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<ul><li><keyword id="430203" type="POSITION" weightage="20" keywordseo="Google-CEO">Google CEO</keyword> <keyword id="164502" type="PERSON" weightage="20" keywordseo="Sundar-Pichai">Sundar Pichai</keyword> has teased the Whitechapel chipset.</li><li><keyword id="6355629" type="DEFINITION" weightage="20" keywordseo="google">Google</keyword> Pixel 6 devices are set for launch later this year.</li><li>Whitechapel chipset is expected to deliver performance similar to that of the <keyword id="10189656" type="UNKNOWN" weightage="20" keywordseo="Qualcomm-Snapdragon-870">Qualcomm Snapdragon 870</keyword>. </li></ul>The Google Pixel 6, which is set for launch in the coming months, may feature the company’s <keyword id="11746604" type="UNKNOWN" weightage="20" keywordseo="whitechapel-chip">Whitechapel chip</keyword>. The speculation regarding the same was made by<a href="https://9to5google.com/2021/04/02/pixel-6-google-gs101-whitechapel/"> 9To5Google</a> in April this year and now during Alphabet’s quarterly financial results <a href="https://seekingalpha.com/article/4441896-alphabet-inc-s-goog-ceo-sundar-pichai-on-q2-2021-results-earnings-call-transcript">press conference</a>, Google CEO Sundar Pichai dropped hints about the technology investments that are in the company’s lineup for fall. “Android 12 will, of course, be central to Google's own devices. I'm very excited by our fall lineup, which will showcase Android 12 and some of the deep technology investments that are helping us push boundaries. Pixel remains at the heart of that long-term strategy and I’m proud of how the team continues to deliver the best of Google through our family of helpful devices, including Nest and Fitbit,” said Pichai in the statement. It is speculated that the “deep technology investment” that Pichai talks about is referring to the ‘Whitechapel’ chip. Google Pixel 6 devices are expected to have Android 12 out-of-the-box and feature the Whitechapel chipset. While there is not much official information about the Whitechapel chipset, leakster <a href="https://twitter.com/heyitsyogesh/status/1396754062528241666">Yogesh</a> revealed it is a 5nm chipset that can deliver performances similar to the Qualcomm Snapdragon 870. <div type="twitter" handle="heyitsyogesh" handlename="𓆩Yogesh𓆪" image="http://pbs.twimg.com/profile_images/1283469617667571713/iYcHqpw8_normal.jpg" favoritecount="348" retweetcount="37" status="Well yes, Whitechapel is a 5nm chip with current performance on PVT units closer to SD870, they are not trying to m… https://t.co/utw5nLvwBm" createdat="1621847093000" id="1396754062528241666"></div>Google has been using Qualcomm Snapdragon chipsets on their Pixel phones in the past and if we do see the Whitechapel chipset on the Google Pixel 6 devices, it will be the first from the company to feature company's in-house chipset. The real-life performance will only be known once the device is launched. Earlier, an alleged <a href="https://www.businessinsider.in/tech/mobile/news/google-camera-apk-teardown-leaks-google-pixel-6-resolution-selfie-flash-and-ultra-tele-lens/articleshow/84475714.cms">APK teardown</a> of Google Pixel 6 revealed that the phone will offer full HD+ resolution. It also reveals that we will see a front-facing LED flash. Both Google Pixel 6 and 6 Pro would see the selfie flash for the front-facing cameras. Additionally, Google Pixel 6 Pro could feature a 5X zoom via the ‘ultra tele’ lens. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/google-pixel-6-pro-can-launch-with-curved-display-along-with-a-punch-hole-front-camera/articleshow/84337126.cms">Google Pixel 6 Pro leaked image reveals curved display, horizontal camera</a> <a href="https://www.businessinsider.in/tech/news/google-is-killing-unlimited-free-storage-for-photos-docs-and-drive-but-pixel-owners-get-an-exemption/articleshow/79193808.cms">Google is killing unlimited free storage for Photos, Docs, and Drive — but Pixel owners get an exemption</a>

