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<ul><li>Earth Day is an annual event celebrated on April 22 to demonstrate support for environmental protection.</li><li><keyword id="116541" type="COMPANY" weightage="20" keywordseo="Reebok">Reebok</keyword> has launched a new range of plant-based running shoes to mark Earth Day. </li></ul>Reebok releases the new version of its innovation in running footwear: Floatride Energy GROW, the plant-based <keyword id="92034" type="PERSON" weightage="20" keywordseo="Running-shoe">running shoe</keyword> for high-performance. It combines the award-winning Forever Floatride Energy model with the commitment and responsibility to protect the environment and strive to create a fitter planet. Floatride Energy GROW is an industry leading shoe within Reebok´s [REE]GROW category which guarantees at least 50% of the used materials are plant-based. To keep the high-performance standards of the best-in-class running shoe, each component was researched and tested to deliver this innovative product. <div type="image" title="+C23018_SS21_Floatride_Energy_3_Grow_PR_Images_M_2" msid="82178975" hostid="261"></div> Key features include: - Full performance running feel expected from the Forever Floatride Energy 3 model - Castor bean midsole delivers responsive and lightweight cushioning - Comfort flared heel collar and natural rubber outsole is durable and flexible - BLOOM algae sockliner is molded for increased support and cushioning - Eucalyptus upper is durable and breathable - Total weight of 8.1 oz/230g women; 9.7 oz/275g men "Running in the Reebok Floatride Energy GROW has been an eye-opener in seeing what's possible when you switch from traditional materials to plant-based,” said Joel Charley, COO Midnight Runners UK. “As far as I can tell, there is no sacrifice in performance, and certainly not in style. This no-compromise, sustainable approach is wonderful to experience as Reebok takes steps (no pun intended) towards doing their part for the future of our planet." The <keyword id="6455105" type="DEFINITION" weightage="20" keywordseo="world-earth-day">World Earth Day</keyword> is coming up on April 22nd and everyone has the power to inspire positive change. Reebok believes “what we´re made of matters” and adapts this to its products without sacrificing performance. Reebok is focusing sustainability efforts under two pillars: [REE]GROW, which focuses on the creation of products from natural materials; and [REE]CYCLED, which focuses on creating products using recycled or repurposed materials. Reebok is committed to reducing virgin polyester from its material mix and eliminating it altogether by 2024. The Floatride Energy Grow allows you to enjoy your daily allowance of speed with a helping of sustainability. Earth-friendly ingredients and all the lightweight, responsive cushioning, durability and traction you expect delivers for your run and our planet. The Reebok Floatride grow collection is available now at select Reebok stores and online at shop4reebok.com starting INR 9,999.

Reebok launches a new range of shoes made from eucalyptus, bloom algae and natural rubber before World Earth Day

