Consumption of streaming video is likely to increase across age groups in India in the next 12 mont…

In addition to addressing these concerns, personalizing rewards can help make loyalty programs more…

Every year, the company has a What Is Sexy contest, where fans and shoppers can vote for who they t…

They're younger and cooler than you. They also use Snapchat better than you. The University of Penn…

Businesses are trying to tap into the buying power of Gen Z. A new media company from podcaster Ale…

Young consumers are turning to buy now, pay later to afford gifts this holiday season, and it could…

The other confounding piece of the puzzle is how Gen Z and millennials famously care about brands t…

Zillennials, or zennials, sit on the cusp of millennials and Gen Z. What makes them unique from the…

"Millennials prefer experiences over stuff for several key reasons, chief among them is coming of a…

Denizet-Lewis also commented on the company's "young, painfully attractive..." employees , whom he …

Shopify's report highlights shopping habits of consumers to the evolution of running, marketing, an…

"The rebelliousness that was embodied in that [older] marketing and that positioning was very much …

Part of Nike's success among teens comes from smart marketing campaigns and taking bold stances on …

Americans are in the midst of a credit card crisis, and nobody is being hit harder than millennials…

In an interview with Insider, SoFi head of investment strategy Liz Young breaks down her market out…

Dr. Dre, whose real name is Andre Young, filed a complaint in 2015 against the gynecologist, Draion…

Many of these trends were kicked off with Millennials, the oft-maligned generation blamed for every…

Over the years, Vivo's association with IPL has helped them connect with their consumers

Young adults are spending less on alcohol, beef, and mortgage interest and more on fresh produce, r…