<ul class="summary-list"><li><keyword id="52652" type="ORGANIZATION" weightage="60" keywordseo="nutrition">Nutrition</keyword> coach Dr. Mike Molloy told Insider 3 nutrition lessons we can learn from elite <keyword id="24261" type="PERSON" weightage="60" keywordseo="Athletes">athletes</keyword>.</li><li>Professional athletes nail the basics, don't over-restrict, and are focused on performance.</li><li>Crucially, they don't feel guilty for eating foods like pizza or ice cream.</li></ul><a href="https://www.insider.com/why-low-carb-diet-bad-high-intensity-exercise-muscle-loss-2021-2">Dr. Mike Molloy</a> is a nutrition coach who has worked with professional athletes including Icelandic weightlifter and <keyword id="972977" type="ORGANIZATION" weightage="60" keywordseo="Crossfit">CrossFit</keyword> athlete Sara Sigmundsdottir, CrossFitter and UK's fittest man <a href="https://www.insider.com/zack-george-became-uk-fittest-man-overweight-child-training-crossfit-2020-6">Zack George</a>, Brazilian goalkeeper Aline Reis, world judo champion An Changrim, 4th fittest woman on earth Haley Adams, and more.From weight lifters to wake surfers and freeskiers to footballers, Molloy has helped a wide variety of professional athletes nail their nutrition so they can perform at their peak - but also enjoy their <keyword id="15482" type="COMPANY" weightage="60" keywordseo="lifestyle">lifestyle</keyword>.Many of the principles used by <a href="https://www.insider.com/tia-clair-toomey-training-regime-fittest-woman-in-world-crossfit-2020-4">elite athletes</a> apply just as much to the rest of us, and by learning from the pros we can all develop healthier eating practices and mindsets around food. <h2>1. Nail the basics</h2>Many people presume elite athletes consume all sorts of supplements and follow peculiar food rules, but this isn't generally the case.For the most part, athletes are focused on doing the basics really well: eating a high quality, balanced <keyword id="6358230" type="UNKNOWN" weightage="60" keywordseo="diet">diet</keyword>, consuming enough protein, and staying hydrated.Read more: <a href="https://www.insider.com/crossfit-athlete-zack-george-daily-diet-4000-calories-fittest-man-2020-6">The UK's fittest man eats 4,000 calories a day. Here's what his diet looks like.</a>According to Molloy, it's a misconception that all professional athletes have private chefs (only the biggest stars do), so they're focused on complementing their training by minimizing processed foods, drinking lots of water, and sleeping well."Sleep and hydration might seem tangential to nutrition, but they are incredibly important for driving good nutritional behaviors," Molloy told Insider.<h2>2. Eat to fuel your life</h2>The difference between athletes and the average person is that their livelihood depends on their physical performance, and although that can be a motivator to eat well, we can all approach our diets that way.Athletes are focused on eating for performance, rather than aesthetics."They aren't sitting there thinking, 'How can I be lighter and leaner?' they're focused on fueling their life, which is driven by performance," Molloy said.<div type="image" title="Mike Molloy, Founder of M2 Performance 18" height="1000" width="1500" msid="80722752" hostid="261"></div>And this mindset is a critical component for eating well."It's not restriction-based, it's goal-oriented. Not 'How can I eat as little as possible?' but 'How can I eat the right amount to fuel my training so that I'm energized throughout the day, not feeling sluggish, and I'm not hangry?'"<h2>3. Include all your favorite foods in moderation</h2>Depending on the athlete and the event, Molloy might ask one of his clients to really dial in their nutrition in the few weeks leading up to a competition, but the rest of the time, there are no foods off the table.So yes, that means athletes eat pizza and ice cream too. And critically, they don't freak out about it, feel guilty afterwards, and fall into a binge-restrict cycle."It's not about never going out for dinner or never eating chocolate, we just build it into their routine," Molloy said. "As serious as they are as athletes, it's not about being perfect."He continued: "Maybe two months before their real peak of their season, that's when we start to really dial in as much as possible. Maybe the ice cream gets replaced with white rice or oats."Read more: <a href="https://www.insider.com/tia-clair-toomey-training-regime-fittest-woman-in-world-crossfit-2020-4">The 5 principles that helped Tia-Clair Toomey become the fittest woman in the world - and how she trains to stay there</a>The approach taken by Molloy and these athletes is about creating long-term plans that work for their life, so no one is ever told they can't have pizza."If elite athletes are doing this and still able to perform at their best and train at their best, it's the same for the average person," said Molloy. "It's not about perfection, it's about progress."

The 3 nutrition rules professional athletes swear by that we can all use to eat healthier

<ul class="summary-list"><li>Celebrity trainer <keyword id="1672013" type="PERSON" weightage="60" keywordseo="Jillian-Michaels">Jillian Michaels</keyword> has spoken out against the popular workout style <keyword id="972977" type="ORGANIZATION" weightage="60" keywordseo="Crossfit">CrossFit</keyword> once again, arguing that the fast pace and intensity may lead to injury, especially with inconsistent coaching. </li><li>Michaels has previously critiqued CrossFit, calling certain exercises "cheating." The sport has been controversial among other <keyword id="18974" type="COMPANY" weightage="60" keywordseo="fitness">fitness</keyword> experts as well. </li><li>Top athletes and gym owners have defended CrossFit's methodology, citing its precise definition of fitness as a combination of strength, endurance, power, and a variety of skills. </li></ul>Celebrity personal trainer Jillian Michaels has reignited her feud with the popular fitness brand CrossFit, saying that she doesn't "understand the logic" of the program, and that she believes the fast-paced, high-intensity <keyword id="77426" type="PERSON" weightage="60" keywordseo="workouts">workouts</keyword> may do more harm than good.Michaels made the comments in a video posted her Instagram and YouTube pages in response to questions from fans and users of her app."I really don't understand the trainer logic," she said. "To me, it seems like beating after beating after beating."It is not the first time <a href="https://www.insider.com/jillian-michaels-crossfit-comments-opinion-2019-2">Michaels has voiced concerns</a> about CrossFit's intense, rapid-fire workout style for years, calling the sport "cheating." In her latest critique, Michaels said she believes that CrossFit risks injury for less advanced athletes who attempt Olympic-style weight-lifting exercises - a common concern among the sport's critics. Michaels, founder of her own 30 Day Shred regimen, also said she doesn't think the program allows enough time for recovery, and recommends doing CrossFit just twice a week.CrossFit athletes and gym owners were quick to defend the sport, explaining the methods behind CrossFit's complex programming and arguing that with proper training, it can be done safely even for beginners.<h2>CrossFit trainers can vary in experience level, although many are highly qualified</h2>Michaels said she believes CrossFit isn't consistent in its level of expertise. It's a common concern voiced by <a href="https://www.huffpost.com/entry/crossfit-l1-cert-coach_b_3961848">fitness experts</a> (including <a href="https://www.lococrossfit.com/importance-of-qualified-crossfit-coaches/">within the CrossFit community</a>)."Not to say you can't be a CrossFitter and be in great shape, but it depends on the quality of your coach," Michaels said.The minimum requirement for CrossFit trainers (a Level One Certificate) is a two-day weekend training course followed by a test. Some of the coaches are highly qualified or even renowned masters in specializations like <keyword id="6403358" type="UNKNOWN" weightage="60" keywordseo="weight-lifting">weight lifting</keyword> and gymnastics. However, it's not required that instructors have a degree in <keyword id="6358589" type="ORGANIZATION" weightage="60" keywordseo="exercise">exercise</keyword> science, previous teaching experience or other coaching certifications, although many CrossFit instructors do have those qualifications.Training expertise is important because CrossFit workouts often include advanced weight lifting and gymnastics movements that can be challenging for everyday athletes to learn, including barbell snatches, ring muscle-ups, and handstand push-ups.Michaels said that despite her years of experience in fitness, including more than a dozen specialist trainings in weight lifting, she "would never in my wildest dreams go out and try to teach an Olympic lift. I wouldn't even dare attempt to teach it because it's so technical." <h2>CrossFit is fast-paced with uniquely intense moves, and critics say that risks injury</h2>Michaels' other contention about CrossFit is that its need for speed could lead to injury or bad form. CrossFit workouts are scored based on the number of repetitions in a set time period, meaning athletes rank better if they complete the exercises more quickly. She argues that it can be risky if athletes rush through the movement or attempt to keep pace when they're exhausted."These are really dangerous things to be doing for time," Michaels said. Michaels and other fitness experts have previously taken issue with CrossFit's <a href="https://www.shape.com/fitness/trends/why-jillian-michaels-wants-you-stop-kipping-crossfit">kipping pull-up</a>, in which athletes swing themselves up to the bar rather than lifting from a dead hang. The momentum of the movement <a href="https://www.shape.com/fitness/tips/chiropractor-crossfit-coach-jillian-michaels-take-kipping">can be risky for the shoulders and the spine</a> for inexperienced athletes, and can make it less effective for building certain muscles. CrossFit proponents argue the exercises are designed to be as efficient as possible, allowing for the most work in the shortest time. Four-time CrossFit Games champion Rich Froning rebutted these criticisms in an <a href="https://www.shape.com/fitness/tips/rich-froning-crossfit-philosophy-kipping">article for Shape</a>, explaining that sport focuses on functional movements designed to improve athletes' overall performance by training "the 10 pillar of fitness", including speed, flexibility, endurance, and power.<h2>Too much exercise can lead to burnout and stall progress</h2>Michaels said she does not agree with doing such intense workouts so many days a week."When you train as hard as you do in a CrossFit workout, you need time to recover," she said. "I love that people love CrossFit, I love that they love working out, but I wouldn't even want someone doing a yoga workout every day," she said. "If you love it, great, find an unbelievable coach ... and don't do it more than twice a week."It's true that recovery is a crucial part of successful workout programs, according to <a href="https://blog.nasm.org/the-science-of-recovery">extensive research</a> - that includes adequate sleep and good nutrition, as well as rest days.That means any program that involves similar exercises day after day (including circuit-style plans like Michaels' 30 Day Shred) could lead to <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3435910/">fatigue and stymie progress and performance</a>. Read more:<a href="https://www.insider.com/jillian-michaels-coronavirus-warns-people-to-avoid-gyms-2020-9">Jillian Michaels is telling people to avoid the gym after getting the coronavirus from a close friend</a><a href="https://www.businessinsider.com/crossfit-workplace-toxic-culture-women-insiders-2020-6">A 'frat party' workplace, a tweet that led to the CEO's resignation, and a culture that demeans women: Insiders say this is the reality of working for the cult-following gym CrossFit</a><a href="https://www.insider.com/study-high-intensity-workouts-boost-health-in-people-over-70-2020-10">HIIT workouts are linked to better mental health and longer, healthier lives, according to a new study</a>

