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<ul><li><keyword id="6361126" type="COMPANY" weightage="20" keywordseo="western-railway">Western Railway</keyword>, a government body that is known for its wit and humour on social media, had an important message to give this <keyword id="48284" type="CITY" weightage="20" keywordseo="navratri">Navratri</keyword>. </li><li>It launched a campaign called #HarNaariEkShakti to encourage more women to join the workforce.</li></ul>India’s busiest urban rail network, <keyword id="182986" type="COMPANY" weightage="20" keywordseo="Mumbai-locals">Mumbai locals</keyword>, that carries 80 lakh people every day, shut down on March 22 to curb the spread of Coronavirus, for the first time in its history. Now that Mumbai Locals have opened for women and essential services employees, Western Railway has upped its social media game. <br /><br />To celebrate Navratri, a festival that is about worshipping 9 Devis and women's strength, the government body uploaded one post each day that aimed to bring its women employees to the forefront. <br /><br />It launched a campaign called #HarNaariEkShakti to encourage more women to join the workforce, celebrate their female staff in different departments and break gender stereotypes that stop women from pursuing their dreams. <br /><br /><div type="twitter" handle="WesternRly" handlename="Western Railway" image="http://pbs.twimg.com/profile_images/948537613899784195/3zCRyjco_normal.jpg" favoritecount="43" retweetcount="7" status="Showcasing the pillar of strength, hard work, patience, and pride of WR.This #Navratri, WR introduces you to its… https://t.co/yMZr0wpwv8" createdat="1603626073000" id="1320329562983559170"></div><br /><div type="twitter" handle="WesternRly" handlename="Western Railway" image="http://pbs.twimg.com/profile_images/948537613899784195/3zCRyjco_normal.jpg" favoritecount="69" retweetcount="9" status="दशहरा बुराई पर अच्छाई की विजय का प्रतीक है। इस अवसर पर आइए, मिल कर महिलाओं के खिलाफ रूढ़ियों को नष्ट करने का निश्चय… https://t.co/LJBHvhPLAm" createdat="1603606779000" id="1320248642096173056"></div><br /><div type="twitter" handle="WesternRly" handlename="Western Railway" image="http://pbs.twimg.com/profile_images/948537613899784195/3zCRyjco_normal.jpg" favoritecount="68" retweetcount="7" status="प्रीति कुमारी जी का बचपन से ही चुनौतीपूर्ण काम करने का सपना और संकल्प था।पश्चिम रेलवे की पहली महिला मोटरमैन बनकर उ… https://t.co/O1FAmVMvDd" createdat="1603616815000" id="1320290735501897728"></div><br /><div type="twitter" handle="WesternRly" handlename="Western Railway" image="http://pbs.twimg.com/profile_images/948537613899784195/3zCRyjco_normal.jpg" favoritecount="43" retweetcount="7" status="शायद ही ऐसा कोई क्षेत्र ऐसा होगा, जिस में महिलाएं काम नहीं करती होंगी। सरिता जी ऐसी ही बुलंद हौसले वाली महिला हैं… https://t.co/X0NRGvWrdT" createdat="1603455307000" id="1319613319724945408"></div><br /><div type="twitter" handle="WesternRly" handlename="Western Railway" image="http://pbs.twimg.com/profile_images/948537613899784195/3zCRyjco_normal.jpg" favoritecount="41" retweetcount="4" status="हौसलों की उड़ान! श्रीमती फाखरा पश्चिम रेलवे में असिस्टेंट लोको पायलट के पद पर काम कर रही हैं। मेहनत और परिवार के… https://t.co/AbgbN9ovKR" createdat="1603539987000" id="1319968494440476673"></div><br /><div type="twitter" handle="WesternRly" handlename="Western Railway" image="http://pbs.twimg.com/profile_images/948537613899784195/3zCRyjco_normal.jpg" favoritecount="35" retweetcount="7" status="श्रीमती जयवंती रावत ने पति के निधन के बाद  पश्चिम रेलवे में उनके स्थान पर काम मिलने पर अपनी जिम्मेदारी को अच्छी तरह… https://t.co/o9NnCs2Ezo" createdat="1603368767000" id="1319250346556862465"></div><br /><div type="twitter" handle="WesternRly" handlename="Western Railway" image="http://pbs.twimg.com/profile_images/948537613899784195/3zCRyjco_normal.jpg" favoritecount="82" retweetcount="9" status="मुंबई सेंट्रल कार शेड में कार्यरत सुश्री स्टेला नेल्सन पिछले 13 सालों से पश्चिम रेलवे में काम कर रहीं हैं।अपने सह… https://t.co/KaNzDwjjmM" createdat="1603280977000" id="1318882128294072322"></div><br /><br />  <div type="Article" hostid="261" msid="74865221" title="To break the COVID-19 chain, Mumbai locals stopped working; it is now using social media to reiterate the importance of social distancing" mstype="2" mssubtype="0"></div><br />

