<ul><li>Seagram’s Royal Stag launches a new campaign with global icons. </li><li>The intriguing campaign features top global stars like <keyword id="106133" type="PERSON" weightage="20" keywordseo="Ranveer-Singh">Ranveer Singh</keyword>, Rohit Sharma, Diva Dhawan, Jasprit Bumrah, <keyword id="269650" type="PERSON" weightage="20" keywordseo="Kane-Williamson">Kane Williamson</keyword>, <keyword id="10329949" type="UNKNOWN" weightage="20" keywordseo="young-ohm">Young OHM</keyword> and <keyword id="126895" type="CITY" weightage="20" keywordseo="McDonald">McDonald</keyword> Wanyama. </li></ul>Seagram’s Royal Stag has provided a global outlook to its philosophy of ‘Make It Large’ with a powerful new campaign that inspires audiences to achieve their dreams. The campaign features top global icons - Ranveer Singh, Rohit Sharma, Jasprit Bumrah, Kane Williamson, McDonald Wanyama, Diva Dhawan and Young OHM who come together to put out a thought-provoking message – ‘Can a world that thinks large, ever be small?’ <br /><br />With the new campaign, the brand has pushed its own boundaries as global achievers from across fields, nationalities, ethnicities and gender come together to inspire and instil the spirit of #makeitlarge. The film pivots on the narrative that pursuit of success has no boundaries &amp; ‘Large’ is limitless. This campaign has a special relevance at these times, a world that thinks “large” will emerge even stronger in these trying times. <br /><div type="Youtube" id="r66PLbNJ_BQ" title="New Royal Stag Campaign | #CanAWorldThatThinksLargeEverBeSmall" thumbUrl="https://i.ytimg.com/vi/r66PLbNJ_BQ/mqdefault.jpg"></div><br />The new campaign was an ambitious project conceptualized by Ogilvy India, directed by German director Julian Ticona Cuba, in partnership with Estonia based production house, Munchhausen &amp; shot across four countries. Adding to that, protagonists from six countries came together to make it a truly global film. The new campaign would be amplified via a 360 media plan.<br /><br />Excited at the launch of Royal Stag’s new campaign, Kartik Mohindra, CMO, Pernod Ricard India, said “Royal Stag has always been an iconic brand with a young heart that motivates people to dream, achieve and make it large in life. Our latest campaign captures the spirit of today’s generation which does not hold back, embodies self-belief and is willing to go the distance to fulfil their dreams. The film captures this spirit &amp; depicts how achievers from across the world rally around this inspiring philosophy.”<br /><br />Sharing the details about the campaign, Kunal Jeswani, CEO - Ogilvy India said, "Can a world that thinks large, ever be small? Royal Stag is a brand that inspires us to dream bigger, to reach further, to broaden our canvas of achievement. The world is full of opportunity and when each of us strive to fulfil our potential, we live our lives like they were meant to be lived. Large.”<br />

Ranveer Singh, Kane Williamson, Young OHM and McDonald Wanyama feature in Seagram’s Royal Stag latest campaign

<ul class="summary-list"><li>After a pandemic <a href="https://www.businessinsider.com/birth-rate-decline-pandemic-millennials-change-reshaped-economy-infrastructure-2021-5">"baby bust,"</a> Americans are planning to have kids again and buying pregnancy tests.</li><li>Bank of America said it could result in a millennial baby boom, but one expert said not so fast.</li></ul><p>Americans are back to making <keyword id="12011531" type="UNKNOWN" weightage="60" keywordseo="babies" source="Orion">babies</keyword>.</p><p>So said data from Bank of America Research over the past six weeks. Eleven percent of Americans were trying to have a baby over the next year, live births increased by 3.3% from June 2020 to June 2021, and sales of pregnancy tests were on the rise. </p><p>It all comes on the heels of a year that the media has collectively<em> </em>deemed a "baby bust." A Centers for Disease Control and Prevention <a href="https://www.cdc.gov/nchs/data/vsrr/vsrr012-508.pdf">report</a> from earlier this year found that the US <keyword id="12574521" type="UNKNOWN" weightage="60" keywordseo="birth-rate" source="Orion">birth rate</keyword> fell by 4% from 2019 to 2020, the sharpest single-year decline in almost 50 years, and the lowest number of births since 1979.</p><p>The news seemingly sent demographers into a tizzy, worried that the trend would result in a <a href="https://www.cbsnews.com/news/birth-rate-42-year-low-cdc-data/">demographic "crisis"</a> plagued by an aging population that isn't replaced by enough young workers. A birth-rate decline is typical during periods of economic turmoil, but when coupled with a global health crisis, experts were left wondering just how strong the long-term effects would be.</p><p>The BofA data looks like an initial answer to their concerns. As a team led by Robert F. Ohmes said, the flurry of pregnancy tests and baby-making plans signals a potential millennial baby boom.</p><p>But Jennifer D. Sciubba, a demographer and the author of "<a href="https://wwnorton.com/books/9781324002703" target="_blank" rel="noopener">8 Billion and Counting: How Sex, Death, and Migration Shape Our World</a>," doesn't see it as a sign that we're heading out of the baby bust. While it may seem like the birth rate is making a turnaround, she explained, it's really people playing catch-up after delaying <keyword id="12213063" type="UNKNOWN" weightage="60" keywordseo="having-kids" source="Orion">having kids</keyword> because of the pandemic coupled with people who would have had kids right now anyway.</p><p>"I would guess that's exactly what those two data points mean: Some people delayed, and now they're done delaying," she said.</p><h2>Get used to fewer babies</h2><p>The plunging birth rate isn't just a fallout from the pandemic. It's a continuation of a decades-long trend in declining births for multiple cohorts of women as they wait to have <keyword id="6354493" type="UNKNOWN" weightage="60" keywordseo="children" source="Orion">children</keyword> until a later age — or choose to have fewer kids or none at all.</p><p>It puts the US in line with the worldwide birth trends of other high-income countries and some middle-income countries, Christine Percheski, an associate professor of sociology at Northwestern University, previously <a href="https://www.businessinsider.com/birth-rate-decline-pandemic-millennials-change-reshaped-economy-infrastructure-2021-5">told Insider</a>. Women postponing having kids is a sign of economic progress, she said: "It's about women having access to education and employment opportunities. It's about the rise in individualism. It's about the rise in women's autonomy and a change in values."</p><p>Sciubba said that the average age for first birth in 1972 was 21. Today, it's 26. Teen births and fertility rates among immigrants, which drove higher birth rates for a few decades relative to the US's peers, have also continued to hit lows in recent years, she added.</p><p>"Now, we look more like Europe in our fertility rate," she said. "As far as long-term trends, US fertility declines are here to stay."</p><p>Recent Brookings <a href="https://www.brookings.edu/blog/up-front/2021/05/24/will-births-in-the-us-rebound-probably-not/">research</a> found that births in the US are <a href="https://www.businessinsider.com/declining-us-birth-fertility-rate-could-be-permanent-2021-6">unlikely to rebound</a>, which backs Sciubba up. The total fertility rate — or the number of live births a woman is expected to have over her lifetime — also fell from 2.12 in 2007 to 1.64 in 2020, below the 2.1 replacement fertility rate needed for the population to naturally replace itself.