599253" type="PERSON" weightage="20" keywordseo="Punit-Goenka">Punit Goenka</keyword>, Managing Director and Chief Executive Officer, ZEE said, “We stand committed to financially support all the daily wage earners working in our production ecosystem. We firmly believe in the extraordinary power of coming together and fighting against a situation. In these challenging times, it is extremely critical for India Inc. to come together and support the National level initiative undertaken by our Hon’ble Prime Minister, <keyword id="6354477" type="PERSON" weightage="20" keywordseo="Narendra-Modi">Narendra Modi</keyword>. Apart from the financial support, we will also contribute in creating nationwide awareness about the noble initiative. Leveraging our strong reach across the Nation and World at large, we are urging our esteemed viewers to join this movement. This is a time where the entire Nation needs to come together as One Family.” The collective strength of all consumer touchpoints of the Company, including its television channels, digital platforms and social media platforms will be leveraged to urge people across the globe to join this movement. In order to keep its consumers informed and sensitized about the safety and precautionary measures, ZEE had implemented an initiative, #BreakTheCoronaOutbreak. Under this initiative, content across 40+ channels was paused for a 30 second break throughout the day, encouraging viewers to wash their hands. In line with the decision undertaken by <keyword id="384988" type="COMPANY" weightage="20" keywordseo="Indian-Broadcasting-Foundation">Indian Broadcasting Foundation</keyword> (IBF), television channel Zee Anmol was also made available free of cost to all viewers across all DTH platforms and cable TV networks for a period of two months. On the Company’s digital side, <keyword id="6245082" type="UNKNOWN" weightage="20" keywordseo="ZEE5">ZEE5</keyword> ensured that the internet bandwidth across the Country was optimized by replacing High Definition (HD) content to Standard Definition (SD) content. ZEE5 also ensured that the viewers remained calm and composed during the lockdown phase with its #BeCalmBeEntertained initiative.

ZEE Entertainment Enterprises to offer financial relief to over 5,000 daily wage earners

<ul><li>In line with its localisation strategy in international markets, Zee5 Global has announced two Bangladeshi Originals.</li><li>The originals, a web series and a movie, are being produced in partnership with local production house Asiatic’s Good Company and will have an all-local star cast. </li><li>Zee5 plans to open a local office in Bangladesh soon. </li></ul>After receiving an impressive reception in countries like Bangladesh and Sri Lanka, Zee5 has time and again spoken about its focus on international markets. It was perhaps this reception that encouraged the platform to come up with localisation strategies, to make themselves more appealing to these markets. Keeping in line with its plans of growing its presence in some key international markets, Zee5 Global has announced that it will start production of local content in Bangladesh. Among the multiple announcements made at Dhaka, the platform announced the launch of ZEE5’s first Bangladeshi Originals: a web series and a movie, both to be released within the next few months. Both Originals are being produced in partnership with local production house Asiatic’s Good Company and will have an all-local star cast. Over the past years, ZEE5 has rolled out over 84 Originals. With these shows, the platform now will add on a slate of local Bangladeshi content also, which will take give the local content and talent tremendous exposure in global markets. Bangladesh is in fact the very first market in which ZEE5 is rolling out its local content production, a significant statement of how deeply the platform has prioritized this market. First up for launch is a romantic movie titled Jodi.. Kintu.. Tobuo. Directed by Shihab Shaheen, this movie will take the audiences on a journey of what happens when a groom gets cold feet before his wedding day. Contract, a web series based on a novel written by Mohammad Najim Uddin, is another ZEE5 Original Series in the works. This is a cat and mouse thriller about a contract killer, a police cop and an underworld don. The series is being directed by Krishnendu Chatterjee, Tanim Noor and Parthe Sarkar. ZEE5 also shared details of its upcoming Talent Hunt titled ‘Bangladesh’s Global Superstar’ which will be launched within January. Providing a global stage to the vast local talent in Bangladesh, this talent hunt will give them an opportunity to conquer the OTT entertainment world with a chance to feature in ZEE5 Originals that get viewed across 190 countries. Commenting on the announcements, Amit Goenka, CEO, ZEE International and ZEE5 Global said, ”Localization is a very key part of our agenda this year as we look to establish deeper relationships with markets. Bangladesh has always been a high priority market, and we look to strengthen our ties further through strong local collaborations. Bangladesh will be the very first market in which we will be rolling out local language productions and I’m also very happy to share that we plan to have a local office here soon.” Talking about the initiatives and ZEE5’s strong focus on Bangladesh, <a></a>Archana Anand, Chief Business Officer, ZEE5 Globald, said, “Bangladesh is a young country poised for massive growth, and the possibilities are tremendous. We’re very excited to be here in Dhaka to share the various initiatives that we will be rolling out over the next few months along with our local partners. Our vision is one of true collaboration in this very exciting market where both of us grow and learn together to scale new heights.”