<ul><li>In recent years, Bhumi has stepped onto a bigger stage – one where the spotlight shines on environmental and climate awareness. </li><li>Acknowledging her efforts, the <keyword id="19984049" type="General" weightage="20" keywordseo="UNDP" source="keywords">UNDP</keyword> named her as India's first National Advocate for <keyword id="19950641" type="General" weightage="20" keywordseo="sustainable-development-goals" source="keywords">Sustainable Development Goals</keyword> (SDGs).</li><li>In an exclusive interview with <keyword id="21390875" type="General" weightage="20" keywordseo="Business-Insider-India" source="keywords" meta.keywordsubtype="org" meta.entityname="Business Insider India" meta.hostid="261" meta.entityid="Business Insider India">Business Insider India</keyword>, <keyword id="19939209" type="General" weightage="100" keywordseo="Bhumi-Pednekar" source="keywords">Bhumi Pednekar</keyword> spoke about her struggles with eco-anxiety and her take on the <keyword id="20000756" type="General" weightage="20" keywordseo="climate-action" source="keywords">climate action</keyword>.</li></ul> Lights, camera, Earth! When we first saw Bhumi Pednekar in Dum Laga Ke Haisha in 2015, we witnessed her impressive acting skills and her ability to connect with the audience. With time, she grew into a formidable presence on the Indian cinema landscape, paving the way for socially-aware, yet entertaining filmography. In recent years, this Bollywood superstar has stepped onto a bigger stage – one where the spotlight shines on environmental and climate awareness. In a world where the spotlight often blinds stars to the sufferings of the planet and its people, Bhumi reminds us that every person on this planet needs to keep that spark for eco-consciousness alive. In an exclusive interview with Business Insider India, Bhumi Pednekar spoke about her struggles with eco-anxiety during her early years, her efforts to strike a balance between her professional career and environmental responsibilities, her advice for the younger audience, and her take on the climate action across the globe. <a href="https://www.youtube.com/watch?v=QDxplE0_Os4" data-type="tilCustomLink">Catch the full interview here!</a> <div type="image" title="Actress Bhumi Pednekar" agency="Business Insider India" msid="109502773" hostid="261" caption="&amp;lt;p&amp;gt;Actress Bhumi Pednekar&amp;lt;/p&amp;gt;"></div> “When I started my climate journey, it was a very lonely path for me, Every time I spoke about it, people made fun of me. Eventually, through the years, I met like-minded people, and I realised that this is a real problem. Even today, I get really worried, I have bouts of anxiety and go into a spiral that you know, what will happen now and so on. In such times, what truly helps me is to actually do something towards dealing with the problem,” says Bhumi. Acknowledging her efforts to spread awareness on these critical topics, the United Nations Development Programme (UNDP) named her as India's first National Advocate for Sustainable Development Goals (SDGs). Just last month, the World Economic Forum (WEF) recognised her as a Young Global Leader (YGL). On <keyword id="21293562" type="General" weightage="20" keywordseo="Earth-Day" source="keywords">Earth Day</keyword> 2024, she also joined UNDP’s global initiative called the ‘The Weather Kids’ — a global campaign to raise awareness about climate change and drive the world towards taking meaningful climate action. Talking about the campaign Bhumi Pednekar stated, "I’m deeply disturbed by Climate Change and the impact that it is having the world over. I have dedicated my life to working on this and helping raise awareness… I have always been committed to using my platform to raise awareness about the urgency of climate action and to empower individuals and communities to adopt sustainable practices. Together, we can make a difference and create a more sustainable and resilient world for future generations.” Further, Bhumi’s role as a <keyword id="21390874" type="General" weightage="20" keywordseo="climate-warrior" source="keywords">climate warrior</keyword> has also seen her collaborating with activists and institutions nationwide, amplifying their voices and supporting initiatives focused on environmental preservation and climate action. As an ardent advocate for environmental and climate action, she has effectively utilised her fame to champion causes like waste segregation, rainwater harvesting, recycling, and conscious fashion choices. <div type="image" title="Actress Bhumi Pednekar" agency="Business Insider India" msid="109503174" hostid="261" caption="&amp;lt;p&amp;gt;Actress Bhumi Pednekar&amp;lt;/p&amp;gt;"></div> “Climate Warrior, which is our nonprofit, is an advocacy platform I started in 2019. The idea was to bring all the work of creating awareness under one umbrella. And then we started the Bhumi Foundation, through which we are again just trying to streamline everything that we do, we have not opened it up for others to come in and work,” said Bhumi, encouraging younger generations to also find their own tribe to influence and drive change. The theme for today’s World Earth Day 2024 is Planet Vs Plastic, and it is time for all of us to gauge our individual and collective impact on our environment and try to reduce it. “One big thing that we can do is to look for and support businesses that are trying to go green and create a positive impact on our planet. If investors support such businesses, and consumers pick such products, our carbon footprint can be lesser,” explains Bhumi. “Every day is Earth Day. This is our only home, there is no alternative, and there is no plan B! The way we show empathy and sympathy towards our loved ones, we should show empathy towards everybody else that we share this planet with. It really breaks my heart when you see on the news that a major city like Bangalore is still witnessing a water crisis and our capital city Delhi has winter days where schools are canceled because of the pollution. We are all in this together, we all are a part of the problem. And we all need to be a part of the solution as well,” concludes Bhumi. Disclaimer: The opinions expressed are of the interviewee and do not necessarily reflect the views of Business Insider India. The excerpts has been partly edited for length and clarity.

