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2 mins read
Judge dismisses lawsuit against McDonald's and Wendy's that claimed their burgers looked much bigger in ads than in real life
A lawsuit claimed that McDonald's and Wendy's overstated the size of their patties in adverts for n…
Grace Dean
2 mins read
Burger King still hasn't closed its Russian restaurants 18 months after its parent company said it would
Burger King's parent company said in March 2022 that it had started the process to dispose of its o…
Grace Dean
2 mins read
Burger King must face a lawsuit claiming it makes its Whoppers look much larger and meatier on its menus, a judge rules
Burger King, whose motion to dismiss was partly granted, said the claims made in the lawsuit were "…
Grace Dean
2 mins read
Burger King customers are suing the chain claiming its Whoppers are smaller in real life than the ads
Lawsuits citing false advertising in food are becoming more common, and chains typically settle to …
Mary Meisenzahl
1 min read
Mary Meisenzahl
2 mins read
Burger King's biggest US franchisee is cutting portion sizes and ending some discounts amid soaring inflation
Carrols, which operates around 15% of US Burger King restaurants, says it has more menu price incre…
Grace Dean
2 mins read
Burger King launches a new commercial to promote its sober whopper; targets party-loving GenZ and Millennials
Burger King wants you to start the New Year without the ill effects of their 31st night party.
1 min read
Burger King will sell Whoppers at a throwback price of 37 cents this weekend
Burger King's Whoppers now cost around $6 or more, depending on the location.
Mary Meisenzahl
2 mins read
Burger King is banning 120 artificial ingredients from menus - see the full list
Burger King promoted its move away from some of these ingredients in a viral ad campaign last year …
Mary Meisenzahl
2 mins read
I'm a millennial who tried Burger King's Whopper for the first time, and I would never order it again
The lack of flavor and gray-green meat was a massive turn-off for our reporter, who said the sandwi…
Rachel Askinasi
3 mins read
Burger King's nostalgic rebrand was a huge hit. 2 designers explain why it was a success.
Designers told Insider that Burger King's new look successfully incorporates the brand's original d…
Mary Meisenzahl
1 min read
Burger King is changing its logo after 20 years in a massive rebrand - see what the new packaging and employee uniforms will look like
Burger King announced its first total rebrand in over 20 years on Wednesday, including a return to …
Mary Meisenzahl
2 mins read
Burger King doubles down with Impossible Nuggets after Impossible Whopper success
Burger King will be the first major fast-food chain to sell the nuggets from Impossible Foods.
Mary Meisenzahl
2 mins read
Burger King ad prompts apology after 'Pride Whopper' campaign featuring burgers with 'top' and 'bottom' buns sparks backlash
After issues with Burger King Austria's Pride Whopper advertising gaffe, the advertising agency beh…
Bethany Biron
2 mins read
Burger King just showed off a moldy Whopper in an ad, here's why
The campaign is a celebration of the milestone that it has removed artificial preservatives from th…
1 min read
A Burger King truck drove past 10 Downing Street with a slogan about telling too many 'Whoppers,' just hours after Boris Johnson resigned
As well as being Burger King's signature menu item, a "whopper" is also a slang word in the UK for …
Grace Dean
1 min read
I compared McDonald's McPlant with Burger King's plant-based Whopper. They were similar — but one was much smaller than the other.
I compared the two plant-based burgers to see which came out top.Grace Dean/Insider
Grace Dean
2 mins read
Burger King is finally launching its new chicken sandwich soon, and it comes with a free Whopper
Burger King might sell other chicken items as well, inspired by the success of sister brand Popeye'…
Mary Meisenzahl
2 mins read
Burger King's bet on faux meat is paying off as the Impossible Whopper convinces customers to spend more and buy more beef Whoppers
According to Cil, the Impossible Whopper has attracted a mix of new customers and convinced regular…
Kate Taylor
4 mins read
The Drive-Thru: Victoria's Secret changes, problems at Target, and moldy Whoppers
Also, if we haven't yet met, I'm Shoshy Ciment, a junior reporter here at BI, where my coverage mos…