</p><p>Brookings' <keyword id="11896041" type="UNKNOWN" weightage="60" keywordseo="analysis" source="Orion">analysis</keyword>, which forecast the total number of children ever born based on simulated age profiles of women in the 1985 to 2000 birth cohort, suggested that US fertility rates would be below replacement levels for the foreseeable future.</p><h2>A brighter <keyword id="11893570" type="UNKNOWN" weightage="100" keywordseo="economy" source="Orion">economy</keyword></h2><p>This all means that a lower fertility rate is the new normal in the US. Americans snatching up pregnancy tests is merely a natural fluctuation from postponed demand for babies.</p><p>"If people are feeling more optimistic about COVID prospects as vaccinations have improved, it doesn't surprise me that they'd start acting on plans to grow their families," Sciubba said. She added that women can only delay for so long before running into fecundity issues. </p><p>Sciubba likened the heightened activity to the natural spikes and troughs in other countries, such as Russia, which has one of the <a href="https://www.rand.org/pubs/issue_papers/IP162.html">world's lowest fertility rates</a>. She recalled people citing similar spikes in the country as evidence of a baby boom, which never came to be.</p><p>"That's no reflection on the long-term trends in the total number of children people have — it's the same number overall, just different timing," she said.</p><p>As Mauro Guillén, a Wharton professor and the author of "2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything," <a href="https://www.businessinsider.com/pandemic-baby-bust-could-slow-down-economy-millennials-delaying-kids-2021-4">told Insider</a> in April, the decline in new babies is a "temporary blip," likely to last one to two years. "Young couples have said, 'Give me a rain check. I don't want the baby now because there's too much uncertainty,'" he said. "But they will have those babies later."</p><p>If anything, the uptick in Americans' baby-making plans is a sign that the economy has turned around. Although coronavirus variants, such as Delta and Omicron, have threatened the country's economic recovery, vaccinations, the end of restrictions, and <a href="https://www.businessinsider.com/why-americans-cant-stop-buying-shopping-addiction-stuff-consumer-spending-2021-10">relentless spending</a> have put the country in a much brighter spot than it was a year ago. At least, bright enough to bring some new people into it.</p>

The millennial baby boom probably isn't going to happen

<ul class="summary-list"><li>Family members of <keyword id="218067" type="ORGANIZATION" weightage="60" keywordseo="Phoenix-Suns">Phoenix Suns</keyword> players announced their names for the starting lineup in a video.</li><li>The move seemed to catch players by surprise, and they expressed delight on the court as the video progressed.</li></ul><p>The Phoenix Suns created a touching moment on Tuesday by surprising players with videos of their family announcing their names for the starting lineup.</p><p>The video caught players off-guard — second-year center Deandre Ayton looked around in confusion as he heard his name from a young girl's voice.</p><p>As the out-of-the-ordinary introductions progressed, players beamed while their teammates supported them.</p><p>Take a look at the video below:</p><blockquote class="twitter-tweet blockquote" data-lang="en" data-cards="" data-conversation="">—6-0  (@Suns) <a href="https://twitter.com/mims/statuses/1293284643769221120?ref_src=twsrc%5Etfw">August 11, 2020</a></blockquote><p>The move was the latest attempt by an <keyword id="6361805" type="UNKNOWN" weightage="60" keywordseo="NBA">NBA</keyword> team to try to bring an enhanced atmosphere and sense of home-court advantage to the Disney bubble. Players entered the bubble starting July 7 and have not been allowed any visitors since then, which means they've been without their families for more than a month. Families and guests won't be allowed to join or visit until after the first round of playoffs, which will come later this month.</p><p>The video was met with widespread approval in the <keyword id="6356028" type="UNKNOWN" weightage="100" keywordseo="sports">sports</keyword> world.</p><blockquote class="twitter-tweet blockquote" data-lang="en" data-cards="" data-conversation="">—LeBron James  (@KingJames) <a href="https://twitter.com/mims/statuses/1293289553189416962?ref_src=twsrc%5Etfw">August 11, 2020</a></blockquote><blockquote class="twitter-tweet blockquote" data-lang="en" data-cards="" data-conversation="">—Jeff Goodman  (@GoodmanHoops) <a href="https://twitter.com/mims/statuses/1293291332350468096?ref_src=twsrc%5Etfw">August 11, 2020</a></blockquote><blockquote class="twitter-tweet blockquote" data-lang="en" data-cards="" data-conversation="">—Howard Beck  (@HowardBeck) <a href="https://twitter.com/mims/statuses/1293290884847611905?ref_src=twsrc%5Etfw">August 11, 2020</a></blockquote><blockquote class="twitter-tweet blockquote" data-lang="en" data-cards="" data-conversation="">—Mina Kimes  (@minakimes) <a href="https://twitter.com/mims/statuses/1293293354835259392?ref_src=twsrc%5Etfw">August 11, 2020</a></blockquote><blockquote class="twitter-tweet blockquote" data-lang="en" data-cards="" data-conversation="">—Rachel Nichols  (@Rachel__Nichols) <a href="https://twitter.com/mims/statuses/1293290125309419526?ref_src=twsrc%5Etfw">August 11, 2020</a></blockquote><blockquote class="twitter-tweet blockquote" data-lang="en" data-cards="" data-conversation="">—Ohm Youngmisuk  (@NotoriousOHM) <a href="https://twitter.com/mims/statuses/1293290593301327872?ref_src=twsrc%5Etfw">August 11, 2020</a></blockquote><ul class="read-more-links"><li>Read more:</li><li><a href="https://www.insider.com/nba-playoffs-standings-race-teams-western-conference-2020-8">4 teams are competing for 2 spots in the NBA's first-ever play-in tournament, and the race is coming down to the wire</a></li><li><a href="https://www.insider.com/lebron-james-lakers-seed-playoff-bracket-standings-race-2020-8">The Lakers are the top seed in the West, but it comes with a huge disadvantage — they don't know who they'll face in the playoffs</a></li><li><a href="https://www.insider.com/astros-alex-cintron-suspended-20-games-as-brawl-video-2020-8">Astros coach given unprecedented 20-game suspension for taunting a player and starting a brawl</a></li><li><a href="https://www.insider.com/collin-morikawa-pga-championship-win-golfs-next-star-2020-8">23-year-old American Collin Morikawa has been golfing since he was 5 and looks like golf's next big star after winning the PGA Championship</a></li></ul>

The Phoenix Suns surprised players with a video of their family members announcing their names for the starting lineup

