Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<ul><li>As India prepares for its vaccination drive, Big Bazaar has launched a new campaign titled 'Bachat paane ki vaccine.'</li><li>This year, Big Bazaar's sale is held between January 26 to January 31. </li></ul>Big Bazaar has unveiled its biggest sale of the year, ‘Sabse Saste 6 Din’, its annual 6-day sale that promises consumers high discounts and great offers over a wide range of products. Consumers can look forward to maximum bang for their buck and savings on household items through Big Bazaar's sale. To promote ‘Sabse Saste 6 Din’, Big Bazaar has rolled out a new integrated campaign highlighting the brand’s desire to give back to customers after a bad year. Titled ‘Bachat paane ki vaccine’, the campaign comprises three films, print ads and social media engagement. Platform-first company Wondrlab’s content platform has conceptualised and executed the Sabse Saste 6 Din campaign. Speaking about the campaign, Pawan Sarda, Group CMO, Digital, Marketing &amp; e-commerce - Future Group said, “#O2O Online to offline is a big initiative we have taken at #BigBazaar. It cannot get bigger than this during our most iconic Sale, Sabse Saste 6 Din #SS6D. Book your shopping online (shop.bigbazaar.com) and redeem it in-store with bigger discounts. The last year has been tougher than ever for most people especially households with people facing salary cuts, with some losing jobs and businesses facing a hit by the lockdown. Something nobody was prepared for. Big Bazaar has gone an extra mile and is offering more savings if you pre-pay for the shopping.” Each of the three films highlights one aspect of Big Bazaar’s offers across clothing, household items and groceries. <div type="Youtube" id="g8Jqn6xojpA" title="Bachat Paane Ki Vaccine | Big Bazaar Sabse Saste 6 Din 23rd Jan - 31st Jan" thumbUrl="https://i.ytimg.com/vi/g8Jqn6xojpA/mqdefault.jpg"></div> <div type="Youtube" id="XVw1CIefAvk" title="Big Bazaar Sabse Saste 6 Din - 26th Jan to 31st Jan" thumbUrl="https://i.ytimg.com/vi/XVw1CIefAvk/mqdefault.jpg"></div> Amit Akali, Co-Founder and CCO, Wondrlab, said, “We are excited at having the opportunity to work on India’s biggest retail sale. Big Bazaar is one of India’s most iconic brands and ‘Sabse Saste Din’ is also a brand by itself. Consumers look forward to the sale each year, and more so in 2021, after the year they’ve had. It was important to cut through the clutter and do justice to a big annual property. More importantly, we wanted to be honest and call out the year that the consumer’s gone through, giving the sale as a solution. For instance, one lady speaks about how being locked in at home doesn’t stop kids from growing up, while you see her shopping for kids’ clothes. These are all real conversations that consumers are having and would relate to. The challenge of course was to have the conversation and land the sale in just 15 seconds. We’re pleased with the freshness and simplicity of the campaign, that brings marries the positive sentiment of the sale with that of the vaccine, seamlessly.”

Big Bazaar rides on the vaccine buzzword for its latest campaign

<ul><li><keyword id="2385736" type="General" weightage="80" keywordseo="chaayos" source="Orion">Chaayos</keyword> launches a new campaign to position itself as the ultimate chai break join.</li><li>Motherland provided strategic direction behind the rebranding exercise "Relax" and <keyword id="10212462" type="General" weightage="20" keywordseo="wondrlab" source="Orion">Wondrlab</keyword> drove the creative mandate of the integrated campaign.</li></ul>People all over the world have been drinking ‘chai’ for thousands of centuries, and for good reason. Numerous studies have shown that a variety of teas may boost your immune system, fight off inflammation, and even ward off cancer and heart diseases. While some brews provide more health advantages than others, there’s plenty of evidence that regularly drinking your favourite cup of chai to relax can have a lasting impact on your wellness. Even the biochemistry of relaxation tells us since ancient history that chai has a calming and relaxing effect on the mind apart from other health benefits. Given this as a foundational concept, Chaayos has launched an integrated campaign #RelaxwithChaayos. The OOH and digital campaign plans to redefine and take the quotidian “Chai Break” to the next level. <div type="Youtube" id="WXQAK_s93Vc" title="Chai + Snacks = Relax" thumbUrl="https://i.ytimg.com/vi/WXQAK_s93Vc/mqdefault.jpg"></div> The new brand campaign aims to position Chaayos as a sensorial place where tea aficionados and customers can visit, unwind, relax and walk out refreshed to take on the rest of the day. More than a place to work out of or have investor meetings in, Chaayos wanted to be a place where people come to chill, to take away the physical and mental pain caused by work stress, FOMO, screens, etc. with just a sip of a warm cup of your “Meri wali chai”. That is the sole strategy of the brand, to be a click away for a customer to give them their well-deserved chai break whenever and wherever they want it, customized exactly to their needs. Because, Chai + Snacks = Relax. In fact, 91.5% of Chaayos customers have chai and snacks together. "We believe that with increasing stress levels and overstimulation in our lives, what we really need is a chai and snack break to help us relax. Scientifically also it is proven that tea contains catechins called EGCGs which help people calm their nerves and reduce stress levels. This was the origin of our approach for our latest 'Chai + Snacks = Relax' brand campaign for Chaayos," says <keyword id="2385606" type="General" weightage="20" keywordseo="raghav-verma" source="Orion">Raghav Verma</keyword>, Co-founder of Chaayos. Motherland provided strategic direction behind the rebranding exercise "Relax" and Wondrlab drove the creative mandate of the integrated campaign. Talking about the Chaayos mandate, Rakesh Hinduja, Co-Founder &amp; Managing Partner – Content Platform, Wondrlab, said, “Welcome to Chaayos! Again, a special win! We are always on a hunt for opportunities that break the set protocol and bring in change that upgrades the lives of people. In a country with a strong chai culture, Chaayos is bringing revolutionary upgrades via technology and experience. With our platform-first approach and open-minded clients, we look forward to creating some wonderful work for the brand.” Since its inception, Chaayos has served millions and leverages deep tech to personalize chai in over 80,000 different ways. Chaayos' Omni channel approach and tech allow it to stay true to its core value - customer-centricity. A consistent product and a seamless ordering experience across channels, be it when you’re dining-in or ordering from the comfort of your home or their D2C channels. Their innovative heat-retaining flasks in which the chai is delivered at the comfort of your home is just one example of the experience Chaayos wants to offer to all its customers to relax truly - warm, cool and deep. Chaayos has 140 operational cafes across Delhi NCR, Mumbai, Pune, Bengaluru, Chandigarh, Hyderabad, Chennai and Karnal. And they plan to have 175 stores up and running by the end of this financial year.