Zee5 Global kickstarts its localisation journey for international markets, announces locally produced Originals for Bangladesh

<ul><li><keyword id="6245082" type="UNKNOWN" weightage="20" keywordseo="ZEE5">ZEE5</keyword> said it has partnered with over 300 creators initially to bring curated content on the platform which will be launched "within 30-60 days".</li><li>HiPi will be first available for Android users before rolling out on iOS. The platform will be available within the ZEE5 which is "on a journey to build a super-app". </li><li>ZEE5 already has original content, movies, fun kids content, Live TV and news, music and games on the platform. </li></ul> Entertainment app ZEE5 on Wednesday announced a short video-sharing platform HiPi in a bid to take on <keyword id="6762469" type="UNKNOWN" weightage="20" keywordseo="TikTok">TikTok</keyword> which is among the 59 Chinese apps banned by India in view of security risk. ZEE5 said it has partnered with over 300 creators initially to bring curated content on the platform which will be launched "within 30-60 days". "It is on beta right now. It will be live very shortly. It is undergoing user testing to refine the final nuances of how the application behaves. We are taking feedback from the close groups and making refinement to the product," <keyword id="7936259" type="UNKNOWN" weightage="20" keywordseo="Rajneel-Kumar">Rajneel Kumar</keyword>, Business Head, Expansion projects and Head Products at ZEE5, told IANS. HiPi will be first available for Android users before rolling out on iOS. The platform will be available within the ZEE5 which is "on a journey to build a super-app". ZEE5 already has original content, movies, fun kids content, Live TV and news, music and games on the platform.HiPi will be free for users as it will be an advertisement-driven platform, not subscription-based, Kumar said, adding that all data of users will be stored in the country. "We have put a lot of emphasis on content moderation in order to build a safe environment," he said. The verified content creators on the platform will be able to share revenue on the basis of traction of their videos, he said.HiPi will also have other social media features like the ability to "Follow" and "Like" content, Kumar said.