Jillian Michaels, founder of the 30-Day Shred, says CrossFit doesn't allow enough time for recovery from its intense workouts

<div class="KonaFilter image-container display-table"><div><div class="image on-image">Getty ImagesAnthony Joshua.</div></div></div><ul><li>Anthony Joshua has revealed the secret to a heavyweight workout.</li><li>The world boxing champion is an extraordinarily strong and powerful athlete but does not underestimate the value of stretching.</li><li>He even says it's possible to 'get an actual sweat on' just from stretching.</li></ul> Anthony Joshua has revealed the secret to his workouts - and it has nothing to do with weights.Joshua is the reigning IBF, WBA, and WBO world heavyweight boxing champion famed for the thrilling nature of his knockout victories in the ring.But the 28-year-old is also an extraordinary athlete. Joshua is <a href="https://www.anthonyjoshua.com/stats/" target="_blank" rel="noopener">6-foot-6, has a 47-inch chest, and a 17-inch</a> bicep. Even his legs are huge, as he has a 27-inch thigh and 17-inch calf.So how does he stay so big, strong, and powerful?The answer doesn't lie with sparring, punching bags, or with weightlifting, apparently - it turns out, for Joshua, it's just a matter of stretching."There are so many ways to get results, but I think stretching, because stretching has longevity, you can get an actual sweat on, a workout out of it, and you can see results," <a href="http://www.marieclaire.co.uk/entertainment/anthony-joshua-592204" target="_blank" rel="noopener">Joshua said during an interview with Marie Claire</a> wherehe was asked for his one tip for maximising results in the gym.He added: "You can actually gauge results which is always good for someone who's new to working out, or if you're result-driven. I think that's always good to see when you're training."<div class="KonaFilter image-container display-table"><div><div class="image on-image">Getty ImagesJoshua is waiting for an opponent.</div></div></div>Joshua, unbeaten in 21 professional fights, is currently planning his next move in boxing.Joshua added the WBO heavyweight title to his IBF and WBA belts when he defeated Joseph Parker in March. He is now looking to take on American big man Deontay Wilder as he hopes to annex the WBC championship so he can hold all of boxing's major titles at the same time.However, <a href="http://www.businessinsider.com/deontay-wilder-calls-anthony-joshua-a-joke-set-to-reject-contract-2018-4" target="_blank" rel="noopener">negotiations for this transatlantic superfight are currently proving difficult</a>. If neither side can strike a deal, then <a href="https://www.thesun.co.uk/sport/6121464/anthony-joshua-alexander-povetkin-deontay-wilder-boxing/" target="_blank" rel="noopener">Joshua could fight WBA mandatory challenger Alexander Povetkin</a>. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/nba-referee-zach-zarba-basketball-official-job-athlete-2018-4">What it takes to be an NBA referee</a></h3> <div> </div> </div>

This is the one surprising thing Anthony Joshua does to get the most out of his workouts