<ul class="summary-list"><li>Millennial New Yorkers are piling into luxury <keyword id="47359" type="COMPANY" weightage="60" keywordseo="apartments">apartments</keyword> amid plunging rents and concessions.</li><li>They're upgrading their living situation in pursuit of more amenities, space, and the solo life.</li><li>As of January, rents were down 15.5% in Manhattan and 8.6% in both Brooklyn and Queens, <a href="https://streeteasy.com/blog/nyc-real-estate-prices-continue-to-drop/">per StreetEasy</a>. </li></ul><p>$3,200. $3,000. $2,900.</p><p>Over the past several months, Brett Vergara had been watching rent fall like dominoes for apartments at The Brooklyner, a residential skyscraper that briefly had the title of <a href="https://www.nydailynews.com/life-style/real-estate/sky-high-named-home-turf-brooklyner-tallest-building-borough-article-1.204528">Brooklyn's tallest building</a> around a decade ago.</p><p>Replete with a rooftop deck, floor-to-ceiling views of The Empire State Building, and an in-building fitness center, The Brooklyner was a far cry from the Park Slope basement he lived in when he first moved to New York, where bars blocked the view out of his lone window. </p><p>"I was playing chicken with the fallen rent prices," Vergara told Insider. </p><p>Vergara, a 28-year-old who works as a UX program manager, said he shared his last Brooklyn apartment with three roommates, with his share of rent coming to $825 a month. He had been flirting with the idea of solo living for the past two years. </p><p>"Part of me was torn between riding out really low rent for as long as I could and trying to figure out when was the right time to make the jump," Vergara said.</p><p>The pandemic just so happened to be that time.</p><p>When a corner one-bedroom, which he said was priced around $4,000 when last listed in October 2019, hit $2,650 in February, Vergara said he decided to "strike while the iron was hot" and signed a lease for 66% off its pre-pandemic price.</p><p>In a city notorious for its unaffordability, the pandemic era has sent once sky-high rents plummeting, making luxury living by <keyword id="72226" type="COMPANY" weightage="60" keywordseo="New-York-City">New York City</keyword> standards attainable for those once priced out of such a lifestyle. Millennial New Yorkers like Vergara are jumping on deals they know won't last indefinitely, upgrading to luxury apartments that suddenly fit with their budgets. </p><h2><div type="image" title="Breet Vergara.JPG" height="768" width="1025" msid="81378899" hostid="261"></div><strong>Rents have plunged amid a surplus of supply</strong></h2><p>When the city that never sleeps finally got some shut-eye, many wrote off the slumber as a city dying and traded in fast-racing taxis and towering apartments for sedans and picket fences. But for some of the young urban professionals who stayed, it was the beginning of a whole new life.</p><p>"The pressures COVID placed on the marketplace created a unique opportunity to secure leases in prime locations and great buildings for significant discounts," agent Ryan Kaplan, of Douglas Elliman, told Insider. New Yorkers fleeing for the suburbs sent rental vacancies climbing, prompting landlords to lower rents in an attempt to attract new residents and propel revenue.</p><p>Rents in Manhattan, Brooklyn and Queens all had the largest year-over-year declines on record, dropping a whopping 15.5% in Manhattan and 8.6% in both Brooklyn and Queens, per StreetEasy's <a href="https://streeteasy.com/blog/nyc-real-estate-prices-continue-to-drop/">January Rental Report</a>. The median asking rent in Manhattan was $2,750 - the lowest it's been since March 2010, when rents dropped during The Great Recession. Insider's <a href="https://www.businessinsider.com/new-york-cheap-rents-have-prices-hit-bottom-pandemic-2021-3">Libertina Brandt reported</a> that rents are likely to continue falling throughout 2021.</p><p>While "luxury" can mean many things to different people, StreetEasy defines it as the top 20% of the market. Luxury rental prices dropped the most in Manhattan, falling by 11.9% to $5,642 from the second quarter of 2019 to the fourth quarter of 2020, according to data StreetEasy provided Insider. Prices fell by 9.7% to $2,935 in Queens during the same period and 7.5% to $3,937 in Brooklyn.</p><div type="image" title="brooklyn waterfront" height="1380" width="1842" msid="81378900" hostid="261"></div><p>In NYC, a golden standard of climbing up the apartment ladder is snagging an apartment in a doorman building. In January 2020, the average rent for Manhattan one-bedrooms in doorman buildings were $4,514, data from <a href="http://www.mns.com/manhattan_rental_market_report">real estate agency MNS</a> revealed. By January 2021, they had dropped to $3,718. </p><p>Iliana Acevedo, senior vice president of new development at MNS, told Insider that they've been seeing millennials "not only upgrading to more amenitized buildings but also upgrading in unit size and neighborhoods that they were priced out of pre-COVID."</p><p>Compass has done about 900 rental deals, the majority of which have been with millennials, since last March, Compass agent Ori Goldman told Insider. But he said he wouldn't classify it as "millennials going luxury for the first time as much as just an extreme market drop, which means anyone who used to afford Manhattan can now afford the luxury." </p><h2><strong>A building with amenities provides a much-needed community</strong></h2><p>On top, or sometimes instead of, lower rents, many luxury buildings are offering concessions of two or three months free. </p><p>Consider Vergara, who negotiated an 18-month lease with two-and-a-half months free, putting his net rent at $2,250 a month.</p><p>"Increased concessions and suppressed pricing allows somebody to rent out a nicer, more luxurious building, with more amenities and a better location," said Joshua Young, vice president of market-rate operations at the Douglaston Companies. His firm owns luxury buildings The Ohm In Chelsea as well as Level BK and 1N4th on the Williamsburg waterfront, where rents range from <a href="https://streeteasy.com/building/1n4th-1-north-4-place-brooklyn#tab_building_detail=3">$2,500 for a studio to $8,300 for a one-bedroom</a> and amenities include an outdoor pool with skyline views of Manhattan.</p><div type="image" title="Brett Vergara2.JPG" height="843" width="1125" msid="81378902" hostid="261"></div><p>Many of the experts Insider spoke with said the millennials who are upgrading covet amenities like an in-unit laundry, 24-hour doormen, pools, and gyms.  Air quality is also high on the list.</p><p>"The younger demographic is looking for service," Young told Insider. "It's really about the whole amenity package."</p><p>That's something millennials may have traded previously for location in a walk-up building, said Chris Schmidt, senior vice president of Related Companies, which owns luxurious rentals at buildings including The Strathmore on the Upper East Side, which has its own squash court, and One Hudson Yards, which features a penthouse longe and bowling alley. At the latter, one bedrooms can go for as much as <a href="https://www.relatedrentals.com/search?city=46&amp;property=46864686">$7,453 a month</a>. In February, he said, Related's rents were trending down about 15% to 25% depending on the unit type. </p><p>Now, he said, a building filled with amenities provides a sense of community millennials feel has been missing in New York's partially shut-down neighborhoods.</p><p>It's what lured Vergara to The Brooklyner, but he said he hasn't yet taken full advantage of the amenities because he's staying cautious indoors, even with masked strangers, until he's vaccinated. "It's funny because those things aren't even really revealing their hands yet," he said.</p><h2><strong>Space: the most important amenity in a WFH <keyword id="34412" type="ORGANIZATION" weightage="60" keywordseo="economy">economy</keyword></strong></h2><p>Both Kaplan and Schmidt said the search for an upgrade has seduced some millennial Brooklynites back to Manhattan, where they're now finding the space and affordability they once left the island in pursuit of. Schmidt noted that Related's buildings in Chelsea and Hudson Yards have been the most popular.</p><p>But Brooklyn isn't losing its luster. Young said he's seeing the trend the most in Douglaston's two Williamsburg buildings, where there's a feeling of more space by the water and nearby parks.</p><div type="image" title="Juliana Goldman_Olivia Kenney" height="2010" width="2680" msid="81378904" hostid="261"></div><p>Last June, Juliana Goldman decided to prioritize her living space. She was living in a large railroad-style studio in lower Manhattan "with zero light and super thin walls," she told Insider. It was time to hightail it to Brooklyn, where she always envisioned herself for its community feel.