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YouTube has added a 'gifting' feature to its vertical streams, ramping up the competition for livestream e-commerce
YouTube introduced a livestream gifting feature that lets users purchase gifts for creators, follow…
Kenneth Niemeyer
YouTube is turning pink: Times when logo redesigns failed to impress
YouTube is sparking speculation about a potential logo redesign after users noticed the platform's …
Dude Perfect's new Texas headquarters will also serve as a studio for YouTube creators
Dude Perfect is planning a new studio facility in Texas for YouTube and other creators, BI revealed.
Lucia Moses
Beauty YouTube creators turned TikTok into QVC
Influencers like Jeffree Star and Tati Westbrook once ruled the beauty side of YouTube. Now, they s…
Amanda Krause
'Shoppable short-form video is on fire': YouTube's head of shopping shares why the platform is betting on shorts to drive social commerce
At CreatorIQ Connect, Bridget Dolan, global head of YouTube Shopping, spoke about live commerce and…
Amanda Perelli
Seeking nominations for the top social-shopping startups powering the next wave of e-commerce
Insider is highlight startups that are helping brands, merchants, influencers, and customers naviga…
Dan Whateley,Marta Biino
YouTube acquires simsim to build the future of online video commerce in India
It will soon help viewers discover and buy products from Indian retailers through video
YouTube acquires two-year old Indian video commerce startup simsim
simsim -- founded by Amit Bagaria, Kunal Suri, and Saurabh Vashishtha in June 2019 -- is an e-co…
Over a 100 mn Indians have tried products pushed by influencers and its growing
India has over 3.5-4 million influencers categorized into different types based on their followers.…
This creator commerce platform will now allow Indian creators to directly sell their digital products on YouTube to their audiences across the world
In existence since 2012, Spring has built an ecosystem to help creators monetize their products eas…
Google is partnering with Shopify. Sellers on Shopify will be able to show their products across Maps, Images, Search, and YouTube.
Shopify sellers would be able to show products across Google's platforms, Google said, but it didn'…
Anna Cooban
Amazon acquires its first social commerce startup in India
Amazon India on Friday confirmed the acquisition of GlowRoad, a women-focused social commerce compa…
53% of online shoppers favour Social Commerce owing to its affordability, transparency, and convenience: WATInsights
What the future of digital commerce in India might look like
YouTube crosses 50 million Premium and Music subscribers, records ad revenues of $7.2 billion
"In the past year, the average number of daily first-time creators more than doubled. There's a …
How Facebook, YouTube, Pinterest, and other popular apps are upending the e-commerce space
In addition to influencing purchase decisions, social media is a large part of the product discover…
Stephanie Pandolph
How Facebook, YouTube, Pinterest, and other popular apps are upending the e-commerce space
In addition to influencing purchase decisions, social media is a large part of the product discover…
Stephanie Pandolph
How Facebook, YouTube, Pinterest, and other popular apps are upending the e-commerce space
In addition to influencing purchase decisions, social media is a large part of the product discover…
Stephanie Pandolph
YouTube is testing shopping feature on live streams for select creators
YouTube creators are known to showcase their products and promote collaborations as well. This f…
YouTube introduces Super Thanks – another feature to help creators earn more money
YouTube today announced the rollout of a new feature called Super Thanks that lets viewers tip thei…
Unlocking new marketing opportunities for the post-pandemic future
Marketers today need to focus on a holistic media quality approach, and utilizing insights to optim…