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YouTube reveals 54% of videos watched in India are in Hindi
Telugu is preferred by seven% of viewing population, Kannada six%, Tamil five% and Bengali is …
Influencer Marketing: Trends to watch out for in 2022
We take a closer look at the year gone by and what lies ahead
Top ten most subscribed YouTube channels in the world
T-Series has grabbed the top slot in the SM ranking. With 163 million subscribers and 14,8…
India is YouTube’s biggest informer for inappropriate content
According to Google’s Transparency Report, as many as 9.3 million unique videos were flagged on …
RRR, KGF Chapter 2, Game of Thrones & Spider-Man: No Way Home among most-pirated content in India in 2022
India was the third-highest contributor of visits to content piracy websites in 2022, after the US …
The first YouTube channel to surpass 1 billion weekly views posts animated kid's nursery rhymes. More than 1,600 people watch its videos every second.
Using independently collected data, Tubefilter reports an Orange County couple's kid's YouTube chan…
Kat Tenbarge
World EV Day: In conversation with actor, entrepreneur Gul Panag on India’s transition to electric mobility
The statistics show that the transition is no longer gradual, but is happening at an exponential pa…
Indian government accuses Ola, Uber and other aggregators of inflating cab prices for older customers
The main issues under discussion included the surge pricing, frequent cancellation of rides by…
India accounts for the highest number of social app downloads globally: App Annie
According to the report, Asia accounted for the most number of downloads of social apps in the f…
How T-Series went from making cassette tapes to dethroning PewDiePie and becoming the biggest channel on YouTube
"We work with their teams, advise them on what's new, and what content we have," he says. "Our arti…
Shona Ghosh
PewDiePie's huge campaign to swat away T-Series and keep his YouTube crown is slowing down
And YouTube is already hugely popular. YouTube's Asia chief Marc Lefkowitz told The Economic Times …
Shona Ghosh
PewDiePie's subscribers have gone up 700% thanks to his battle with T-Series, bucking a big YouTube trend
In December alone, 6.62 million people subscribed to PewDiePie, which is a 700% acceleration in gro…
Shona Ghosh
Digital Marketing Skills – A Pre-Requisite For Management Professionals
Globally, the amount of money spent on digital advertising is set to hit $278 billion in 2019; ther…
Why videos are no longer just an option but a necessity in digital marketing
Benefits of using videos in marketing
Deadly game of online mobile video streaming decoded!
You can never understand an industry and its game better, unless you learn all the numbers asso…
Bhuvan Bam on being India's first digital content creator with 3 billion collective views reach and 20 million subscribers
Bhuvan Bam records a milestone high of 20 Million subscribers
Interview: Glenmark Chairman has his hopes pinned on a flu drug Favipiravir to cure COVID-19
In an interview Glenn Saldanha, Chairman and Managing Director, Glenmark Pharmaceuticals, said the …
Economics Of Information Business In Emerging Economies
But I would take this context to explore the new dimensions of the business strategies, which are c…
Many Rajesh
I ‘Bot’ That: How innovative bots are helping online businesses optimize their operations
New-age bots are today redefining critical aspects of businesses
India sets up a panel to monitor fake news ahead of the general elections
Around the world, Malaysia, Singapore and the Philippines are also mulling over their options …