</p><p>Her non-negotiables: an in-unit washer dryer and floor-to-ceiling windows with lots of natural light. "I'm a plant parent," the 34-year-old founder of lifestyle and beauty public relations agency <a href="http://www.thegoldmannetwork.com/">TGN</a> explained.</p><div type="image" title="Juliana Goldman.JPG" height="3992" width="2994" msid="81378906" hostid="261"></div><p>She found it all at Level BK, Douglaston's 41-story glass tower that shimmers over Williamsburg and the East River, complete with an outdoor space, steam room, and direct ferry service to Manhattan. At the time, apartment deals were just starting to come in, she said. While she declined to share monthly rent, she said she signed a two-year-lease with two months free. </p><p>Trading up to a larger one-bedroom and brighter space was a game-changer, Goldman said: "It's really helped having extra space and being able to create that <keyword id="889044" type="PERSON" weightage="60" keywordseo="working-from-home">working from home</keyword> environment where it doesn't feel like I'm literally working out of my bedroom."</p><p>Space has always been a rare commodity in NYC, but the work-from-home economy has cast it in a whole new light. </p><p>Many millennials like Goldman have been seeking an office space or a large living room that can accommodate a work zone, broker Isaiah Dunn of Compass told Insider. Common outdoor space, like a sun deck, also tops the list.</p><p>"People want to be able to have friends over when they want and not feel confined when at home all hours of the day, compared to pre-COVID, when you could just meet friends at a local spot," he added.</p><p>Goldman said her space has become an oasis, as she spends her downtime vintage furniture shopping and decorating. "The energy here is better," she said. "I just wake up exponentially happier every day because of my living environment."</p><h2><strong>Entry into adulthood</strong></h2><p>Some millennials are opting for two-bedrooms with a roommate to further cut the cost of luxury, and some millennial couples are upgrading from a one-bedroom to a two-bedroom for an office space.</p><p>But three experts noted a big push toward entry-level studios and one-bedrooms. Schmidt of Related said most millennials upgrading, like Vergara, are doing so to have their own apartment for the first time.</p><p>Take Lauren Mennen, a 31-year-old news writer, who was living on the Upper West Side with three roommates before the pandemic. "I've never actually lived alone," she told Insider. "I took the dropping rent prices as an opportunity to start looking."</p><p>In October, she found the studio of her "dreams" in a luxury doorman building in the Financial District with an "amazing view" of 1 World Trade Center, the Empire State Building, and the Hudson River. The building itself has a gym and a sun deck.</p><div type="image" title="Lauren Mennen roof deck" height="931" width="1241" msid="81378908" hostid="261"></div><p>She was previously paying $1,500 a month for a four-bedroom flex unit (meaning the unit was originally two bedrooms with walls added later on to create four). Now she's paying $1,700 - a big drop from the typical $2,800 monthly rent the place normally goes for. </p><p>Even millennials already living by themselves are getting upgrades. For some, it's the first time they've had a wall between their bed and their couch.</p><p>Both Goldman and Ai Nguyen, a 30-year-old behavioral specialist, fall into that category. In February, Nguyen moved from a 300-square-foot studio on the north side of the Upper West Side to a 500-square-foot one-bedroom farther south in the neighborhood in a newly renovated 14-story doorman building called the Parc Coliseum.</p><p>It was the new hardwood floors, in-unit laundry, and price that sealed the deal for her.</p><p>She told Insider her rent increased from $1,730 to $2,043 for the bigger place, but she scored a deal with two months free. That puts her net rent at $1,700 - less than her studio. <a href="https://streeteasy.com/building/parc-coliseum/12k">A StreetEasy listing</a> of a one-bedroom of similar size in the same building came to $3,704 in September 2019.</p><h2><strong>A rebounding market</strong></h2><p>Developers and <keyword id="6354553" type="COMPANY" weightage="100" keywordseo="real-estate">real estate</keyword> agents alike agreed that winter, typically slow in NYC real estate, has been millennial primetime.</p><p>"We've seen a particular spike in absorption since Thanksgiving, and millennials are a large percentage of renters rushing back to the city looking to snag a good deal before the spring rush," MNS' Acevedo said.</p><p>But just how long millennials will be able to cash in on an upgraded NYC lifestyle remains to be seen. </p><p>Schmidt said it'll be contingent upon when the city fully reopens, and he anticipates more real-estate momentum as vaccinations continue. "That's going to force a lot of people seeing these steeper discounts to make a quicker decision," he said, adding that as soon as there's a better indication of when the workforce will return to offices, rents will start to go back up to pre-pandemic levels.</p><div type="image" title="Ai Ngyuen" height="1512" width="2016" msid="81378910" hostid="261"></div><p>NYC is the only major US city that still saw price drops in the last month, <a href="https://www.apartmentlist.com/research/national-rent-data">according to Apartment List</a>. But it's slowing down - rent only declined 0.1% compared to the average 2.4% over the last nine months.</p><p>Young said he's already seeing strength in the market, and has begun pulling back on offering "month-free" discounts last week. There's also the cyclical nature of leases, he explained: Since many jumped on deals in the middle of winter, fewer people will be vacating at the end of March. Less supply gives buildings an opportunity to pull back on prices and incentives.</p><p>Some of those who nabbed a deal at what appears to be the bottom of the market said they're also concerned about what their rent will look like after their lease is up. Nguyen, the Upper West Sider, said she'd likely stay if it only goes up by $200 a month. Any more than that, she said, and she'd be okay with leaving the city. </p><p>Regardless, they all said they feel extremely lucky to have been able to move during the pandemic. "There's a sense of guilty gratitude," Vergara said. "I feel like I got away with something." </p>

Millennial New Yorkers are ditching basements and roommates for luxury apartments at $1,000-plus discounts

<p><div class="KonaFilter image-container"><div class="image"><div class="KonaFilter image-container"><div class="image"><img src="https://static-ssl.businessinsider.com/image/52f37e476da8117830157018-1024-681/2360515292_0d717f7907_b.jpg?maxX=800" border="0" alt="shangri la records" width="800" /><p class="source"><span><a href="http://www.flickr.com/photos/theogeo/2360515292/sizes/l/">theogeo/flickr</a></span></p></div><p></p></div><p class="source"><span><a href="http://www.flickr.com/photos/theogeo/2360515292/sizes/l/">theogeo/flickr</a></span></p></div><p></p></div></p>
<p>Billboard <a href="http://www.billboard.com/biz/articles/news/digital-and-mobile/5855162/digital-music-sales-decrease-for-first-time-in-2013">reported</a> this week that vinyl sales were the only format of music experiencing growth - for the first time ever, digital sales declined.</p>
<p>So we wanted to provide a guide for the greatest list of vinyl shops on earth. </p>
