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<ul><li>In today’s episode of <keyword id="11984359" type="General" weightage="20" keywordseo="influencer-adda" source="Orion">Influencer Adda</keyword>, we will be talking to one of the biggest names among women gaming creators, <keyword id="12938904" type="General" weightage="20" keywordseo="aparna-shukla" source="Orion">Aparna Shukla</keyword> about her journey and <keyword id="12938905" type="General" weightage="20" keywordseo="future-of-gaming-in-india" source="Orion">future of gaming in India</keyword>.</li><li>She found her true calling while playing games with her brother and today she has over 2.45 million followers on Facebook.</li><li>So if you are a gaming enthusiast, Aparna’s story is for you.</li></ul>After the pandemic, gaming and esports platforms have witnessed massive growth and have turned into major advertisers. Online gaming saw its tipping point in 2020, with consumption and engagement at an all time high and is now competing with traditional forms of entertainment. According to Sensor Tower, India led the globe as the largest market in gaming app downloads in the first quarter of 2021, clocking in an astounding 28% growth year-on-year. As India established itself as a gaming market that cannot be ignored anymore, its women haven’t stopped challenging age-old conventions either. Gaming was a male-dominated industry for the longest time but women gamers have grown exponentially since the onset of the pandemic due to increasing smartphone penetration and as a result, the profile of a ‘typical gamer’ has changed. As per InMobi, women constitute over 43% of smartphone gamers in India. <div type="image" title="rise in women gamers" msid="88858023" hostid="261"></div> Facebook’s Aparna Shukla aka Rog Stream was one of the first women gaming creators on the platform and she has grown leaps and bounds in the past four years. Based in Kanpur, Aparna was preparing for competitive entrance exams to join the banking sector before her brother introduced her to the world of online gaming. <div type="Video" msid="88858411" hostid="261" title="Facebook’s biggest woman gaming creator, Aparna Shukla, on her journey and future of gaming in India" dataSource="BUSINESSINSIDER" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=88858411"></div> She looked at the medium primarily as a channel of relaxation and as a way to keep herself entertained through the day. She started by playing Candy Crush to relieve stress and her younger brother told her about PUBG. What started as a side-hustle, has become her passion now. Today, Aparna has 2.45 million followers on Facebook. “I was given very limited options like any other young woman gets in a small town: I could ‘choose’ between becoming a teacher or a doctor or a banker. I did go down that lane but life had a different plan for me. I chose an unconventional path: gaming. When I look back at those days now, I laugh. For a long time, my father thought gaming was just a hobby. But over the years, it has grown into a serious career option and he realised its power when I started making money out of it. He borrowed some money and bought a gaming PC for me as a ‘toy’. And just like that, I started streaming my games out of the comfort of my home,” shares Aparna. Aparna and her younger brother danced dorkily in her living room as she found her first monetisation opportunity. This excitement of hitting new milestones, she says, later turned into love. “It usually takes a month or two to find a monetisation avenue and once I found my break, I started religiously streaming my games. Before that, I didn’t have a schedule. I would stream for an hour whenever I would get the chance. Later, that turned into 9 hours and I would find myself playing at night too,” recalls Aparna. With more people joining the gaming pool, brands are shifting their focus on marketing themselves through these young creators. Aparna thinks that gaming creators offer direct access to GenZ and Millennials and that’s why brands are beelining to advertise themselves in gaming apps. From her experience of working with brands, she has one piece of advice for them. “Brands should communicate directly with creators and try to understand their audience from their perspective: find out more about the audience’s expectations and behaviour patterns. I’ve noticed that my audience is very curious. If I add a logo onto my game stream, they wouldn’t talk about my performance that day but definitely bring up the logo. So, with this high-engagement that we offer, brands should maintain a dialogue with creators during their partnership,” says Aparna. For someone who is looking to dip their feet into the gaming world, Aparna suggests using the powerful gaming console that fits right in the palm of your hands: your smartphones! You can start your gaming career with Battlegrounds Mobile India (BGMI) or Free Fire. “If you want to become a successful gamer, there’s no mantra for that. Just keep gaming, maintain continuity but try to find your niche and bring that in your content,” Aparna signs off.