ZEE5 announces short video-sharing platform HiPi for Indian users

<ul><li><keyword id="19912128" type="General" weightage="20" keywordseo="chandra" source="keywords">Chandra</keyword> hit upon the idea to launch a TV channel after he saw big hotels showing CNN via satellite dishes during the Gulf War.</li><li><keyword id="19976119" type="General" weightage="20" keywordseo="zee" source="keywords">Zee</keyword> was India’s first private TV channel and had pioneered many superhit TV shows, reality shows and kickstarted the careers of many media barons.</li><li>Chandra entered the infrastructure business and planned a hostile takeover of IVRCL which failed.</li><li>By the mid-2010s, his new ventures had piled up a huge debt which pushed him to sell stake in crown jewel, Zee.</li></ul>Remember Hum Paanch? <keyword id="20328693" type="General" weightage="20" keywordseo="zee-antakshari" source="keywords">Zee Antakshari</keyword>? Phillips Top 10? These shows, now shared around social media by nostalgia lovers, were the first taste of Hindi TV programmes for many millennials. The generation saw the country move away from one or two channels with very limited entertainment programming; with the entry of private companies into satellite programming, forcing Indians to buy TVs that needed remotes. The man who made this revolution possible was Subhash Chandra, a bright young man from Hisar. Born into an Agrawal Bania family, Chandra entered into business early in his life, and in the 70s before TV wasn’t around in India. After his family business fell into debt, he had to abruptly leave college, go back to Haryana and work on repaying debts. He started off running a pulse polishing mill with moderate success, but his fortunes improved as he supplied grains to Food Corporation of India (FCI). By late 80s and early 90s, he was exporting rice and soybeans to Russia, and had also started a packaging company. It was all running smoothly, until one election season he saw that politicians were renting out vans with projectors and screens for their roadshows. He later learnt that Five-Star Hotels owned satellite dishes and were telecasting CNN during the Gulf War. That’s when the idea of broadcasting content with ads in between came to him, he told Outlook Business in <a href="https://www.outlookbusiness.com/specials-34/secret-diary-of-an-entrepreneur_2018/live-in-the-present-dont-recount-and-regret-the-past-4353">Secret Diary of Subhash Chandra</a>. <div type="image" title="hum paanch twitter" msid="107136147" hostid="261" caption="&amp;lt;p&amp;gt;Source: Twitter (Now X) &amp;lt;/p&amp;gt;"></div> The realm of reality TV As he went about it, he was laughed off by DD executives, who coolly told him that they employ hundreds of people and equipment worth thousands of crores. He then intended to lease a transponder in Hong Kong and broadcast from there. STAR’s Li Ka-shing was not so receptive to the idea of broadcasting business in India. After many twists and turns, he rented a transponder; and India’s got its first Hindi channel in the Star bouquet in 1992. Initially there was only three hours of programming, with reruns of old DD serials. But it soon branched<a href="https://www.livemint.com/Opinion/JV7xB6PWkkl5q2Glq8tT8K/The-zee-story-turns-20.html"> out with chat shows </a>like Chakravyuha. Many media barons like Ronnie Screwala who produced the chat show started their careers at Zee. Pritish Nandy also had a show on it called Fiscal Fitness. The hugely popular Aap Ki Adalat, which now airs on India TV, also debuted on Zee. Rajat Sharma, its popular interviewer, also expanded the group’s political vista. The Union Minister Smriti Irani was briefly a stringer for Zee News which was launched later by the group. She, however, also became the star of Star Plus’ super hit TV show Kyunki Saas Bhi Kabhi Bahu Thi in early 2000s. In addition to comedy shows, Zee diversified into drama shows like Neena Gupta starring Parampara in addition to <keyword id="20328692" type="General" weightage="20" keywordseo="zee-horror-show" source="keywords">Zee Horror Show</keyword>. Its hugely popular Antakshari show was hosted by stars like Renuka Shahane, Pallavi Joshi and Annu Kapoor. <div type="image" title="annu kapoor" msid="107136187" hostid="261" caption="&amp;lt;p&amp;gt;Source: Twitter (Now X)&amp;lt;/p&amp;gt;"></div> Bags of fan mail In spite of growing success, Chandra had to convince advertisers to shift from print and outdoor ads to TV advertising. He did it by lugging along bags of fan mail sent by viewers of his shows. By the time other players saw how valuable reaching all over India with Hindi shows was, he was miles ahead. He added more channels across movies, music in addition to news, across languages to his bouquet. By the time the world entered the new millennium, he had captured a large chunk of India’s eyeballs, not to mention hearts. The deal with Richard Li, son of Li Ka-shing also included an option to buy 25% stake in the venture within a year. By the time he realised it was good business, the option had long expired. Chandra refused to sell him the stake, took his company public, and the issue was subscribed 60 times over. The goatee-sporting man had become one of India’s first media barons and a billionaire. A failed hostile takeover By 2004, his media conglomerate was running steady, but Chandra, true to himself, was already hunting for the next big bet. The sector he chose was infrastructure. Back then, India was building roads, adding power generation as well as distribution assets, and setting-up ports and airports with a renewed fervour. Many small regional players like GMR and GVK