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2 mins read

IPL 2024: CSK v LSG overall head-to-head; When and where to watch

Defending champions Chennai Super Kings (CSK) will host the Lucknow Super Giants (LSG) in their rev…

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1 min read

JioCinema IPL viewership spikes 53% in 2024, amassing 2,600 crore views!

Reliance-owned OTT platform JioCinema, which has live streaming rights for Tata IPL, saw a 53 per c…

PTI   


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1 min read

JioCinema breaks world record with over 3.2 crore viewers during IPL final

JioCinema, the official digital streaming partner of IPL (Indian Premier League) 2023, has broken t…

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5 mins read

Monetising sports for sustained growth: A game every OTT platform can play

Streaming video is fast replacing traditional TV for sports content. Sports events airing at times …

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3 mins read

IPL 2023 scores over 1,300 crore video views on JioCinema in the first five weeks

The ongoing Indian Premier League (IPL) 2023 received over 1,300 crore video views on JioCinema in …

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2 mins read

Star Sports gets a tech upgrade for IPL 2023: Dolby Atmos, Real-time Highlights, Ambience-only mode, and more explained

Star Sports Network, the official broadcaster of TATA IPL 2023, is introducing new features to make…

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2 mins read

IPL Auction 2020: where and how to watch it live

The IPL 2020 auction will give momentum to the IPL season 2020. The auction process will decide …

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4 mins read

Sports sponsorships jump 49% to ₹14,209 crore in 2022 on the back of big sporting events

Cricket accounts for 85% of total spends, as other emerging sports continue to be small in comparis…

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3 mins read

IPL 2023: Jio introduces new cricket plans providing 3GB data per day

Mukesh Ambani’s Reliance Jio has launched new prepaid plans to meet the excitement of the Indian au…

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3 mins read

BCCI, Vivo suspend IPL partnership for one year, may resume next year

New Delhi, Aug 6 () The BCCI on Thursday suspended the IPL title sponsorship deal with Chinese mobi…

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4 mins read

How IPL Teams (Franchises) make money

From Mumbai Indians to SunRisers Hyderabad, here is how much money franchises will make after the r…

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4 mins read

SIMPLY PUT: How IPL franchises make money

BCCI collects massive revenues from broadcasters and Over-the-top (OTT) platforms by sel…

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1 min read

IPL 2017, Gujarat Lions vs Kolkata Knight Riders: Can Gambhir break the jinx against Raina's Lions?

Two-time champions Kolkata Knight Riders (KKR) will try to improve their record against Gujarat Lio…

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2 mins read

Watch Anil Kapoor 'audition' for CRED's first campaign to be aired during IPL

The veteran actor will bring home the message of paying credit card bills on time in his unique.

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4 mins read

Television ad volumes dropped by 3.6% in 2019, share of Top 10 advertisers grew by 3.8%: BARC India

BARC India released the second edition of its What India Watched report for 2019

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3 mins read

Hotstar's Uday Shankar wants credit for reviving IPL through streaming

The Indan Premier League (IPL) is back on its feet and worth $5.7 billion — an all-time high for th…

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2 mins read

Hotstar wants to take the idea of Watch ‘N Play beyond IPL and sports

Uday Shankar, President The Walt Disney Company APAC and Chairman of Star and Disney India believes…

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3 mins read

IPL 2017, Pune vs Mumbai: Pune defeat Mumbai in a last ball clincher

After going through quite a few changes, Pune will begin their second IPL appearance versus Mumbai.…

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3 mins read

Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season

Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness d…