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As advertising lost another young life to work stress, are agencies still refusing to acknowledge that burn-out is a real issue in the industry?
Can copywriters ever dream of having a work-life balance?
Adulting in my PJs: Three months in advertising amidst a global pandemic
Graduating amidst a global pandemic along with a slow incoming recession, this long due dream was p…
World Mental Health Day: How to address the challenges of overworking in an ad agency
On Mental Health Day, we decided to speak to industry experts to discuss what we can to normalise h…
How to build a gender-fluid work culture and make advertising more inclusive
Our panel shared with us their struggles of finding an inclusive workplace and why we need more rep…
This Is Why HuffPo Signed An Unusual Deal That Will See Its Staff Work In An Ad Agency
So the HuffPo/Leo Burnett deal is an unusual one, not least because the alliance will see members o…
Lara O'Reilly
What it's like to work at Nike's ad agency Wieden and Kennedy, according to insiders
Wieden and Kennedy puts great emphasis on employee diversity, and has affinity groups for female, …
Patrick Coffee
Twitter has hired the ad agency for Airbnb and Gatorade to work on a big campaign
Twitter is also working on a big campaign in the UK, where it does have an agency of record. It app…
Lara O'Reilly
'Big agencies with a lot of overhead are not going to work': The CMO of Bank of America explains how ad agencies are going to have to change
So overall, how do we start to future-proof our marketing capability and working with our other par…
Tanya Dua
Ad Agencies Would Rather Work With These 4 Companies Than Sign On With Apple [THE BRIEF]
For the second consecutive year, Nike topped a list of brands senior advertising executives most wa…
Aaron Taube
Big ad agencies are slashing the number of ad-tech companies they work with - and tech firms are racing to stay a step ahead
As for ad-tech companies, they're scrambling to stay relevant. Boston-based OwnerIQ is adapting its…
Lauren Johnson
Meet Ginny Bahr: She's worked at ad agency JWT since the 'Mad Men' era - and she's not quitting yet
Jerry Della Femina's agency had a frat house mentality, going so far as to hold a sex contest at th…
Business Insider
'Siloed companies weren't working': DDB's Wendy Clark says the ad agency of the future needs to be more flexible
The traditional TV ad that's pushed out to people whether they want to see them or not may be dead,…
Lucia Moses
Ad agencies are moving to virtual pitches in the era of remote work, and it could cause more pain for the holding companies
Ad agencies have ditched formal pitches for video ones in the race for new business as the coronavi…
Patrick Coffee
A startup says it built a profitable business solving ad agencies' staffing problems - and it has three of the top five holding companies on board, including IPG
A big part of WorkReduce's pitch to agencies is that it saves them money by hiring people who live …
Patrick Coffee
Meet Ginny Bahr: She Has Worked At Ad Agency JWT Since The 'Mad Men' Era And Isn't Quitting
Jerry Della Femina's agency had a frat house mentality, going so far as to hold a sex contest at th…
Laura Stampler
A top Israel ad exec explains why he sold his agency to Wix - and why holding companies will die if they can't get closer to their customers
The appeal of leaving the agency world is that creative pros won't have the burnout they experience…
Patrick Coffee
They Almost Called The iPhone 'TelePod'
Before Apple launched the iPhone, it didn't own the name "iPhone." Cisco did. So Apple (and an ad a…
A Key Defector From Team Apple Has Returned To The Fold
Trattner worked with Apple's ad agency, TBWA's Media Arts Lab, from 2004 to 2012. After he left dur…
Megan Rose Dickey
The 10 things in advertising you need to know today
6. The scandal around PewDiePie is a result of the nature of YouTube. The community on the video pl…
Julien Rath
The demise of a lauded independent ad agency has the advertising industry on the defensive even as it confronts existential crises
More broadly, the ad industry is facing strong headwinds. The holding company model is under pressu…