became national companies after they won large-scale airport projects. It seemed like a good business. However, by the time Chandra entered it in 2008, the sector was showing signs of fatigue, due to credit crunch and more. Players were seeing the effects of adding heavy debt onto books. One such company was Hyderabad-based IVRCL which had a good set of projects, sizeable orderbook but was crushing under debt, in 2012. It was borrowing money for working capital purposes, and projects were moving ahead slower. Chandra believed that a hostile takeover of the company would catalyse its infra business which was executing a few highway projects. He went in and acquired a tad over 12% stake in the company when IVRCL too changed track. It stopped bidding for new projects, started monetising its projects and paring down its debt. Eventually Chandra had to sell off his stock at a loss. Takeovers are a high stakes game. Though the financials were never disclosed, the assumption, based on the company’s market cap at that time, he might have spent ₹200 crore on it. On the other hand, its own infrastructure business never scaled up later on, and continued to report deep losses for the next few years. It was a strategy gone wrong, as he later admitted in his open letter. Politics to pledging In 2016, Chandra made his political debut to become a Rajya Sabha MP representing BJP in Haryana. The close contest between him and the Congress candidate R K Anand was also interesting in other ways too. Chandra was declared winner after 14 votes were made invalid as they used the wrong pens. In 2022, Chandra changed his ‘native home <a href="https://www.newslaundry.com/2022/06/08/why-subhash-chandras-rajya-sabha-dreams-are-now-congresss-nightmares">town’ to Rajasthan</a> and filed his nomination as an independent candidate backed by BJP. He however accepted defeat after he fell short of over 40 votes. On the other end, his business was branching out into many businesses, with varying successes, soaking in capital. It entered financial services, acquired Peerless Mutual Fund, investment banking, private equity and much more. It went into education with a chain of K-12 schools, gold refineries in addition to related media businesses like Fun Cinemas and Dish TV. He also had plans for a wellness company. These expansions came at a cost, and a huge debt. The group soon had 87 operating companies which had straddled debt to the tune of ₹17,000 crore, as per estimates. How was so much money raised? The promoters had to pledge their shares in listed entities like Zee Entertainment, Dish TV, Zee Media Corporation, SITI Networks, <keyword id="19960022" type="General" weightage="20" keywordseo="zee-learn" source="keywords">Zee Learn</keyword> and Shirpur Gold refinery. Reports suggest that <a href="https://www.thequint.com/amp/story/news%2Fbusiness%2Fdoes-zee-news-need-a-commercial-bank-subhash-chandra#read-more">anywhere between 60-90% of their </a>shares in these companies were pledged with lenders in the mid-2010s. The chickens however came to roost in 2018 when the<a href="https://economictimes.indiatimes.com/markets/stocks/news/ilfs-crisis-spilling-beyond-finance-chandras-zee-feeling-the-heat/articleshow/67734787.cms?from=mdr"> NBFC IL&amp;FS bankruptcy spooke</a>d the markets, making it tough for him to rollover debt. The loss of crown jewel Soon, the promoters were forced to sell the stake that they had pledged. Zee’s promoter shareholding fell from 42% to a dismal 4% in its crown jewel, Zee Entertainment. In the meanwhile, its flagship Zee’s earnings also started dwindling, worrying analysts and investors; that led the market regulator to look into it. Between 2021 and 2023, its profits slid by 48%. In 2021, for the second time in two years, Chandra admitted to his mistakes that led to default. He announced <a href="https://economictimes.indiatimes.com/industry/media/entertainment/media/subhash-chandra-claims-91-debt-with-43-lenders-settled/articleshow/85007881.cms?from=mdr">that he had settled</a> 91% of his debts with 43 lenders. “I have no regrets for parting with a substantial ownership in the business and specially in the jewels of the crown,” he said in an open letter. Apart from the promoter crisis, the businesses were moving at a slow pace too. Satellite pay TV has become less attractive to viewers now used to streaming. Dish TV, owned by his brother, has been losing steam as well. Edtech is facing its own existential crisis. His digital ventures of Zee5 progressed but at a slow rate due to heavy competition. There are no updates on his plans for its metaverse venture, oddly named Maayaverse. On top of it, Zee’s plans to merge with Sony fell through, after two years of negotiations. Sony is also seeking a $90 million termination fee, which Zee intends to contest. That means more legal troubles, barely a year after it settled a dispute with J C Flowers, an asset reconstruction company. Chandra and his son Puneet Goenka are now part of a <a href="https://www.ndtv.com/india-news/sebi-subhash-chandra-punit-goenka-sebis-flowcharts-explain-how-zee-bosses-allegedly-faked-loan-recovery-4119857">probe by market regulator SEBI</a>, to see if money was siphoned off from the listed entities. That would be a tough spot to any businessman, let alone one who is devoid of crown jewels and without a seat in the parliament. SEE ALSO <a href="https://www.businessinsider.in/thelife/personalities/webstories/subrata-roys-journey-from-lucknows-sahara-shahar-to-londons-grosvenor-house-to-tihar-jail/slidelist/105234003.cms">Subrata Roy’s journey from Lucknow’s Sahara Shahar to London’s Grosvenor House to Tihar Jail</a>

