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2 mins read
IPL 2024: CSK v LSG overall head-to-head; When and where to watch
Defending champions Chennai Super Kings (CSK) will host the Lucknow Super Giants (LSG) in their rev…
1 min read
JioCinema IPL viewership spikes 53% in 2024, amassing 2,600 crore views!
Reliance-owned OTT platform JioCinema, which has live streaming rights for Tata IPL, saw a 53 per c…
PTI
1 min read
JioCinema breaks world record with over 3.2 crore viewers during IPL final
JioCinema, the official digital streaming partner of IPL (Indian Premier League) 2023, has broken t…
5 mins read
Monetising sports for sustained growth: A game every OTT platform can play
Streaming video is fast replacing traditional TV for sports content. Sports events airing at times …
3 mins read
IPL 2023 scores over 1,300 crore video views on JioCinema in the first five weeks
The ongoing Indian Premier League (IPL) 2023 received over 1,300 crore video views on JioCinema in …
2 mins read
Star Sports gets a tech upgrade for IPL 2023: Dolby Atmos, Real-time Highlights, Ambience-only mode, and more explained
Star Sports Network, the official broadcaster of TATA IPL 2023, is introducing new features to make…
4 mins read
Sports sponsorships jump 49% to ₹14,209 crore in 2022 on the back of big sporting events
Cricket accounts for 85% of total spends, as other emerging sports continue to be small in comparis…
3 mins read
IPL 2023: Jio introduces new cricket plans providing 3GB data per day
Mukesh Ambani’s Reliance Jio has launched new prepaid plans to meet the excitement of the Indian au…
1 min read
IPL 2017, Gujarat Lions vs Kolkata Knight Riders: Can Gambhir break the jinx against Raina's Lions?
Two-time champions Kolkata Knight Riders (KKR) will try to improve their record against Gujarat Lio…
2 mins read
Watch Anil Kapoor 'audition' for CRED's first campaign to be aired during IPL
The veteran actor will bring home the message of paying credit card bills on time in his unique.
4 mins read
Television ad volumes dropped by 3.6% in 2019, share of Top 10 advertisers grew by 3.8%: BARC India
BARC India released the second edition of its What India Watched report for 2019
3 mins read
Hotstar's Uday Shankar wants credit for reviving IPL through streaming
The Indan Premier League (IPL) is back on its feet and worth $5.7 billion — an all-time high for th…
3 mins read
IPL 2017, Pune vs Mumbai: Pune defeat Mumbai in a last ball clincher
After going through quite a few changes, Pune will begin their second IPL appearance versus Mumbai.…
4 mins read
SIMPLY PUT: How IPL franchises make money
BCCI collects massive revenues from broadcasters and Over-the-top (OTT) platforms by sel…
2 mins read
Hotstar wants to take the idea of Watch ‘N Play beyond IPL and sports
Uday Shankar, President The Walt Disney Company APAC and Chairman of Star and Disney India believes…
3 mins read
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness d…