Play like a girl: How Facebook’s biggest woman gaming creator, Aparna Shukla, found her niche in a male-dominated industry

Facebook’s biggest woman gaming creator, Aparna Shukla, on her journey and future of gaming in India

Disclaimer: The article is authored by Mr. <keyword id="3468666" type="General" weightage="50" keywordseo="arnold-su" source="Orion">Arnold Su</keyword>, Business Head, Consumer and Gaming PC, System Business Group, <keyword id="669193" type="General" weightage="50" keywordseo="asus-india" source="Orion">ASUS India</keyword>. <keyword id="3658" type="General" weightage="100" keywordseo="india" source="Orion">India</keyword>’s gaming industry has grown exponentially in the last couple of years. The Indian Gaming sector was valued at over ₹90 billion in the financial year 2020 and is expected to reach ₹143 billion by the end of 2022, according to a report by <keyword id="1907251" type="General" weightage="50" keywordseo="statista" source="Orion">Statista</keyword>. Rapid digitization fueled by COVID has led to the gaming industry gaining prominence in India and is expected to see further growth in years to come. The gaming sector is male-dominated with respect to the workforce, although women are increasingly breaking the traditional male bastion and are considering gaming as a career. As per the ‘Think with Google APAC – Play like a Girl Report, 2020’, close to 18% of all gamers in India are women and the numbers are rising at a faster rate as compared to male gamers. Women account for approximately ⅕th of this community. Like any other sector, women are opting for different roles in the Gaming sector and making it distinctive and inclusive. Women have reached the highest level in the gaming industry and gaming can be perceived as a profession that can be followed by anyone. According to UK <keyword id="15037841" type="General" weightage="50" keywordseo="quantibus" source="Orion">Quantibus</keyword> survey, 51% of women are now gaming in some capacity compared to 53% of men, a 10% increase from the beginning of the pandemic. Moreover, 84% of women gamers are now playing at least once a week. As more and more people are acknowledging the fact that women gamers are opting for online gaming, the perspective toward women in gaming is gradually changing. This has become a source of inspiration for women gamers. Interestingly during COVID, we have seen substantial growth in women gamers mostly students who have excelled in the gaming industry. With women adding up to 43% of smartphone gamers in India, online gaming has become a favorite pass time for many, as per the report by Inmobi. Low investment and easy to access are the common factors for the increase in gaming adoption. In India, 77% of female mobile gamers are devoted players who play frequently, on average for 53 minutes each day. E-Sports games like shooting, action-adventure, battle arenas, virtual sports and simulation, and real-time strategy are popular amongst women gamers. With the involvement of more and more women in the gaming ecosystem, they are not only taking major decisions but also revamping the gaming ecosystem. Shattering the gender stereotypes, women now are not just confined to gaming but are innovating designs, and characters and making a mark in the industry. Over time, India's gaming ecosystem may take inspiration from other countries, where female developers continue to improve existing games and create new formats and graphics exclusively for female gamers and challenge the gender stereotypes that continue to dominate. Given the advancement, accessibility, and availability of the latest tech innovations, women's involvement in online gaming is expected to witness significant growth in the coming years. It's fair to presume that female gamer who don't fit the gaming stereotype of males will account for a substantial portion of future growth. As we advance toward more age and gender parity among online gamers, it is past time for the gaming industry to be designed properly to service this growing consumer sector. The transition to the new normal is an excellent opportunity for Indian game creators looking to release titles for the domestic market. Additionally, it is good to see that some well-known gaming firms are heeding the trend and switching out typically male-dominated games for those starring women in the main roles. The total industry is gradually changing to make progress toward a more complete, inclusive, and gender-sensitive society. For female game developers and gamers, it feels like the moment is right to start working in this rapidly growing industry.

