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Elon Musk-run X on Saturday launched two new subscription plans for its users, including a $16 per month <keyword id="12306060" type="General" weightage="80" keywordseo="premium-plus" source="Orion">Premium Plus</keyword> plan that lets people pay more to get the biggest boost for their replies. In addition to <keyword id="47469" type="General" weightage="100" keywordseo="premium" source="Orion">Premium</keyword> Plus, the company has also launched a new "Basic" option for $3 per month for a small boost to your replies. "Introducing Premium+. No ads in For You or Following, largest boost for your replies (vs other Premium tiers or unverified users), and access to our full suite of creator tools," the social network said. The platform also launched a new Basic tier for $3 per month (when signing up via web) that "gives you access to the most essential Premium features". Both the new subscription plans are available only on the web and will come to mobile users later. In the basic plan which does not give you Blue checkmark, subscribers will only receive a "small boost" to their replies. X's standard Premium plan costs $8 a month. An average user on X is spending more than 32 minutes a day on the platform, its CEO <keyword id="4273428" type="General" weightage="80" keywordseo="linda-yaccarino" source="Orion">Linda Yaccarino</keyword> has revealed. Yaccarino said on Thursday that overall, users spend 7.8 billion active minutes every day on X, driven by growth in "our video and community products". "Today, the average user spends more than 32 minutes of their day on X. We continue to see sign-ups average around 1.5 million per day," she wrote in a blog post. She further stated that Community Notes now has over 100,000 contributors in 44 countries and is growing. According to her, over 1,700 advertisers returned to X last quarter, from small businesses to major brands -- including 90 of the top 100 ad spenders from a year ago. In a bid to retain users on its platform, X Corp has paid over $20 million (more than Rs 166 crore) to creators so far.

Elon Musk's X introduces 2 new subscription plans to boost users' replies

<ul class="summary-list"><li>A new book, "Character Limit," reveals how Elon Musk sought advice on Twitter Blue from his friends.</li><li>While mulling over a price point for Twitter Blue, he approached David Sacks, among others.</li></ul><a target="_blank" class="" href="https://www.businessinsider.com/elon-musk">Elon Musk</a> approached a small circle of friends and acquaintances with little to no experience running a social media company to decide the optimal price of Twitter Blue before he landed on $8 a month — an amount he believed people usually paid for a cup of Starbucks, according to an upcoming book written by New York Times reporters Kate Conger and Ryan Mac.A New York Times story adapted from "Character Limit: How Elon Musk Destroyed Twitter," which documents the billionaire's <a target="_blank" class="" href="https://www.businessinsider.com/elon-musk-twitter">chaotic takeover</a> of the company in October 2022, details how Musk decided on the pricing of <a target="_blank" class="" href="https://www.businessinsider.com/twitter-director-esther-crawford-sleeping-in-office-photo-employee-burnout-2024-8">Twitter Blue</a>, a subscription service that gives users exclusive features and a <a target="_blank" class="" href="https://www.businessinsider.com/elon-musk-brought-back-blue-checks-twitter-people-joke-it-2023-4">blue checkmark</a>.The feature has since been rebranded as X Premium.Fresh off the<a target="_blank" class="" href="https://www.businessinsider.com/elon-musk-twitter-reach-agreement-to-close-acquisition-deal-2022-10"> $44 billion purchase of Twitter</a>, Musk began discussing pricing for Blue with people in his orbit, including venture capitalist David Sacks, tech podcaster Jason Calacanis, and author <a target="_blank" class="" href="https://www.businessinsider.com/elon-musk-daughter-critcizes-walter-isaacson-portrayal-biography-2024-8">Walter Isaacson</a>, who was shadowing Musk for his biography on the billionaire, according to the excerpt.The new Twitter owner got a few suggestions.Sacks argued that the cost of Twitter Blue should be increased from $4.99 to $20 a month."Chanel could make a fortune selling a $99 bag, but it would be a one-time move," Sacks wrote in an email viewed by the Times. "A 'promotional offer' may not be the position we want. A luxury brand can always move down-market, but it's very hard to move up-market once the brand is shot."Calacanis, a friend of Musk's, suggested $99 a year. According to the excerpt, he thought the double-digit price tag would lure more users than if Twitter charged $100 a year.Musk also approached his <a target="_blank" class="" href="https://www.businessinsider.com/new-book-about-elon-musk-walter-isaacson-biography-takeaways-2023-9">biographer, Isaacson</a>."This should be accessible to everyone," Isaacson told Musk, according to the excerpt. "You need a really low price point, because this is something that everyone is going to sign up for."Sacks, Calacanis, Isaacson, and a spokesperson for X did not respond to a request for comment.According to the excerpt, Musk was nearly settled on charging users $100 a year until his close assistant, Jehn Balajadia, argued that the service should be more affordable."There's a lot of people who can't even buy gas right now," Balajadia said in one meeting, according to two sources who spoke with the Times reporters."You know, like what do people pay for Starbucks? Like $8?" Musk asked, according to the excerpt.Musk then pulled out his phone and <a target="_blank" class="" href="https://x.com/elonmusk/status/1587498907336118274">tweeted</a> on November 1, 2022: "Twitter's current lords &amp; peasants system for who has or doesn't have a blue checkmark is bullshit. Power to the people! Blue for $8/month."About a year later, Twitter was rebranded to X, and the company had between 950,000 and 1.2 million premium subscribers — less than 1% of its total user base, <a target="_blank" class="" href="https://www.bloomberg.com/news/articles/2023-10-25/elon-musk-s-x-looks-little-like-the-twitter-he-bought-a-year-ago">Bloomberg</a> reported, citing an analysis from an independent researcher.

