You Searched For "word of mouth marketing" and got 20 results
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6 mins read
The market for used phones is growing. Apple should be scared.
The market for refurbished phones is taking off. That should make Apple scared.
Amanda Hoover
2 mins read
We almost had a secret Deadpool Christmas movie — and it was going to be marketed as a deliberately bad buddy cop movie to avoid leaks
Ryan Reynolds wanted to promote a fake movie for "Deadpool & Wolverine." But the writers say that p…
Jason Guerrasio
4 mins read
The power of dialogue: How Word-of-mouth has become a powerful marketing strategy in the era of social media
WOM generates two times more sales than paid ads.
3 mins read
Brahmāstra hits the advance booking bulls eye but needs word of mouth publicity
On the basis of strong advance bookings, Elara Capital expects a strong opening with earnings …
4 mins read
I run a multimillion-dollar puzzle company built primarily from word-of-mouth marketing. Here are 3 strategies I use to sustain that growth.
Kaylin Marcotte's Jiggy Puzzles used partnerships with female artists and brands like Woodford Rese…
Erin Greenawald
1 min read
Tesla lays off its new marketing team months after launching it: report
Tesla scraps its marketing team just months after it began, continuing the company's workforce redu…
Grace Eliza Goodwin,Grace Kay
5 mins read
Word-of-mouth has helped us grow in India, our community members are our best marketers: Taru Kapoor, Tinder
Tinder's growth story in India
7 mins read
How digital, direct marketing and word-of-mouth has helped Fabelle reach out to a targeted audience and expand its presence in 4 years
Fabelle's business has grown much ahead of the category and its own internal forecast
8 mins read
'Barbie's' marketing budget actually cost way less than you'd think
Insider spoke with box office and marketing experts about the "Barbie" marketing budget and what ot…
Kirsten Acuna
4 mins read
LaCroix's retro branding and word-of-mouth marketing catapulted it to the top. But it also exacerbated the crisis it faces today, experts say.
"The LaCroix brand has gone from bad to worse to disastrous in a relatively short period of time fo…
Tanya Dua
10 mins read
Grey market premium – what is it and where is it coming from
A metric called grey market premium is popular with investors and traders – who try to predict if a…
5 mins read
Word of mouth played a huge role in our growth, helped us develop a base of brand loyalists: Prabhtej Singh Bhatia, Simba Craft Beer
Prabhtej Singh Bhatia shares his optimism about the craft beer segment in India
5 mins read
Practically's Marketing Vice President shares important marketing lessons EdTech learnt during the Covid era
EdTech has been a game-changer in the academic space
8 mins read
A New-York-based doula and masseuse reveals the exact formula that's helped her build an almost 6-figure business solely by word-of-mouth referrals
Mohammed's calling was inspired at a very young age. She spent the first eight years of her life in…
Allison Hope
4 mins read
I'm going to opine about the stock-market and crypto bubbles, so here are some things you might want to know about me...
I was a top-ranked analyst on Wall Street during the dot-com bubble. Here's some background on me t…
Henry Blodget
2 mins read
An upcoming movie that was initially rated R used deepfake technology to edit out over 30 F-words to get a PG-13 rating
The studio Lionsgate didn't want an R-rating, and reshoots to edit the use of the word would have b…
Travis Clark
4 mins read
INTERVIEW: The sub-₹30,000 smartphone segment has nearly doubled in the last one year, says Xiaomi India’s chief business officer
The post-Covid world has seen tech adoption at a scale that neither companies nor individuals were …
2 mins read
'A singularity that captures Generation Z's zeitgeist': Here's what 3 Wall Street analysts are saying about Robinhood now that the online-brokerage king has gone public
"We see a highly engaged SEC that has fined and has continued to call out Robinhood specifically fo…
Matthew Fox
3 mins read
Omni-channel personalization is the future of marketing: The onset of a new era
Capturing, engaging, and delivering a consistent experience across all channels is crucial for most…
9 mins read
This year, we want to involve consumers in our quest for sustainability: Shankar Prasad, Plum
We speak to Shankar Prasad, CEO and Founder at Plum about upcoming trends in the skincare and beaut…