<ul><li>Sony Sports has played a key role in bringing non-cricket sports to India.</li><li>This year, Sony Sports is the official broadcaster of the once-in-a-four-year global sports event, Tokyo Olympics.</li><li>Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India tells us how the broadcaster is trying to popularize other sports in India, its plans to immerse consumers with innovative marketing and more.</li></ul>With the lockdown being enforced, subsequent stoppage of play on the field and IPL getting postponed, advertisers have been starved of a good sporting tournament. After the pandemic, many sports properties have either been cancelled or postponed, directly affecting India’s ad revenue and sponsorship pie. While India’s most worshipped sport, cricket, still dominates viewership and sponsorship, <keyword id="3132005" type="PERSON" weightage="20" keywordseo="Sony-Pictures-Network">Sony Pictures Network</keyword> (SNP) has given its fans more choices between sporting events and SonyLiv has given them options in terms of what, when and how much to watch, leading to a rise in demand for subscription viewing in live sports. After a long, dry spell, millions of Indians are expected to tune into Tokyo Olympics this year. Sponsors and brands have also started seeing the Olympics as the one occasion to capitalise on the media and consumer attention. As a result, Sony Sports has seen an uptick in demand from sponsors and advertisers across categories for the summer games. To help its advertisers get the best bang for their buck, SPN launched an ‘innovative’ advertising format ‘Split-screen ads,’ which has <a href="https://twitter.com/Archit_0106/status/1418542834395729923">gained </a><a href="https://twitter.com/PrashantMUFC/status/1420988968238161920">mixed </a><a href="https://twitter.com/LifeIsAnElation/status/1418552243893116935">reviews </a>on social media. We caught up with Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India to further understand what kind of response the broadcaster and streaming player has seen from advertisers and sponsors, how it is trying to increase non-sporting events’ viewership in india <cmsannotation type="cmsannotation" annotationid="Q. This year, brands across categories have started to roll out campaigns celebrating the inspirational journey of athletes. This wasn't the case a few years ago. More and more advertisers are exploring international sports that represent India. Are advertisers open to exploring sports beyond cricket now?" text="Q. This year, brands across categories have started to roll out campaigns celebrating the inspirational journey of athletes. This wasn't the case a few years ago. More and more advertisers are exploring international sports that represent India. Are advertisers open to exploring sports beyond cricket now?">Q. This year, brands across categories have started to roll out campaigns celebrating the inspirational journey of athletes. This wasn't the case a few years ago. More and more advertisers are exploring international sports that represent India. Are advertisers open to exploring sports beyond cricket now?</cmsannotation> Indians have always been extremely supportive of the Indian athletes when they compete at a global stage. Their performances are celebrated as it is a huge thing to even get to participate, let alone winning a medal at Olympics. More and more business houses/organizations/brands have started promoting various athletes and or Indian contingent. Sports in India is growing dramatically as an entertainment option beyond just cricket. This year. Sony Sports has embarked on a mission to popularize the athletes participating in the <keyword id="7932992" type="UNKNOWN" weightage="20" keywordseo="olympic-games-tokyo-2020">Olympic Games Tokyo 2020</keyword> and to make them household names. Sony Sports launched the grandest ever campaign in the history of Indian Olympics, Hum Honge Kamyab to galvanize the whole nation to cheer for the India contingent. From the honorable Prime minister of India himself to the sports minister as well as industrialists, sports personalities, philanthropists, Bollywood Superstars, Youtube influencers joined us in our endeavor. Sony Sports has collaborated with the Ministry of Youth Affairs and Sports as well as eminent personalities and joining the brigade are Union Minister for I&amp;B and Youth Affairs &amp; Sports, Shri Anurag Thakur, General Bipin Rawat, Chief of Defence Staff and Chairman Chiefs of Staff Committee and Mr. N.P. Singh, MD &amp; CEO, Sony Pictures Networks India, along with Amitabh Bachchan, Akshay Kumar, Anupam Kher, Sajjan Jindal, Sudha Murty, Nita Ambani, Gautam Adani, Rana Daggubati, Yuvraj Singh, Anjali Bhagwat, Parth Jindal, Boman Irani, Farhan Akhtar, Sonakshi Sinha, Johnny Lever, Ali Fazal, Adille Sumariwala, Arshad Warsi, Pullela Gopichand, Vijender Singh, Anjali Bhagwat, Harsha Bhogle, Shankar Mahadevan, Anurag Basu, and many more to catalyze the Olympic momentum in the nation for the landmark event. This was unprecedented and Sony Sports’ efforts have pumped up the volume of Olympics in India and the #Olympicsjosh decibels have gone up to another level. <div type="Youtube" id="-bnwo0ezgQE" title="Watch PV Sindhu, Manu Bhaker, Mary Kom, Deepak Kumar, Hockey (M) &amp; others LIVE, TOM, July 25 on Sony" thumbUrl="https://i.ytimg.com/vi/-bnwo0ezgQE/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Q. Can you tell us what kind of interest you have seen from advertisers and brands?" text="Q. Can you tell us what kind of interest you have seen from advertisers and brands?">Q. Can you tell us what kind of interest you have seen from advertisers and brands?</cmsannotation> We have received a phenomenal response from advertisers and we have got sponsors on board across categories like beverages, FMCG, education, automobiles, banking, finance, gaming, sports foundations amongst others. The sponsors are Coca-Cola India Pvt. Ltd., LIC, JSW, MPL, Hero MotoCorp, Amul, Reserve Bank of India, AMFI and other advertisers include Visa, Byju’s, Adani Group, Herbalife Nutrition &amp; Lenovo and more. <cmsannotation type="cmsannotation" annotationid="Q. This once-in-a-four-year sports event attracts eyeballs from across the world hosting sports such as shooting, wrestling, long jump, and hockey. Which sport do you think will perform the best in India in terms of viewership?" text="Q. This once-in-a-four-year sports event attracts eyeballs from across the world hosting sports such as shooting, wrestling, long jump, and hockey. Which sport do you think will perform the best in India in terms of viewership?">Q. This once-in-a-four-year sports event attracts eyeballs from across the world hosting sports such as shooting, wrestling, long jump, and hockey. Which sport do you think will perform the best in India in terms of viewership?