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3 mins read

I can't resist Apple's new green iPhone, even though I know it's a marketing stunt. Here's why experts say color is so seductive.

Apple's alpine green iPhone 13 is part of push by the tech giant to invigorate sales ahead of the e…

Avery Hartmans   


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7 mins read

Millennial pink and Gen Z yellow captured their generation's economic struggles. Now it's purple's turn.

Very Peri and Orchid Flower are the colors of 2022. They embody "a sense of positivity," which expe…

Hillary Hoffower   


Business Insider Latest Story Image
2 mins read

Brunello Cucinelli, the $2,000 cashmere sweater-selling master of 'stealth wealth' fashion, is booming as the 'loud luxury' trend wanes

The Italian luxury brand raised its sales guidance for 2023 this week after reporting a 30% increas…

Mary Hanbury   


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2 mins read

A $20 viral handbag that's an affordable take on the 'quiet luxury' trend was just named the hottest fashion item of 2023 so far

Over 87 million people have viewed TikToks about the Japanese fast-fashion label's shoulder bag, wh…

Mary Hanbury   


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4 mins read

People in China have found a way to achieve the old money aesthetic on the cheap, with carefully curated stealth wealth-inspired looks for just $20

China's influencers are curating quiet luxury looks for the broke Chinese millennial, proving you d…

Kwan Wei Kevin Tan,Mary Hanbury   


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4 mins read

'Quiet luxury' is back for the first time since the Great Recession. Here's what it is and what brands stand to benefit.

Quiet luxury is this year's biggest fashion trend, just like during another economically precarious…

Avery Hartmans   


Business Insider Latest Story Image
3 mins read

Wellness is out and partying is in as Gen Z takes on a 'night luxe' aesthetic

Black is back. Gen Z is savoring luxurious urban nightlife as part of a hedonistic vibe shift follo…

Hillary Hoffower   


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9 mins read

How entrepreneurs can use livestream shopping to make thousands of dollars

Retailers who use livestream typically broadcast between three to eight hours, and some Insider spo…

Jennifer Ortakales Dawkins   


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2 mins read

'We're living in the age of the remix': Fashion brands are making major changes to appeal to Gen Z in a new era of luxury

Polo Ralph Lauren recently revealed a collaboration with the London-based streetwear brand Palace. …

Jessica Tyler   


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2 mins read

Here's the secret company who decides what will be in fashion every season

But did you ever wonder who are the brains behind the fashion at shows and stores? Where do these d…

Business Insider Latest Story Image
5 mins read

Inside the rise of pumpkin spice - the millennial obsession that everyone loves to hate

It all started with a 1798 "pompkin" pie recipe. Then came Starbucks' Pumpkin Spice Latte.

Hillary Hoffower   


Bradley Saacks   


Business Insider Latest Story Image
2 mins read

Adidas has a new sneaker that proves hiker fashion is taking over

She continued: "We've already seen brands try to merge fashion with their trail/outdoor silhouettes…

Mary Hanbury   


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2 mins read

RANKED: the most popular jeans in America

Bhasin points to recent data from WGSN. The trend-predicting firm found out the percentages of styl…

Mallory Schlossberg   


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5 mins read

We're living in the golden age of pajamas

It all started last April when sales spiked 143% month-over-month. It stems from "skin hunger" and …

Bartie Scott   


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5 mins read

The pandemic took the homebody economy mainstream - and it's here to stay

From home improvement to at-home hobbies, Americans aren't giving up homebody buying. It's set to j…

Hillary Hoffower   


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3 mins read

Urbanites are dropping hundreds of dollars on hiking clothes - and it's fueling explosive success for Patagonia and The North Face

Earlier this month, Lyst released its latest ranking of fashion's "hottest brands and products." Th…

Mary Hanbury   


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3 mins read

Kate Spade's sales have surged since the death of the brand's founder, and it reveals how important her vision was to its success

If you or someone you know is struggling with depression or has had thoughts of harming themselves …

Mary Hanbury   


Business Insider Latest Story Image
2 mins read

ITV, Mediaset and Ascential are the big M&A targets in European media in 2017

British B2B media groups Ascential and UBM were named as potential acquisition targets for the same…

Julien Rath   


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2 mins read

Here's why your next pair of sneakers may be made out of wool

Still, startups and big corporations alike are betting on the new material to differentiate themsel…

Dennis Green