Earth Day 2024: Actress Bhumi talks about 'Pednekar ke ped', ostrich mentality, climate anxiety and more

<ul class="summary-list"><li>Lawyers for Tibetan herder Dingzhen Zhenzhu are taking action against people flaming him on <keyword id="11895013" type="UNKNOWN" weightage="60" keywordseo="social-media" source="Orion">social media</keyword>.</li><li>Dingzhen first went viral in November 2020 for his bright smile in a clip from a short film.</li></ul>A Tibetan yak herder <a href="https://asiatimes.com/2020/12/is-rugged-tenzin-the-most-handsome-man-in-china/" target="_blank" rel="noopener">once known as the most handsome man in China</a> has learned a harsh lesson: social media fame comes with a heavy price. This week, lawyers for Dingzhen Zhenzhu issued a letter via his agent warning people to stop making defamatory comments about him, particularly those containing "insulting, terrifying, vulgar, or vilifying words." Representatives for Dingzhen said in the letter that the Tibetan-farmhand-turned-social-media-star had been the target of vulgar and belittling comments on social media that have had a "serious impact" on him. Dingzhen first went viral on Chinese social media in November 2020, when a short clip of him smiling captured the hearts of Chinese internet users. The clip of Dingzhen, then 20, spread like wildfire on <keyword id="11892748" type="UNKNOWN" weightage="60" keywordseo="china" source="Orion">China</keyword>'s TikTok, Douyin, leading web users to dub him the most handsome man in China, per the <a href="https://www.scmp.com/lifestyle/entertainment/article/3111292/chinas-most-handsome-man-right-now-tibetan-herder-wows?module=inline&amp;pgtype=article">SCMP</a>. The clip originated from a short film of Dingzhen in <keyword id="11897692" type="UNKNOWN" weightage="60" keywordseo="tibet" source="Orion">Tibet</keyword>, walking over the plains and talking about his daily life on the grasslands. The clip went so viral that Hua Chunying, a Chinese government spokesperson, highlighted his "bright, sunny, and innocent smile" on her Twitter page. Because of that clip, Dingzhen managed to secure a job in his county of Litang in the southwestern Sichuan province as a tourism ambassador, and was even <a href="https://youtu.be/ZT9XBmqywrw">sent as one of China's representatives to a United Nations Development Program event for World Earth Day in 2021.</a>However, while Chinese social media users <a href="https://www.sixthtone.com/news/1006471/netizens-thirsty-for-tibetan-heartthrob">fawned over him</a> and dubbed him the <a href="https://www.chinadaily.com.cn/a/202011/30/WS5fc455c2a31024ad0ba984ff.html">"smile of the plateau"</a> and a "sweet wild boy," he has faced continuous criticism. For one, his image took a hit <a href="https://www.globaltimes.cn/page/202101/1212750.shtml">after a photo of him vaping was leaked on social media</a>.He has also been the target of putdowns on China's Twitter-like site <keyword id="12012028" type="UNKNOWN" weightage="60" keywordseo="weibo" source="Orion">Weibo</keyword>, with <a href="https://radiichina.com/ding-zhen-tibetan/">online posters calling Dingzhen</a> the epitome of superficiality in China, and mocking the success he's attained despite not being highly educated. In a statement attached to the lawyer's letter, Dingzhen cautioned people to not "do anything evil, no matter how trivial you think it is." Dingzhen and his representatives did not immediately respond to a request for comment from Insider.

Meet the 'most handsome man in China' — a Tibetan yak herder who's threatening to sue online critics for claiming he's just a pretty face

