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2 mins read

WPP's former dealmaker is joining investment bank Canaccord Genuity — a sign advertising M&A could heat up

Lance Maerov oversaw WPP's investment and acquisition strategy for over 20 years. This year, he bra…

Lara O'Reilly   


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Inside WPP's volatile 2023

The company has been undergoing a massive transformation that has involved merging agencies.

Lara O'Reilly   


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11 mins read

WPP hits its 2023 revenue target in 2021

WPP reports revenue of £12,801 million for 2021; growth driven by e-commerce, digital and technolog…

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3 mins read

With 9.8% growth in H1 2021 revenues, WPP says it has returned to 2019 levels a year ahead of plan

Q2 LFL revenue less pass-through costs on 2019 1.3%: US 1.8%, UK 1.1%, Germany 6.3%, Greater China …

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WPP won $5.6 billion business in the first nine months including Alibaba, HSBC, Intel, Uber and Unilever

WPP aims to take its Commerce, Experience and Technology business from 25% to 40% by 2025

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1 min read

WPP acquires Cloud Commerce Group

CCG is a leader in multi-channel e-commerce software

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5 mins read

The latest news about the public relations industry, from pay and hiring to growth areas

Insider rounded up its coverage of the public relations industry as PR firms scramble to fend off c…

Business Insider   


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WPP acquires branding and design agency Made Thought

Made Thought will be integrated into AKQA and will join forces with Universal Design Studio

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3 mins read

WPP’s Hogarth launches The Metaverse Foundry, a global team that will create brand experiences for clients in the metaverse

The Metaverse Foundry will be a global team of over 700 creatives, producers, visual artists, devel…

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WPP brings together Geometry and VMLY&R to form VMLY&R Commerce

VMLY&R COMMERCE becomes WPP’s new end-to-end Creative Commerce Company

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3 mins read

WPP merges 103-year-old Grey with AKQA to form a new network model, AKQA Group

The move follows the successful combination of other WPP agencies like Wunderman Thompson, VMLY&R a…

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3 mins read

WPP launches data company, Choreograph, to help clients realize the value of their first-party data

Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a singl…

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3 mins read

Advertising agencies imagine the office of the future

Plus, Crispin Porter Bogusky has a new CEO, and newly revealed TikTok user stats in this weekly Ins…

Lucia Moses   


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1 min read

Read the WPP pitch deck that lays out the biggest ad holding company's plans to return to growth

The holding companies that have dominated the multi-billion-dollar global advertising business for …

Patrick Coffee   


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1 min read

WPP acquires mobile technology provider NN4M

NN4M provides its clients with connected, experience-driven solutions across mobile and in-store ch…

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3 mins read

How Amazon's next CEO could change advertising

Amazon's advertising outlook under Andy Jassy, advertising's existential crisis, and entertainment …

Lucia Moses   


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2 mins read

Wavemaker launches a new platform that will allow planners to reach multiple audiences and optimise media investments

Driven by AI and machine learning, Maximize ingests and analyses data from global and local sources…