<p><span style="line-height: 1.5em;">You may have seen some of these lists elsewhere. </span><span style="line-height: 1.5em;">But with a couple of exceptions, there won't be much overlap. Our list is based on a combination of aesthetics and the exclusivity of their holdings. You won't find L.A.'s Amoeba, Chicago's Reckless Minneapolis' Electric Fetus, and Nashville's Grimey's - everyone knows about those. We also excluded ones from Portland and Austin, as we figured their collections of indie rock could be found throughout the world (though please write if you believe we're mistaken). </span></p>
<p><span style="line-height: 1.5em;">The other thing: many of the record stores that should have been on this list have gone to the great turntable in the sky...</span></p>
<p>But perhaps that makes the following survivors all the more notable.</p>
<p>Check it out.</p>
<h2>1) Spillers Records, Cardiff, Wales</h2>
<p>Spillers lays claim to being the oldest record shop in the world, having operated out of one location or another in Cardiff since 1894, when it sold <span style="line-height: 1.5em;">phonographs, wax phonograph cylinders and shellac phonograph discs.</span></p>
<p><span style="line-height: 1.5em;"><div class="KonaFilter image-container"><div class="image"><img src="https://static-ssl.businessinsider.com/image/52f285b8ecad04aa4fc251aa-584-438/235_14699233507_5472_n.jpg" border="0" alt="spillers records" width="800" /><p class="source"><span><a href="https://www.facebook.com/spillersrecords/photos_stream">Spillers/Facebook</a></span></p></div><p></p></div><br /></span></p>
<h2>2) Picadilly Records, Manchester, UK</h2>
<p>The place that gave the world England's greatest indie bands, from The Smiths to Joy Division and New Order. As Morrissey wrote in his recent autobiography, "It is here that secures the New York Dolls' first LP as the main window of hte shop blazes with thirty Dolls sleeves stapled together in a dramatic traffic-stopping mosaic, 50 million unimpressed shoppers running by with a speed suddenly increased by <a href="http://en.wikipedia.org/wiki/File:Arthur_Kane.jpg">the sight of Arthur Kane</a>."</p>
<p><div class="KonaFilter image-container"><div class="image"><img src="https://static-ssl.businessinsider.com/image/52f2865369beddd85a67dd4d-498-337/screen%20shot%202014-02-05%20at%201.42.55%20pm.png" border="0" alt="picadilly records" width="800" /><p class="source"><span><a href="http://www.youtube.com/watch?v=C97tlHfkCIo">Youtube</a></span></p></div><p></p></div></p>
<h2>3) Wuxtry Records, Athens, Ga.</h2>
<p>The shop that launched a thousand indie bands, because <a href="http://www.uga.edu/gm/1202/Pro3.html">it launched America's greatest one: REM.</a> It's here that future guitarist Peter Buck worked after dropping out of Emory, and where he is said to have met singer Michael Stipe (not to mention the band's lawyer).</p>
<p><div class="KonaFilter image-container"><div class="image"><img src="https://static-ssl.businessinsider.com/image/52f2867f69bedde05a67dd4f-709-493/screen%20shot%202014-02-04%20at%2012.29.58%20pm.png" border="0" alt="wuxtry" width="800" /><p class="source"><span>Google Maps</span></p></div><p></p></div></p>
<h2>4) Gramophone Records, Chicago</h2>
<p>Some shops gave birth to bands; Gramophone gave birth to an entire genre, Chicago House. The dusty original moved up the block several years ago but remains as vital as ever.</p>
<p><div class="KonaFilter image-container"><div class="image"><img src="https://static-ssl.businessinsider.com/image/52f37fd0eab8ea504d6ea827-589-354/screen%20shot%202014-02-06%20at%207.27.32%20am.png" border="0" alt="gramophone records" width="800" /><p class="source"><span><a href="http://www.youtube.com/watch?v=EiyKEUvLjsk">Youtube</a></span></p></div><p></p></div></p>
<h2>5) Mazeeka Samir Fouad, Cairo</h2>
<p>Here's how online music zine The Quietus editor John Doran <a href="http://thequietus.com/articles/12091-electro-chaabi-cairo-five">describes this joint</a>:</p>
<p style="padding-left: 30px;">"<span>It is packed to the gills with giant reconditioned gramophone players, huge valve radios and other long outdated formats for playing music. The walls are lined with Egyptian film posters and portraits of stars such as Umm Kulthum and Abdul el-Halim Hafez, the Nightingale of the Nile. I buy a (literally) dusty pile of albums by the former and Joost buys some jazz 7"s. I waver dangerously for a second when [the proprietor] offers to sell me one of the many pear-shaped ouds hanging from the ceiling."</span> </p>
<p><div class="KonaFilter image-container"><div class="image"><img src="https://static-ssl.businessinsider.com/image/52f3737feab8ea981d6ea834-550-413/gramophone_1366974782_crop_550x413.jpg" border="0" alt="Mazeeka Samir Faoud" width="800" /><p class="source"><span>John Doran/Quietus</span></p></div><p></p></div></p>
<h2>6)  Forever Young Records, Grand Prairie (near Dallas), Texas</h2>
<p>Just look at it: 11,000 square feet of wax and platinum:</p>
<p><div class="KonaFilter image-container"><div class="image"><img src="https://static-ssl.businessinsider.com/image/52f1326b6bb3f74809aad56a-720-192/419630_373701569321018_742487960_n.jpg" border="0" alt="forever young" width="800" /><p class="source"><span><a href="https://www.facebook.com/ForeverYoungRecords/photos/a.373701565987685.90922.120879291269915/373701569321018/?type=1&amp;theater">Facebook</a></span></p></div><p></p></div></p>
<h2>7)  The Thing, Brooklyn</h2>
<p>Everything is $2 and there are possibly a million records. If you like your music shopping to double as a test of will, this is your sport. </p>
<p><div class="KonaFilter image-container"><div class="image"><img src="https://static-ssl.businessinsider.com/image/52f27c4aeab8ea5a39c251ab-551-343/screen%20shot%202014-02-05%20at%2012.59.59%20pm.png" border="0" alt="the thing" width="800" /><p class="source"><span>Youtube</span></p></div><p></p></div></p>
<h2>8) OHM, Dubai</h2>
<p>According to Time Out Dubai, OHM is "the first store in the Middle East and South Asia to carry vinyl." Presumably they mean modern music on vinyl - <a href="http://www.discogs.com/label/159877-Voix-De-LOrient">Beirut has a long, rich history of incredible east-west crossover productions</a> - but the place seems chill. </p>
<p><div class="KonaFilter image-container"><div class="image"><img src="https://static-ssl.businessinsider.com/image/52f27d9a6bb3f7e818c251ab-634-448/screen%20shot%202014-02-05%20at%201.05.33%20pm.png" border="0" alt="ohm records" width="800" /><p class="source"><span><a href="https://www.facebook.com/photo.php?fbid=10151687877687797&amp;set=pb.51837032796.-2207520000.1391623473.&amp;type=3&amp;theater">OHM/Facebook</a></span></p></div><p></p></div></p>
<h2>9) Spacehall, Berlin</h2>
<p>The coolest record store in the coolest city in the world. Also doubles as a performance space.</p>
<p><div class="KonaFilter image-container"><div class="image"><img src="https://static-ssl.businessinsider.com/image/52f2813a6bb3f74224c251ad-623-320/screen%20shot%202014-02-05%20at%201.20.53%20pm.png" border="0" alt="spacehall" width="800" /><p class="source"><span><a href="http://www.youtube.com/watch?v=60a-_e4Yd9A">Youtube</a></span></p></div><p></p></div></p>
<h2>10) Tower Records, Tokyo </h2>
<p><a href="http://blogs.wsj.com/japanrealtime/2013/06/24/as-cds-spin-on-in-japan-tower-records-rocks-on/">The last one left on Earth</a>! </p>
<p><div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/52f28303eab8ead651c251ac-1024-768/8026675254_02f942dca4_b.jpg" border="0" alt="tower records" /><p class="source"><span><a href="http://www.flickr.com/photos/31029865@N06/8026675254/sizes/l/">Dick Thomas Johnson/flickr</a></span></p></div><p></p></div></div></p>
<h2>11) Louisiana Music Factory, New Orleans</h2>
<p>Home to the greatest collection of New Orleans jazz, cajun, zydeco and big band music in the world.</p>