From A to Zee: Subhash Chandra’s spectacular rise and fall

<ul><li>For most of us, at least in our minds, any representative from the cable and <keyword id="6411255" type="COMPANY" weightage="20" keywordseo="DTH">DTH</keyword> industry is always a <keyword id="10888015" type="UNKNOWN" weightage="20" keywordseo="cablewallah">cablewallah</keyword>.</li><li>Zee has tried to change this perception through its latest campaign that it has released on the occasion of International Women's Day.</li><li><keyword id="529229" type="PERSON" weightage="20" keywordseo="Atul-Das">Atul Das</keyword>, Chief Revenue Officer, <keyword id="141413" type="DOMAIN" weightage="20" keywordseo="Zee-Entertainment-Enterprises">Zee Entertainment Enterprises</keyword> Limited tells us more.</li></ul>On the occasion of International Women’s Day, Zee has come up with a campaign celebrating women employees in the cable and satellite network. Whenever we think of talking to someone from the cable ecosystem, we always think of a ‘cablewallah’. However, in the past few years, many women have entered the field too and Zee, through its campaign, wanted to celebrate the contribution of these women in the industry. <div type="Youtube" id="u3GnQXmadzk" title="Happy Women's Day" thumbUrl="https://i.ytimg.com/vi/u3GnQXmadzk/mqdefault.jpg"></div> As the campaign went live today, we thought it would be interesting to understand the thought behind the campaign. We spoke to Atul Das, Chief Revenue Officer, Zee Entertainment Enterprises Limited<a name="_GoBack"></a> who took us behind the campaign and told us why it was important to speak about the contribution of these women. Excerpts: <cmsannotation type="cmsannotation" annotationid="Q) Your campaign is an interesting one, considering for most of us, the image of a cablewallah is almost always a man. How did you think of coming up with a campaign to celebrate the women in the industry?" text="Q) Your campaign is an interesting one, considering for most of us, the image of a cablewallah is almost always a man. How did you think of coming up with a campaign to celebrate the women in the industry?">Q) Your campaign is an interesting one, considering for most of us, the image of a cablewallah is almost always a man. How did you think of coming up with a campaign to celebrate the women in the industry?</cmsannotation> The inspiration for this video campaign came from the fact that traditionally the partner operations has been considered a profession for men. Each time we think of a platform operator, whether cable or DTH, the first image that comes to our mind is that of a man. As we all know, TV subscribers commonly use the word ‘Cablewala’ to refer to distribution partners. With this campaign, we would like to change this perception and emphasize that women partners and women employees in our partner organizations are equally instrumental in delivering entertainment to every viewer household. ZEE would like to throw light on how our women partners are an important part of our industry, the multiple roles that they play and their extraordinary contribution. <cmsannotation type="cmsannotation" annotationid="Q) Is there any statistics on the number of women present in this ecosystem, and has there been a growth in the number of women in the industry?" text="Q) Is there any statistics on the number of women present in this ecosystem, and has there been a growth in the number of women in the industry?">Q) Is there any statistics on the number of women present in this ecosystem, and has there been a growth in the number of women in the industry?</cmsannotation> The representation of women across industries, including the TV distribution space is increasing steadily. Women have stood at the frontlines of the COVID-19 crisis as health care workers, caregivers, community organisers and effective leaders in combating the pandemic. Even in the TV distribution space, our women partners have displayed strong resolve and immense courage in managing the business despite multitude of challenges. We have several examples of women in leadership roles. ZEE believes in recognising their contribution and encouraging their endeavours and multi-tasking ability. <cmsannotation type="cmsannotation" annotationid="Q) Apart from this campaign, what larger role are you playing as a leading broadcaster to encourage more women to join the industry?" text="Q) Apart from this campaign, what larger role are you playing as a leading broadcaster to encourage more women to join the industry?">Q) Apart from this campaign, what larger role are you playing as a leading broadcaster to encourage more women to join the industry?</cmsannotation> ZEEL is an equal opportunity employer and offers all employees a positive and comfortable working environment that extends the freedom to our women colleagues to do what they are capable of. We have been implementing processes to eliminate any gender biases. Our culture and policies have ensured that we attract diverse talent. Our leadership team across business segments have gender diversity. We at ZEE realize that it is important to design specific interventions to support our people as they navigate different stages of their personal and professional lives. We believe that we are doing our part in creating an equitable, balanced and fulfilling workspace which is the most ideal way to make all segments inclusive and representative.