How women are driving growth in India’s evolving gaming industry

The fight against Human trafficking, regarded as the second largest organised crime in the world, is getting a new weapon - mobile games. Mobile Premier League (<keyword id="1953612" type="General" weightage="80" keywordseo="mpl" source="Orion">MPL</keyword>), the Bengaluru based tech start-up, has teamed up with the NGO Missing Links Trust, to launch a Role Play Game (<keyword id="6503133" type="General" weightage="80" keywordseo="rpg" source="Orion">RPG</keyword>) called Missing to spread awareness about human trafficking among potential vicitms and general public. The genre of Role Play Games (RPG) is one of the most popular genres in gaming and it usually involves gamers assuming the role of assassins, sorcerers, zombies or elf in American or Japanese games with names like Dungeons &amp; Dragons. In a classic role reversal, the Missing game on MPL, makes gamers assume the role of a trafficked girl in India. On the eve of the International day against human trafficking on 30th July, Namratha Swamy, Country Manager (India) of MPL said, "We launched this game in April this year and the response from our 90 million users have been overwhelmingly positive. This was among the top ten games in the first month of the launch. Since then, It has been among the top half of all the games that we host on our platform." The multi lingual game, available in Hindi, English, Marathi, Bengali, Malayalam, Kannada, Punjabi, Telugu, Gujarati, <keyword id="29621" type="General" weightage="80" keywordseo="maithili" source="Orion">Maithili</keyword> and <keyword id="6356629" type="General" weightage="80" keywordseo="tamil" source="Orion">Tamil</keyword>, is designed to allow players to experience what a missing person goes through when she is trafficked into the inhumane and cruel world of prostitution, a world into which millions of girls are lost every year. The players are introduced to multiple choices that they have to make at every step of the game with the objective of getting out of the trap set by traffickers. <keyword id="231790" type="General" weightage="80" keywordseo="leena-kejriwal" source="Orion">Leena Kejriwal</keyword>, founder, Missing Trust said, "The Missing game comes under the genre of 'Games for Change' by tackling the first 'P for Prevention' of the <keyword id="63659" type="General" weightage="50" keywordseo="united-nation" source="Orion">United Nation</keyword>'s four Ps against trafficking. It is pertinent that the theme for this year's International day against human trafficking, is 'Use and Misuse of Technology'. Gaming is one of the most popular pastimes among youth in India and what better medium than gaming to make people aware of issue of human trafficking." In India, on an average 1827 women trafficked every hour and 16 million women are victims of sex trafficking every year, according to a <keyword id="316868" type="General" weightage="80" keywordseo="dasra" source="Orion">Dasra</keyword> report. About 40% of them are adolescents and children, some as young as 9 years old. According to National Crime Records Bureau (NCRB), Maharashtra and Telangana recorded the highest number of such cases of human trafficking in 2020 followed by <keyword id="37102" type="General" weightage="80" keywordseo="andhra-pradesh" source="Orion">Andhra Pradesh</keyword>, Kerala and Jharkhand. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/international/news/cdc-report-shows-woman-diagnosed-with-monkeypox-delivers-a-healthy-baby-in-us/articleshow/93183914.cms">CDC report shows woman diagnosed with Monkeypox delivers a healthy baby in US</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/enterprise/news/lenovo-aims-to-empower-the-pocket-to-cloud-architecture-to-fulfil-it-transformational-needs-says-shailendra-katyal/articleshow/93183816.cms">Lenovo aims to empower the ‘pocket-to-cloud architecture’ to fulfil IT transformational needs, says Shailendra Katyal</a>

