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Whisper India has finally started showing period blood with the help of red liquid in its campaigns
In the last six months, Whisper has used red liquid to represent period blood in its campaigns
Adoption of sanitary napkins is less than 20% in India, whereas adoption of cosmetics like lipstick is significantly higher at 65%: Chetna Soni, P&G
Menstrual hygiene is still not considered a priority in India
Whisper and UNESCO's latest ad illustrates how dreams come to a grinding halt for many Indian girls due to the lack of period education and protection
The #KeepGirlsInSchool campaign aims at deepening awareness of the unfulfilled dreams of 2.3 crore …
Whisper urges to #KeepGirlsInSchool after they get their periods
Whisper has released a stirring campaign to #KeepGirlsInSchool and prevent them from dropping out w…
In-Content Advertising shows higher uplift in multiple brand parameters: Study
The insights of this study on ICA were derived by Kantar and Orbit
Amazon Alexa in Hindi comes to smartphones in India as it turns one
Amazon India on Friday announced that its smart assistant Alexa that completed one year of its exis…
Malayalam survival drama '2018:Everyone is a Hero' is India's official entry to Oscars
Survival drama "2018-Everyone is a Hero", based on the Kerala floods that year, is India's official…
PTI
P&G spent Rs 12,958 crore on advertising and sales promotion during Jan-March 2021
The company delivered sales of ₹760 crores, up 16% from last year
Chandrayaan's detection of sulphur, other elements will help unveil Moon's mysteries, say experts
What was known in theory has now been confirmed twice. The Chandrayaan-3 mission has authenticated …
PTI
Story behind India’s first advertisement that features a man participating in a conversation around menstruation
Here is our country's first ad to feature a man in an advertisement selling sanitary napkin.
Brands are forgetting competition and patting rival businesses on their back, here is why
Brands like Dunzo, Swiggy, Dettol and Lifebuoy have shown in the recent past how difficult times ar…
A man caught sexually assaulting a woman who was streaming live on Twitch from the subway got 3 months in jail
Twitch streamer May5w was molested while livestreaming on September 11, and the man responsible has…
Lindsay Dodgson
RRR a stepping stone — The great Indian crossover film is still a ‘crouching tiger’
Indian filmmakers believe that a ‘big’ Indian superhit movie like Oscar-winning Parasite is waiting…
Looking back, looking forward
As the current decade approaches a close, it is worth reminiscing how it started on January 1, 2010.
Owned Media: What you need to know
Adept at having a two-way conversation, persuasive (read media pitching) and keeping the audience e…