International Women's Day: When ZEE paid an ode to the almost-never acknowledged women in the cable and DTH ecosystem

<ul><li>Rahul Johri has been appointed as President – Business, South Asia and will be responsible for leading the integrated Revenue and Monetization team.</li><li>Rahul was associated with the Board of Control for Cricket in India (BCCI) as its first CEO for over four years.</li><li>This restructuring process, implemented in line with ‘ZEE 4.0 Strategy’, will setup the Company for the emerging opportunities. </li></ul><keyword id="381258" type="COMPANY" weightage="20" keywordseo="Zee-Entertainment-Enterprises-Ltd-">Zee Entertainment Enterprises Ltd.</keyword> (ZEE), a leading global content company, announced a strategic restructuring of the organization in line with its ‘ZEE 4.0 Strategy’. In order to capture the emerging opportunities resulting from the explosive growth in content consumption across genres in India and South Asia, and to generate enhanced value in an ecosystem which is witnessing a paradigm shift towards content personalization, integrated advertising solutions and convergence of platforms, the Company has announced the following strategic steps: <ul><li>Aggregating Content Creation: Creating extraordinary entertainment content has always been the key area of focus for the Company. In order to build viewer stickiness, the Company has been sharply focusing on enhancing viewer intimacy, capturing &amp; embedding socio- cultural insights and the finer nuances of the local languages &amp; customs in its content creation process. Customer centricity has been the key to the Company’s success in delivering rich, meaningful and engaging content. A ‘Content First, Cluster Centric’ framework, is enabling ZEE to take the content creation process, closer to its viewers. This approach aims at leveraging the Company’s strengths in regional clusters, improving content production efficiencies, enhancing consumer insights and most above, delivering better and more cost-effective content across platforms. Hence the Company has formed an integrated content team, responsible of creating and serving content to its viewers across linear &amp; digital platforms.</li><li>Streamlining International Business: The Company has been entertaining viewers in over 190 countries across five clusters viz. APAC; MENA; Africa; Europe and North America. With its rich experience garnered across the globe, the Company has developed a deep level of understanding of each market. The Linear (Advt./Distribution) and Digital (AVOD/SVOD) teams in the international markets will be integrated into a single team, led by the market revenue leader who will be responsible for maximizing the revenues across all formats (Linear/Digital) and revenue streams. The integration will also enable each international cluster leader to craft a local-market aligned approach. With this integrated approach, the Company aims to maximize revenue and drive content monetization, by optimally capitalizing the opportunities presented in the international markets.</li><li>Integrating Digital Assets: The Company has been substantively investing in building its digital ecosystem, given its strategic importance for future growth. While TV continues to grow in the country, digital viewership is growing at a frenetic pace, with large number of viewers adding digital to their existing formats of content consumption. In order to drive greater synergies across technology, data and talent, which are the three critical determinants of success in the digital ecosystem, the Company will be bringing together all of its digital assets under a single umbrella, which includes ZEE5 (Domestic AVOD+SVOD), ZEE5 Global, SugarBox and Digital Publishing.</li><li>Movies Business: The Company will be combining the different parts of its movies business which are currently embedded in multiple domains, into a single integrated platform. This team will be responsible for both aspects of the value chain - movie purchase/production as well as monetization, across all markets (Domestic &amp; International). Driving better line of sight through an integrated approach, this revised framework will substantially enhance the effectiveness of the Company’s movies business.</li><li>Music Business: The Company’s music business has gained substantial traction and it will continue to invest and grow this business to achieve market leadership.