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<ul><li><keyword id="2698623" type="General" weightage="20" keywordseo="healthifyme" source="Orion">HealthifyMe</keyword> has unveiled its first ever brand commercial campaign ‘Sab karenge try’ featuring <keyword id="823990" type="General" weightage="20" keywordseo="sara-ali-khan" source="Orion">Sara Ali Khan</keyword>.</li><li>Starring <keyword id="538771" type="General" weightage="20" keywordseo="pcod" source="Orion">PCOD</keyword> fighter Sara Ali Khan, the ad films celebrate HealthifyMe heroes from Sara’s PoV and encourages the viewers to try the app as well. </li><li>The brand campaign will run for the month of January over television and multiple digital media platforms.</li></ul>Health and <keyword id="18974" type="General" weightage="20" keywordseo="fitness" source="Orion">fitness</keyword> app HealthifyMe has unveiled its first ever brand commercial campaign ‘Sab karenge try’ to drive adoption of health in the new year. Starring PCOD fighter Sara Ali Khan, the ad films celebrate HealthifyMe heroes from Sara’s PoV and encourages the viewers to try the app as well. The brand campaign will run for the month of January over television and multiple digital media platforms. <div type="Youtube" id="Zs3QyBrl_ac" title="Watch How Sara Ali Khan &amp; 30 Million Users Healthified | It's Time to Healthify" thumbUrl="https://i.ytimg.com/vi/Zs3QyBrl_ac/mqdefault.jpg"></div> Conceptualized by <keyword id="12920322" type="General" weightage="20" keywordseo="wondrlabs" source="Orion">WondrLabs</keyword> and the in-house creative team at HealthifyMe, the films capture the journey of the Healthify heroes from the eyes of Sara Ali Khan. Each of them had their reasons to ‘Healthify’ - Priyanka’s post pregnancy journey, Dr. Rashi’s doctor to patient to back to doctor journey, Sreekanth’s battle against diabetes and Krishan’s determination to be the best dad he can be. The films also reflect the company’s philosophy that crash diets and hyper-workout routines are not sustainable, but in fact, damaging in the long run. It requires a routine, some modifications in diet, and consistency, all of which HealthifyMe’s app is wired to do. Considering its new year when topicality and resolutions spike, the campaign calls upon users to take a resolution this year to add more ‘movement’ and nutrition in one’s life. While many people take fitness resolutions on the new year, the campaign aims to motivate them to link it to a life goal and use HealthifyMe to stay on course towards a sustainable path of weight loss. Speaking about the campaign, <keyword id="2840907" type="General" weightage="20" keywordseo="tushar-vashisht" source="Orion">Tushar Vashisht</keyword>, CEO &amp; Co-founder at HealthifyMe, said, “We are excited to launch our first TV campaign and have Sara Ali Khan as our brand ambassador. Sara is a high achiever who has herself been on a tremendous fitness transformation as she lost 40kgs and overcame PCOS - going from being overweight to one of the fittest bollywood celebrities. She understands the challenges that our customers face when it comes to adopting a fitter lifestyle within their busy schedule. We are confident that she is perfectly placed to motivate millions of Indians to start their fitness journey with HealthifyMe.” Sara Ali Khan said, “When I heard about the Healthify weight loss and wellness stories, it felt like I was listening to my own transformation story told in so many inspiring ways, and that’s why this brand is so close to my heart. HealthifyMe is known for transforming the lives of millions of Indians through its diet and workout plans and partnering with them is so fulfilling, because I get to help more and more people go through the journey I’ve had. The other HealthifyMe heroes and I are proof that lifestyle related diseases like Diabetes, PCOD and Hypertension can be kept at bay and even reversed by adopting a healthy lifestyle from the comfort of our homes via apps like HealthifyMe. In fact, they’re the need of the hour as we enter lockdowns.” To motivate more and more users to start their fitness journey this year with HealthifyMe, the company is offering 1 month of HealthifyStudio access (HealthifyMe’s online fitness studio) for free to everyone. Along with this, users can also explore interesting fitness plans on the app and connect with a wide network of over 2000 nutritionists and coaches from across the globe who will help them achieve sustainable and long term fitness. HealthifyMe coaches and fitness experts will also share byte-sized content on diet and fitness daily on the app. The company will also be celebrating the achievements of its Heroes who have achieved incredible fitness transformations and the stories of HealthifyMe coaches, who have continued to deliver impact through two years of the pandemic.

