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Spotify takes aim at YouTube with a new revenue-sharing program for creators
Spotify goes after YouTube's video podcast dominance by removing ads for paid subscribers and intro…
Amanda Perelli,Dan Whateley
YouTube unveils year-end trends, here is what India watched in 2024
YouTube's 2024 trends in India showcased a blend of sports, culture, and entertainment. Cricket, t…
Let's call it the YouTube election
Donald Trump won the election with the help of personalities like Joe Rogan. He's a podcaster, but …
Peter Kafka
Top 5 personal finance scams in India and how to stay safe from them
Don’t make any payments just because a stranger told you to. Verify the situation and the person’s …
YouTube is turning pink: Times when logo redesigns failed to impress
YouTube is sparking speculation about a potential logo redesign after users noticed the platform's …
YouTube Premium comes with better quality video, synchronized playback & more
YouTube Premium, the subscription-based version of the world's most popular video-sharing platform,…
YouTube has added a 'gifting' feature to its vertical streams, ramping up the competition for livestream e-commerce
YouTube introduced a livestream gifting feature that lets users purchase gifts for creators, follow…
Kenneth Niemeyer
Beauty YouTube creators turned TikTok into QVC
Influencers like Jeffree Star and Tati Westbrook once ruled the beauty side of YouTube. Now, they s…
Amanda Krause
YouTube's CEO on hefty creator payouts, election deniers, and the NBA: Q&A
YouTube CEO Neal Mohan says its big payout to creators isn't changing — and explains how it will fi…
Peter Kafka
Meta exec Nick Clegg blasts Elon Musk's X as a 'tiny' platform for angry elites
The former British deputy prime minister called X an unregulated platform that lets "anyone say any…
Shubhangi Goel
Gen Z trusts YouTube more than any other platform
In a survey by Business Insider in collaboration with YouGov, 59% of Gen Z considered YouTube trust…
Sarah Jackson
These AI startups are pitching a new passive-income side hustle: automated videos for YouTube and TikTok
TikTok and YouTube are increasingly being taken over by AI videos. These startups are likely to tur…
Dan Whateley
'Shoppable short-form video is on fire': YouTube's head of shopping shares why the platform is betting on shorts to drive social commerce
At CreatorIQ Connect, Bridget Dolan, global head of YouTube Shopping, spoke about live commerce and…
Amanda Perelli
How YouTube became a TV powerhouse and how much ad revenue it makes
YouTube dominates TV streaming, surpassing Netflix, with free content and live sports, making it in…
Lucia Moses
YouTuber Marques Brownlee breaks down how he makes money and his response to critics of his negative reviews
YouTuber Marques Brownlee said he doesn't pay attention to how companies feel about his reviews or …
Geoff Weiss
Artists are terrified Instagram is stealing their work. They're turning to hot platform Cara — but it's not a perfect solution.
One San Francisco-based artist said she's staying on Instagram for her collectors, even though she'…
Shubhangi Goel
Gen Z is fleeing Instagram. The platform has a dumb new plan to win them back.
Instagram has been letting creators earn "badges" for hitting certain milestones, but they add to t…
Emily Stewart
Journalists are becoming YouTubers, as creators say the platform holds the future for the industry
Creators, both with and without traditional journalism backgrounds, are turning to the platform to …
Jordyn Haime
3 influencers break down how they make money from gambling content, from YouTube ads to affiliate marketing
Micro influencers who create gambling content explain how they make money from affiliate marketing …