</li><li>Integrated Revenue &amp; Monetization team: The Company will be creating an Integrated Revenue &amp; Monetization team, combining all the existing B2B revenue generating teams (Linear Advt. Sales, Digital Advt. Sales, Distribution and B2B SVOD Partnerships) into a unified ecosystem. With this revised framework, the Company aims to drive a more synergized monetization engine that will deliver enhanced solutions to its clients, improve wallet monetization, extend coverage to small and medium enterprises (SMEs) and increase subscriber penetration across linear and digital formats.</li></ul>Subsequent to this restructuring the Company will realign its leaders as detailed below: <ul><li>Punit Misra will take over as President - Content &amp; International Markets</li><li>Amit Goenka will take over as the President - Digital Businesses &amp; Platforms</li><li>Tarun Katial who is leading ZEE5 India business will continue to report into Mr. Amit Goenka</li><li>Shariq Patel will be responsible for the integrated Movies business and Mr. Anurag Bedi will continue to drive the Music business.</li><li>Rahul Johri has been appointed as President – Business, South Asia and will be responsible for leading the integrated Revenue and Monetization team.</li></ul>Rahul was associated with the Board of Control for Cricket in India (BCCI) as its first CEO for over four years, being the driving force in powering the improvement in monetization of assets including the IPL and the BCCI Media rights. Prior to BCCI, Rahul was associated with Discovery Networks Asia Pacific for 15 years where he successfully led the turnaround of the Company, working across all aspects of the value chain, launching multiple new networks, revenue generation, affiliate partnerships, viewership growth, programming, productions, operations, government relations and managing the Sony Affiliate Joint Venture - The One Alliance. Punit Misra, Amit Goenka, Shariq Patel, Anurag Bedi and Rahul Johri will report to the Managing Director &amp; Chief Executive Officer of the Company. The new structure is effective immediately. Speaking on these strategic restructuring announcements, Punit Goenka, MD &amp; CEO, ZEE Entertainment Enterprises Ltd. said, “ZEE 4.0 will be an integrated and synergized organization, with a sharp focus on delivering world class entertainment content to our consumers across the world and enhanced value to our partners across the ecosystem. As I had expressed in my Open Letter, our endeavor will be to build a process-oriented structure for the future and our integrated approach is a strong step in this direction. ‘Gusto’ is an extremely important pillar of the new version of the Company and as an ‘Academy of Talent’, ZEE will continue to nurture and build leaders for the Company and the Industry at large. I am delighted to have Rahul Johri join us to lead the Revenue &amp; Monetization team and I am equally glad to have a strong business leadership team comprising of Amit Goenka, Punit Misra, Shariq Patel and Anurag Bedi, leading their respective functions. I am most certain that the collective experience and expertise of the leadership team, will help us immensely in achieving our set goals for the future. I wish the teams all the very best and I look forward to working with them very closely, to realize the vision chalked out for the all new version of ZEE.” This restructuring process, implemented in line with ‘ZEE 4.0 Strategy’, will setup the Company for the emerging opportunities. In this new version of the Company, its focus will be on reinventing the existing business models, maximizing its core, expanding into adjacent spaces and exploring new areas of business. In its version 4.0, ZEE is taking all the required steps in order to transform into the largest &amp; most profitable media &amp; entertainment company in South Asia.

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Zee launches Zee Plex, its ‘Cinema2Home’ service

BI India Partner

Punit Goenka writes an open letter to shareholders, charts a strategic roadmap for ZEE 4.0

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Zee Entertainment Enterprises Limited launches Marathi Music Channel Zee Vajwa

BI India Partner

ZEE Entertainment Enterprises to offer financial relief to over 5,000 daily wage earners

BI India Partner

Zee5 Global kickstarts its localisation journey for international markets, announces locally produced Originals for Bangladesh

BI India Partner

ZEE5 announces short video-sharing platform HiPi for Indian users

IANS

From A to Zee: Subhash Chandra’s spectacular rise and fall

Katya Naidu

International Women's Day: When ZEE paid an ode to the almost-never acknowledged women in the cable and DTH ecosystem

Samarpita Banerjee

ZEE Entertainment restructures organisation; ropes in Rahul Johari as President - Business, South Asia

BI India Partner

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