How Western Railway celebrated Navratri by bringing its women employees to the forefront

<ul><li>In wake of the <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">Coronavirus</keyword> outbreak, <keyword id="6361126" type="UNKNOWN" weightage="20" keywordseo="western-railway">Western Railway</keyword> is using the best ways possible to reiterate the importance of <keyword id="8897280" type="UNKNOWN" weightage="20" keywordseo="social-distancing">social distancing</keyword> through its <keyword id="6354632" type="UNKNOWN" weightage="20" keywordseo="social-media">social media</keyword> pages. </li><li>It is using popular train songs and movie dialogues to remind people ‘how it stopped the train to break the chain.’ </li></ul>What do you say to your temptation of stepping out? “Not Today,” reminds Western Railway on Twitter. <br /><br />India’s busiest urban rail network, <keyword id="182986" type="PERSON" weightage="20" keywordseo="Mumbai-locals">Mumbai locals</keyword>, that carries 80 lakh people every day, shut down on March 22 to curb the spread of Coronavirus, for the first time in its history. <br /><br />Amidst the nationwide lockdown, Western Railway is now reminding commuters in a social media campaign called ‘Ticket to Suraksha’ to stay put -- in the wittiest ways possible. Its latest strategy is to use vintage train songs to convey the importance of social distancing. <br /><br />It first referred to Ashok Kumar’s hit Bollywood song from 1968, ‘Rail Gaadi Rail Gaadi’ from the film Aashirwad to reiterate how it ‘stopped the train to break the chain.’ Playing with the last stanza, Western Railway said ‘<em>abhi toh sab station bole ghar pe hi ruk</em>,’ roughly translating to, now all stations are requesting you to stay home. <br /><br />It further said that “Staying quarantined at home is better than staying quarantined in a hospital later! Let’s stop #COVID19 from coming indoors by avoiding going outdoors. ”<br /><br />
  
  
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<br />Using another famous Marathi rhyme Jhuk Jhuk gaadi, it said that “We agree that your native place has more greenery and fresh air, but this lock-down is not the right time to travel to your native place.” <br /><br />
  
  
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<br />Not just now, Western Railway has always been famous for the ways in which it has been using humour to spread caution on social media. It has often borrowed from pop culture references to remind people that safety always comes first. <br /><br />
  
  
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<br />Even after the outbreak of <keyword id="8763838" type="UNKNOWN" weightage="20" keywordseo="covid-19">COVID-19</keyword>, Western Railways' spirit remains unshaken. From a play on the famous song ‘Keh do na, Soniya’ to latest Ganesh Gaitande’s ‘<em>Kabhi kabhi lagta hai apunich bhagwaan hai</em>,’ this government body has tried all rules in the book to speak to the millennials in their language. <br /><br />It has been reminding the youth to take all preventive measures such as avoiding touching their face, washing their hands, not stepping out, and keep using sanitizers. <br /><br />Here are a few of our favourites: <br />
  
  
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To break the COVID-19 chain, Mumbai locals stopped working; it is now using social media to reiterate the importance of social distancing

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How Western Railway celebrated Navratri by bringing its women employees to the forefront

BI India Partner

To break the COVID-19 chain, Mumbai locals stopped working; it is now using social media to reiterate the importance of social distancing

Karuna Sharma

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