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You Searched For "wrong roi in digital marketing" and got 20 results


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5 mins read

Digitally-native Gen Zers aren't immune to romance scams

Zoomers grew up with technology at their fingertips. But as scams evolve and get more sophisticated…

Lindsay Dodgson   


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4 mins read

Anthony Scaramucci is worried about a stock-market crash not seen since the late 1920s if Trump follows through on some of his plans

Anthony Scaramucci thinks there's a chance that stocks crash. Here's why he's concerned, and why a …

James Faris   


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2 mins read

Google says DOJ's 'narrow view' of the adtech market is not based on reality ahead of antitrust trial

The antitrust trial that could result in a breakup of Google officially opened in a Virginia federa…

Natalie Musumeci,Lara O'…   


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5 mins read

AI is ushering in a new era of personalized marketing

In a survey, 51% of marketing professionals said they used generative AI. The technology's adoption…

Matthew S. Smith   


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8 mins read

Experts warned of a housing bubble. They were wrong.

If you've been waiting — maybe even cheering — for the housing bubble to pop and home p…

James Rodriguez   


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3 mins read

Elon Musk is wrong about a housing-market crash

Musk said home values are set to plummet. But most experts believe that there aren't even enough ho…

Alcynna Lloyd   


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8 mins read

'Something has gone very wrong': the truth about DEI

As chief diversity officer at Walgreens, I learned a hard truth: DEI programs aren't working.

Steve Pemberton   


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3 mins read

50% digital marketers rely on inaccurate metrics: LinkedIn Report

LinkedIn’s ‘The Long and Short of ROI’ report revealed that 50% of digital marketers rely on inaccu…

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2 mins read

Billionaire Mike Novogratz says the crypto industry is suffering from a credit crisis - and that he was 'darn wrong' on leverage risks

Mike Novogratz blamed the turmoil in crypto markets on poor regulatory standards, saying the SEC di…

Zahra Tayeb   


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3 mins read

IBM's marketing chief explains how the company is harnessing AI to boost productivity

Jonathan Adashek says IBM employees are using in-house AI technology to improve client interactions.

Lara O'Reilly   


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4 mins read

Evaluating performance marketing campaigns impactfully

Disclaimer: This article is authored by Sreepriya Swaminathan, Senior Domain Principal, Infosy…

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2 mins read

India’s newly digitized MSMEs need offline marketing as much as online

While digital marketing may be important to keep up with the digital trends that have emerged post …

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3 mins read

Everything finance TikTok gets wrong about saving money, according to experts

Money experts spoke with Insider about when TikTok can be helpful for starting your saving journey,…

Lindsay Dodgson   


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3 mins read

Driving Value Through Unification of Digital Space & Operations- Srinivasan KA

The shift from cable platforms to streaming is widely evident. And this shift is not just a passing…

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2 mins read

Historical returns suggest Wall Street is wrong about 2024, and more big gains are coming for stocks

Fund flow data show investor skepticism is high as retail investors ditched stocks in October at th…

Matthew Fox   


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3 mins read

How performance marketing is reinventing ROI?

Marketing ROI encompasses multiple facets that often misinterpret with campaign-specific ROI.

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11 mins read

Mike Katz, T-Mobile's lead marketer, has spent his entire career preparing for this role

T-Mobile marketing chief Mike Katz's job is to create moments that get people talking — and b…

Julia Hood   


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2 mins read

Nobel laureate Paul Krugman compares the crypto craze to the housing bubble - and warns digital tokens might be worthless

Krugman compared the hype around crypto to people refusing to believe that the US housing market co…

Theron Mohamed   


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4 mins read

Unlocking new marketing opportunities for the post-pandemic future

Marketers today need to focus on a holistic media quality approach, and utilizing insights to optim…