You Searched For "wipro consumer care and lighting" and got 20 results
Sort By:
3 mins read
India’s e-commerce boom: Gen Z, small cities, and self-care trends on the rise, says Meesho
Meesho's inaugural Smart Shopper Report for H1 2024 explores evolving online shopping trends, highl…
4 mins read
OPINION: How green motivators are shaping consumer choices — a fresh look at Herzberg’s Two-Factor Theory
Originally developed to explain workplace motivation, Herzberg’s theory can also shed light on how …
3 mins read
A millennial who decorates for Christmas early doesn't care some people think it's too soon. It brings her joy and peace.
As holiday spending and spirits kick off earlier than ever, a 27-year-old mom spent about $400 deco…
Alcynna Lloyd
2 mins read
Wipro acquires packaged food and spices brand Nirapara
Wipro Consumer Care on Monday announced its entry into the packaged food and spice segment by acqui…
PTI
2 mins read
Wipro Consumer acquires 3 soap brands Jo, Doy and Bacter Shield from VVF
"The acquisition will be a strategic expansion for Wipro in the personal wash segment," said a …
PTI
4 mins read
Wipro Consumer Care and Lighting’s Marketing Officer shares how the company has changed its marketing strategy during the second wave of COVID-19
Marketers must observe, analyse and react in real-time, says Wipro's marketing officer S Prasanna R…
6 mins read
As PV Sindhu takes 20 brands to court for using her name and image without permission, here's how agencies and brands can be careful with moment-marketing in the future
A look at how brands and agencies can avoid getting embroiled in legal issues while using moment ma…
3 mins read
Honasa Consumer IPO subscribed 7.6x with aggressive QIB push
The response was tepid for all classes of investors.The issue allocates 10% of the offer to retail …
1 min read
Wipro consolidates presence in foods with acquisition of Kerala-based Brahmins
Wipro Consumer Care and Lighting on Thursday announced the execution of a definitive agreement to a…
2 mins read
Wipro's latest ad humanises technology; aims to show the role gadgets can play to make our homes seamlessly contactless
Does technology have to be cold and functional all the time? Can it display a bit of care?
2 mins read
Bud Light is trying to meme its way back into your fridge
Bud Light posted a meme that seemed to poke fun at the brand's handling of the backlash it's faced …
Grace Mayer
2 mins read
Amazon, Wipro Consumer and Ascent Capital invest in beauty brand MyGlamm
Founded in 2017 by Darpan Sanghvi and co-founded by Priyanka Gill, MyGlamm competes with the lik…
7 mins read
As more people adopt furry companions in India, pet care brands are upping their marketing game and expanding their e-commerce presence to connect with consumers
Pet care brands in India increase their ad spends on digital media and TV
4 mins read
Blue light glasses can improve sleep quality but you may not always get what you pay for
Consumer Reports tested blue light glasses costing $8, $40, and $53 and found that the $8 pair bloc…
Marisa Iallonardo
1 min read
Bud Light tries to win back conservatives one grunt at a time in a new ad featuring NFL star Travis Kelce
Bud Light faced backlash over a partnership with transgender influencer Dylan Mulvaney in April. It…
Dominick Reuter
3 mins read
Google Glass was just discontinued — again — raising questions about whether anyone still cares about AR devices
Google is immediately halting sales of the Glass Enterprise Edition 2, the business product which r…
Aaron McDade
3 mins read
L'Oréal is the latest beauty company to remove words like 'fair,' 'light,' and 'whitening' from marketing skin-tone products
L'Oréal, which owns Garnier and Maybelline New York, is doing away with controversial skin-care pro…
Darcy Schild
2 mins read
Wipro expects 15 pc of domestic lighting sales from smart segment in 2 years
"This fiscal, around 3 per cent of the total lighting sales would come from the smart lighting sol…
PTI
2 mins read
Would Bud Light do it all over again? Anheuser-Busch's US CEO dodges question of whether promo with a transgender influencer was a 'mistake.'
The US CEO of Bud Light's owner didn't say whether he thought the promo was a "mistake," but said i…
Grace Mayer
3 mins read
Despite excitement among the public for Diwali this year, the consumer sentiment is yet to match the pre-pandemic times: YouGov Report
YouGov’s Diwali Spending Index shows a higher buying propensity than last year