This tech startup is fighting human trafficking, one game at a time

<ul><li>Virtual Reality tools enhance gaming experience and that is seen as a risk in the case of PUBG.</li><li>The latest warning has come from a report released by the World Economic Forum (WEF).</li><li>VR may amplify the alleged ill-effects of a game, warns the WEF report.</li></ul> Virtual reality (VR) tools enhance gaming experience, may be take one closer to reality. That may be a great feature in certain games, but what will it do to the PUBG experience? A report from the World Economic Forum has a warning. There is a possibility that VR could possibly be an ‘engine for empathy’ to counter the current situation where online gaming is negatively correlated with empathy, the WEF Global Risks Report 2019 said. However, the WEF report also speculates that there’s a possibility that VR may also amplify the negative effects of a game. In PUBG’s case, gamers would actually be able to feel that they’re behind the gun, killing off players one by one until they’re the only survivor. Jeremy Bailenson, the author of ‘Experience On Demand: What Virtual Reality Is, How It Works, and What It Can Do’ <a href="https://www.wired.co.uk/article/empathy-virtual-reality-jeremy-bailenson-stanford">states</a> that there is no medium that can ‘magically produce empathy’ — content that will move the body, will also move the mind. Virtual reality (VR) as a gaming platform has been around for a while but modern VR headsets only arrived three years ago. The Challenge for PUBG China has already banned the massively popular PlayerUnknown’s Battlegrounds (PUBG) free-to-play mobile game for having too much ‘blood and gore’. And, India seems to be next in line to ban the game with officials from different states claiming that its adversely impacting the lives of students and hindering their education. On Tuesday the PUBG Mobile gaming platform <a href="https://www.businessinsider.in/pubg-ban-india-healthy-gaming-experience-proposed/articleshow/68058605.cms">issued a statement</a> promising to provide a more ‘healthy’ gaming experience for its users. The company said, “To foster a healthy and balanced in-game environment, we are developing numerous new features and enhancements which enables us to provide an environment for players to enjoy PUBG Mobile in a rewarding and responsible manner.” See also: <a href="https://www.businessinsider.in/pubg-ban-india-healthy-gaming-experience-proposed/articleshow/68058605.cms">Faced with ban threats, PUBG is trying to placate Indian parents and the government</a> <a href="https://www.businessinsider.in/an-indian-engineering-college-has-banned-pubg-under-the-claim-that-its-spoiling-the-atmosphere-of-the-hostel-but-leaves-women-out-of-the-conversation/articleshow/67087477.cms">An Indian engineering college has banned PUBG under the claim that its ‘spoiling the atmosphere of the hostel’ — but leaves women out of the conversation</a> <a href="https://www.businessinsider.in/the-creator-of-playerunknowns-battlegrounds-has-reportedly-dropped-its-lawsuit-against-the-wildly-popular-fortnite/articleshow/64763817.cms">The creator of 'PlayerUnknown's Battlegrounds' has reportedly dropped its lawsuit against the wildly popular 'Fortnite'</a>

Here’s why VR headsets may not be an option for PUBG fans

<ul><li>The share of Indian tech companies who hired <keyword id="7771650" type="General" weightage="20" keywordseo="gig-workers" source="Orion">gig workers</keyword> has risen – to 65% in 2022, from 57% in 2020 </li><li>Companies now want to hire gig workers for a longer period of time – a fourth of the organisations surveyed want to hire gig workers for over 12 months. </li><li>In fact, 53% of them decided to absorb their gig workers as full-time employees.</li></ul>The gig economy in India has ballooned in the last two years, all thanks to the Covid-19 pandemic, and this trend has been witnessed even in the technology sector. The share of Indian tech companies who hired gig workers has risen – to 65% in 2022 from 57% in 2020, reveals a new survey by <keyword id="6372077" type="General" weightage="100" keywordseo="nasscom" source="Orion">Nasscom</keyword>, Indeed and AON. However, the proportion of gig workers in the workforce remains less than 5% in tech companies with more than 2,000 full-time employees. On the contrary, for smaller tech organisations with a strength of less than 2,000 full-time employees, the share of gig workers is more than 5%, according to the report titled ‘<keyword id="15423686" type="General" weightage="20" keywordseo="future-of-workforce" source="Orion">Future of Workforce:</keyword> Decoding Gig Workforce 2.0’. “The future workforce will indeed be a blended model wherein the gig economy is expected to play an important role – not only as a talent management strategy but also accelerate job creation and boost the country’s economic growth,” said Debjani Ghosh, president at Nasscom. <cmsannotation type="cmsannotation" annotationid="Gig durations grow" comment="subhead" text="Gig durations grow">Gig durations grow</cmsannotation> Before the pandemic, gig workers were mostly hired for projects with a duration of up to 9 months or less. However, the duration of projects being offered to gig workers has increased significantly after the pandemic, as per the Nasscom report. About 25% of the surveyed tech organisations are now more keen to hire gig workers for projects with a duration of more than 12 months. In fact, 53% of them decided to absorb their gig workers as full-time employees, said the report. “Companies investing in gig work platforms and processes speak volumes about how critical talent is for enabling their next level of growth, especially now, given the global uncertainties. Businesses that place gig workers at the core of their business strategies will continue to thrive in 2023 and beyond,” said Sashi Kumar, head of sales, Indeed India. This spike in demand for gig workers is accompanied by salary jumps too, according to a report by RazorpayX Payroll earlier this week. The salaries of gig professionals <a href="https://www.businessinsider.in/careers/news/number-of-gig-workers-earning-over-85000/month-rose-over-60-since-last-october-report/articleshow/95208221.cms">has seen a massive 153%</a> surge in the last one year, the RazorpayX Payroll report said. Hiring gig workers has also aided the tech organisations to reduce the time taken to hire new employees for new roles. It has also helped in engaging with a more diverse workforce which includes retired professionals and women returning to workforce, according to the Nasscom report. “However, ensuring the quality of gig workers, hurdles in security checks and verification, lack of structured policies, and clarity on regulations or guidelines for gig workers are some of the key concern areas amongst organisations,” the Nasscom report said. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/with-over-half-a-billion-gamers-indias-gaming-market-reports-2-6-billion-in-revenue/articleshow/95278448.cms">With over half a billion gamers, India's gaming market reports $2.6 billion in revenue</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/parents-of-school-going-children-worried-as-quality-of-delhi-air-deteriorates/articleshow/95276609.cms">Parents of school going children worried as quality of Delhi air deteriorates</a>