<p><div class="KonaFilter image-container"><div class="image"><img src="https://static-ssl.businessinsider.com/image/52f37ae8ecad04a97c42bd21-960-720/1653515_588743511203451_729745533_n.jpg" border="0" alt="louisana music factory" width="800" /><p class="source"><span><a href="https://www.facebook.com/photo.php?fbid=588743511203451&amp;set=pb.340823122662159.-2207520000.1391687370.&amp;type=3&amp;theater">Louisiana Music Factory</a></span></p></div><p></p></div></p>
<h2>12) Shangri-La, Memphis</h2>
<p>Generally regarded as the greatest collection of Memphis blues discs in the city.</p>
<p><div class="KonaFilter image-container"><div class="image"><div class="KonaFilter image-container"><div class="image"><img src="https://static-ssl.businessinsider.com/image/52f37e476da8117830157018-1024-681/2360515292_0d717f7907_b.jpg?maxX=800" border="0" alt="shangri la records" width="800" /><p class="source"><span><a href="http://www.flickr.com/photos/theogeo/2360515292/sizes/l/">theogeo/flickr</a></span></p></div><p></p></div><p class="source"><span><a href="http://www.flickr.com/photos/theogeo/2360515292/sizes/l/">theogeo/flickr</a></span></p></div><p></p></div></p>
<h2>13) Jazzhole, Lagos, Nigeria</h2>
<p>Serving all your Afrobeat and Fela Kuti needs. Also has frequent live in-store performances.</p>
<p><div class="KonaFilter image-container"><div class="image"><img src="https://static-ssl.businessinsider.com/image/52f2965d6da8111b53f61135-1200-924/jazzhole.jpg" border="0" alt="jazzhole" width="800" /><p class="source"><span><a href="http://orientationtrip2010.wordpress.com/research-2/">Haco de Ridder</a></span></p></div><p></p></div></p>
<h2>14)  Submerge, Detroit</h2>
<p><span style="line-height: 1.5em;">Home of the Underground Resistance, the politically active wing of Detroit's techno scene. Also home of the greatest collection of Detroit techno and electronic records in the world.</span></p>
<p><span style="line-height: 1.5em;"><div class="KonaFilter image-container"><div class="image"><img src="https://static-ssl.businessinsider.com/image/52f384326da811a647157012-600-400/detroit%20submerge.jpg" border="0" alt="detroit submerge" width="800" /><p class="source"><span><a href="http://www.submerge.com/Exhibit3000/index.html">Submerge</a></span></p></div><p></p></div><br /></span></p>
<h2>15)  Rotate This, Toronto</h2>
<p><span style="line-height: 1.5em;">This tiny shop helped fuel the careers of Canada's greatest indie bands including Broken Social Scene and F*** Up.</span></p>
<p><span style="line-height: 1.5em;"><div class="KonaFilter image-container"><div class="image"><img src="https://static-ssl.businessinsider.com/image/52f3c796ecad04710e42bd19-801-632/screen%20shot%202014-02-06%20at%2012.31.55%20pm.png" border="0" alt="rotate this" width="800" /><p class="source"><span>Google Maps</span></p></div><p></p></div><br /></span></p>
<h2>16)  Big Oomp, Atlanta</h2>
<p>If you like your hip hop extra dirty, this is where you want to go. </p>
<p><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/52f3c8626da811dd72157016-867-680/screen shot 2014-02-06 at 12.37.02 pm.png" border="0" alt="big oomp" /><p class="source"><span>Google Maps</span></p></div><p></p></div></div><br /></span></p>
<h2>17) Ernest Tubbs, Nashville</h2>
<p>Again, everyone will tell you to go to Grimey's. Where you should really go is Tubbs', the real home of country.</p>
<p><div class="KonaFilter image-container"><div class="image"><img src="https://static-ssl.businessinsider.com/image/52f3cadcecad04371742bd19-875-726/screen%20shot%202014-02-06%20at%2012.46.54%20pm.png" border="0" alt="earnest tubbs" width="800" /><p class="source"><span><a href="https://maps.google.com/maps?q=Ernest+Tubb+Record+Shop,+Broadway,+Nashville,+TN&amp;hl=en&amp;ll=36.160555,-86.777712&amp;spn=0.007805,0.012456&amp;sll=36.160599,-86.777769&amp;layer=c&amp;cid=4432895331649876489&amp;panoid=poGH7doWd3rRehpUvo20dw&amp;cbp=13,288.29,,0,9.07&amp;hq=Ernest+Tubb+Record+Shop,+Broadway,+Nashville,+TN&amp;t=h&amp;z=17&amp;cbll=36.160579,-86.777738">Google Maps</a></span></p></div><p></p></div></p>
<h2>18)  <span> </span>12 Tónar, Rejkavik, Iceland<span><br /></span></h2>
<p>All of the best classical recordings in the world appear to have been packed up and moved here, to this tiny house at the top of the world. <a href="http://www.gramophone.co.uk/blog/the-gramophone-blog/the-best-record-store-in-the-world">According to classical authority Gramophone</a>, this has probably made it the great classical outlet on the planet.</p>
<p><div class="KonaFilter image-container"><div class="image"><img src="https://static-ssl.businessinsider.com/image/52f3ce9a69bedd2b120330e5-360-240/4165e46614d7cbd%20(1).jpg" border="0" alt="12 tonar" width="800" /><p class="source"><span><a href="http://www.12tonar.is/">12 Tonar</a></span></p></div><p></p></div></p>
<p> </p>

IT'S RECORD STORE DAY: Here Are 18 Record Stores Every Music Lover Needs To Visit At Least Once

<p><div class="KonaFilter image-container"><div class="image"><div class="KonaFilter image-container"><div class="image"><img src="http://static3.businessinsider.com/image/52f37e476da8117830157018-1024-681/2360515292_0d717f7907_b.jpg?maxX=800" border="0" alt="shangri la records" width="800" /><p class="source"><span><a href="http://www.flickr.com/photos/theogeo/2360515292/sizes/l/">theogeo/flickr</a></span></p></div><p></p></div><p class="source"><span><a href="http://www.flickr.com/photos/theogeo/2360515292/sizes/l/">theogeo/flickr</a></span></p></div><p></p></div></p>
<p>Billboard <a href="http://www.billboard.com/biz/articles/news/digital-and-mobile/5855162/digital-music-sales-decrease-for-first-time-in-2013">reported</a> this week that vinyl sales were the only format of music experiencing growth - for the first time ever, digital sales declined.</p>
<p>So we wanted to provide a guide for the greatest list of vinyl shops on earth. </p>
<p><span style="line-height: 1.5em;">You may have seen some of these lists elsewhere. </span><span style="line-height: 1.5em;">But with a couple of exceptions, there won't be much overlap. Our list is based on a combination of aesthetics and the exclusivity of their holdings. You won't find L.A.'s Amoeba, Chicago's Reckless Minneapolis' Electric Fetus, and Nashville's Grimey's - everyone knows about those. We also excluded ones from Portland and Austin, as we figured their collections of indie rock could be found throughout the world (though please write if you believe we're mistaken). </span></p>
<p><span style="line-height: 1.5em;">The other thing: many of the record stores that should have been on this list have gone to the great turntable in the sky...</span></p>
<p>But perhaps that makes the following survivors all the more notable.</p>
<p>Check it out.</p>
<h2>1) Spillers Records, Cardiff, Wales</h2>
<p>Spillers lays claim to being the oldest record shop in the world, having operated out of one location or another in Cardiff since 1894, when it sold <span style="line-height: 1.5em;">phonographs, wax phonograph cylinders and shellac phonograph discs.</span></p>
<p><span style="line-height: 1.5em;"><div class="KonaFilter image-container"><div class="image"><img src="http://static6.businessinsider.com/image/52f285b8ecad04aa4fc251aa-584-438/235_14699233507_5472_n.jpg" border="0" alt="spillers records" width="800" /><p class="source"><span><a href="https://www.facebook.com/spillersrecords/photos_stream">Spillers/Facebook</a></span></p></div><p></p></div><br /></span></p>
<h2>2) Picadilly Records, Manchester, UK</h2>
<p>The place that gave the world England's greatest indie bands, from The Smiths to Joy Division and New Order. As Morrissey wrote in his recent autobiography, "It is here that secures the New York Dolls' first LP as the main window of hte shop blazes with thirty Dolls sleeves stapled together in a dramatic traffic-stopping mosaic, 50 million unimpressed shoppers running by with a speed suddenly increased by <a href="http://en.wikipedia.org/wiki/File:Arthur_Kane.jpg">the sight of Arthur Kane</a>."</p>
