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Beauty YouTube creators turned TikTok into QVC
Influencers like Jeffree Star and Tati Westbrook once ruled the beauty side of YouTube. Now, they s…
Amanda Krause
MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen
Experts suggest this could signal a trend where influencers seek more control over their brand and …
Lindsay Dodgson
YouTube's relentless grind is causing an OG creator exodus. Jacksepticeye may be next.
Seán McLoughlin, better known as Jacksepticeye, said he's been considering retirement after over a …
Lindsay Dodgson
YouTube's mass exodus of stars and TikTok's potential US ban shows the uncertainty of the creator economy
YouTube changed how we watch videos. A departure of creators might lead to its own shift.
Dan DeFrancesco
MrBeast becomes YouTube's most subscribed channel
Jimmy Donaldson, aka MrBeast, posted on X that his channel had reached over 266 million subscribers…
Tom Carter
Does Google train its AI on YouTube videos? Here's what YouTube's CEO and the platform's terms of service say.
YouTube CEO Neal Mohan says some creators' contracts with the platform mean their content could be …
Sarah Jackson
How YouTuber Jack Edwards went from making college content to becoming a top book creator
Edwards diversifies his business as a book-content creator with brand deals tangential to reading, …
Marta Biino
MrBeast has his critics, but creator marketing experts explain why he'll always come out on top
MrBeast, YouTube's biggest creator, is constantly dodging criticism. But creator economy experts be…
Lindsay Dodgson
How YouTube became a TV powerhouse and how much ad revenue it makes
YouTube dominates TV streaming, surpassing Netflix, with free content and live sports, making it in…
Lucia Moses
A Gen Zer quit a corporate job paying $94,000 to become a reseller and content creator: 'It's not somewhere I wanted to be for the next 40 years of my life'
Amber Smith quit a tech job in favor of her flexible side hustles. She no longer has to stress over…
Madison Hoff
A YouTuber recreated a recipe for 3,800-year-old beer. Here's how you can do it too.
Max Miller of 'Tasting History' brewed a 3,800-year-old Sumerian beer based on a hymn.
Jenny McGrath
Spotify CEO does damage control after his 'reductive' comments about creators spark backlash
Spotify CEO Daniel Ek says he was "too vague" and "clumsy" in an original tweet in which he said th…
Sarah Jackson
YouTube superstar MrBeast is breaking up with his talent manager
Night Media will no longer be the YouTuber's primary talent management agency, Semafor reported.
Marta Biino,Amanda Perelli
YouTuber Marques Brownlee breaks down how he makes money and his response to critics of his negative reviews
YouTuber Marques Brownlee said he doesn't pay attention to how companies feel about his reviews or …
Geoff Weiss
X is fishing for more creators. Some won't bite.
Creators are still cautious of hosting content on X due to wary advertisers and unpredictable ad-re…
Lloyd Lee
TikTok is testing 60-minute videos, which could be a big threat to YouTube
TikTok has gradually increased its maximum video length to 10 minutes for all users. An hour could …
Shubhangi Goel
OpenAI's CTO said she wasn't sure if Sora was trained on YouTube videos. YouTube's CEO says that would be a problem.
OpenAI may be violating YouTube's terms of service if it's training its AI tools on YouTube video c…
Grace Eliza Goodwin
Black creators were instrumental in building TikTok. Now they fear they'll be hit the hardest by a ban.
Black creators spoke with Business Insider about why they fear a potential TikTok ban.
Lindsay Dodgson
History is repeating itself as MrBeast and T-series battle for YouTube's top spot
MrBeast is closing in on YouTube's biggest channel, T-Series, and is likely to overtake it with eas…
Lindsay Dodgson
How creators make money livestreaming on TikTok, YouTube, Amazon, and more
Here's how influencers make money livestreaming on TikTok Live and other platforms. They share tips…