Google teases Whitechapel chipset that may power Google Pixel 6 devices

<ul><li>Xiaomi and Oppo could be joining the race to make their own chipsets.</li><li>One of the reasons could be to avoid Huawei’s fate, and to achieve the goals of “Made in China 2025” policy.</li><li>It might also lead to achieving better integration between hardware and software, as demonstrated by Apple which uses its own chipsets.</li></ul>Leading smartphone makers Xiaomi and Oppo could be the latest to join the custom chipset race. The news comes at a time when China is looking to boost its presence in the semiconductor industry in a bid to avoid the Huawei-TSMC situation in the future. According to a report by <a href="https://www.digitimes.com/news/a20210408VL200.html?mod=2">DigiTimes</a>, Xiaomi and Oppo could launch their respective sub-6GHz 5G chipsets as soon as this year, or early 2022. They will be joined by another Chinese chipmaker Unisoc in developing custom chipsets. Xiaomi and Oppo’s decision to go ahead with developing their own chipsets stems from two likely reasons. Reducing dependence on foreign industries First, avoiding the fate of Huawei <a href="https://www.businessinsider.com/new-us-sanctions-to-slam-huawei-further-roil-tech-supply-2020-8?IR=T">which was blocked</a> from procuring chipsets from TSMC due to restrictions imposed by the US. Huawei was amongst the most significant casualties of the US-China trade war, with the US imposing restrictions on companies from trading with Huawei. As a result, Huawei failed to procure components from companies relying on US technology. Consequently, its global smartphone shipments <a href="https://www.businessinsider.in/tech/news/huawei-smartphone-shipments-fell-by-more-than-40-after-being-hit-by-us-sanctions-according-to-researchers/articleshow/80512169.cms">fell by over 40%</a>. Although Huawei designed its own Kirin chipsets, it depended on TSMC for production. As a result of US restrictions, Huawei’s chipset supply dried up, forcing it to <a href="https://www.reuters.com/article/us-huawei-technologies-m-a-digital-china/huawei-selling-honor-brand-to-agent-dealer-consortium-to-keep-smartphone-unit-alive-idINKBN27W30G">sell its phone brand Honor</a> to keep its smartphone unit alive. In light of this, China has been working to boost its semiconductor presence – primarily through investments and by <a href="https://www.scmp.com/tech/enterprises/article/2145422/how-chinas-big-fund-helping-country-catch-global-semiconductor-race">setting a target</a> of 70% local production by 2025 as part of its “Made in China 2025” policy. For context, its local production reached a mere 16% in 2019, according to a <a href="https://www.icinsights.com/news/bulletins/China-To-Fall-Far-Short-Of-Its-MadeinChina-2025-Goal-For-IC-Devices/">report</a>. Better integration of hardware and software While SMIC is the <a href="https://www.counterpointresearch.com/mega-wave-capex-cycle-logic-semiconductor-industry/">third biggest player</a> with a global market share of 11%, Xiaomi and Oppo have more to gain from creating their own chipsets – it could allow for better integration of hardware and software. This is backed by the fact that Apple has managed better performance every year with its custom silicon when compared to Qualcomm’s flagship chipsets, which are used by Android smartphone makers. Further, even Google is reportedly gearing up to launch its first smartphone powered by its own chipset, codenamed ‘Whitechapel’. A report by <a href="https://9to5google.com/2021/04/02/pixel-6-google-gs101-whitechapel/">9to5Google</a> suggests that the upcoming Pixel 6 smartphone will be powered by Google’s GS101 Whitechapel chipset, although details are scarce at this point. While Apple has been successful in combining hardware and software to eke out the best performance from its chipsets, it’s not always guaranteed. Samsung is an example as it uses its own Exynos chipsets in its phones, but the performance in the Qualcomm variants of its phones is said to be better on most occasions. Although Xiaomi is new into the semiconductor space – it <a href="https://www.gsmarena.com/xiaomi_displays_its_first_ever_inhouse_chipset__surge_s1-news-23696.php">announced</a> its first chipset, the Surge S1, in 2017 – it finally has the motivation needed to put in serious work. With Oppo joining in, too, this could be the beginning of a new chapter in the semiconductor and smartphone industry. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/huawei-is-suing-to-be-removed-from-the-fccs-national-threat-list-as-the-chinese-company-seeks-to-re-establish-ties-with-the-us/articleshow/80787618.cms">Huawei is suing to be removed from the FCC's 'national threat' list as the Chinese company seeks to re-establish ties with the US</a> <a href="https://www.businessinsider.in/tech/news/huawei-smartphone-shipments-fell-by-more-than-40-after-being-hit-by-us-sanctions-according-to-researchers/articleshow/80512169.cms">Huawei smartphone shipments fell by more than 40% after being hit by US sanctions, according to researchers</a> <a href="https://www.businessinsider.in/politics/world/news/the-trump-administration-is-revoking-the-licenses-of-companies-that-supply-to-huawei-as-a-final-blow-to-the-chinese-tech-giant/articleshow/80329406.cms">The Trump administration is revoking the licenses of companies that supply to Huawei, as a final blow to the Chinese tech giant</a>