Tech cos are offering longer projects, full-time jobs to gig workers: Nasscom

Mumbai-based Purba Malhotra (not her real name) follows a weird routine. It’s mostly well past midnight when she begins her online rendezvous and continues till the wee hours. She feels it’s pretty normal to play games, check shopping sites and chat up with online friends (most of them from outside India and from different time zones) although “it’s a bit late in the day and the world closer to home is sound asleep.” 
 But the catch lies elsewhere. Purba is not a busy professional, compelled to live her digital life during late hours. She is a home-maker with two grown kids who are in college. So unlike many working <keyword id="624" type="ORGANIZATION" weightage="100" keywordseo="Women">women</keyword>, she has some long and leisurely afternoon hours to spend online. But the night rendezvous is a must for her because she feels restless and wide awake. Don’t laugh it off as a strange whim. Purba and her likes could be suffering from <keyword id="1931119" type="UNKNOWN" weightage="100" keywordseo="Internet-Addiction-Disorder">Internet Addiction Disorder</keyword> (<keyword id="471996" type="COMPANY" weightage="100" keywordseo="iAd">IAD</keyword>). 
 
What’s responsible – female gene or dopamine? <keyword id="1931111" type="UNKNOWN" weightage="100" keywordseo="Internet-overuse">Internet overuse</keyword> is not recognised as a medical condition in India. Even the latest edition of the Diagnostic and Statistical Manual of Mental Disorders (a handbook updated annually by the <keyword id="438783" type="ORGANIZATION" weightage="80" keywordseo="American-Psychiatric-Association">American Psychiatric Association</keyword>) has not listed it although <keyword id="1931122" type="UNKNOWN" weightage="100" keywordseo="Internet-Gaming-Disorder">Internet Gaming Disorder</keyword> is under the scanner. Yet, IAD can take over your daily life as you stay stuck to your PC/tab/smartphone for long hours. But what causes the craving and who all are prone to this silent stalker? 
 Medical professionals are yet to determine what causes this condition but researchers at the <keyword id="373024" type="ORGANIZATION" weightage="80" keywordseo="University-of-Bonn">University of Bonn</keyword> have found a biological link between <keyword id="21708" type="UNKNOWN" weightage="100" keywordseo="Internet-Addiction">Internet addiction</keyword> and smoking addiction, pinpointing it to a specific gene – and it’s usually found in women. Also, most <keyword id="684172" type="UNKNOWN" weightage="100" keywordseo="internet-addicts">Internet addicts</keyword> are avid <keyword id="444125" type="UNKNOWN" weightage="100" keywordseo="online-gamers">online gamers</keyword> – the majority of whom, at least in the US and the UK, are women aged between 38 and 48. 
 