</cmsannotation> We expect great Sports like Wrestling, Shooting, Archery and Hockey, which have also done extremely well on TV in the past, due to the medal winning performances by Indian Athletes. Additionally, there has been high interest to watch Athletics and Gymnastics, owing to the visually engaging nature of the sports. During the 2016 Rio Olympics, Badminton had the highest viewership owing to PV Sindhu winning a silver medal. The final match between PV Sindhu and Carolina Marin was watched by 42 million viewers across the country. This year, we have our largest contingent ever of 127 athletes travelling to Tokyo and the whole nation will want to support and watch our athletes in the various sports disciplines they are competing in like boxing, wrestling, tennis, athletics, badminton, hockey, shooting, archery, weightlifting, Equestrian, Table tennis and more. Some of the athletes that the audiences are already looking out for are Manu Bhaker and Saurabh Chaudhary in shooting, Vinesh Phogat and Bajrang Punia in wrestling, Amit Panghal and Mary Kom in boxing, Deepika Kumari and Atanu Das, PV Sindu in badminton and more. Also, for the first time, we will see participation in fencing with Bhavani Devi and Fouaad Mirza making it to the equestrian event which will also attract audiences. Additionally, to reach out to a wider audience and engage viewers across India, Sony Sports will have a Live wraparound studio show called SPORTS EXTRAAA with a distinguished panel that comprising former Olympians and legendary Indian athletes like Vijender Singh, Gagan Narang, Karnam Malleswari, Anjali Bhagwat, Anju Bobby George, Sakshi Malik, Viren Rasquinha, Somdev Devvarman, Trupti Murgunde, Rahul Banerjee, Kripa Shankar and Satish Shivalingam. We will also have the world-renowned Sprinter and four-time Olympic medalist, Yohan Blake, considered to be the second fastest man after Usain Bolt as a marquee expert on the show. The comprehensive coverage for the global event will be broadcast LIVE in four languages: SONY TEN 2 and SONY SIX channels in English, SONY TEN 3 channels in Hindi and in Tamil &amp; Telugu on the newly launched SONY TEN 4 channels. <cmsannotation type="cmsannotation" annotationid="Q. How do brands get to benefit from advertising on Olympics through Sony this year? What is your advice to brands who are advertising? How can they get the best bang for their buck?" text="Q. How do brands get to benefit from advertising on Olympics through Sony this year? What is your advice to brands who are advertising? How can they get the best bang for their buck?">Q. How do brands get to benefit from advertising on Olympics through Sony this year? What is your advice to brands who are advertising? How can they get the best bang for their buck?</cmsannotation> The Olympic Games is an extremely premium global sporting event, the greatest show on earth with 200+ countries, 11000+ athletes across 339 events in 33 different sports, encompassing a total of 50 disciplines. As I mentioned earlier, this year, we have rolled out the grandest campaign for this showcase event involving 30+ luminaries across the country. The sheer association to the Olympics for any brand will create and drive great brand perception and awareness value. We have offered value-based propositions to our clients and have ensured that we amplify their associations with athletes in the Indian contingent which they might be sponsoring. The brands have also been given the opportunity to ride on the back of the amazing build- up programming which we have locally produced adding to the brands association and visibility. Series like “Torch bearers” are resonating well with our audiences. We are also excited to offer a new breakthrough innovation “Split Screen” advertisement opportunity during the live broadcast. This will help the brands break away from the clutter and amplifies the brand’s visibility manifold without intruding into the viewing experiences of our audiences. This new technology is a game changer and will surely get the best ROI for our key sponsors. <cmsannotation type="cmsannotation" annotationid="Q. How do you think sports marketing has changed in India in the last few years? Any interesting trends that you are expecting to see as we move forward?" text="Q. How do you think sports marketing has changed in India in the last few years? Any interesting trends that you are expecting to see as we move forward?">Q. How do you think sports marketing has changed in India in the last few years? Any interesting trends that you are expecting to see as we move forward?</cmsannotation> While Indian Cricket will dominate viewership and revenues, Sony Sports has been consistently making efforts to massify and popularize other sports. Sony Sports is a global multi-sporting arena and sports marketing here, is not only talks to the purists but also focuses on attracting fence-sitters and newer audiences to join the Sony Sports community. This has paid off and every year our viewership for sports like WWE, UFC, football properties like UEFA Champions League and non-India cricket is steadily growing. Even the recently concluded UEFA EURO 2020 on our sports channels has seen massive growth compared to the last edition in 2016 by almost 70% Sports as an entertainment quotient is only going to grow.

Sony Sports has embarked on a mission to popularize the athletes participating in the Olympic Games Tokyo 2020 and to make them household names: Rajesh Kaul of SPN

<div class="KonaFilter image-container float_right"><div class="image on-image"></div></div>Your LinkedIn photo has the potential to convince employers that you're honest - a trait that most companies <a href="https://hbr.org/2015/07/ace-the-assessment">value highly</a>.The trick? Look a little happy.That's according to new <a href="http://psp.sagepub.com/content/early/2015/06/12/0146167215591495.full.pdf+html">research</a> from New York University, which found that people sporting positive expressions - with upturned eyebrows and an upward curving mouth, even if they weren't overtly smiling - are more likely to be perceived as trustworthy.Those featuring angry expressions - with downturned eyebrows, even if they weren't obviously frowning - are more likely to be seen as untrustworthy.Unfortunately, the study also found that you can't do much to change how competent you appear. That depends largely on your facial structure, which (barring cosmetic surgery) you can't really alter.The researchers conducted a series of experiments that suggest perceptions of trustworthiness are more easily moldable than perceptions of competence.In one experiment, participants looked at different computer-generated faces and were asked which one they would choose to be their financial adviser and which one they thought would be most likely to win a weightlifting competition.<a href="http://www.nyu.edu/about/news-publications/news/2011/04/25/psychologists-find-unintentional-racial-biases-may-affect-economic-trust-decisions.html">Previous research</a> has found that, when dealing with money, people generally prefer to interact with individuals they perceive to be good-intentioned and trustworthy. And dominating a weightlifting contest depends highly on physical ability.<div class="KonaFilter image-container"><div class="image"></div></div>Results showed that people were much more likely to choose the faces with more positive and happy expressions as their financial adviser. On the other hand, they were more likely to select wider faces as the weightlifting champions, which makes sense, given that other research links that type of facial structure with physical ability.Of course, this doesn't mean you should snap a photo of yourself laughing like a hyena and slap it on your professional profile. The faces perceived as most trustworthy were only slightly happy. (The researchers didn't test photos of people obviously smiling or laughing.)Once you've figured out your facial expression, you can focus on <a href="http://www.businessinsider.com/7-simple-tips-to-take-a-better-linkedin-profile-photo-2015-5?op=1">other key aspects</a> of the photo, like your outfit, that could help signal how competent you are. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/how-does-sex-change-grow-older-marriage-2015-5">Here's how your sex life changes as you get older</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="84bzMydTo2Z9L39vECp_xwCyVcwLDX9-" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