Why does X Premium cost $8? Elon Musk figured that's how much a cup of Starbucks costs.

<ul><li>X has started testing a paid subscription program for all new users in two countries.</li><li>New users will have to pay a fee to be able to interact with other users.</li><li>Here’s everything you need to know about the Not a Bot program.</li></ul> <keyword id="6355315" type="General" weightage="20" keywordseo="elon-musk" source="Orion">Elon Musk</keyword> in a live-stream has mentioned that X (formerly Twitter) is moving towards becoming a paid platform for all users. X has announced that the company is now testing a new program in two countries. The program, dubbed as “Not a Bot” has initially been announced in two countries – New Zealand and Philippines. Users creating a new account in these countries will have to pay an annual fee of $1 to interact with other users. Let’s understand what the Not a Bot program is and what impact it may have on new users – <cmsannotation type="cmsannotation" annotationid="Mobile number verification" comment="subhead" text="Mobile number verification">Mobile number verification</cmsannotation> The first thing users will have to do under the Not a Bot program is to verify their phone number. This will strictly apply to new users as well. <cmsannotation type="cmsannotation" annotationid="Subscription plan" comment="subhead" text="Subscription plan">Subscription plan</cmsannotation> Once the user has authenticated their mobile number, they will be asked to select a subscription plan. The user will have three options – <ul><li>$1 plan</li><li>X Premium</li><li>Verified Organisations</li></ul><cmsannotation type="cmsannotation" annotationid="Here’s what you get with the $1 plan" comment="subhead" text="Here’s what you get with the $1 plan">Here’s what you get with the $1 plan</cmsannotation> The $1 plan, which is the cheapest option among the three subscription plans, will allow you to perform the following actions – post content, like posts, reply to posts, quote or repost posts and bookmark posts. It is noteworthy that these are all the things that users can currently do for free. <cmsannotation type="cmsannotation" annotationid="Can new users create an account for free?" comment="subhead" text="Can new users create an account for free?">Can new users create an account for free?</cmsannotation> While new users will be able to opt for a free account, their actions on the platform will be very limited. The users who do not opt for a subscription plan will only be able to read posts, watch videos and follow accounts. <cmsannotation type="cmsannotation" annotationid="Will existing users have to pay $1?" comment="subhead" text="Will existing users have to pay $1?">Will existing users have to pay $1?</cmsannotation> X has mentioned that existing users will not be affected within this test and won’t have to pay any subscription fees. But, from the wording, “within this test”, it can be interpreted that the company is considering charging users a nominal fee to be able to interact on the platform. Musk has been vocal about eliminating bots on the platform and may consider charging a nominal fee to reduce bots on the platform. <cmsannotation type="cmsannotation" annotationid="Why is X doing this?" comment="subhead" text="Why is X doing this?">Why is X doing this?</cmsannotation> As per the platform, this move is not aimed at earning a profit but to reduce spam, manipulation of the platform and reduce bot activity. “This new test was developed to bolster our already successful efforts to reduce spam, manipulation of our platform and bot activity, while balancing platform accessibility with the small fee amount. It is not a profit driver,” X said in a<a href="https://twitter.com/Support/status/1714429406192582896"> post</a>. “It’s the only way to fight bots without blocking real users. This won’t stop bots completely, but it will be 1000X harder to manipulate the platform,” Elon Musk said in a post. <cmsannotation type="cmsannotation" annotationid="Will this program be rolled out globally?" comment="subhead" text="Will this program be rolled out globally?">Will this program be rolled out globally?</cmsannotation> While X has not announced plans for a global rollout, like most features that have been tested on X, including the paid verification feature will likely be rolled out globally once the testing has been done. This could be a few weeks or a few months, based on the results of the testing. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/global-smartphone-shipments-decline-for-the-ninth-consecutive-quarter-expected-to-bounce-back-in-festive-season/articleshow/104487576.cms">Smartphone makers should be a worried lot as global shipments decline to a decade low</a> <a href="https://www.businessinsider.in/india/news/explained-how-to-lock-and-unlock-your-aadhaar-biometrics-to-prevent-frauds/articleshow/104462114.cms">Explained: How to lock and unlock your Aadhaar biometrics to prevent frauds</a> <a href="https://www.businessinsider.in/tech/news/passkeys-may-soon-replace-passwords-everything-you-need-to-know/articleshow/104361209.cms">Passkeys may soon replace passwords - everything you need to know</a>

