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3 mins read
Let's call it the YouTube election
Donald Trump won the election with the help of personalities like Joe Rogan. He's a podcaster, but …
Peter Kafka
1 min read
YouTube launches shopping affiliate programme in India; teams up with Flipkart, Myntra
This program aims to deepen creator-audience connections and diversify revenue streams with product…
PTI
2 mins read
Spotify takes aim at YouTube with a new revenue-sharing program for creators
Spotify goes after YouTube's video podcast dominance by removing ads for paid subscribers and intro…
Amanda Perelli,Dan Whateley
3 mins read
Dude Perfect's new Texas headquarters will also serve as a studio for YouTube creators
Dude Perfect is planning a new studio facility in Texas for YouTube and other creators, BI revealed.
Lucia Moses
2 mins read
Top YouTuber MrBeast has acquired a startup that aims to be the LinkedIn for the creator economy
YouTube's top creator, MrBeast, has acquired a startup called Vouch, which helps creators with hiri…
Amanda Perelli
8 mins read
Beauty YouTube creators turned TikTok into QVC
Influencers like Jeffree Star and Tati Westbrook once ruled the beauty side of YouTube. Now, they s…
Amanda Krause
7 mins read
YouTube's CEO on hefty creator payouts, election deniers, and the NBA: Q&A
YouTube CEO Neal Mohan says its big payout to creators isn't changing — and explains how it will fi…
Peter Kafka
3 mins read
YouTube gets generative AI superpowers with new features, will suggest video titles to content creators and more
YouTube has introduced several AI-powered tools to enhance content creation. These include DeepMind…
2 mins read
YouTube might bring cheaper Premium Lite subscription with fewer ads, all details
YouTube is testing a new subscription tier, Premium Lite, offering an affordable way to reduce ads …
4 mins read
Dear Santa: Please bring me a Skibidi Toilet for Christmas
A $45 "mystery toilet" could be on the top of Gen Alpha's wish list. It's part of a trend of very o…
Katie Notopoulos
2 mins read
Jellysmack is laying off staff as it scales back its creator program
Jellysmack, a prominent creator-economy startup backed by SoftBank, is undergoing a reorganization …
Sydney Bradley,Amanda Perelli…
3 mins read
MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen
Experts suggest this could signal a trend where influencers seek more control over their brand and …
Lindsay Dodgson
2 mins read
YouTube has added a 'gifting' feature to its vertical streams, ramping up the competition for livestream e-commerce
YouTube introduced a livestream gifting feature that lets users purchase gifts for creators, follow…
Kenneth Niemeyer
2 mins read
'Baby Reindeer' creator Richard Gadd said he 'couldn't escape' the show at its height. He sent his parents on holiday so they could avoid journalists.
"Baby Reindeer" creator Richard Gadd said he was "really worried" for his parents because of the at…
Eammon Jacobs
4 mins read
Mike Tyson and Jake Paul are going to box live on Netflix. Here's how a heavyweight champion and a YouTuber-turned-boxer ended up fighting.
Mike Tyson and Jake Paul will go head-to-head on Netflix on Friday. Here's what to know about how t…
Ayomikun Adekaiyero
3 mins read
Snapchat unveils new features to recruit more creators and land them paid brand deals
Snapchat's head of creator development Brooke Berry spoke at the company's Partner Summit this week…
Shriya Bhattacharya
3 mins read
A prominent finance creator has struck a new deal with Vox Media as influencer podcasting heats up
Vivian Tu, known online as "Your Rich BFF", partners with Vox Media and wellness brand PS to launch…
Shriya Bhattacharya
5 mins read
YouTube's relentless grind is causing an OG creator exodus. Jacksepticeye may be next.
Seán McLoughlin, better known as Jacksepticeye, said he's been considering retirement after over a …
Lindsay Dodgson
7 mins read
Tech journalist Taylor Lorenz breaks down her Substack plans and why she's leaving legacy media for the creator economy
Tech journalist Taylor Lorenz shared why she decided to leave legacy media and go independent, and …
Amanda Perelli
5 mins read
YouTube's mass exodus of stars and TikTok's potential US ban shows the uncertainty of the creator economy
YouTube changed how we watch videos. A departure of creators might lead to its own shift.