This type of LinkedIn photo can make you look more trustworthy

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">Jeffrey T. Barnes/AP</div></div></div>NHL players appear to be taking a page out of Tom Brady's book and are increasingly changing their offseason training regimens to achieve a new goal: getting faster.As <a href="https://www.thestar.com/sports/leafs/2017/09/16/less-is-more-as-leafs-indulge-in-need-for-speed-feschuk.html">detailed by Dave Feschuk of the Toronto Star</a>, players across the league are eschewing getting more bulky and muscular to become lighter and faster.According to Feschuk, the speedy Pittsburgh Penguins, the back-to-back Stanley Cup champions, may have helped usher in a new, faster era in the NHL.Second-year Toronto Maple Leafs winger Mitch Marner, for example, decided to focus on getting quicker this offseason and did not add any weight to his lean, 6-foot, 170-pound frame.Matt Nichol, an NHL trainer who used to work with the Maple Leafs, told Feschuk that speedy young players like Connor McDavid have also helped change the game."It used to be guys would come into the gym and say they wanted to do a mixed bag of, 'Get stronger, get stronger on the puck, get tougher in the corners.' This, that, and the other. Now all you hear all day long is 'Speed. Speed, I want to improve my speed.' It's changed. Even defensemen, they used to want to have a little more armor for battling, a little more muscle. Now it's just, 'I've got to find a way to keep up with Connor McDavid flying down the wing. I don't have to worry about battling him, I can't even catch the guy.'"Achieving this does not just mean giving up weightlifting entirely, however. Players still focus on leg strength to create more explosion when pushing off the ice.Additionally, Daniel Noble, Marner's trainer, told Feschuk that posture can play a big part in getting faster, as standing straighter will give players more hip extension to create more speed. To achieve this flexibility, some players have been doing yoga and Pilates.Ben Prentiss, another NHL trainer, told Feschuk: "I always tell guys who brag about how big they are in their upper body, 'As soon as you start skating on your hands, that's going to become a good idea.'"It's not just the Maple Leafs - Jonathan Toews of the Chicago Blackhawks told Feschuk that he's trying to regain speed from his younger days.NHL is the latest league to jump onto this wagon. Brady, of course, says <a href="http://www.businessinsider.com/tom-brady-faster-40-now-new-weapon-2016-11">he's gotten faster</a> and <a href="http://www.businessinsider.com/tom-brady-explains-secret-to-playing-football-at-38-2016-5">doesn't lift heavy weights</a> because he prefers to be flexible. <a href="http://www.businessinsider.com/stephen-currys-intense-core-and-leg-exercises-2016-2">Stephen Curry also changed his career</a> when he began focusing on hip and core strength and flexibility.Hockey will always be physical, but it seems increasingly, the game is going to be played at a faster pace. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/how-46-year-old-wwe-superstar-chris-jericho-stays-in-shape-2017-9">How 46-year-old WWE superstar Chris Jericho stays in amazing shape</a></h3> <div> </div> </div>

A fundamental aspect of the NHL has changed and now players are all-in on a new training goal

<ul class="summary-list"><li>Tia-Clair Toomey has been the women's champion at the <keyword id="972977" type="ORGANIZATION" weightage="60" keywordseo="Crossfit">CrossFit</keyword> Games for the past three years, making her officially the fittest woman in the world.</li><li>When preparing to compete, Toomey trains for 10 hours a day not only in the gym, but also swimming, cycling, and running.</li><li>The Australian, 26, spoke to Insider about how she got to where she is today, sharing five key mental principles that have led to her success.</li><li>She embraces pain, focuses on improving her weaknesses, and consistently asks herself: How good can I get?</li><li><a href="https://www.insider.com/?hprecirc-bullet">Visit Insider's homepage for more stories</a>.</li></ul>When it comes to <keyword id="18974" type="COMPANY" weightage="60" keywordseo="fitness">fitness</keyword>, there's being-able-run-for-the-bus-without-collapsing fit, and then there's fittest-woman-in-the-world-three-years-running fit.While most of us are happy to reach the former level, Tia-Clair Toomey decided she wanted to take things up a level or 20 by becoming the latter.Toomey, 26, has won the CrossFit Games for the past three years which officially makes her the fittest woman in the world.While the uninitiated might think CrossFit simply involves being super strong, competitors at last year's Games had to perform incredible feats of endurance, speed, and power as well — think rope climbs, swimming, squat snatches, handstand walks, running 1.5 km with a 50lb weighted rucksack, muscle-ups, clean and jerks, paddle boarding, burpees, and more.<div type="image" title="DukeLoren_TIaClair_SplitCouplet2" height="1127" width="1503" msid="75389829" hostid="261"></div>Oh, and all done over consecutive days with barely any recovery time. It's enough to make the average person collapse just thinking about it.Not Toomey though. The Australian, who also won gold for weightlifting at the Commonwealth Games in 2018 and competed at the 2016 Olympics, spoke to Insider about how she got to the top — and how she trains to stay there.<h1>Toomey nearly quit CrossFit after one session</h1>Growing up in Queensland, Australia, Toomey had an active childhood and loved playing competitive sports, but she was mainly into track and field.It wasn't until her then-boyfriend and now-husband and coach Shane Orr convinced her to go along to a CrossFit session with him back in 2013 that she tried any sort of <keyword id="675366" type="PERSON" weightage="60" keywordseo="Strength-training">strength training</keyword>.And she nearly didn't go back."I just didn't really connect with the coach that was coaching at the time," Toomey said.<div type="image" title="DukeLoren_TiaClair_TheClean2" height="1195" width="2000" msid="75389830" hostid="261"></div>But after having a few awkward encounters with the coach outside of the gym and no real reason as to why she didn't want to go back, Toomey gave in and decided to give it another try.She had to sign up for a month, and by the end of that month, she was hooked.Toomey already considered herself to be fit, but "running fit," not CrossFit fit. And she says it was "eye-opening" to learn new techniques.But CrossFit also taught Toomey the importance of mental strength, which she maintains is 80% of the battle when competing.<h1>The 5 key principles that led to Toomey's success</h1><h2>1. Not putting limitations on yourself</h2>Toomey wanted to compete at the Olympics from a young age, even when she didn't know what for."I just felt like that was what I was meant to do," she said."Constantly putting the work in, working really hard to achieve a goal — I had no idea what I wanted to do because I never really wanted to put limitations on myself."But she's continually asked herself: How good can I really get?<div type="image" title="LindseyMiller_TiaClairToomey_Swim" height="1333" width="2000" msid="75389831" hostid="261"></div><h2>2. Focusing on improving your weaknesses</h2>When Toomey first started lifting weights, she said she "can't express how bad [she] was at it." But this made her want to work at it all the more. "Because I was so bad at it, it was something that I really wanted to focus on and try to improve."And this is a mentality she maintains till this day: When Insider asked Toomey if there are any disciplines or exercises she hates <keyword id="6360697" type="UNKNOWN" weightage="60" keywordseo="training">training</keyword>, she explained that she simply considers the harder movements something to work on, so she enjoys it. <h2>3. Embracing the pain</h2>Toomey knows that embracing the pain is a necessary part of getting stronger in every sense. "Whether I'm very comfortable at doing a particular movement or whether I really have to work hard for it, I love the process so much because I just know how much better I'm getting by doing that," she said.Muscle-ups, for example, are painful and "very taxing," but this makes Toomey want to work at them more."I'm constantly trying to get better," she said. "I never want to become complacent. And so by doing that, I embrace the pain a lot and it's just a part of what I do and who I am."When she feels like everything is burning and she can't possibly carry on because it hurts so much, Toomey asks herself: How much do I want this?<div type="image" title="MichaelValentin_TiaClair_SplitCouplet" height="2500" width="2000" msid="75389832" hostid="261"></div><h2>4. Wanting to prove people wrong</h2>Toomey has always been driven and determined, and never more so than when someone suggests she can't do something."If someone told me I couldn't lift something or I can't do something, I've always been so strong-minded that all I want to do is prove them wrong," she said."I think that that's what really helped me build my strength and made me super determined to just go out there and say: you know what? I'm not going to let those people tell me how to live my life."<h2>5. Not beating yourself up on days where you're not feeling it</h2>As fitness is Toomey's career, not training when she isn't in the mood isn't really an option. That said, she doesn't beat herself up on those days."As long as I show up, as long as I get the work done and I do my very best that day with what I have, I can't ask for anything more," she said."Yes, the intensity might not be there for that particular day, but that's OK. As long as you can go to bed that night thinking that you did your best."<h1>Toomey trains for 10 hours a day before the CrossFit Games</h1>"In order to stay the best I have to put in that work," Toomey said. And boy, does she work.Toomey trains with Orr and the reigning CrossFit Games men's champion, Mat Fraser.No two training days are the same, but when the duo are preparing for a competition, they do three long <keyword id="24256" type="ENTERTAINMENT" weightage="60" keywordseo="workout">workout</keyword> sessions a day.For example, they might go on a two-hour bike ride in the morning, then do a five to six-hour gym session, and finish off with two hours on the track.<div type="image" title="DukeLoren_TiaClair_TheSprint" height="1500" width="2000" msid="75389833" hostid="261"></div>Just reading that may make you feel the need to lie down, but Toomey said they have to train for so long because there are "just so many elements" they have to focus on in CrossFit."You've got your squats, you've got your Olympic lifts, you've got your gymnastic strength and skill, and then you want to do a variety of different Metcons [metabolic conditioning workouts, which are short periods of high intensity]."There's just so much to think about because we've got so much to cover and we have no idea what we're going to be doing for the CrossFit Games."Even when Toomey's not preparing for a competition, an average day might involve four hours in the gym in the morning, a break for lunch, then an hour and a half swimming in the pool."That's a nice, comfortable day," she said, adding that it's what she does just to maintain her baseline level of fitness year-round.<h1>She's had to adapt during lockdown</h1>Toomey, who lives in Cookeville, Tennessee, has had to change her <keyword id="15482" type="COMPANY" weightage="60" keywordseo="lifestyle">lifestyle</keyword> due to the coronavirus pandemic just like everybody else. So there's no going to the gym, pool, or running track for her either.That said, she's fortunate to have a pretty decent garage gym where she trains with Fraser.However, in what Insider swiftly learned is classic Toomey style, she doesn't see the current restrictions as a setback, but as an opportunity. <div type="image" title="MichaelValentin_TiaClair_Mary" height="1333" width="1777" msid="75389839" hostid="261"></div>"Something that's been really cool is we've been able to evolve and just work with the things that we have," she said."We are doing the very best that we can with what we have. And I definitely feel like my strength is still up, my fitness level has definitely increased, and I'm very, very happy with where we are, even though there've been changes throughout our training regime."I really believe that we will all come together in this, learn so much, and be stronger for it."The 2020 CrossFit Games are still meant to be taking place, although they won't be open to the public and the date is yet to be confirmed.Whenever they take place though, Tia-Clair Toomey will be raring to defend her title.Tia-Clair Toomey stars in 'The Fittest,' the new documentary from The Buttery Bros available to download globally on iTunes and Amazon.Read more:<a href="https://www.insider.com/i-tried-free-instagram-live-workouts-surprisingly-tough-review-fitness-2020-4">I've spent 4 weeks trying home workout livestreams on Instagram — here are the 5 best ones</a><a href="https://www.insider.com/ramadan-work-out-eat-stay-fit-maintain-muscle-tips-2020-4">How to work out and eat to maintain muscle and fitness while fasting during Ramadan</a><a href="https://www.insider.com/running-is-it-enough-to-stay-fit-weight-loss-2020-4">I have no workout equipment at home and can't go to the gym. Is running enough to stay fit?</a>Read the original article on <a href="https://www.insider.com/tia-clair-toomey-training-regime-fittest-woman-in-world-crossfit-2020-4">Insider</a>

