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3 mins read
Number of video commerce shoppers is expected to reach 216 million by the end of 2022, growing at a rate of 47%: WATInsights
69% of online shoppers likely to shop during live stream of products on video commerce platforms: W…
2 mins read
22% of customers expect brands to send marketing emails every fortnight: WATConsult Report
Results suggest that young customers in the age group of 18 to 24 years notice the subject line bef…
3 mins read
Speech and voice recognition technology market to grow at 40.47% to reach Rs 210.63 crore by the end of 2020: WATConsult
On an average, users are interacting with voice assistants on various devices for at least a year’s…
3 mins read
53% of online shoppers favour Social Commerce owing to its affordability, transparency, and convenience: WATInsights
What the future of digital commerce in India might look like
3 mins read
Turn up the volume: Brands, are you listening closely to the audio trends?
India is the third largest consumer of podcasts (after the US and China), with 57.6 million monthly…
2 mins read
How user behaviour in online gaming sector has changed due to COVID-19
70% of gamers feel that the time they spend gaming online has increased.
2 mins read
By December 2020, close to 70% of all internet users will access the internet in their local languages: WATConsult
The report highlights changing internet usage and the need to offer information in local dialects
11 mins read
10 themes that define how consumers are preparing themselves for 2022 as per Kantar
Consumers have realised the value of self-care and mindful living
3 mins read
Voice tech is evolving rapidly. Here are the top trends in voice tech to watch for
Voice is thus set to become the most preferred method for customers to interact with techn…
2 mins read
Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer
Dentsu India initiated the formation of a new structure for its Creative service line in June this …
3 mins read
Dentsu India consolidates eight agencies under dentsu Creative, brings digital and PR capabilities together; Amit Wadhwa to lead the new structure as CEO
A lot has changed at Dentsu India in the last few months
6 mins read
As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
VIVO ipl 2021 is just three days away and our country has surpassed 1 lakh mark in daily covid-19 c…
7 mins read
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then…