69% of online shoppers likely to shop during live stream of products on video commerce platforms: W…

What the future of digital commerce in India might look like

Results suggest that young customers in the age group of 18 to 24 years notice the subject line bef…

India is the third largest consumer of podcasts (after the US and China), with 57.6 million monthly…

I have a love-hate relationship with pride-themed merchandise: Mansi Shanbag, WATConsult

Campaigns that gave people facts, hope, courage and togetherness

70% of gamers feel that the time they spend gaming online has increased.

Yes, there’s a gender imbalance in the workplace, particularly across leadership roles, but this im…

Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then…

The campaign also addresses the fact that our clothes are our first layer of protection when we ste…

With Mother’s Day around the corner, we reached out to some working mothers of the advertising indu…

The report highlights changing internet usage and the need to offer information in local dialects

The solution will use first-party and second-party data partnerships

Cricbuzz has launched a rap to celebrate the start of Indian Premier League.

Voice is thus set to become the most preferred method for customers to interact with techn…

Dentsu India initiated the formation of a new structure for its Creative service line in June this …

A lot has changed at Dentsu India in the last few months

dentsu international launches its global commerce unit ‘Total Commerce’ in India

Here’s to the past that made us and the future in the making