The 5 principles that helped Tia-Clair Toomey become the fittest woman in the world — and how she trains to stay there

<ul><li>Brands in India are desperate to associate with budding sports stars and ready to jump onto any opportunity that helps them stay relevant.</li><li>However, when it comes to celebrating our athlete’s wins, brands often take the focus away from the champion and make it all about themselves.</li><li>The issue of brands dominating social media moments and making it about themselves isn’t new and the answer is in the question itself -- simply avoid making moments about yourself but a lot of brands don't seem to get it right. </li><li>Advertising folks tell us how to get your moment marketing right without taking away the focus from the trend.</li></ul>It is day 6 of <keyword id="395647" type="SPORT" weightage="20" keywordseo="Tokyo-Olympics">Tokyo Olympics</keyword> 2020 and the Indian contingent has bagged one silver medal in weightlifting so far. A month before the Tokyo Olympics began, from Mia to Omega, brands in India launched an array of campaigns to cheer our champions. Afterall, we have one of the largest contingents this time with 120 athletes from 85 disciplines and brands have followed suit by ensuring that they leave no stone unturned to support their athletes. The once-in-a-four-year summer tournament has attracted sponsorships from across categories. The Indian Olympic Association (IOA) has signed Edelweiss, INOX Group, Nippon Paint, Amul, Raymond, JSW Group, MPL Sports Foundation and Raymond as sponsors. Oakley, Mia by Tanishq, Visa India, Bharat Petroleum Corporation Limited, Puma India and sponsors JSW, Omega, BridgeStone and Rin have launched ads to celebrate the journeys of different athletes. After Mirabai Chanu won a silver medal at the Tokyo Olympics on Saturday, according to her management company IOS Sports &amp; Entertainment, quite a few brands rushed to get her onboard. She created history by becoming the first Indian weightlifter to win the silver medal at the Olympic Games. Chanu also became the first Indian to win an Olympic medal at the 2020 Tokyo Games in the Women's 49 kg category. As per media reports, brands across categories like nutrition, sports brands, personal care, beverage and regional brands wanted to onboard the 26-year-old weightlifter as their brand ambassador for campaigns and long-term digital associations. So far, Chanu has partnered with Adidas and Mobil oil. After another silver feather in her cap, her endorsement fee is also expected to double. Shortly after her win, she was also offered free pizza for life by Domino's and the brand garnered a lot of attention from the press and the internet for this gesture. <div type="twitter" handle="dominos_india" handlename="dominos_india" image="http://pbs.twimg.com/profile_images/1074660192883621888/XRjWNq8A_normal.jpg" favoritecount="544" retweetcount="82" status="@gitartha_k Aapne kaha, aur humne sunn liya 🙏 We never want @mirabai_chanu to wait to eat 🍕 again so we’re treatin… https://t.co/PMvPfCa9NP" createdat="1627135343000" id="1418934590950027269"></div> This reflects how brands in India are desperate to associate with budding sports stars and are ready to jump on any opportunity that helps them stay relevant. However, the situation was a little different on social media. Brands of all kinds and sizes did celebrate her win but the focus was on their products and services and not on Chanu’s feat. A few internet users called out the brands that made Chanu’s win all about themselves. <div type="twitter" handle="hoopdoge" handlename="sluggy⁷ˎˊ˗ ᴮᴱ" image="http://pbs.twimg.com/profile_images/1411314545159643138/LdQljHq3_normal.jpg" favoritecount="1" retweetcount="0" status="In other words, here’s about a bunch of brands made the occasion all about themselves 🤙 https://t.co/1QkRxDpM45" createdat="1627207615000" id="1419237720539295751"></div> <div type="twitter" handle="manishkalghatgi" handlename="Manish Kalghatgi" image="http://pbs.twimg.com/profile_images/1134699965853437952/QChverfJ_normal.jpg" favoritecount="0" retweetcount="0" status="Do any of these capture your imagination? Are the brands inserting themselves into the moment with any impact? https://t.co/Vz7SXEvrq3" createdat="1627207149000" id="1419235766954123272"></div> <div type="twitter" handle="narayananh" handlename="Narayanan Hariharan" image="http://pbs.twimg.com/profile_images/755719421860065281/a6WLbNYx_normal.jpg" favoritecount="8" retweetcount="1" status="Did they really celebrate #MirabaiChanu's victory? Doesn't appear so.It was all about their respective brands. https://t.co/HWzyti1v0D" createdat="1627206944000" id="1419234908057194496"></div> <div type="twitter" handle="aniketchitnawis" handlename="Aniket" image="http://pbs.twimg.com/profile_images/1253988807331901445/Dx-Hh7Yf_normal.jpg" favoritecount="67" retweetcount="11" status="aka they totally made it about themselves https://t.co/w0ZjrBNXCw" createdat="1627204097000" id="1419222966215213061"></div> Comedian Varun Nair also uploaded an Instagram Reel showcasing how some brands leveraged Mirabai Chanu's win with poor moment-marketing skills. His caption read, “It seems that Athlete ka achievement celebrate karna aur khudka dhandha should go hand in hand.” <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Albeit, there were a few brands like Dunzo and Amul, who have mastered the art of moment marketing, that kept champion Chanu’s victory first and gained a lot of appreciation from their consumers. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> When it comes to moment marketing, the most important factor is time. It is crucial for brands to churn out their creative before the trend dies. However, in order to meet deadlines and be a part of a trend, if they somehow forget to include the subject of the trend, they might as well stay mum. When it comes to Indian Premier League, the focus in brand campaigns and social media creatives is on Virat Kohli’s sixers or Mumbai Indian’s win. So, why are we not following the same rules for Tokyo Olympics? Advertising folks shared their thoughts on how to find the right balance between being a part of a social media moment and not making it all about yourself. Here’s what they had to say: <cmsannotation type="cmsannotation" annotationid="Suveer Bajaj, Co-founder of Zoo Media &amp; FoxyMoron:" text="Suveer Bajaj, Co-founder of Zoo Media &amp; FoxyMoron:">Suveer Bajaj, Co-founder of Zoo Media &amp; FoxyMoron:</cmsannotation> It is great to see that brands are recognizing and appreciating sports beyond cricket. However, the focus needs to be on celebrating the athlete and the sport in question, as opposed to exploring yet another window of opportunity for product placement. Integrating a product into generic occasions such as Mother’s Day or Diwali is expected since the objective is to showcase how a particular brand of sweet or confectionery item can further uplift personal celebration. But in the case of special and specific events such as the Olympics, the larger narrative leans towards commemorating a shared national success, bringing the country together. Brands who are looking to capitalize on these fluid moments, are aiming to be a part of a trending conversation in the country. In addition to solidifying their support for the athletes, they want to gain visibility, build relevance with the audience, and create top of mind recall for themselves. It is a mark of upstanding creativity on the part of the brand when they can seamlessly integrate themselves into these conversations. Certain brands like <a href="https://www.instagram.com/p/CRtRwQ9J9iN/" target="_blank">OBL Tiles</a> and <a href="https://www.instagram.com/p/CRt0ADFisa-/" target="_blank">Real Juices</a> have paid homage to Mirabai Chanu in an admirable way, by leveraging moment marketing smartly instead of simply looking at ways to superimpose the product in the post. Collectively, brands and creative agencies need to focus on celebrating the spirit of India and what it means for us as a country as opposed to the brand. When the association is slightly more refined and thoughtful, it will resonate with the audience and build engagement. In India, cricket is a religion. Thus automatically, the awareness about the sport, and its subsequent reach and engagement is very high. When brands associate themselves with Cricket and its players, they are hoping to piggy-back not only on the credibility of the players but also on the prestige that the sport enjoys in our country. While other sports such as weightlifting, badminton, archery are gaining momentum and popularity, it is still a far cry from Cricket. Thus, if brands want to adopt this narrative, they will have to create heroes in order to do so. For Olympic sports, the objective then transforms to uplifting the athletes and the sport. <cmsannotation type="cmsannotation" annotationid="Dentsu Webchutney's P.G Aditya, Pragya Sarin, Stuti Sudha, Benedict Gershom and Kushal Lalvani:" text="Dentsu Webchutney's P.G Aditya, Pragya Sarin, Stuti Sudha, Benedict Gershom and Kushal Lalvani:">Dentsu Webchutney's P.G Aditya, Pragya Sarin, Stuti Sudha, Benedict Gershom and Kushal Lalvani:</cmsannotation> The issue of ‘brands making moments about themselves’ isn’t new. In fact, when done tastefully and consistently, it’s even become part of culture (looking at you, Amul!). But it’s not scaled well on the internet. In the early 2010s, commenting on real-time events was novel, so even doing the bare minimum felt enough as long as you were capturing the moment. But latching onto trends, just to catch that inevitable spike in engagement, is still one of the most common false positives which brands that don’t have social/digital as a focus area tend to fall for. So, how do you not make it about yourself? By not making it about yourself. Simple. When you don’t use the athlete to talk about your brand, and instead, use the power and reach of your brand to hype the athlete/sport, the creative opportunities are endless: maybe change your DP to the athlete’s for a day, slide into their DM and congratulate them personally, or even more, remove the ‘end’ from the ‘trend’ and help sustain the conversation by supporting the sport altogether. One brand that’s led by example for this is OYO (their print ad that syncs your calendar to the games is only the latest in a series of campaigns where they’ve prioritized being a fan, before being a brand). But if you’re thinking “I’m not a sports brand. What legitimate value does endorsing/supporting a sport or an athlete add to my brand?”, there’s nothing criminal about that line of thinking too. Just don’t do the bare minimum creatively and congratulate yourself over false positives. <cmsannotation type="cmsannotation" annotationid="Rajeesh Rajagopalan, National Business Head- Grapes Digital:" text="Rajeesh Rajagopalan, National Business Head- Grapes Digital:">Rajeesh Rajagopalan, National Business Head- Grapes Digital: </cmsannotation> Some of the ads are interesting, and some seem to be riding the wave. When brands do moment marketing, the intent is to celebrate these athletes. Some of the brands get this right, but some got lost in the crowd. The key to any moment marketing campaign, be it sports or some other topic- is weaving a story with the brand values and not being in your face or doing a sales push. The brand that has been acting moment marketing is Amul, way before social media even existed. When we talk about an IPL team or a player from the cricket team acknowledged, we get to know a lot about the player, their personalities, their image, which becomes easier to draw a reference from their personality and weave it into a moment marketing post. Imagine doing that with an athlete about whom brands know nothing? The struggle in front of brands remains in what form the personality must represent in their brand value. So, most brands end up doing generic posts, which merely look like it is all about them and not about the athlete. I think brands need to do a lot more homework when they congratulate an athlete. Otherwise, a simple congratulations post would look better. <cmsannotation type="cmsannotation" annotationid="Akshara Vasavda, Creative Lead, Schbang:" text="Akshara Vasavda, Creative Lead, Schbang:">Akshara Vasavda, Creative Lead, Schbang:</cmsannotation> This is the lowest hanging fruit and a pick your battles situation. Brands do topicals for every single thing, and Olympics as a whole are considered moment marketing - whatever happens within Olympics, especially with Indian players, becomes a moment to capitalise. ‘Capitalise’ is the operating word. Very few brands actually manage to come up with something creative, seamless, and impactful enough to actually mean something when it comes to ‘topicals’. Just scroll past it, unless you see something that strikes you visually or creatively. As far as I know, IPL is treated the same way, except there’s way more audience awareness so there’s more opportunity to do layered communication and bank on the audience to ‘get it’. That’s just my personal understanding! <div type="Article" hostid="261" msid="84678943" title="With rising COVID-19 cases associated with the Olympic Games, will brands get the most bang for their buck?" mstype="2" mssubtype="0"></div>

Here’s how brands can avoid making our athletes’ win at Tokyo Olympics all about themselves

Leaving behind the social customs of merely being labelled as good wives, home makers and mothers , <keyword id="42463" type="ORGANIZATION" weightage="100" keywordseo="Indian-Women">Indian women</keyword> have time and again taken up chores essentially thought of being male-only, and proved that they are equal to their male counterparts, sometimes even better. 
 
On the occasion of International Women's Day, we bring to you the list of women who dared to step in the fields dominated by men and gave them tough challenges in terms of success and recognition. 
 
<keyword id="2109518" type="UNKNOWN" weightage="100" keywordseo="Durgabai-Kamat">Durgabai Kamat</keyword> and <keyword id="2776412" type="UNKNOWN" weightage="100" keywordseo="Kamlabai-Gokhale">Kamlabai Gokhale</keyword> 
Known as the first female actors of Indian cinema, this mother-daughter duo is always regarded with utmost honour for breaking the stereotype of only male actors in the profession of performing arts. Starring together in Mohini Bhasmasura, the second venture of the legend Dadasaheb Phalke, they were cast as Mohini and Parvati, respectively. Both of them went on to become established actresses and their family members are still a part of the industry, veteran marathi actor Vikram Gokhale being one of them. 
 