<ul class="summary-list"><li>Payments firm <keyword id="1614454" type="PERSON" weightage="60" keywordseo="Klarna">Klarna</keyword> has raised $1 billion in new funding, tripling its valuation to $31 billion.</li><li>This makes "buy now, pay later" giant Klarna the most valuable private startup in Europe.</li><li>The new round of funding included a mix of new and existing investors.</li></ul>Swedish "buy now, pay later" payments company Klarna has nearly tripled its valuation to $31 billion in less than six months, after it announced on Monday a new $1 billion fundraising round.The new round, which makes Klarna the most valuable European startup, was oversubscribed four times and included a combination of new and existing investors.The firm completed a $650 million funding round in September from a group of investors led by Silver Lake that valued it at $11 billion.<a href="https://www.businessinsider.com/personal-finance/klarna-fintech-giant-reports-sevenfold-increase-in-losses-2020-8">Klarna</a> also said it would pledge 1% of the capital raised to a newly created initiative that focuses on key sustainability challenges around the world and would launch on April 22 on World Earth Day.Reuters had reported last week that the company, which competes with PayPal and Australia's AfterPay, was finalizing another private funding round.Klarna, which was founded in 2015, has 90 million active consumers and 250,000 merchants on its payments service, according to its <a href="https://www.klarna.com/uk/about-us/">website</a>. <keyword id="6370208" type="UNKNOWN" weightage="60" keywordseo="Payment">Payment</keyword> services such as Klarna that let customers delay payment for online purchases have raised <a href="https://www.businessinsider.com/explosion-buy-now-pay-later-credit-klarna-regulation-2021-2">concerns among authorities that young people are falling into debt</a>.The UK government said February 8 it <a href="https://www.businessinsider.com/explosion-buy-now-pay-later-credit-klarna-regulation-2021-2">plans to regulate these kind of services</a>, after a report produced by the financial regulator's former chief, Christopher Woolard argued that "buy now, pay later" schemes could be "harmful" if left unregulated.

'Buy now, pay later' giant Klarna has tripled its valuation to $31 billion, making it Europe's most valuable private startup

