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WPP's former dealmaker is joining investment bank Canaccord Genuity — a sign advertising M&A could heat up
Lance Maerov oversaw WPP's investment and acquisition strategy for over 20 years. This year, he bra…
Lara O'Reilly
Taboola is looking to compete with Google and Facebook for small-business clients using a new generative AI tool for ad campaigns
Abby looks to make campaign setup easier for busy, resource-sapped business owners who aren't up on…
Lara O'Reilly
Inside WPP's volatile 2023
The company has been undergoing a massive transformation that has involved merging agencies.
Lara O'Reilly
WPP hits its 2023 revenue target in 2021
WPP reports revenue of £12,801 million for 2021; growth driven by e-commerce, digital and technolog…
WPP won $5.6 billion business in the first nine months including Alibaba, HSBC, Intel, Uber and Unilever
WPP aims to take its Commerce, Experience and Technology business from 25% to 40% by 2025
WPP’s Hogarth launches The Metaverse Foundry, a global team that will create brand experiences for clients in the metaverse
The Metaverse Foundry will be a global team of over 700 creatives, producers, visual artists, devel…
WPP launches data company, Choreograph, to help clients realize the value of their first-party data
Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a singl…
WPP acquires Cloud Commerce Group
CCG is a leader in multi-channel e-commerce software
With 9.8% growth in H1 2021 revenues, WPP says it has returned to 2019 levels a year ahead of plan
Q2 LFL revenue less pass-through costs on 2019 1.3%: US 1.8%, UK 1.1%, Germany 6.3%, Greater China …
WPP acquires branding and design agency Made Thought
Made Thought will be integrated into AKQA and will join forces with Universal Design Studio
WPP acquires leading AI technology company Satalia
WPP continues its acquisition spree
WPP's shopping list
This week in advertising: WPP's shopping list, agency convergence, and gaming-influencer tie-ups.
Lucia Moses
WPP registers a 25.1% fall in LFL revenue less pass-through costs in Q2 in India
WPP has released its interim financial results for 2020.
WPP brings together Geometry and VMLY&R to form VMLY&R Commerce
VMLY&R COMMERCE becomes WPP’s new end-to-end Creative Commerce Company
WPP appoints Rob Reilly as Global Chief Creative Officer
Rob has led McCann Worldgroup’s creative resurgence
WPP's consolidation spree continues
Business Insider's top advertising and media stories for November 17.
Lauren Johnson
Age discrimination is the biggest hidden bias in advertising - and it's gotten worse during the pandemic
The industry has addressed matters of gender and racial equality, but age is still a blind spot.
Patrick Coffee
The advertising world has long lagged in diversity, but some agencies are trying to change that
Some ad professionals tell Insider though that they are skeptical change will truly come as they've…
Lindsay Rittenhouse
WPP merges 103-year-old Grey with AKQA to form a new network model, AKQA Group
The move follows the successful combination of other WPP agencies like Wunderman Thompson, VMLY&R a…