<keyword id="121358" type="PERSON" weightage="100" keywordseo="Karnam-Malleswari">Karnam Malleswari</keyword> 
Born in Srikakulam, Andhra Pradesh, Karnam is the most recognised woman Indian weightlifter. In a glorious career spanning over 10 years, she has won 11 gold and 3 silver medals, and a much-celebrated Olympic bronze in 2000 Summer Olympics. Known for her physique, skills and technique, she is the first Indian woman to win an Olympic medal, first woman recipient of Rajiv Gandhi Khel Ratna Award, and also a recipient of Padma Shri and Arjuna Award. Nowadays, she runs her own academy, training others to do what she did and bring fame to the country. 
 
<keyword id="56244" type="ORGANIZATION" weightage="100" keywordseo="MC-Mary-Kom">MC Mary Kom</keyword> 
Mangte Chungneijang Mary Kom, better known as MC Mary Kom, needs no introduction. A five-time World Boxing champion, she is the only woman boxer to have won a medal in each one of the six world championships, a matter of sheer pride to the country. She achieved her much-awaited fame when she won the bronze medal in the 2012 Summer Olympics. A recipient of Padma Bhushan, Arjuna Award, Padma Shree, and Rajiv Gandhi Khel Ratna award, she has also penned down an autobiography called Unbreakable and is all set to be played by Priyanka Chopra in her biopic. 
 
<keyword id="36968" type="PERSON" weightage="100" keywordseo="Zoya-Akhtar">Zoya Akhtar</keyword> 
Belonging to an influential family of Bollywood, with screenwriter lyricist Javed Akhtar as her father, screenwriter Honey Irani as her mother, producer-director-actor Farhan Akhtar as her brother and the talenthouse Shabana Azmi as her stepmother, it was obvious for Zoya to be a part of the industry but nobody had thought that this shy girl would one day become the most celebrated woman director of India. With critically acclaimed films like Luck By Chance, Zindagi Na Milegi Dobara, and Dil Dhadakne Do for her track record, she is very much a part of the young brigade of the industry. 
 
<keyword id="641463" type="UNKNOWN" weightage="100" keywordseo="Premlata-Agarwal">Premlata Agarwal</keyword> 
Perhaps the most unheard name in the list, Premlata Agarwal is a mountain climber, who is mostly remembered as the oldest Indian woman to have scaled Mount Everest. Not only this, she is also the first Indian woman to scale the Seven Summits, the ultimate dream for any mountaineer. For her contributions, the Indian government facilitated her with Padma Shri in 2013. 
 
<keyword id="1801283" type="UNKNOWN" weightage="100" keywordseo="Ishita-Malaviya">Ishita Malaviya</keyword> 
Known as India’s first professional female surfer, Malaviya has been surfing since past 8 years. She runs a surf club with her partner Tushar Pathiyan, known as the Shaka Surf Club, in addition to this, she also runs a camp called Camp Namaloha in Coastal Karnataka in India. She wants to promote the Indian coastline as a worldwide surfing destination.

Indian women who said no to being typecast in conventional careers

Leaving behind the social customs of merely being labelled as good wives, home makers and mothers , Indian women have time and again taken up chores essentially thought of being male-only, and proved that they are equal to their male counterparts, sometimes even better. 
 
On the occasion of International Women’s Day, we bring to you the list of women who dared to step in the fields dominated by men and gave them tough challenges in terms of success and recognition. 
 
Durgabai Kamat and Kamlabai Gokhale 
Known as the first female actors of Indian cinema, this mother-daughter duo is always regarded with utmost honour for breaking the stereotype of only male actors in the profession of performing arts. Starring together in Mohini Bhasmasura, the second venture of the legend <keyword id="6410992" type="ENTERTAINMENT" weightage="40" keywordseo="Dadasaheb-Phalke">Dadasaheb Phalke</keyword>, they were cast as Mohini and Parvati, respectively. Both of them went on to become established actresses and their family members are still a part of the industry, veteran marathi actor Vikram Gokhale being one of them. 
 
<keyword id="121358" type="PERSON" weightage="60" keywordseo="Karnam-Malleswari">Karnam Malleswari</keyword> Born in Srikakulam, Andhra Pradesh, Karnam is the most recognised woman Indian weightlifter. In a glorious career spanning over 10 years, she has won 11 gold and 3 silver medals, and a much-celebrated Olympic bronze in 2000 Summer Olympics. Known for her physique, skills and technique, she is the first Indian woman to win an Olympic medal, first woman recipient of Rajiv Gandhi Khel Ratna Award, and also a recipient of <keyword id="25105" type="PERSON" weightage="60" keywordseo="Padma-Shri">Padma Shri</keyword> and Arjuna Award. Nowadays, she runs her own academy, training others to do what she did and bring fame to the country. 
 
MC <keyword id="47387" type="PERSON" weightage="80" keywordseo="Mary-Kom">Mary Kom</keyword> Mangte Chungneijang Mary Kom, better known as MC Mary Kom, needs no introduction. A five-time World Boxing champion, she is the only woman boxer to have won a medal in each one of the six world championships, a matter of sheer pride to the country. She achieved her much-awaited fame when she won the bronze medal in the 2012 Summer Olympics. A recipient of Padma Bhushan, Arjuna Award, Padma Shree, and Rajiv Gandhi Khel Ratna award, she has also penned down an autobiography called Unbreakable and is all set to be played by <keyword id="1655" type="PERSON" weightage="40" keywordseo="Priyanka-Chopra">Priyanka Chopra</keyword> in her biopic. 
 
<keyword id="36968" type="PERSON" weightage="60" keywordseo="Zoya-Akhtar">Zoya Akhtar</keyword> Belonging to an influential family of <keyword id="143" type="CITY" weightage="80" keywordseo="Bollywood">Bollywood</keyword>, with screenwriter lyricist Javed Akhtar as her father, screenwriter Honey Irani as her mother, producer-director-actor <keyword id="5015" type="PERSON" weightage="40" keywordseo="Farhan-Akhtar">Farhan Akhtar</keyword> as her brother and the talenthouse Shabana Azmi as her stepmother, it was obvious for Zoya to be a part of the industry but nobody had thought that this shy girl would one day become the most celebrated woman director of India. With critically acclaimed films like Luck By Chance and <keyword id="6373898" type="ENTERTAINMENT" weightage="80" keywordseo="Zindagi-Na-Milegi-Dobara">Zindagi Na Milegi Dobara</keyword> for her track record, she is very much a part of the young brigade of the industry. 
 
Premlata Agarwal 
Perhaps the most unheard name in the list, Premlata Agarwal is a mountain climber, who is mostly remembered as the oldest Indian woman to have scaled Mount Everest. Not only this, she is also the first Indian woman to scale the Seven Summits, the ultimate dream for any mountaineer. For her contributions, the Indian government facilitated her with Padma Shri in 2013.