Fight against bots? Musk says new users on X will soon have to pay $1 to create an account

<ul><li><keyword id="19940563" type="General" weightage="20" keywordseo="JioCinema" source="keywords" meta.keywordsubtype="org" meta.entityname="JioCinema" meta.hostid="261" meta.entityid="JioCinema">JioCinema</keyword> has announced new ad-free premium plans for individuals and families.</li><li>The premium subscription plans have been priced starting at ₹29 per month.</li><li>Here’s everything you need to know about JioCinema’s new subscription plans.</li></ul> Mukesh Ambani-owned streaming platform JioCinema on Thursday announced its new premium plans after teasing them for a few days. The new premium subscription plans from the digital arm of Viacom18 offer ad-free content. JioCinema has an extensive catalogue, including the ongoing <keyword id="19966825" type="General" weightage="20" keywordseo="Indian-Premier-League" source="keywords">Indian Premier League</keyword> (IPL) and content from HBO, Warner Bros., and Paramount, among others. The new content plans are cheaper than its current plans and are aimed at offering an ad-free experience like <keyword id="21423024" type="General" weightage="20" keywordseo="Netflix-and-Prime-Video" source="keywords">Netflix and Prime Video</keyword>. Do note that sports content, including the IPL, will continue to be free with Jio’s ad-supported tier. Existing <keyword id="20426557" type="General" weightage="20" keywordseo="JioCinema-Premium" source="keywords">JioCinema Premium</keyword> users will be upgraded to Jio’s new plans for free. “The introduction of JioCinema Premium breaks the numerous cost and quality barriers that exist in accessing premium entertainment. With 4K streaming, best-in-class audio, offline viewing and no device restriction all at a customer-centric pricing is sure to democratise access to quality entertainment for all of India,” Kiran Mani, chief executive officer, <keyword id="21420202" type="General" weightage="20" keywordseo="Viacom18-Digital" source="keywords" meta.keywordsubtype="org" meta.entityname="Viacom18 Digital" meta.hostid="261" meta.entityid="Viacom18 Digital">Viacom18 Digital</keyword>. <cmsannotation type="cmsannotation" annotationid="JioCinema Premium plans pricing" comment="subhead" text="JioCinema Premium plans pricing"><keyword id="21423025" type="General" weightage="100" keywordseo="Jiocinema-premium-plans" source="Orion">JioCinema Premium plans</keyword> pricing</cmsannotation> The new JioCinema Premium plan is priced at ₹29 per month for the individual plan, offering online and offline access to 4K content on one device. It includes access to all premium content on the platform without any ads, except sports and live content, which will continue to show ads. For families, JioCinema has introduced the new Family plan, which offers all the same benefits as the Premium plan and allows streaming on four devices at once. It is priced at ₹89 per month. Do note that the company has not announced long-term plans and you only have the option to select from the monthly plans. JioCinema has said that these are introductory prices. The actual prices of the plans are ₹59 and ₹149 respectively. <cmsannotation type="cmsannotation" annotationid="International content in regional languages" comment="subhead" text="International content in regional languages">International content in regional languages</cmsannotation> JioCinema has announced several partnerships over the last few months, including with HBO and Paramount. The company has said that in addition to English, content from international studios will be available in Hindi, Telugu, Tamil, Marathi and Bengali. “On an average, pricing for broadcaster-based OTT’s in India is ₹103 per month (Zee5, Sony Liv, Disney plus premium plan), whereas global giant OTT’s average pricing is ₹358 (Netflix premium plan, Amazon video), which implies that Jio Cinema Premium pricing is at a steep discount of 86% vs average price of peers; however, Jio Cinema’s depth of offerings in originals/global content remains much lower compared to global peers,” said Karan Thorani, Elara Securities. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/gigabyte-aorus-co49dq-49-inch-qd-oled-144hz-curved-gaming-monitor-launched-in-india/articleshow/109563798.cms">GIGABYTE AORUS CO49DQ 49-inch QD-OLED 144Hz curved gaming monitor launched in India</a> <a href="https://www.businessinsider.in/tech/mobile/news/realme-narzo-70-narzo-70x-5g-smartphones-launched-in-india-starting-at-11999/articleshow/109557895.cms">Realme Narzo 70, Narzo 70X 5G smartphones launched in India starting at ₹11,999</a> <a href="https://www.businessinsider.in/tech/news/apple-let-loose-event-scheduled-for-may-7-ipads-expected-to-be-launched/articleshow/109553148.cms">Apple Let Loose event scheduled for May 7 – New iPad models expected to be launched</a>

