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Your go-to sanitary product likely has harmful heavy metals in it, even if the label doesn’t say so!
We know what you're thinking: a relatively tiny chunk of Indians use tampons. But while this study …
Marketing company brags it can listen in on people's 'whispers' using phones and smart speakers to target ads
A deleted Cox Media Group post claimed "the whispers of consumers become a tool for you to target."
Haley Tenore
Whisper India has finally started showing period blood with the help of red liquid in its campaigns
In the last six months, Whisper has used red liquid to represent period blood in its campaigns
Adoption of sanitary napkins is less than 20% in India, whereas adoption of cosmetics like lipstick is significantly higher at 65%: Chetna Soni, P&G
Menstrual hygiene is still not considered a priority in India
What Instagram is whispering to creators
In this week's Insider Advertising newsletter: What Instagram is whispering to creators, Discovery …
Lucia Moses
In-Content Advertising shows higher uplift in multiple brand parameters: Study
The insights of this study on ICA were derived by Kantar and Orbit
Whisper urges to #KeepGirlsInSchool after they get their periods
Whisper has released a stirring campaign to #KeepGirlsInSchool and prevent them from dropping out w…
Advertisers face a fraught start to the year
Advertisers are in the hot seat, the rise of Newsmax's Greg Kelly, and creators are warming to Inst…
Lucia Moses
The top women in gaming, esports, and streaming
The top influencer news of the week, the real media kit a TikTok fashion publication uses, and what…
Amanda Perelli
DAVOS WHISPERS: WPP Is Buying GumGum
We invented in-image advertising in 2008, and continue to lead the industry with our solution for h…
P&G spent Rs 12,958 crore on advertising and sales promotion during Jan-March 2021
The company delivered sales of ₹760 crores, up 16% from last year
DoorDash, EA Sports, and Dollar Shave Club have dropped YouTube star David Dobrik after a rape allegation against a former member of his Vlog Squad
Some brands that have worked with YouTube star David Dobrik are cutting ties.
Matt Turner
The top YouTube talent managers in 2020
This week's rundown includes a breakdown of the equipment setup one creator uses to make ASMR video…
Amanda Perelli
Google pledges to $1 billion to publishers for their content
Here are the top media and advertising stories from Business Insider for October 2.
Tanya Dua
Story behind India’s first advertisement that features a man participating in a conversation around menstruation
Here is our country's first ad to feature a man in an advertisement selling sanitary napkin.
Credit-card users have whispered about the 'Barclays blacklist' for years. Here's how I got on it.
Two things make that policy especially confusing. The first is that the majority of their cards car…
J.K. Trotter,J.K. Trotter
The up-and-coming talent at top PR firms like Weber Shandwick and Ketchum includes a data whisperer, crisis communications pro, and events maestro
Read the full list here: Meet the 16 rising stars inside top PR agencies, who know everyone, have g…
Lucia Moses
Looking back, looking forward
As the current decade approaches a close, it is worth reminiscing how it started on January 1, 2010.
This 'CEO whisperer' uses horse training to help executives lead more fulfilling lives
Scientific research on the effectiveness of equine-assisted activities and therapies runs thin, tho…
Melia Robinson
NBCUniversal and Sky unveil the first step of their plan to battle the tech giants
Read more: NBCUniversal's ad sales chief unveils her plan to use tech and a better TV experience to…