Chaayos redefines the quotidian ‘Chai Break’ with their rebranding

<ul><li><keyword id="10212462" type="COMPANY" weightage="20" keywordseo="wondrlab">Wondrlab</keyword> has announced its first acquisition with What’s Your Problem (WYP).</li><li><keyword id="283823" type="PERSON" weightage="20" keywordseo="Amit-Akali">Amit Akali</keyword>, Founder – MD &amp; CCO at WYP will now be the co-founder at Wondrlab.</li></ul>Platform-first martech company Wondrlab has announced its first acquisition with What’s Your Problem (WYP), a media-agnostic, problem-solution, truly integrated <keyword id="1127344" type="PERSON" weightage="20" keywordseo="creative-agency">creative agency</keyword>, started over five years ago. In a short time, WYP is one of the fastest-growing, hottest creative agencies in India, winning never-before accolades at international awards like Cannes Lions and Clio, along with Content Agency of the year at Goafest. It has also been the most awarded agency from India at the APAC Effies. Amit Akali, Founder – MD &amp; CCO at WYP will now be the co-founder at Wondrlab. Amit comes with nearly 25 years of experience. Before founding WYP, he was National Creative Director at <keyword id="684017" type="COMPANY" weightage="20" keywordseo="Grey-India">Grey India</keyword>, along with being part of the Grey Global Creative Council. WYP will remain a separate brand and become a part of Wondrlab’s content platform. The acquisition comes just a month after Wondrlab’s launch and will be followed by a series of high-impact reveals. Wondrlab has already bagged 25 clients and will have over 100 employees by December 2020. <keyword id="749098" type="PERSON" weightage="20" keywordseo="Saurabh-Varma">Saurabh Varma</keyword>, Founder and Chief Executive Officer, Wondrlab, said: “I had the opportunity to watch WYP during a pitch and was incredibly impressed by their thinking, passion and ability to solve clients’ problems in a meaningful way. I decided to connect with Amit and over a few conversations realised that we had the same purpose and belief in the kind of work we wanted to do. We both believed in the power of creativity and the future which data and technology can serve us. We both felt that our future is in building our own platforms. It is truly amazing seeing WYPs journey and the incredible job Tejas Mehta, Ruchita Zambre and the entire team has done and the reputation they’ve built for it. I am proud that Amit joins us as a co-founder. I could not have asked for a better partner to help us shape and drive our creative firepower. WYP is our first acquisition and we will continue to curate, partner, launch and acquire as we move forward.” Amit Akali, Co-Founder and Chief Creative Officer, Wondrlab, said, “What we’ve achieved at WYP has been phenomenal. Today, we are a 60-member team at our new BKC office in Mumbai. The momentum in the last year has been even greater, with us being probably the only agency that’s grown manifold in the lockdown. We’ve been lucky to create some of the most talked-about work in the last few months, be it the iconic Johnnie Walker Travelling Billboard, Tanishq ‘Ekatvam’ or the IPL campaign for Dailyhunt. A big thanks to Praful who helped me start WYP with the other co-founders. To Tejas, who has played a key role in our growth and continues to do so. Along with every past and present employee who’s always looked at WYP as their own family and given it their all. We are thrilled to be a part of Wondrlab. I am excited about the new, even larger, playing field we’re getting. The integration is almost seamless as the vision is identical. In a digital-first era, platformisation and technology are the drivers of customised solutions for brands.” He added, “When I first spoke to Saurabh and the other co-founders Vandana and Rakesh, it was uncanny how we share the same goals, ambitions and ideals. Together we aim to be a technology and creative powerhouse.” Malabar Capital Advisors served as financial consultants for the acquisition.

You Searched For "wondrlab clients" and got 3 results

Big Bazaar rides on the vaccine buzzword for its latest campaign

BI India Partner

Chaayos redefines the quotidian ‘Chai Break’ with their rebranding

BI India Partner

Wondrlab announces its first acquisition with What’s Your Problem

BI India Partner

Popular Keywords

Buying Guides