An Ambani disruption in OTT: At just ₹1 per day, you can now enjoy ad-free content on JioCinema

<ul class="summary-list"><li>Elon Musk said X will keep ad revenue from content creators who don't have a premium subscription. </li><li>Creators need at least 500 followers and 15 million impressions in the last three months to be eligible.</li></ul>Elon Musk said that content creators on X, formerly known as Twitter, have to be premium subscribers to be eligible for its new ads revenue-sharing program. "The ad money will otherwise be kept by X if you are not an X Premium (Blue) subscriber," Musk said in a post.<a target="_blank" rel="noopener noreferrer nofollow" href="https://help.twitter.com/en/using-twitter/creator-ads-revenue-sharing">To be eligible for the program</a>, creators also need to be at least 18 years old, have a minimum of 500 followers, and have 15 million or more "organic impressions" on posts within the last three months.The <a target="_blank" rel="noopener noreferrer nofollow" href="https://help.twitter.com/en/using-twitter/twitter-blue">price</a> of an X premium subscription starts at $8 per month, or $84 a year, and it gives users access to extra features such as "Edit."In another <a target="_blank" rel="noopener noreferrer nofollow" href="https://twitter.com/elonmusk/status/1687682347120873472?s=20">tweet</a> on Saturday, Musk said the program had "far exceeded" expectations and that there would be delays in processing the funds.X rolled out its ads revenue-sharing program last month. Musk <a target="_blank" rel="noopener noreferrer nofollow" href="https://twitter.com/elonmusk/status/1667314848856948736?">said</a> the first block of payments to creators totalled $5 million, with some <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.businessinsider.com/twitter-ad-revenue-scheme-creator-influencer-personalities-elon-musk-money-2023-7?r=US&amp;IR=T">users reporting substantial payouts</a>. Controversial influencer <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.businessinsider.com/andrew-tate-elon-musk-twitter-paid-content-creator-plan-2023-7">Andrew Tate</a>, who is facing rape and human trafficking charges in Romania, was among the first group of influencers to say they got a big payout, <a target="_blank" rel="noopener noreferrer nofollow" href="https://twitter.com/Cobratate/status/1679545851893391369">posting</a> last month that he had received $20,379. Dogecoin co-founder Billy Markus, who has around 2.1 million followers on the platform, posted that he was going to receive $37,050 from the program. "i like twitter," he wrote.X replied to Insider's request for comment with an automated response that said: "We'll get back to you soon."

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Elon Musk's X introduces 2 new subscription plans to boost users' replies

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Why does X Premium cost $8? Elon Musk figured that's how much a cup of Starbucks costs.

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Fight against bots? Musk says new users on X will soon have to pay $1 to create an account

Sourabh Jain

An Ambani disruption in OTT: At just ₹1 per day, you can now enjoy ad-free content on JioCinema

Sourabh Jain

Elon Musk says X will keep ad revenue from content creators who don't have a Blue premium subscription

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