You Searched For "xandr" and got 20 results
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1 min read
AT&T agrees to sell its global programmatic advertising marketplace Xandr to Microsoft
The transaction is subject to customary closing conditions, including regulatory reviews
1 min read
Microsoft has acquired adtech firm Xandr from AT&T to grow its advertising business
Microsoft plans to beef up its digital advertising and retail media offerings with Xandr's technolo…
Lauren Johnson
1 min read
How much top adtech firms pay employees in the US
Insider analyzed data to show how much companies including Roku, The Trade Desk, and Integral Ad Sc…
Lauren Johnson
5 mins read
Targeted ads were supposed to save the $70 billion TV industry, but advertisers say that time is quickly running out
Advertisers have bet on addressable to target people who don't see a national TV ad and cap the num…
Lauren Johnson
2 mins read
The possible buyers of AT&T's digital ad unit Xandr
Here are the top media and advertising stories from Business Insider for September 3.
Lauren Johnson
2 mins read
Leaked pitch deck shows how WarnerMedia plans to become the dominant media company by spending on HBO Max and ad tech division Xandr
Got more information about this story or another ad industry tip? Contact Patrick Coffee on Signal …
Patrick Coffee
3 mins read
AT&T's Xandr pitch deck, Refinery29-Vice Media merger, how to make $150 million by fighting Facebook and Google
Refinery29 is in talks to combine with Vice Media. Sources say its finances are so tight it needs t…
Lucia Moses
4 mins read
Netflix has launched its ad-supported tier here's everything we know about how the streaming giant is pitching advertisers
Netflix plans to offer an ad-supported tier this year and is pitching advertisers the chance to run…
Lauren Johnson
3 mins read
The Trade Desk is exerting its power in the ad industry, and some insiders fear it's becoming more like Google
The public adtech company's recent moves to influence pricing of online ads has left some in the ad…
Lauren Johnson
2 mins read
NBC won't air the Golden Globes
Plus, Apple's latest advertising move, and WarnerMedia's top tech execs.
Lucia Moses
3 mins read
How Microsoft can double its ad business to $20 billion
Microsoft wants to double its ad business to $20 billion. As the industry braces for a tough 2023, …
Jordan Parker Erb
2 mins read
AT&T just signed deals to sell ads for Bloomberg and Walmart-owned Vudu, and it's the latest sign of the telecom's big ambition to pitch external publishers
Xandr pitches Community to advertisers and publishers as a way to buy and sell video ads across mul…
Lauren Johnson
2 mins read
AT&T has quietly bolstered its ad tech to compete with Google. Here's the pitch deck it's showing to agencies to explain how it works.
The pitch deck shows how AT&T is working with big brands and holding companies. For instance, t…
Lauren Johnson
5 mins read
'Cautiously optimistic:' Some marketers say AT&T's big plan to reinvent advertising is taking shape but worry that it will shut out competitors
According to four big agencies interviewed for this story, Xandr has been pitching itself to advert…
Lauren Johnson
3 mins read
'We have to pay attention': AT&T's advertising boss responds to growing calls to break up the media giant
"Never before have we had this level of scrutiny in terms of the acquisitions we make and in terms …
Lauren Johnson
3 mins read
How Microsoft beat Google to win Netflix's advertising business
The biggest story in tech right now is how Microsoft won Netflix, scoring the biggest ad prize of t…
Jordan Parker Erb
4 mins read
'The vision is far ahead of practicality and reality:' AT&T's plan to reinvent TV advertising is massively ambitious - and still very much unproven
"This was their coming out party and it's pretty important," Dave Morgan, CEO and founder of Simulm…
Abby Jackson
7 mins read
AT&T is finally revealing its new tools to reinvent the way TV ads are sold - but it needs other networks to play along
For decades, TV advertisers have bought advertising through upfront, negotiated deals. In turn, net…
Lauren Johnson
3 mins read
AT&T has lofty ambitions to change the way TV advertising is sold, but ad buyers worry it will become a walled garden like Facebook and Google
Other media buyers said that it's too early to gauge how AT&T will use data across multiple pro…
Lauren Johnson
2 mins read
North American CEO of the world's largest ad buying agency network, GroupM, has left after less than a year
Sources with knowledge of the matter said the company's need to grow in its crucial region, North A…