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Let's call it the YouTube election
Donald Trump won the election with the help of personalities like Joe Rogan. He's a podcaster, but …
Peter Kafka
YouTube launches shopping affiliate programme in India; teams up with Flipkart, Myntra
This program aims to deepen creator-audience connections and diversify revenue streams with product…
PTI
Spotify takes aim at YouTube with a new revenue-sharing program for creators
Spotify goes after YouTube's video podcast dominance by removing ads for paid subscribers and intro…
Amanda Perelli,Dan Whateley
Beauty YouTube creators turned TikTok into QVC
Influencers like Jeffree Star and Tati Westbrook once ruled the beauty side of YouTube. Now, they s…
Amanda Krause
YouTube's CEO on hefty creator payouts, election deniers, and the NBA: Q&A
YouTube CEO Neal Mohan says its big payout to creators isn't changing — and explains how it will fi…
Peter Kafka
YouTube gets generative AI superpowers with new features, will suggest video titles to content creators and more
YouTube has introduced several AI-powered tools to enhance content creation. These include DeepMind…
YouTube might bring cheaper Premium Lite subscription with fewer ads, all details
YouTube is testing a new subscription tier, Premium Lite, offering an affordable way to reduce ads …
Jellysmack is laying off staff as it scales back its creator program
Jellysmack, a prominent creator-economy startup backed by SoftBank, is undergoing a reorganization …
Sydney Bradley,Amanda Perelli…
How making money as an influencer has changed in a decade
Creators, who were once dependent on ad revenue, now have multiple streams of income. But their aud…
Lindsay Dodgson
MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen
Experts suggest this could signal a trend where influencers seek more control over their brand and …
Lindsay Dodgson
YouTube has added a 'gifting' feature to its vertical streams, ramping up the competition for livestream e-commerce
YouTube introduced a livestream gifting feature that lets users purchase gifts for creators, follow…
Kenneth Niemeyer
Snapchat unveils new features to recruit more creators and land them paid brand deals
Snapchat's head of creator development Brooke Berry spoke at the company's Partner Summit this week…
Shriya Bhattacharya
YouTube's relentless grind is causing an OG creator exodus. Jacksepticeye may be next.
Seán McLoughlin, better known as Jacksepticeye, said he's been considering retirement after over a …
Lindsay Dodgson
A prominent finance creator has struck a new deal with Vox Media as influencer podcasting heats up
Vivian Tu, known online as "Your Rich BFF", partners with Vox Media and wellness brand PS to launch…
Shriya Bhattacharya
How much money YouTubers make and can earn, according to creators
YouTubers explain how much they make per month, their RPM rates, and what they made on videos with …
Amanda Perelli
YouTuber Marques Brownlee breaks down how he makes money and his response to critics of his negative reviews
YouTuber Marques Brownlee said he doesn't pay attention to how companies feel about his reviews or …
Geoff Weiss
YouTube's mass exodus of stars and TikTok's potential US ban shows the uncertainty of the creator economy
YouTube changed how we watch videos. A departure of creators might lead to its own shift.
Dan DeFrancesco
OnlyFans users spent $6.6 billion on creators in 2023 as more fans signed up to pay for content and messages
OnlyFans' parent company, Fenix International, posted $1.3 billion in revenue for 2023, reflecting …
Jyoti Mann
Earnings season kicks off after a blowout jobs report upended investors' hopes of another interest-rate cut
The spotlight is on earnings season after a surprise jobs report called into question when the next…
Dan DeFrancesco
Avoiding 'blackout shopping' could be the key to saving money, according to a 'frugal living' YouTuber
Kate Kaden has been making videos about living below your means for five years. She says 'blackout …