Things are not too different in India and loads of women are getting hooked in the name of getting tech savvy. After all, mobile Internet is growing at a break-neck pace in the country and a Net-enabled device doesn’t cost one more than a couple of thousands. Cheap Internet and easy technology are a sure ‘pull’ for women past their 30s, not actively involved in any job (loads of time) and not looking after small kids (obligations are less), says a Delhi-based counsellor who has had more sessions with ‘mums’ than their geeky kids. 
 
“It is mostly the feeling of loneliness and isolation that drives women to the wildly diverse and thickly populated cyberspace,” says a Kolkata-based doctor on condition of anonymity. Does that mean kitty parties and shopping sessions, ideal pastime for the idle, are going out of fashion? Not really. Internet appeals most because of its ‘anytime, anywhere access to anything under the sun’ that no other social activity can offer. 
 Another reason for <keyword id="1914777" type="UNKNOWN" weightage="100" keywordseo="Net-addiction">Net addiction</keyword> could be the brain chemical called dopamine, which is released as a result of rewarding experiences. The instant connect-and-comment mechanism on <keyword id="6354632" type="COMPANY" weightage="100" keywordseo="Social-media">social media</keyword> makes one feel larger than life. That, in turn, releases dopamine, makes us feel good and we crave for another dopamine high – a vicious circle that keeps us logged on for hours. 
 
Red flags Spending longer hours does not always mean one is an <keyword id="443199" type="UNKNOWN" weightage="100" keywordseo="internet-addict">Internet addict</keyword>. But check out these tell-tale signs that can land you in trouble. 
 
When you can’t stop surfing: Checking e-mail can get obsessive, but you actually hit the peak when you browse anything and everything (listlessly, at best) that comes your way. It’s a normal practice, you say? Remember, it doesn’t add any value to your life or work. You are doing it without any purpose just because you can’t stop clicking. 
 
When you can’t stop gaming: Do you skip meals, give up sleep, abandon TV and forgo work to finish that particular gaming level and move up without delay? Do you beg friends, relatives and colleagues for free gifts to enhance your gaming experience? Do you consider borrowing money to buy gaming products (assuming you have already used up your funds)? Let’s face it – you are hooked. 
 
When you thrive on social media: When a friend got 400-plus <keyword id="6354576" type="CITY" weightage="60" keywordseo="Facebook">Facebook</keyword> connects in a week, she came up with a confession. “I must have gone overboard – I need fewer people but more quality and better connects,” her FB post reads. Those targeting hundreds of friends on social media, commenting intensely and sharing every feed simply validate that they are living an unsatisfactory life offline and want to make it up online. 
 
When you revel in chats: Often an exhilarating experience, especially if one is lacking in confidence and looking for an ego boost. Nearly 75% of Internet addicts suffer from relationship problems and seek to project a better image in cyberspace. If you love visiting each and every chatroom as soon as you get online, it’s time to seek help. 
 
What you can do 
Digital detox centres are rare in India – so check out these simple remedies that can keep you untangled and Internet fit. 
 
Listen: If you are online and people ask you what you are doing so late, they have a point. Take hint, go offline and read yourself to sleep. 
 
Work: Idle time on the Internet may entice you, but what about setting up a grinding schedule online? Enrol for an online self-study course or read some informative content. Better still, try and make some money while you are in cyberspace. Take paid surveys and find freelance work – all these can add up to a nice sum. 
 
Disengage: Don’t stay online unless you HAVE to. Cut out on devices and Internet time. Checking your mail twice or even thrice a day should be enough. So don’t indulge in long hours. 
 
Get real: Get a life, offline. Go for an outing; do some volunteer work in your spare time and expand your circle of friends and relatives. Your quality of life will improve dramatically and the virtual world will lose much of its hold on you. 
 