Indian
Women With Offbeat Careers

<ul class="summary-list"><li>Having a "ripped" physique should not be equated with being fit and healthy, according to two personal trainers.</li><li>In fact, the stereotypical "<keyword id="18974" type="COMPANY" weightage="60" keywordseo="fitness">fitness</keyword>" image of a six-pack and low body fat levels can often be due to bad <keyword id="6354750" type="UNKNOWN" weightage="100" keywordseo="health">health</keyword>.</li><li>For Hayley Madigan, a "shredded" body came at the cost of her <keyword id="6354774" type="ORGANIZATION" weightage="60" keywordseo="Mental-health">mental health</keyword>, and she was the least healthy she'd ever been.</li><li>Ben Carpenter, meanwhile, suffers from Crohn's and inflammatory bowel diseases, which makes it hard to put on weight, but people still see his physique as "fitness goals."</li></ul>Picture a fit and healthy person, and most people imagine someone with rippling abs, bulging biceps, and defined legs.But sometimes — often, in fact — the physique we associate with peak health comes through adopting an incredibly unhealthy <keyword id="15482" type="COMPANY" weightage="60" keywordseo="lifestyle">lifestyle</keyword>, two personal trainers told Insider.For <a href="https://www.instagram.com/hayleymadiganfitness/">Hayley Madigan</a>, getting "shredded" came at the cost of both her mental and physical health. Meanwhile, <a href="https://www.instagram.com/bdccarpenter/">Ben Carpenter</a>'s leanest times have been a result of an underlying chronic health condition.They told Insider we need to stop equating leanness with health and fitness.<h2>The leanest, most shredded people are often struggling with their mental health</h2>Five years ago, personal trainer Hayley Madigan was the leanest she'd ever been, weighing around 50kg (110lbs). She successfully competed in bikini competitions for three years.Madigan, now 30, has been in a much healthier place for the past two years (she now weighs around 60kg (132lbs)), but says that many people considered her former body to be "fitness goals," despite her mental health suffering drastically.<div type="image" title="Hayley Madigan before 4" height="1155" width="1540" msid="77430998" hostid="261"></div>"I had a shredded six-pack and you could see all of my muscles, and in the fitness industry this was deemed as achieving good results, but actually I was the unhealthiest I have ever been," she told Insider.Strict <keyword id="16161" type="PERSON" weightage="60" keywordseo="dieting">dieting</keyword> and twice-daily workouts led Madigan to lose her period for three years <a href="https://www.insider.com/can-stress-delay-your-period">due to the stress</a> her body was under. She weighed everything she ate and obsessively tracked calories, and she never socialized."I wasn't eating enough for my body to function at its full potential and was continuously lethargic, low in mood, low in energy, hungry, and obsessively thinking about when my next meal was," Madigan said."I trained because 'I had to' not because I enjoyed it or for health benefits, I trained to look a certain way."<div type="image" title="Hayley Madigan after 6" height="3088" width="2316" msid="77430999" hostid="261"></div>Because Madigan didn't let herself go to restaurants or events where she couldn't control her food, she distanced herself from friends and family and became very isolated, all in the pursuit of physique "perfection.""It led me to being very depressed and also highly anxious when anything was brought up about food or the way I ate," Madigan said."I may have looked like I was 'fit' but I was so unhealthy, my bone health was depleting due to my loss of menstrual cycle, my hair, skin, and nails were affected, and my overall health was reducing due to not feeding my body the nutrients it needed."<h2>A lean body can be the result of underlying health conditions</h2>For some people, having low body fat levels is a reminder that they have an underlying health condition.One such person is Ben Carpenter, a personal trainer who has suffered from Crohn's and inflammatory bowel diseases for years, and finds it difficult to put on weight as a result.He's received the most compliments on his physique during his worst flare-ups.<div type="image" title="Ben Carpenter" height="1333" width="1777" msid="77431001" hostid="261"></div>"I was a personal trainer and in 'good shape' by stereotypical cultural standards: fairly muscular and with a six-pack," Carpenter told Insider. "I often had clients hiring me because they said they wanted to look like me."But when Carpenter, now 33, had his first intense bout of inflammatory bowel disease around the age of 20, he spent six nights in the hospital over a matter of months, and lost around 22kg (48lbs) in body weight."I was extremely frail and was so weak that I once fell over on the stairs in the middle of the night and couldn't stand up on my own, even when there was a handrail for me to pull on," Carpenter said."I sat there stranded calling for help until my brother came to assist me. It was a far cry from my fittest and healthiest period."<div type="image" title="Ben Carpenter 20:21" height="800" width="1200" msid="77431003" hostid="261"></div>Carpenter faces an ongoing struggle whereby many foods don't agree with him, passing straight through the body, which has led to malnourishment and anemia so severe that his body didn't respond to prescription-strength iron tablets, and he required infusions in the hospital."A lot of people see my low levels of body fat and automatically assume I am in very good health," said Carpenter."I also receive a lot of comments and messages on social media from people who ask what the 'secret' is to obtain my physique."The funny thing is, a lot of people who have much higher body fat levels than me would be much healthier, objectively."<h2>Disordered eating is rife within the fitness industry</h2>Whether you're a personal trainer or an influencer, when fitness is your career and way of paying the bills, there's a real pressure to keep your body in the peak, "perfect" condition."In the personal training industry, it's common to hear 'the way you look is your best business card,'" said Carpenter.Disordered eating is rife within the fitness industry, he said, and a lot of trainers and influencers feel pressure to be lean to get more business."The fitness industry places a disproportionately heavy emphasis on how you look rather than on physical or mental health," Carpenter said."I have felt this myself and, combined with the desire to rebound after periods of crippling illness, I focused extremely hard on trying to achieve physique goals that I don't think are sensible for most people to strive for."Like Madigan, in the past Carpenter has pushed his body to extremes in the pursuit of physique goals, developing a binge and restrict mindset and an unhealthy relationship with food."Contest prep diets have the possibility to exacerbate <keyword id="27534" type="PERSON" weightage="60" keywordseo="eating-disorder">eating disorder</keyword> symptoms and a lot of people won't realize this until they get to that point," he said.<h2>'Assuming someone's health status based on how they look is not reliable'</h2>While it's true that being overweight can lead to a range of health issues — a subject which is at the forefront of many people's minds following <a href="https://www.bmj.com/content/370/bmj.m2823">research</a> linking obesity with increased risk of death from COVID-19 — being very lean is not necessarily a sign of good health.Carpenters cites the following example:A person could be a smoker in a sedentary job, never do any exercise, be highly stressed, regularly drink alcohol, and eat a nutrient-poor diet, but maintain a low weight by keeping their overall calories at maintenance.Similarly, that person could change their lifestyle drastically by moving more, decreasing their stress levels, cutting back on booze, and eating a nourishing diet, but if their overall calorie intake doesn't change, their weight won't change — though their overall health would."You can adopt health-promoting behaviors without changing your body weight," Carpenter said."You can also change your body weight with behaviors that are not necessarily healthy. Assuming someone's health status based on how they look is not reliable."<h2>People in larger bodies can be healthier and fitter</h2>Neither Madigan nor Carpenter is as lean as they have been in the past, but they're much healthier and both do still look fit.But just as there are plenty of slim people who are unfit and weak — and will be the first to admit it — lots of people in larger bodies run marathons and break strength world records.Take <a href="https://www.independent.co.uk/life-style/london-marathon-women-running-underwear-body-positivity-mental-health-bryony-gordon-jada-sezer-a8314326.html">journalist Bryony Gordon and plus-size model Jada Sezer</a>, for example, who ran the London marathon in their underwear to prove that you don't need to be slim to build incredible stamina.And when it comes to strength, having more flesh on your bones is, if anything, a help not a hindrance. This is why so many champion weightlifters aren't lean like bodybuilders and bikini competitors — <a href="https://www.insider.com/how-to-eat-for-muscle-growth-2017-11">that extra body mass</a> helps with their strength.In fact, officials in Canada recently called for "obesity" to be defined by health, rather than simply weight in relation to height, as Insider's <a href="https://www.insider.com/canada-doctors-obesity-should-be-defined-by-health-not-weight-2020-8">Anna Medaris Miller</a> reported."Fitness is not a size or a shape or a look," fitness coach <a href="https://www.instagram.com/p/CBwEJzjgNw0/">Chrissy King recently wrote on Instagram</a>."Quite frankly, I'm tired of the fitness industry's obsession with <keyword id="656956" type="PERSON" weightage="60" keywordseo="Fat-loss">fat loss</keyword>. Movement is about so much more than that and chasing leanness doesn't have to be the thing for you or anyone. It doesn't have to be *the* goal. It doesn't have to be *the* reason you exercise. ⠀ "No one is inherently better for being in a body with less body fat."<h2>It's wrong to make assumptions about someone's health based on their appearance</h2>While it's possible to have a lean body and be perfectly healthy, both mentally and physically, it's wrong to make the assumption, Madigan says."It's easy to look at someone lean with a six-pack and think they are the pinnacle of health when sometimes they really aren't and could be experiencing disordered eating like I did," she said."The same works for when people judge bigger people for not 'looking healthy' when actually those individuals could have better cardiovascular fitness and better mental health than the leaner individuals."We are brought up in a society that judges people based on what they look like and having body fat is deemed unhealthy when actually it's necessary for survival and optimal health especially in females."Read more:<a href="https://www.insider.com/i-lost-weight-fitness-expert-strength-leanness-myths-2020-8">I've always worked out, but nobody took me seriously until I lost weight. Here's why being lean doesn't always mean being fit.</a><a href="https://www.insider.com/fitness-influencer-hayley-madigan-shows-cellulite-instagram-reality-body-positive-2020-5">Meet Hayley Madigan, the body positive fitness influencer showing that even the fittest, strongest bodies have cellulite too</a><a href="https://www.insider.com/healthy-fat-weight-loss-maintain-muscle-exercise-fitness-tips-2019-6">5 crucial exercise lessons I learned when I cut my body fat nearly in half in 6 months without losing my muscle</a>

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