<p><div class="KonaFilter image-container"><div class="image"><img src="http://static6.businessinsider.com/image/52f2865369beddd85a67dd4d-498-337/screen%20shot%202014-02-05%20at%201.42.55%20pm.png" border="0" alt="picadilly records" width="800" /><p class="source"><span><a href="http://www.youtube.com/watch?v=C97tlHfkCIo">Youtube</a></span></p></div><p></p></div></p>
<h2>3) Wuxtry Records, Athens, Ga.</h2>
<p>The shop that launched a thousand indie bands, because <a href="http://www.uga.edu/gm/1202/Pro3.html">it launched America's greatest one: REM.</a> It's here that future guitarist Peter Buck worked after dropping out of Emory, and where he is said to have met singer Michael Stipe (not to mention the band's lawyer).</p>
<p><div class="KonaFilter image-container"><div class="image"><img src="http://static2.businessinsider.com/image/52f2867f69bedde05a67dd4f-709-493/screen%20shot%202014-02-04%20at%2012.29.58%20pm.png" border="0" alt="wuxtry" width="800" /><p class="source"><span>Google Maps</span></p></div><p></p></div></p>
<h2>4) Gramophone Records, Chicago</h2>
<p>Some shops gave birth to bands; Gramophone gave birth to an entire genre, Chicago House. The dusty original moved up the block several years ago but remains as vital as ever.</p>
<p><div class="KonaFilter image-container"><div class="image"><img src="http://static2.businessinsider.com/image/52f37fd0eab8ea504d6ea827-589-354/screen%20shot%202014-02-06%20at%207.27.32%20am.png" border="0" alt="gramophone records" width="800" /><p class="source"><span><a href="http://www.youtube.com/watch?v=EiyKEUvLjsk">Youtube</a></span></p></div><p></p></div></p>
<h2>5) Mazeeka Samir Fouad, Cairo</h2>
<p>Here's how online music zine The Quietus editor John Doran <a href="http://thequietus.com/articles/12091-electro-chaabi-cairo-five">describes this joint</a>:</p>
<p style="padding-left: 30px;">"<span>It is packed to the gills with giant reconditioned gramophone players, huge valve radios and other long outdated formats for playing music. The walls are lined with Egyptian film posters and portraits of stars such as Umm Kulthum and Abdul el-Halim Hafez, the Nightingale of the Nile. I buy a (literally) dusty pile of albums by the former and Joost buys some jazz 7"s. I waver dangerously for a second when [the proprietor] offers to sell me one of the many pear-shaped ouds hanging from the ceiling."</span> </p>
<p><div class="KonaFilter image-container"><div class="image"><img src="http://static6.businessinsider.com/image/52f3737feab8ea981d6ea834-550-413/gramophone_1366974782_crop_550x413.jpg" border="0" alt="Mazeeka Samir Faoud" width="800" /><p class="source"><span>John Doran/Quietus</span></p></div><p></p></div></p>
<h2>6)  Forever Young Records, Grand Prairie (near Dallas), Texas</h2>
<p>Just look at it: 11,000 square feet of wax and platinum:</p>
<p><div class="KonaFilter image-container"><div class="image"><img src="http://static1.businessinsider.com/image/52f1326b6bb3f74809aad56a-720-192/419630_373701569321018_742487960_n.jpg" border="0" alt="forever young" width="800" /><p class="source"><span><a href="https://www.facebook.com/ForeverYoungRecords/photos/a.373701565987685.90922.120879291269915/373701569321018/?type=1&amp;theater">Facebook</a></span></p></div><p></p></div></p>
<h2>7)  The Thing, Brooklyn</h2>
<p>Everything is $2 and there are possibly a million records. If you like your music shopping to double as a test of will, this is your sport. </p>
<p><div class="KonaFilter image-container"><div class="image"><img src="http://static5.businessinsider.com/image/52f27c4aeab8ea5a39c251ab-551-343/screen%20shot%202014-02-05%20at%2012.59.59%20pm.png" border="0" alt="the thing" width="800" /><p class="source"><span>Youtube</span></p></div><p></p></div></p>
<h2>8) OHM, Dubai</h2>
<p>According to Time Out Dubai, OHM is "the first store in the Middle East and South Asia to carry vinyl." Presumably they mean modern music on vinyl - <a href="http://www.discogs.com/label/159877-Voix-De-LOrient">Beirut has a long, rich history of incredible east-west crossover productions</a> - but the place seems chill. </p>
<p><div class="KonaFilter image-container"><div class="image"><img src="http://static4.businessinsider.com/image/52f27d9a6bb3f7e818c251ab-634-448/screen%20shot%202014-02-05%20at%201.05.33%20pm.png" border="0" alt="ohm records" width="800" /><p class="source"><span><a href="https://www.facebook.com/photo.php?fbid=10151687877687797&amp;set=pb.51837032796.-2207520000.1391623473.&amp;type=3&amp;theater">OHM/Facebook</a></span></p></div><p></p></div></p>
<h2>9) Spacehall, Berlin</h2>
<p>The coolest record store in the coolest city in the world. Also doubles as a performance space.</p>
<p><div class="KonaFilter image-container"><div class="image"><img src="http://static3.businessinsider.com/image/52f2813a6bb3f74224c251ad-623-320/screen%20shot%202014-02-05%20at%201.20.53%20pm.png" border="0" alt="spacehall" width="800" /><p class="source"><span><a href="http://www.youtube.com/watch?v=60a-_e4Yd9A">Youtube</a></span></p></div><p></p></div></p>
<h2>10) Tower Records, Tokyo </h2>
<p><a href="http://blogs.wsj.com/japanrealtime/2013/06/24/as-cds-spin-on-in-japan-tower-records-rocks-on/">The last one left on Earth</a>! </p>
<p><div class="KonaFilter image-container display-table"><div><div class="image"><img src="http://static6.businessinsider.com/image/52f28303eab8ead651c251ac-1024-768/8026675254_02f942dca4_b.jpg" border="0" alt="tower records" /><p class="source"><span><a href="http://www.flickr.com/photos/31029865@N06/8026675254/sizes/l/">Dick Thomas Johnson/flickr</a></span></p></div><p></p></div></div></p>
<h2>11) Louisiana Music Factory, New Orleans</h2>
<p>Home to the greatest collection of New Orleans jazz, cajun, zydeco and big band music in the world.</p>
<p><div class="KonaFilter image-container"><div class="image"><img src="http://static1.businessinsider.com/image/52f37ae8ecad04a97c42bd21-960-720/1653515_588743511203451_729745533_n.jpg" border="0" alt="louisana music factory" width="800" /><p class="source"><span><a href="https://www.facebook.com/photo.php?fbid=588743511203451&amp;set=pb.340823122662159.-2207520000.1391687370.&amp;type=3&amp;theater">Louisiana Music Factory</a></span></p></div><p></p></div></p>
<h2>12) Shangri-La, Memphis</h2>
<p>Generally regarded as the greatest collection of Memphis blues discs in the city.</p>
<p><div class="KonaFilter image-container"><div class="image"><div class="KonaFilter image-container"><div class="image"><img src="http://static3.businessinsider.com/image/52f37e476da8117830157018-1024-681/2360515292_0d717f7907_b.jpg?maxX=800" border="0" alt="shangri la records" width="800" /><p class="source"><span><a href="http://www.flickr.com/photos/theogeo/2360515292/sizes/l/">theogeo/flickr</a></span></p></div><p></p></div><p class="source"><span><a href="http://www.flickr.com/photos/theogeo/2360515292/sizes/l/">theogeo/flickr</a></span></p></div><p></p></div></p>
<h2>13) Jazzhole, Lagos, Nigeria</h2>
<p>Serving all your Afrobeat and Fela Kuti needs. Also has frequent live in-store performances.</p>
<p><div class="KonaFilter image-container"><div class="image"><img src="http://static5.businessinsider.com/image/52f2965d6da8111b53f61135-1200-924/jazzhole.jpg" border="0" alt="jazzhole" width="800" /><p class="source"><span><a href="http://orientationtrip2010.wordpress.com/research-2/">Haco de Ridder</a></span></p></div><p></p></div></p>
<h2>14)  Submerge, Detroit</h2>
<p><span style="line-height: 1.5em;">Home of the Underground Resistance, the politically active wing of Detroit's techno scene. Also home of the greatest collection of Detroit techno and electronic records in the world.</span></p>