Image: IntelFreePress on Flickr

Female, 40, With Grown Kids? Don’t Fall For The Deadly
Web

<ul><li><keyword id="4241922" type="General" weightage="20" keywordseo="altbalaji" source="Orion">ALTBalaji</keyword>'s Cartel is a story of a first family business, that rules the divided factions of the underworld in the city of Mumbai.</li><li>The multi-starrer release has bagged 13 brands. </li></ul>ALTBalaji has associated with numerous youth-centric brands for its thriller entertainment series, Cartel. The popular brands appeal perfectly with the show's message, which is for the youth and matches the target audience's interests. With 80% of ALTBalaji's audience less than 35 years of age, the partnership with youth-centric platforms helps brands reach out to their target audience. The brands that have tied up for the association include Ferns and Petals as official gifting partners who have signed in for a co-branded digital association by giving a 20% discount to ALTBalaji subscribers on their next billing. Invisible Lounge kept the Cartel theme alive by celebrating the launch with a Gangsta-party. Ixigo is associated with us as a travel partner for most of our shows as the audience of such shows are mostly the Indian youths of the country who love to travel, thereby allowing them 20% discount coupons exclusively for ALTBalaji subscribers. Growfitter, the show's fitness partner, is giving a free one-month Growfitter Premium Subscription for the audience who have watched the first episode on the very first day and, three lucky winners will also be gratified with Google home minis. Youth snackable branded concept video and social media association slated with Dunzo. While Ugaoo has gifted plants as Nature partners, Mission Green Mumbai has associated as the NGO partners who will undertake exclusive tree plantation activity to save Aarey in Mumbai, an area ruled by the fictional Angre family from the show. Apart from these, brands like Reliance, Voyage, Flyrobe, Ugaoo, USTREAK have also been associated with the show as accessories, digital, Esports, nature, and wardrobe partners. ALTBalaji has also been associated with Josh, India’s fastest-growing and most engaged short-video app, and will see multiple collaborated activities, including actor videos, social media content, contests, giveaways, and much more. Josh also started the #CartelChallenge for their users to generate uber-cool videos with Cartel dialogues. Multiple engaging partnerships also include brands like Reliance and Flyrobe have exclusive Cartel collections for the fans to flaunt their favorite actors' mannerisms. For youth who love gaming apart from Binge-watching ALTBalaji, USTREAK would be hosting tournaments by Gamers and ESPORTS CHAMPIONSHIP with the actors of Cartel. Voyage is also giving away Cartel Sunglasses as gift hampers (for Men and Women). Bollywoo has created merchandise featuring show dialogues for fans to join the Cartel fever. Commenting on multiple brand partnerships, <keyword id="3381161" type="General" weightage="20" keywordseo="divya-dixit" source="Orion">Divya Dixit</keyword>, SVP -Revenue &amp; Marketing at ALTBalaji, says, "Cartel is a tentpole property for us with a stellar star cast and storyline. The team went all out to promote this show and reach the intended audience via successful partnerships. All of these brands have been chosen carefully and are helping us gain maximum momentum. The brand associations purely depend on the show's content and target audience and how both the brands can benefit from each other's audience base." ALTBalaji's content bouquet includes premium, disruptive content and original series across genres. With originality, courage, and relentlessness at its core, ALT stands out for being avant-garde, non-conformist, inclusive, effervescent, and has something for every individual. With a vast library of 87 originals across genres that cater to all kinds of audiences, the shows at ALTBalaji are a mix of thriller, crime, drama, romance, youth drama, horror, comedy, amongst others.

You Searched For "women gamers in india" and got 9 results

Play like a girl: How Facebook’s biggest woman gaming creator, Aparna Shukla, found her niche in a male-dominated industry

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Facebook’s biggest woman gaming creator, Aparna Shukla, on her journey and future of gaming in India

Karuna Sharma

How women are driving growth in India’s evolving gaming industry

BI India Bureau

This tech startup is fighting human trafficking, one game at a time

IANS

Here’s why VR headsets may not be an option for PUBG fans

Prabhjote Gill

Tech cos are offering longer projects, full-time jobs to gig workers: Nasscom

Vaamanaa Sethi

Female, 40, With Grown Kids? Don’t Fall For The Deadly Web

Sanghamitra Mandal

ALTBalaji's Cartel partners with 13 youth-centric brands to engage with its target audience

BI India Partner

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