Xiaomi and Oppo pushing to make their own 5G chips by the end of 2021

<ul><li>The <keyword id="576817" type="ORGANIZATION" weightage="20" keywordseo="PIXEL">Pixel</keyword> 6 and Pixel 6 Pro smartphones will launch later this year, powered by the new Google Tensor processor.</li><li>Tensor is the first chipset designed by Google and it comes with several AI and ML improvements.</li><li>The Pixel 6 smartphones will also feature a new camera system and high refresh rate displays.</li></ul>Out of the blue, Google offered an early look at its upcoming generation of flagships, the Pixel 6 and Pixel 6 Pro. Unlike previous Pixel smartphones, the Pixel 6 series will offer several important upgrades in terms of processing power as well as the cameras – the crown jewel of the Pixel series. Even though this was just an early look – a teaser of sorts – of the upcoming Pixel 6 smartphones, there’s a lot to unpack here already. Undoubtedly, the highlight is Google’s custom processor – the Android maker is calling it Tensor, initially rumoured to be Whitechapel. <cmsannotation type="cmsannotation" annotationid="Google Tensor could be the next big thing for the Android maker" comment="subhead" text="Google Tensor could be the next big thing for the Android maker">Google Tensor could be the next big thing for the Android maker</cmsannotation> As far as chipsets are concerned, Google Tensor is a significant development in the smartphone world which is dominated by <keyword id="104695" type="CITY" weightage="20" keywordseo="Qualcomm">Qualcomm</keyword>, Apple, Samsung and to some extent, MediaTek. For long, Apple has reaped the rewards of designing its own chipsets, allowing it to integrate its hardware and software that is not possible for most other smartphone makers. Now, with Google making both Android and its own chipset, users can expect a more optimized experience on the Pixel smartphones. But beyond the optimisations, the most prominent highlight of the Tensor chip is its machine learning and AI capabilities, exceeding anything that Google has done before. These new capabilities will also benefit the new camera system – more specifically, videos shot with the Pixel 6 smartphones are said to benefit the most. Apart from this, Google says the new Tensor chip also brings enhancements to speech recognition and on-device transcription. <cmsannotation type="cmsannotation" annotationid="New camera system, high refresh rate displays and more" comment="subhead" text="New camera system, high refresh rate displays and more">New camera system, high refresh rate displays and more</cmsannotation> <div type="image" title="Google Pixel 6" msid="84996541" hostid="261" caption="&amp;lt;p&amp;gt;Google Pixel 6&amp;lt;/p&amp;gt;"></div> After rehashing the same camera sensor for several generations, Google is finally willing to take the next step and introduce a new camera system in the Pixel 6 smartphones. Google hasn’t divulged too many details about the cameras just yet, but it has confirmed that the Pixel 6 will sport a standard and an ultrawide camera. The Pixel 6 Pro gets an additional 4x telephoto snapper. Both the phones will have a single front-facing camera, housed in a centre-aligned punch hole notch. Google also confirmed that the Pixel 6 will sport a 6.4-inch Full HD+ resolution display with 90Hz refresh rate. The Pixel 6 Pro, on the other hand, gets a slightly larger 6.7-inch Quad HD+ display with 120Hz refresh rate. Both the phones will come with an under-display fingerprint sensor. And if you think the design looks familiar, it is because the camera strip on the back is inspired by the Nexus 6P, the last Nexus smartphone. We should know more about the Pixel 6 smartphones in the coming weeks. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/google-just-unveiled-its-first-smartphone-chip-signaling-its-biggest-challenge-yet-to-apple-and-samsung-heres-what-it-means-for-the-pixel-6-/articleshow/84982389.cms">Google just unveiled its first smartphone chip, signaling its biggest challenge yet to Apple and Samsung. Here's what it means for the Pixel 6.</a> <a href="https://www.businessinsider.in/tech/news/nothing-ear-1-truly-wireless-earbuds-review/articleshow/84859480.cms">Nothing ear (1) review – clean sound, transparent design for the win</a> <a href="https://www.businessinsider.in/tech/mobile/news/oppo-reno-6-pro-5g-mobile-price-camera-and-other-specification-review/articleshow/84813286.cms">Oppo Reno 6 Pro 5G review – buy it if you want a mid-range smartphone with some interesting camera features</a>

Google shows off Pixel 6, Pixel 6 Pro with custom Tensor processor and a new camera system

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Google teases Whitechapel chipset that may power Google Pixel 6 devices

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Xiaomi and Oppo pushing to make their own 5G chips by the end of 2021

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Google shows off Pixel 6, Pixel 6 Pro with custom Tensor processor and a new camera system

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