You Searched For "wrong roi in digital marketing" and got 20 results
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Digitally-native Gen Zers aren't immune to romance scams
Zoomers grew up with technology at their fingertips. But as scams evolve and get more sophisticated…
Lindsay Dodgson
Anthony Scaramucci is worried about a stock-market crash not seen since the late 1920s if Trump follows through on some of his plans
Anthony Scaramucci thinks there's a chance that stocks crash. Here's why he's concerned, and why a …
James Faris
Google says DOJ's 'narrow view' of the adtech market is not based on reality ahead of antitrust trial
The antitrust trial that could result in a breakup of Google officially opened in a Virginia federa…
Natalie Musumeci,Lara O'…
AI is ushering in a new era of personalized marketing
In a survey, 51% of marketing professionals said they used generative AI. The technology's adoption…
Matthew S. Smith
Experts warned of a housing bubble. They were wrong.
If you've been waiting — maybe even cheering — for the housing bubble to pop and home p…
James Rodriguez
Elon Musk is wrong about a housing-market crash
Musk said home values are set to plummet. But most experts believe that there aren't even enough ho…
Alcynna Lloyd
'Something has gone very wrong': the truth about DEI
As chief diversity officer at Walgreens, I learned a hard truth: DEI programs aren't working.
Steve Pemberton
50% digital marketers rely on inaccurate metrics: LinkedIn Report
LinkedIn’s ‘The Long and Short of ROI’ report revealed that 50% of digital marketers rely on inaccu…
Billionaire Mike Novogratz says the crypto industry is suffering from a credit crisis - and that he was 'darn wrong' on leverage risks
Mike Novogratz blamed the turmoil in crypto markets on poor regulatory standards, saying the SEC di…
Zahra Tayeb
IBM's marketing chief explains how the company is harnessing AI to boost productivity
Jonathan Adashek says IBM employees are using in-house AI technology to improve client interactions.
Lara O'Reilly
Evaluating performance marketing campaigns impactfully
Disclaimer: This article is authored by Sreepriya Swaminathan, Senior Domain Principal, Infosy…
India’s newly digitized MSMEs need offline marketing as much as online
While digital marketing may be important to keep up with the digital trends that have emerged post …
Everything finance TikTok gets wrong about saving money, according to experts
Money experts spoke with Insider about when TikTok can be helpful for starting your saving journey,…
Lindsay Dodgson
Driving Value Through Unification of Digital Space & Operations- Srinivasan KA
The shift from cable platforms to streaming is widely evident. And this shift is not just a passing…
Historical returns suggest Wall Street is wrong about 2024, and more big gains are coming for stocks
Fund flow data show investor skepticism is high as retail investors ditched stocks in October at th…
Matthew Fox
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future
Digital Marketing: Trends to watch out for in 2022
How performance marketing is reinventing ROI?
Marketing ROI encompasses multiple facets that often misinterpret with campaign-specific ROI.
Mike Katz, T-Mobile's lead marketer, has spent his entire career preparing for this role
T-Mobile marketing chief Mike Katz's job is to create moments that get people talking — and b…
Julia Hood
Nobel laureate Paul Krugman compares the crypto craze to the housing bubble - and warns digital tokens might be worthless
Krugman compared the hype around crypto to people refusing to believe that the US housing market co…
Theron Mohamed
Unlocking new marketing opportunities for the post-pandemic future
Marketers today need to focus on a holistic media quality approach, and utilizing insights to optim…