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3 mins read
Number of video commerce shoppers is expected to reach 216 million by the end of 2022, growing at a rate of 47%: WATInsights
69% of online shoppers likely to shop during live stream of products on video commerce platforms: W…
3 mins read
53% of online shoppers favour Social Commerce owing to its affordability, transparency, and convenience: WATInsights
What the future of digital commerce in India might look like
2 mins read
22% of customers expect brands to send marketing emails every fortnight: WATConsult Report
Results suggest that young customers in the age group of 18 to 24 years notice the subject line bef…
3 mins read
Turn up the volume: Brands, are you listening closely to the audio trends?
India is the third largest consumer of podcasts (after the US and China), with 57.6 million monthly…
7 mins read
Consumers almost always know when a brand is resorting to rainbow-washing and when they actually want to and are bringing about a change: Mansi Shanbag, WATConsult
I have a love-hate relationship with pride-themed merchandise: Mansi Shanbag, WATConsult
3 mins read
Campaigns that changed the digital landscape in 2020
Campaigns that gave people facts, hope, courage and togetherness
2 mins read
How user behaviour in online gaming sector has changed due to COVID-19
70% of gamers feel that the time they spend gaming online has increased.
4 mins read
I’m a Woman. What’s your Superpower?
Yes, there’s a gender imbalance in the workplace, particularly across leadership roles, but this im…
7 mins read
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then…
3 mins read
Speech and voice recognition technology market to grow at 40.47% to reach Rs 210.63 crore by the end of 2020: WATConsult
On an average, users are interacting with voice assistants on various devices for at least a year’s…
2 mins read
Panasonic’s ad portrays how unused clothes feel locked up in our wardrobe
The campaign also addresses the fact that our clothes are our first layer of protection when we ste…
11 mins read
Mother’s Day Special: What working mothers want their companies to take a note of
With Mother’s Day around the corner, we reached out to some working mothers of the advertising indu…
2 mins read
By December 2020, close to 70% of all internet users will access the internet in their local languages: WATConsult
The report highlights changing internet usage and the need to offer information in local dialects
2 mins read
dentsu Play and WATConsult's latest innovation for Tata Nexon helps the brand target premium, behind-the-paywall audience on OTT platforms
The solution will use first-party and second-party data partnerships
2 mins read
Cricbuzz celebrates the start of IPL 2020 with a catchy rap
Cricbuzz has launched a rap to celebrate the start of Indian Premier League.
3 mins read
Voice tech is evolving rapidly. Here are the top trends in voice tech to watch for
Voice is thus set to become the most preferred method for customers to interact with techn…
2 mins read
Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer
Dentsu India initiated the formation of a new structure for its Creative service line in June this …
3 mins read
Dentsu India consolidates eight agencies under dentsu Creative, brings digital and PR capabilities together; Amit Wadhwa to lead the new structure as CEO
A lot has changed at Dentsu India in the last few months
3 mins read
Dentsu India merges all its commerce capabilities under its Total Commerce offering
dentsu international launches its global commerce unit ‘Total Commerce’ in India
5 mins read
Top Independence Day ads from the last five years
Here’s to the past that made us and the future in the making