You Searched For "working in an ad agency" and got 20 results
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13 mins read
As advertising lost another young life to work stress, are agencies still refusing to acknowledge that burn-out is a real issue in the industry?
Can copywriters ever dream of having a work-life balance?
5 mins read
Adulting in my PJs: Three months in advertising amidst a global pandemic
Graduating amidst a global pandemic along with a slow incoming recession, this long due dream was p…
2 mins read
World Mental Health Day: How to address the challenges of overworking in an ad agency
On Mental Health Day, we decided to speak to industry experts to discuss what we can to normalise h…
3 mins read
This Is Why HuffPo Signed An Unusual Deal That Will See Its Staff Work In An Ad Agency
So the HuffPo/Leo Burnett deal is an unusual one, not least because the alliance will see members o…
Lara O'Reilly
3 mins read
What it's like to work at Nike's ad agency Wieden and Kennedy, according to insiders
Wieden and Kennedy puts great emphasis on employee diversity, and has affinity groups for female, …
Patrick Coffee
5 mins read
How to build a gender-fluid work culture and make advertising more inclusive
Our panel shared with us their struggles of finding an inclusive workplace and why we need more rep…
2 mins read
Twitter has hired the ad agency for Airbnb and Gatorade to work on a big campaign
Twitter is also working on a big campaign in the UK, where it does have an agency of record. It app…
Lara O'Reilly
7 mins read
'Big agencies with a lot of overhead are not going to work': The CMO of Bank of America explains how ad agencies are going to have to change
So overall, how do we start to future-proof our marketing capability and working with our other par…
Tanya Dua
2 mins read
Ad Agencies Would Rather Work With These 4 Companies Than Sign On With Apple [THE BRIEF]
For the second consecutive year, Nike topped a list of brands senior advertising executives most wa…
Aaron Taube
5 mins read
Big ad agencies are slashing the number of ad-tech companies they work with - and tech firms are racing to stay a step ahead
As for ad-tech companies, they're scrambling to stay relevant. Boston-based OwnerIQ is adapting its…
Lauren Johnson
4 mins read
Ad agencies are moving to virtual pitches in the era of remote work, and it could cause more pain for the holding companies
Ad agencies have ditched formal pitches for video ones in the race for new business as the coronavi…
Patrick Coffee
3 mins read
'Siloed companies weren't working': DDB's Wendy Clark says the ad agency of the future needs to be more flexible
The traditional TV ad that's pushed out to people whether they want to see them or not may be dead,…
Lucia Moses
4 mins read
Meet Ginny Bahr: She's worked at ad agency JWT since the 'Mad Men' era - and she's not quitting yet
Jerry Della Femina's agency had a frat house mentality, going so far as to hold a sex contest at th…
Business Insider
3 mins read
Meet Ginny Bahr: She Has Worked At Ad Agency JWT Since The 'Mad Men' Era And Isn't Quitting
Jerry Della Femina's agency had a frat house mentality, going so far as to hold a sex contest at th…
Laura Stampler
5 mins read
Direct-to-consumer brands are demanding accountability from the ad industry, and it could finally shake up how agencies and TV networks work
"Ultimately the rise of direct-to-consumer brands buying ads of all types will make the advertising…
Lauren Johnson
3 mins read
Ad agencies say consulting firms never actually produce work for clients. Here's how Accenture Interactive proved them wrong at SXSW this year.
"The biggest change has been that until last year, clients were still in the demo stage of extended…
Tanya Dua
2 mins read
AT&T has quietly bolstered its ad tech to compete with Google. Here's the pitch deck it's showing to agencies to explain how it works.
The pitch deck shows how AT&T is working with big brands and holding companies. For instance, t…
Lauren Johnson
3 mins read
A startup says it built a profitable business solving ad agencies' staffing problems - and it has three of the top five holding companies on board, including IPG
A big part of WorkReduce's pitch to agencies is that it saves them money by hiring people who live …
Patrick Coffee
3 mins read
A top Israel ad exec explains why he sold his agency to Wix - and why holding companies will die if they can't get closer to their customers
The appeal of leaving the agency world is that creative pros won't have the burnout they experience…