<ul><li>Dating has seen a phenomenal change during the <keyword id="43587" type="ORGANIZATION" weightage="20" keywordseo="pandemic">pandemic</keyword> and dating apps like <keyword id="228306" type="COMPANY" weightage="20" keywordseo="OkCupid">OkCupid</keyword> are helping simplify meeting and building deep connections with people online.</li><li>We chat with <keyword id="3448882" type="PERSON" weightage="20" keywordseo="Anukool-Kumar">Anukool Kumar</keyword>, <keyword id="267929" type="POSITION" weightage="20" keywordseo="marketing-director">Marketing Director</keyword>, OkCupid India on the pandemic's impact on its business and how it is making sure its platform is able to evolve with the changing needs of its users. </li></ul> The year 2020 had a profound impact on all our lives. As we were restricted to our homes, there was a transformation in the way we live our lives, buy, consume, watch, or even interact with people. With almost no physical contact with friends, families, technology came to our rescue. Businesses had to pivot quickly to stay relevant. For dating apps, the game is all in helping build human connections. So when people were socially distanced, the challenge was to do find new ways of building that connect. Again, technology came to the rescue. We saw many platforms introduce new features that enhanced overall experience for people using these apps. Virtual dates became an acceptable way of dating. It also brought a lot of first-time users to these platforms. For dating app OkCupid, the past one and a half years has been all about innovating and making it easier for people to connect on their platform and make the most of the experience. Last year, the platform rolled out its mobile app redesign globally called Stacks which is a new matching system that consolidates multiple discovery methods into one, making it even easier to find the type of person users are looking for. We caught up with Anukool Kumar, <keyword id="6354839" type="UNKNOWN" weightage="20" keywordseo="marketing">Marketing</keyword> Director, OkCupid India to understand the kind of impact the pandemic has had on the platform, the strategies it used to keep its users at its core and its future in India. Excerpts: Q) How have the last 1.5 years been for OkCupid as a brand? How did the pandemic impact your business? In 2018, OkCupid was brought to India in response to a growing number of women looking for a serious relationship on their terms. The last few years have been so exciting for us as we’ve seen women discovering their independence and extending that security to choosing relationships that see them as more than just a horoscope or radius of a roti. The same holds for men in India who are seeking a partnership instead of traditional Indian gender roles in a marriage. The pandemic then created two major changes that affected the business of dating apps and OkCupid in particular. First, with fewer avenues to meet people we saw a surge in the number of first-time users on OkCupid with more women than ever before actively opening conversations. The second was a change in mindset-with time on their hands to introspect on the sort of relationship they’re looking for, single millennials ended conversations missing a spark faster while engaging in old school courtship online blurring the lines of IRL and online romance. What this meant for us as OkCupid is that there were more moments of serendipity on our platform impacting business (currently and in the future) positively while making a tangible difference in the social fabric of India. Q) Dating also evolved in these last 13-14 months. How have you as a platform been able to keep up with these changing times and evolving consumer needs? OkCupid has always been a platform that empowers users to find their kind of love based on shared interests, quirks and beliefs. With over 3000 questions at the heart of the product and more topical questions added in a timely manner, we ensure relevant subjects that matter most to millennial Indians are addressed by the app. In 2021, a lot of the focus has been on expressing one’s intent to get the vaccine and match with someone who believes in the same science; we've seen a 763% increase in mentions of the vaccine on OkCupid India's bios since March 2021. Hence to make it easier for our users to find a potential match who believes in the benefit of getting vaccinated, we introduced the ‘I’m vaccinated’ badge and stack as an endeavour to help people make informed decisions, especially in their search for love. Last year, we had also rolled out our biggest mobile app redesign globally called ‘Stacks’ which is a new matching system that consolidates multiple discovery methods into one, making it even easier to find the type of person you’re looking for. The new Stacks discovery experience shows matches in a focused, thoughtful way, and gives OkCupid daters the choice and control over who they could match with through a series of new categories including ‘online’ (to match with people who are online), ‘recommended’ (a stack of OkCupid’s top recommendations based on preferences), ‘nearby’, ‘match %’, etc. One of the key examples of this was the release of our first-ever global Climate Change Advocate Profile Badge and Stack in the weeks leading up to World Earth Day 2021, which was inspired by dating millennials on OkCupid who are passionate about climate change and believe in being advocates of the same. Q) Have there been any interesting trends you have witnessed on the platform since the pandemic? Dating has seen a phenomenal change during the pandemic with millennials increasingly taking their time to get to know each other, discovering love through long, profound conversations and digitally shared experiences. The quest for love has continued to increase, mirroring the need for human connection. We witnessed more and more millennials investing their time in forming stronger emotional bonds with their potential matches online before making plans to meet them in real life. There were also higher engagements with a potential partner, where the intentions are clear of wanting love by expressing exactly what they want in a relationship, also leading to higher unmatches that didn’t have any spark. The best parts of “courtship” or slow dating, is now the norm and it's proving to be a far more fulfilling connection. In fact, 85% of users on OkCupid believe it’s important to develop an emotional connection before a physical one, so the switch to virtual dates has allowed these emotional connections to thrive. Q) What kind of growth have you witnessed? Was there increased traction during the months of lockdown? What is your current user base? At OkCupid, we have a growing consumer base of millions of Indian users, as we continue to help millennials find love. The onset of the pandemic resulted in an increased number of conversations on OkCupid as millennials look for more serious and meaningful relationships. Globally, there’s been an overall 30% increase in messages sent on OkCupid each day since 2020. In India, we witnessed a 26% increase in conversations with over 91% of millennials still looking to date