Sara Ali Khan gets candid about her weight loss journey for HealthifyMe's first-ever brand campaign

<ul><li><keyword id="2385736" type="General" weightage="80" keywordseo="chaayos" source="Orion">Chaayos</keyword> launches a new campaign to position itself as the ultimate chai break join.</li><li>Motherland provided strategic direction behind the rebranding exercise "Relax" and <keyword id="10212462" type="General" weightage="20" keywordseo="wondrlab" source="Orion">Wondrlab</keyword> drove the creative mandate of the integrated campaign.</li></ul>People all over the world have been drinking ‘chai’ for thousands of centuries, and for good reason. Numerous studies have shown that a variety of teas may boost your immune system, fight off inflammation, and even ward off cancer and heart diseases. While some brews provide more health advantages than others, there’s plenty of evidence that regularly drinking your favourite cup of chai to relax can have a lasting impact on your wellness. Even the biochemistry of relaxation tells us since ancient history that chai has a calming and relaxing effect on the mind apart from other health benefits. Given this as a foundational concept, Chaayos has launched an integrated campaign #RelaxwithChaayos. The OOH and digital campaign plans to redefine and take the quotidian “Chai Break” to the next level. <div type="Youtube" id="WXQAK_s93Vc" title="Chai + Snacks = Relax" thumbUrl="https://i.ytimg.com/vi/WXQAK_s93Vc/mqdefault.jpg"></div> The new brand campaign aims to position Chaayos as a sensorial place where tea aficionados and customers can visit, unwind, relax and walk out refreshed to take on the rest of the day. More than a place to work out of or have investor meetings in, Chaayos wanted to be a place where people come to chill, to take away the physical and mental pain caused by work stress, FOMO, screens, etc. with just a sip of a warm cup of your “Meri wali chai”. That is the sole strategy of the brand, to be a click away for a customer to give them their well-deserved chai break whenever and wherever they want it, customized exactly to their needs. Because, Chai + Snacks = Relax. In fact, 91.5% of Chaayos customers have chai and snacks together. "We believe that with increasing stress levels and overstimulation in our lives, what we really need is a chai and snack break to help us relax. Scientifically also it is proven that tea contains catechins called EGCGs which help people calm their nerves and reduce stress levels. This was the origin of our approach for our latest 'Chai + Snacks = Relax' brand campaign for Chaayos," says <keyword id="2385606" type="General" weightage="20" keywordseo="raghav-verma" source="Orion">Raghav Verma</keyword>, Co-founder of Chaayos. Motherland provided strategic direction behind the rebranding exercise "Relax" and Wondrlab drove the creative mandate of the integrated campaign. Talking about the Chaayos mandate, Rakesh Hinduja, Co-Founder &amp; Managing Partner – Content Platform, Wondrlab, said, “Welcome to Chaayos! Again, a special win! We are always on a hunt for opportunities that break the set protocol and bring in change that upgrades the lives of people. In a country with a strong chai culture, Chaayos is bringing revolutionary upgrades via technology and experience. With our platform-first approach and open-minded clients, we look forward to creating some wonderful work for the brand.” Since its inception, Chaayos has served millions and leverages deep tech to personalize chai in over 80,000 different ways. Chaayos' Omni channel approach and tech allow it to stay true to its core value - customer-centricity. A consistent product and a seamless ordering experience across channels, be it when you’re dining-in or ordering from the comfort of your home or their D2C channels. Their innovative heat-retaining flasks in which the chai is delivered at the comfort of your home is just one example of the experience Chaayos wants to offer to all its customers to relax truly - warm, cool and deep. Chaayos has 140 operational cafes across Delhi NCR, Mumbai, Pune, Bengaluru, Chandigarh, Hyderabad, Chennai and Karnal. And they plan to have 175 stores up and running by the end of this financial year.

