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<ul><li>WATConsult has launched a new report titled, '<keyword id="12006804" type="General" weightage="20" keywordseo="Effectiveness-of-Email-Marketing" source="Orion">Effectiveness of Email Marketing</keyword>.’</li><li>Our study reveals that 22% of customers expect brands to send marketing emails every fortnight.</li></ul>WATConsult, the globally awarded hybrid digital agency from the house of dentsu India, has released its latest issue of<a href="https://www.watconsult.com/watpapers-effectiveness-of-email-marketing/" data-type="tilCustomLink"> WATPapers</a>. Titled ‘Effectiveness of <keyword id="2443892" type="General" weightage="20" keywordseo="email-marketing" source="Orion">Email Marketing</keyword>’, the report speaks about the importance of tools in a marketing strategy, its effect on purchase decisions, and a consumer’s in-depth perspective towards marketing emails. Email marketing has been one of the most traditional yet effective marketing channels. Marketing efforts can fetch great opportunities, however, there must be an understanding of the frequency of sending promotional emails and testing the content beforehand. Our study reveals that 22% of customers expect brands to send marketing emails every fortnight. Presently, while the customers in the age group of 18 to 24 years have been receiving promotional emails multiple times a week, customers in the age group of 46 and above have been receiving them every fortnight. From an industry standpoint, customers believe that they receive way more promotional emails than expected from categories such as entertainment, finance, insurance, retail and e-commerce. Nevertheless, categories like travel &amp; tourism, education and banking exercise the right frequency of once a week, once a fortnight and monthly, respectively. The report further demonstrates that majority of consumers sign up for promotional emails to get exclusive news and updates. They also seek access to the first look of fresh content via those emails. These are followed by reasons like getting more information about a product or service and participating in contests &amp; sweepstakes. In order to avoid customers from getting annoyed, it is critical for marketers to study the essential components of promotional emails. Results suggest that young customers in the age group of 18 to 24 years notice the subject line before opening a promotional email, whereas, customers in the age group of 46 to 54 years observe the content preview. Additionally, to prevent customers from unsubscribing from the email list and to enhance customer relationships, marketers must indulge in personalised emails, based on browsing behaviour. Commenting on the latest issue of <keyword id="9895828" type="General" weightage="20" keywordseo="watpapers" source="Orion">WATPapers</keyword>, <keyword id="2705388" type="General" weightage="20" keywordseo="heeru-dingra" source="Orion">Heeru Dingra</keyword>, CEO, WATConsult said, “Email marketing continues to be one of the most effective and low-cost ways for small to mid-size businesses to convert prospects into customers. This channel has kept up with the times. Hence, although brands are migrating towards omnichannel marketing, email is still the central focus. Advancements in technology have made marketing automation a possibility and have improved many aspects of email planning and management. As per the report, 22% of customers say that these emails are extremely helpful in a purchase decision. I believe, this latest issue of WATPapers will be an invaluable resource for anyone who intends to demystify email marketing.” WATPapers are monthly published short reports based on the primary research conducted by Recogn, the agency’s research division that provides consumer and business insights to its audience. WATPapers delve into the different aspects of the digital industry, consumer behaviour and more. Additionally, the research also covers some relevant topics like the adoption of ‘Work from Home’ by Indians, changes in consumer spends during COVID-19 and the switch to online education during the pandemic. WATConsult’s research vertical, Recogn, in the past, has published many detailed and comprehensive pieces of research such as ‘Digital Diverse and Multilingual India’, ‘Voice Technology in India: Now &amp; Future’ and ‘Instagram in India’, to name a few.

22% of customers expect brands to send marketing emails every fortnight: WATConsult Report

<ul><li>The COVID-19 outbreak and nationwide lockdown has impacted many sectors and economic activities. </li><li>The lockdown led to people spending more time on <keyword id="6422069" type="PERSON" weightage="20" keywordseo="online-gaming">online gaming</keyword>. </li><li>More people are finding it to be an exciting alternative for entertainment.</li></ul><keyword id="735366" type="COMPANY" weightage="20" keywordseo="WATConsult">WATConsult</keyword>’s latest report analyses how the COVID-19 outbreak and nationwide lockdown impacted the online gaming sector. The lockdown has led to people spending more time on online gaming. More people are finding it to be an exciting alternative for entertainment. Everyone, right from office commuters to students, is playing online games and it is becoming one of India’s favourite activities to spend their leisure time. Majority of gamers prefer to game on mobile phones. The pandemic has resulted in people playing online games more frequently. There is an increase in time spent on gaming during the lockdown compared to pre-lockdown. The future of online gaming will continue to see more growth since the time spent on gaming will increase. The scope for growth in the industry is massive because of the deeper internet penetration and mobile gaming. 70% of gamers feel that the time they spend gaming online has increased and changed as compared to the pre-lockdown period. Likewise, 68% observe that this surge has been particularly initiated under the influence of an increase in more disposal time at hand. Now, although this rise in online gaming has impacted the crucial day-to-day routine for many people, it has also proven beneficial in several ways. Considering the isolated conditions that the lockdown has forced upon all, more than half of the gamers reiterate that gaming provides relief and helps them feel positive and at other times, less depressed. Commenting on the latest issue of <keyword id="9895828" type="COMPANY" weightage="20" keywordseo="watpapers">WATPapers</keyword>, <keyword id="2705388" type="PERSON" weightage="20" keywordseo="Heeru-Dingra">Heeru Dingra</keyword>, CEO, WATConsult said, “Content consumption patterns are in a constant state of evolution, moving in tandem with rapidly changing scenarios. Thus, to identify and understand the same, WATPapers was brought to life. To be released every month, these reports will decode current and on-going trends, providing some comprehensive insights. Just like our periodically published reports under Recogn, these too will be an invaluable resource for marketers, helping them demystify the ever-permutating <keyword id="139079" type="PERSON" weightage="20" keywordseo="Consumer-behaviour">consumer behaviour</keyword>.” She further added, “Undoubtedly, the pandemic has made almost all industries witness changes and the same stands true when it comes to Online Gaming. People have suddenly found themselves in a unique position of having extra time on their hands, which has led to an increase in online gaming. But there are several other nuanced factors that come into play. The report aims to decipher these very factors in order to provide useful insights.” <a href="https://www.watconsult.com/watpapers/online-gaming/" data-type="tilCustomLink">WATPapers </a>are monthly published short reports based on the primary research conducted by Recogn, the agency’s research division that provides consumer and business insights to the audience. It will be delving into the different aspects of the digital industry, consumer behaviour and more. Additionally, it also covers some relevant topics like Adoption of ‘Work from Home’ by Indians and Future of Education in India: Online Learning &amp; Home Schooling.

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22% of customers expect brands to send marketing emails every fortnight: WATConsult Report

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