virtually and find love. We also noticed that during the lockdown millennials were not restricting their intention to find love within a certain pincode and expanded the distance to match with their potential partner. In fact, those who removed geographical restrictions continue to see 10% higher likes. Q) The last few years has seen the coming in of a lot of dating apps. How have you been able to differentiate yourself in space? OkCupid was founded in 2004 by Harvard mathematicians who believed in the power of questions to lead you to meaningful connections. The app is built around an algorithm that uses answers to over 3000 questions to introduce daters to people on the same wavelength - their kind of person. We make sure the algorithm makes connections based on the answers and preferences shared by the users and these are further contextualised by location, gender identity, and cultural realities. Over the last 15 years the questions that form the heart of the app have constantly evolved to serve daters looking for love. No other app tries to learn about your personality and preferences as much as OkCupid does, and our sophisticated algorithm makes the most relevant matches for users based on deeper things, like beliefs and interests, instead of just a photo and other parameters such as location. For that same reason, we have an intentionally long sign-up process of answering relevant questions to contextualize potential matches better. The algorithm considers your responses to questions, your preferences, interests and hobbies, and your profile to find the people you’re compatible with. This is the inimitable core of OkCupid and the reason why the app has led thousands of people to find their kind of love. OkCupid was also the first dating app that gave users the choice to use their preferred pronouns or create one to add to their profile along with 20 sexual orientations, 22 gender options and over 60 identities thus making it truly inclusive. Q) Give us a sense of your marketing journey so far... From a marketing POV, what is your current area of focus? Going ahead, what will be your broad marketing strategy? Is Digital your biggest spend? At OkCupid, the focus is towards creating a superior product for our Indian users to find love on their terms and our marketing efforts are directly correlated with that purpose. One of the biggest challenges the pandemic has caused is the hit that traditional media has taken. On the other hand, it has been an opportunity for digital media to grow. Digital content consumption is at an all-time high, which has led us to completely revamp our overall marketing strategy towards platforms that hold our audience’s attention. Our digital-first approach is not limited only to social media, but covers all platforms like YouTube or even podcasts. Our aim is to put our brand narrative out there - be it on a video streaming platform like Hotstar, or a music streaming platform like Spotify, or working with influencers to speak to our users on the app and connect with our target audience. The core of our strategy is to keep reinforcing the brand narrative of finding one’s own kind of love- across platforms and keeping our messaging consistent in all the engagement that we do. Q) Where will OkCupid's next phase of growth come from? From a marketing perspective, we are witnessing more and more people engaging in conversations around the kind of love they want. From an industry perspective, the pandemic has heightened digital content consumption and social media has managed to garner a lot of user engagement in the past year. Hence, our strategy is to keep reinforcing the brand narrative of finding one’s own kind of love across platforms and keeping our messaging consistent in all the engagement that we do. We will continue with our ‘Love Is’ campaign over the years to come, and continue to introduce features and questions on the app that make it more relevant to daters today. Q) Has there been an increase in your user base from smaller cities or do users from metros still make a majority of your users? At OkCupid, the bulk of our users in India belong to the age group of 25-35 years. These users are from metropolitan cities as well as Tier 2 and 3 cities. Q) How are you making the platform more inclusive? Since its inception OkCupid has been exclusively inclusive, respecting and celebrating every individual find their kind of love without fear of judgement. It was the first dating app to give users the choice to use their preferred pronoun or create one to add to their profile and expand gender and orientation options for users with over 20 sexual orientations and 22 gender options. This led to almost 2 million straight and queer users proudly displaying their pronouns on their dating profiles worldwide and find a meaningful match for themselves in an authentic way. In its endeavour to provide an inclusive experience for all daters, this Pride Month, OkCupid also made a global announcement to release over 60 identities for users to choose from an array of options like Bear, Bottom, Butch, Femme, Hard Femme, High Femme, Otter, Boi, Versatile, etc, to allow members of the LGBTQ+ community the option to signal who they are, how they identify and what they want in a partner. These identities were developed in consultation with staff and community experts, including the Human Rights Campaign, which is thelargest LGBTQ rights organization. This app development reinforces OkCupid’s message of ‘Find Your Kind Of Love’, and reminds people looking for love to never compromise. Q) What is your vision for OkCupid in India? Our vision is simple- remind single millennials that they deserve the love they seek and will find it. We live in a world that is filled with disappointment and despite the growing number of people seeking love there is also a growing sentiment that love doesn’t exist- not the romantic love that takes your feelings, beliefs and values into consideration. At OkCupid, we care about our users and are committed to helping users find their kind of love. For us, it’s all about giving our daters the value they look for and expect from the world on our platform. The pandemic has made us more careful of where we invest our emotions and time, and daters are no different. The fact that daters are coming on the app and actually finding love and the OkCupid love stories of all ages and types are a testament to this.

You Searched For "world earth day" and got 5 results

Reebok launches a new range of shoes made from eucalyptus, bloom algae and natural rubber before World Earth Day

BI India Partner

Earth Day 2024: Actress Bhumi talks about 'Pednekar ke ped', ostrich mentality, climate anxiety and more

Deekshith Pinto

Meet the 'most handsome man in China' — a Tibetan yak herder who's threatening to sue online critics for claiming he's just a pretty face

Cheryl Teh

'Buy now, pay later' giant Klarna has tripled its valuation to $31 billion, making it Europe's most valuable private startup

Kate Duffy,Reuters

How OkCupid is evolving with the changing needs of its users

Samarpita Banerjee

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