Chaayos redefines the quotidian ‘Chai Break’ with their rebranding

<ul><li>As India prepares for its vaccination drive, Big Bazaar has launched a new campaign titled 'Bachat paane ki vaccine.'</li><li>This year, Big Bazaar's sale is held between January 26 to January 31. </li></ul>Big Bazaar has unveiled its biggest sale of the year, ‘Sabse Saste 6 Din’, its annual 6-day sale that promises consumers high discounts and great offers over a wide range of products. Consumers can look forward to maximum bang for their buck and savings on household items through Big Bazaar's sale. To promote ‘Sabse Saste 6 Din’, Big Bazaar has rolled out a new integrated campaign highlighting the brand’s desire to give back to customers after a bad year. Titled ‘Bachat paane ki vaccine’, the campaign comprises three films, print ads and social media engagement. Platform-first company Wondrlab’s content platform has conceptualised and executed the Sabse Saste 6 Din campaign. Speaking about the campaign, Pawan Sarda, Group CMO, Digital, Marketing &amp; e-commerce - Future Group said, “#O2O Online to offline is a big initiative we have taken at #BigBazaar. It cannot get bigger than this during our most iconic Sale, Sabse Saste 6 Din #SS6D. Book your shopping online (shop.bigbazaar.com) and redeem it in-store with bigger discounts. The last year has been tougher than ever for most people especially households with people facing salary cuts, with some losing jobs and businesses facing a hit by the lockdown. Something nobody was prepared for. Big Bazaar has gone an extra mile and is offering more savings if you pre-pay for the shopping.” Each of the three films highlights one aspect of Big Bazaar’s offers across clothing, household items and groceries. <div type="Youtube" id="g8Jqn6xojpA" title="Bachat Paane Ki Vaccine | Big Bazaar Sabse Saste 6 Din 23rd Jan - 31st Jan" thumbUrl="https://i.ytimg.com/vi/g8Jqn6xojpA/mqdefault.jpg"></div> <div type="Youtube" id="XVw1CIefAvk" title="Big Bazaar Sabse Saste 6 Din - 26th Jan to 31st Jan" thumbUrl="https://i.ytimg.com/vi/XVw1CIefAvk/mqdefault.jpg"></div> Amit Akali, Co-Founder and CCO, Wondrlab, said, “We are excited at having the opportunity to work on India’s biggest retail sale. Big Bazaar is one of India’s most iconic brands and ‘Sabse Saste Din’ is also a brand by itself. Consumers look forward to the sale each year, and more so in 2021, after the year they’ve had. It was important to cut through the clutter and do justice to a big annual property. More importantly, we wanted to be honest and call out the year that the consumer’s gone through, giving the sale as a solution. For instance, one lady speaks about how being locked in at home doesn’t stop kids from growing up, while you see her shopping for kids’ clothes. These are all real conversations that consumers are having and would relate to. The challenge of course was to have the conversation and land the sale in just 15 seconds. We’re pleased with the freshness and simplicity of the campaign, that brings marries the positive sentiment of the sale with that of the vaccine, seamlessly.”

Big Bazaar rides on the vaccine buzzword for its latest campaign

<ul><li><keyword id="10212462" type="COMPANY" weightage="20" keywordseo="wondrlab">Wondrlab</keyword> has announced its first acquisition with What’s Your Problem (WYP).</li><li><keyword id="283823" type="PERSON" weightage="20" keywordseo="Amit-Akali">Amit Akali</keyword>, Founder – MD &amp; CCO at WYP will now be the co-founder at Wondrlab.</li></ul>Platform-first martech company Wondrlab has announced its first acquisition with What’s Your Problem (WYP), a media-agnostic, problem-solution, truly integrated <keyword id="1127344" type="PERSON" weightage="20" keywordseo="creative-agency">creative agency</keyword>, started over five years ago. In a short time, WYP is one of the fastest-growing, hottest creative agencies in India, winning never-before accolades at international awards like Cannes Lions and Clio, along with Content Agency of the year at Goafest. It has also been the most awarded agency from India at the APAC Effies. Amit Akali, Founder – MD &amp; CCO at WYP will now be the co-founder at Wondrlab. Amit comes with nearly 25 years of experience. Before founding WYP, he was National Creative Director at <keyword id="684017" type="COMPANY" weightage="20" keywordseo="Grey-India">Grey India</keyword>, along with being part of the Grey Global Creative Council. WYP will remain a separate brand and become a part of Wondrlab’s content platform. The acquisition comes just a month after Wondrlab’s launch and will be followed by a series of high-impact reveals. Wondrlab has already bagged 25 clients and will have over 100 employees by December 2020. <keyword id="749098" type="PERSON" weightage="20" keywordseo="Saurabh-Varma">Saurabh Varma</keyword>, Founder and Chief Executive Officer, Wondrlab, said: “I had the opportunity to watch WYP during a pitch and was incredibly impressed by their thinking, passion and ability to solve clients’ problems in a meaningful way. I decided to connect with Amit and over a few conversations realised that we had the same purpose and belief in the kind of work we wanted to do. We both believed in the power of creativity and the future which data and technology can serve us. We both felt that our future is in building our own platforms. It is truly amazing seeing WYPs journey and the incredible job Tejas Mehta, Ruchita Zambre and the entire team has done and the reputation they’ve built for it. I am proud that Amit joins us as a co-founder. I could not have asked for a better partner to help us shape and drive our creative firepower. WYP is our first acquisition and we will continue to curate, partner, launch and acquire as we move forward.” Amit Akali, Co-Founder and Chief Creative Officer, Wondrlab, said, “What we’ve achieved at WYP has been phenomenal. Today, we are a 60-member team at our new BKC office in Mumbai. The momentum in the last year has been even greater, with us being probably the only agency that’s grown manifold in the lockdown. We’ve been lucky to create some of the most talked-about work in the last few months, be it the iconic Johnnie Walker Travelling Billboard, Tanishq ‘Ekatvam’ or the IPL campaign for Dailyhunt. A big thanks to Praful who helped me start WYP with the other co-founders. To Tejas, who has played a key role in our growth and continues to do so. Along with every past and present employee who’s always looked at WYP as their own family and given it their all. We are thrilled to be a part of Wondrlab. I am excited about the new, even larger, playing field we’re getting. The integration is almost seamless as the vision is identical. In a digital-first era, platformisation and technology are the drivers of customised solutions for brands.” He added, “When I first spoke to Saurabh and the other co-founders Vandana and Rakesh, it was uncanny how we share the same goals, ambitions and ideals. Together we aim to be a technology and creative powerhouse.” Malabar Capital Advisors served as financial consultants for the acquisition.