<p><span style="line-height: 1.5em;"><div class="KonaFilter image-container"><div class="image"><img src="http://static2.businessinsider.com/image/52f384326da811a647157012-600-400/detroit%20submerge.jpg" border="0" alt="detroit submerge" width="800" /><p class="source"><span><a href="http://www.submerge.com/Exhibit3000/index.html">Submerge</a></span></p></div><p></p></div><br /></span></p>
<h2>15)  Rotate This, Toronto</h2>
<p><span style="line-height: 1.5em;">This tiny shop helped fuel the careers of Canada's greatest indie bands including Broken Social Scene and F*** Up.</span></p>
<p><span style="line-height: 1.5em;"><div class="KonaFilter image-container"><div class="image"><img src="http://static3.businessinsider.com/image/52f3c796ecad04710e42bd19-801-632/screen%20shot%202014-02-06%20at%2012.31.55%20pm.png" border="0" alt="rotate this" width="800" /><p class="source"><span>Google Maps</span></p></div><p></p></div><br /></span></p>
<h2>16)  Big Oomp, Atlanta</h2>
<p>If you like your hip hop extra dirty, this is where you want to go. </p>
<p><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image"><img src="http://static2.businessinsider.com/image/52f3c8626da811dd72157016-867-680/screen shot 2014-02-06 at 12.37.02 pm.png" border="0" alt="big oomp" /><p class="source"><span>Google Maps</span></p></div><p></p></div></div><br /></span></p>
<h2>17) Earnest Tubbs, Nashville</h2>
<p>Again, everyone will tell you to go to Grimey's. Where you should really go is Tubbs', the real home of country.</p>
<p><div class="KonaFilter image-container"><div class="image"><img src="http://static1.businessinsider.com/image/52f3cadcecad04371742bd19-875-726/screen%20shot%202014-02-06%20at%2012.46.54%20pm.png" border="0" alt="earnest tubbs" width="800" /><p class="source"><span><a href="https://maps.google.com/maps?q=Ernest+Tubb+Record+Shop,+Broadway,+Nashville,+TN&amp;hl=en&amp;ll=36.160555,-86.777712&amp;spn=0.007805,0.012456&amp;sll=36.160599,-86.777769&amp;layer=c&amp;cid=4432895331649876489&amp;panoid=poGH7doWd3rRehpUvo20dw&amp;cbp=13,288.29,,0,9.07&amp;hq=Ernest+Tubb+Record+Shop,+Broadway,+Nashville,+TN&amp;t=h&amp;z=17&amp;cbll=36.160579,-86.777738">Google Maps</a></span></p></div><p></p></div></p>
<h2>18)  <span> </span>12 Tónar, Rejkavik, Iceland<span><br /></span></h2>
<p>All of the best classical recordings in the world appear to have been packed up and moved here, to this tiny house at the top of the world. <a href="http://www.gramophone.co.uk/blog/the-gramophone-blog/the-best-record-store-in-the-world">According to classical authority Gramophone</a>, this has probably made it the great classical outlet on the planet.</p>
<p><div class="KonaFilter image-container"><div class="image"><img src="http://static1.businessinsider.com/image/52f3ce9a69bedd2b120330e5-360-240/4165e46614d7cbd%20(1).jpg" border="0" alt="12 tonar" width="800" /><p class="source"><span><a href="http://www.12tonar.is/">12 Tonar</a></span></p></div><p></p></div></p>
<p> </p>

18 Record Stores Every Music Lover Needs To Visit At Least Once

<p><div class="image-container float_right" style="width:480px"><div class="image"><img src="http://static2.businessinsider.com/image/51dec36069bedded12000014-593-445/papa--2.png?maxX=480" border="0" alt="papa =" width="480" style="float: right;" /><p class="source">matthew salacuse</p><p class="caption">PAPA</p></div></div>With so many great tracks and albums coming out every week, it’s sometimes difficult to keep up with all the news.</p>
<p>Lucky for you, we at <a href="http://filtermagazine.com/">FILTER</a> love looking through everything to find some great new music amongst everything.</p>
<p>This week, we are bringing you some great artists that have recently come out with new tracks that have captured our attention and made us eager to share with you!</p>
<p> </p>
<h2>PAPA</h2>
<p>We have been following this LA duo since the release of their 2011 EP, "A Good Woman Is Hard To Find." Since then, PAPA have not only continued to create excellent music (that’s a given), but they have gained a reputation for putting on quite the animated and unforgettable live show. Last month, they released a 7” that featured tracks in anticipation of their upcoming, debut full-length. This week, they shared the ridiculously catchy “Young Rut” which only makes us want the full-length to come out sooner.</p>
<p> </p>
<h2>Lowland Hum</h2>
<p><div class="image-container" style="width:600px"><div class="image"><img src="http://static5.businessinsider.com/image/51dec2fb6bb3f7457f000002-700-350/lowland-hum.jpg" border="0" alt="lowland hum" width="600" /><p class="source">Cheryl Dawn</p></div></div></p>
<p>This husband and wife duo from North Carolina makes beautiful folk music together. There is a lovely simplicity to their sound, however the harmonizing of their vocals adds a vital depth that is pleasant to listen to. They put thought into their lyrics and add visual elements to their videos to create an experience that is multi-sensory. Just take a look at their video for “War Is Over” to see what we mean. With a sound so soothing, it’ll definitely be worth a look into when their album, "Native Air," comes out next month.</p>
<p> </p>
<h2>Twin Peaks</h2>
<p><div class="image-container" style="width:600px"><div class="image"><img src="http://static1.businessinsider.com/image/51dec30e69bedd1218000001-700-349/twin-peaks-2.jpg" border="0" alt="twin peaks" width="600" /><p class="source">Ryan Ohm</p></div></div></p>
<p>Riding on an interesting blend of lo-fi and garage pop-punk, these Chicago teenagers have been creating quite a buzz. The whirlwind layers of guitars and raspy vocals get into the listener’s head quickly, and the youthful lyrics are catchy enough to get that same listener singing along with Twin Peaks immediately. “Irene” is one of the standout tracks on their debut album, "Sunken," though it should be said that the <em style="line-height: 1.5em;">entire</em> record is a solid listen and enjoyable experience.</p>
<p> </p>
<h2>Ellery James Roberts</h2>
<p><div class="image-container" style="width:600px"><div class="image"><img src="http://static3.businessinsider.com/image/51dec4996bb3f75a7f000011-880-440/ellery-james-roberts.png" border="0" alt="ellery james roberts" width="600" /><p class="source"><a href="http://www.tumblr.com/tagged/ellery%20james%20roberts">Tumblr/to-a-stranger</a></p></div></div>After breaking away from the brilliant but short-lived WU LYF, Roberts put out a single this week that reminded us of his raw talent. While we’re a little saddened that it’s only one track, “Kerou’s Lament” is so packed with grand emotion and intensity that it satisfies the need for more. The polished synths in the background provide an oddly contrasting harmony to his gruff cries that yell out a message of strength in the midst of battles. With such honest emotion, it’s difficult not to be captivated by this one track and really, no less should be expected from him.</p>
<p> </p>
<h2>Sampha</h2>
<p><div class="image-container" style="width:600px"><div class="image"><img src="http://static4.businessinsider.com/image/51dec325eab8ea885a00000d-762-381/sampha.jpg" border="0" alt="sampha" width="600" /><p class="source">Tyrone Lebon</p></div></div></p>
<p>Even though he has yet to release an EP, Sampha is already renowned, evident in his exceptional collaborations with popular artists like Drake, Jessie Ware and SBTRKT. However, it is tracks like “Without” and “Indecision,” that this R&amp;B artist proves he is more than capable of standing alone. His smooth vocals and poignant lyrics speak volumes in our ears and we’re looking forward to hearing more on his upcoming EP, "Dual."</p>

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