Wondrlab announces its first acquisition with What’s Your Problem

<ul><li><keyword id="76463" type="General" weightage="100" keywordseo="tata-aig" source="Orion">Tata AIG</keyword> onboards <keyword id="6357861" type="General" weightage="20" keywordseo="ranbir-kapoor" source="Orion">Ranbir Kapoor</keyword> as its brand endorser and launches a new campaign. </li><li>It aims to establish a stronger and better connect with the younger generation as much it connects with the mature audience.</li></ul>Tata AIG General Insurance, one of the leading general insurance companies has unveiled their new campaign “#Trusted Naam, Fantastic Kaam” featuring Bollywood superstar Ranbir Kapoor in a quirky and humorous way. The campaign will be spread across digital, TV and OTT platforms. <div type="Youtube" id="HvtGCkQpErw" title="#TrustedNaamFantasticKaam - Tata AIG Car Insurance" thumbUrl="https://i.ytimg.com/vi/HvtGCkQpErw/mqdefault.jpg"></div> With this campaign, Tata AIG aims to establish a stronger and better connect with the younger generation as much it connects with the mature audience, who trust Tata AIG for its name. The campaign will focus on the fact that along with a trusted name, they have comprehensive products, great services, innovation, digitisation, strong network, simplified process, and competitive pricing. The brand aims to spread awareness about its health and motor insurance portfolio and eliminate customer pain points by providing a seamless experience on every transaction. Tata AIG aims to bring the focus on the extra mile that the brand goes to live up to the standards and expectations of its customers and serve them better. The campaign revolves around how, in an industry where the consumers are always weary of the various terms &amp; conditions attached, Tata AIG focuses on transparent dealings with its customers &amp; offering exceptional services to the customers at the right time. The campaign features Ranbir Kapoor, who surprises the audience with his never-seen-before character. His performance as a gorgeous lady in the motor film is sure to be remembered. In this campaign, Ranbir Kapoor has leveraged both his legacy and talent trait of getting into the skin of the character and deliver the brand message: ‘Trusted Naam, Fantastic Kaam.’ Talking about the campaign, Parag Ved, President, Consumer Business, Tata AIG General Insurance, said, “Tata AIG General Insurance has undergone a remarkable evolution and has been on an upward growth trajectory. We have been witnessing a transition in our customer interactions and the way we function. Our digital-first approach, product differentiation and exceptional customer service has helped us built strong connections with our customers. To live upto our trusted name, we carry an added responsibility to stand up to the expectations of our customers” The film brings alive the ‘naam and kaam’ philosophy by exploring the dynamism between the superstar and a young celebrity manager who can’t wrap his head around his sir’s extreme efforts. Seeing Ranbir in a never-seen-before avatar is sure to catch everyone’s eyes. Big thanks to director Abhijit Sudhakar for bringing these amazing and entertaining situations to life. It has been conceptualised by What’s Your Problem, a Wondrlab company.

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Sara Ali Khan gets candid about her weight loss journey for HealthifyMe's first-ever brand campaign

BI India Partner

Chaayos redefines the quotidian ‘Chai Break’ with their rebranding

BI India Partner

Big Bazaar rides on the vaccine buzzword for its latest campaign

BI India Partner

Wondrlab announces its first acquisition with What’s Your Problem

BI India Partner

Tata AIG ropes Ranbir Kapoor as its brand endorser

BI India Partner

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