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Capitalism may have a lot of ramifications, but one very pervasive side-effect to the system is eye-bags. Many a man — and woman — has had to trade their valued sleep-time for coin, after all. But what if there was a way to get paid FOR sleeping? In 2023, <keyword id="22966515" type="General" weightage="20" keywordseo="saishwari-patil" source="keywords">Saishwari Patil</keyword>, an auditor based in Bengaluru, clinched the title of ‘<keyword id="22966518" type="General" weightage="20" keywordseo="sleep-champion-of-the-year" source="keywords">Sleep Champion of the Year</keyword>’ and took home a prize of INR 9 lakh. But how? <keyword id="21339903" type="General" weightage="20" keywordseo="wakefit" source="keywords">Wakefit</keyword> has been hosting a “Sleep Internship” for a while now, drawing attention from across the country. The company calls upon applicants to participate in their program for 60 days where they’re mostly expected to hit the 9-hour sleep KPI, take power naps and test a new Wakefit mattress. And suffice to say that last year’s competition was intense. First, the winner had to get selected from a massive pool of 5 lakh applicants vying for a spot in the <keyword id="22966519" type="General" weightage="100" keywordseo="wakefit-sleep-internship" source="keywords">Wakefit Sleep Internship</keyword>. After that, they had to compete with 11 other participants that were shortlisted — all of whom were paid a stipend of Rs 1 lakh. Over the course of the 2-month-long program, these sleep interns logged a combined total of 7,000 hours of sleep, with their progress monitored and evaluated based on their sleep efficiency. The competition reached its peak with a live “sleep-off,” where the top four finalists slept in custom sleep pods, competing for the ultimate prize. And Saishwari emerged victorious with a remarkable sleep efficiency score of 99%, securing her position as the season’s top sleeper. <div type="Article" hostid="261" msid="112794594" title="The former Twitter director who went viral for sleeping in the office was deeply concerned about employee burnout" mstype="2" mssubtype="0"></div>The Wakefit <keyword id="22966514" type="General" weightage="20" keywordseo="sleep-internship" source="keywords">Sleep Internship</keyword> is not just a quirky contest; it’s also a part of the company’s broader mission to address a growing issue in India. According to the Great Indian Sleep Scorecard 2024, nearly 50% of Indians wake up feeling tired, with factors like long working hours, stress, and poor sleep environments contributing to widespread sleep deprivation. By creating the Sleep Internship, Wakefit aims to shine a light on the importance of <keyword id="20334530" type="General" weightage="20" keywordseo="quality-sleep" source="keywords">quality sleep</keyword> and encourage people to prioritise rest in their daily lives. The internship is a tongue-in-cheek way to promote better sleep habits, offering participants not just money, but also insights into improving their <keyword id="20760931" type="General" weightage="20" keywordseo="sleep-health" source="keywords">sleep health</keyword>, the company said. The good news is that you may have a chance at being crowned the next <keyword id="22966517" type="General" weightage="20" keywordseo="sleep-champion" source="keywords">Sleep Champion</keyword> of the Year! Building on the success of the previous seasons, Wakefit has already opened registrations for the fourth edition of its Sleep Internship. This time, the stakes are even higher, with the winner standing to earn up to Rs 10 lakh! Wakefit promises that this season will be more engaging than ever, with participants receiving a state-of-the-art Wakefit mattress and advanced sleep tracker. Additionally, the interns will undergo a series of sessions with sleep experts, fitness professionals, and wellness coaches, all aimed at enhancing their sleep quality. As the conversation around sleep continues to evolve, this initiative, while playful, underscores a critical message: quality sleep is not just a luxury, but a necessity for overall well-being. In the meantime, candidates interested in the program can fill in their entries <a href="https://www.wakefit.co/sleepintern/">here</a>. <div type="Article" hostid="261" msid="95275829" title="Wakefit.co announces &amp;#39;No Questions Asked&amp;#39; wellness leave policy for staff" mstype="2" mssubtype="0"></div>

A Bengaluru auditor earned Rs 9 lakh just for sleeping, and here’s how you can too!

<ul><li>Season 2 of <keyword id="5891223" type="UNKNOWN" weightage="20" keywordseo="Wakefit">Wakefit</keyword>.co’s Sleep Internship Programme is set to stir up a storm, as the hunt for India’s best sleeper begins again . </li><li>The inaugural batch of the <keyword id="10673866" type="COMPANY" weightage="20" keywordseo="wakefit-sleep-internship">Wakefit Sleep Internship</keyword> (Batch of 2020) saw 23 <keyword id="8392130" type="UNKNOWN" weightage="20" keywordseo="sleep-interns">sleep interns</keyword> bagging the coveted internship, which had received almost 1.70 lakh applications from across the world. </li></ul>Ever heard of a job that pays to sleep? We bet you have, after Bengaluru-based sleep and home solutions company, <a href="https://www.youtube.com/watch?v=k-ozYcE1thE&amp;feature=emb_title">Wakefit.co, created a viral sensation</a> with its Sleep Internship initiative in 2020. A year later, the world has faced a pandemic, and sleep has somehow taken a backseat again amidst the stress, health risks, and career turbulences. On the brink of the Budget 2021, as India looks to mitigate its health threats, resurrect its economy, and generate opportunities for job growth, Wakefit.co is doing its bit by simply reminding people that sleep is important too and that you can, well, earn to sleep! <a href="https://wakefit.co/sleepintern/">Wakefit.co is back with its epic Sleep Internship program</a> and Season 2 promises to be bigger and better than its hugely popular maiden season that rewarded sleep lovers with their #DreamJob. This year, selected sleep interns will not only earn INR 1 Lakh but the pool of interns will get to compete with each other too, for a grand prize of INR 10 Lakh and bragging rights to be called ‘India’s Sleep Champion’. Close to 60,000 applicants have already thrown in their hats to compete and be a Sleep Intern for the second edition of the annual Sleep Internship initiative. This year, applicants have a ready pool of information to help them create a winning entry. Wakefit.co’s sleep internship microsite <a href="https://wakefit.co/sleepintern/winners">features last year’s winning interns</a>, their hilarious interviews with our celebrity judges, and a profile capturing their love for sleep. The contenders who clear the rigorous selection process in Season 2 will have to turn up to work every night in the comfort of your home for a deep, uninterrupted sleep of 9 hours for 100 consecutive nights. Each of the interns will be provided with a state-of-the-art Wakefit.co mattress and a sophisticated sleep tracker. They will also get to participate in various sleep-related challenges as part of the internship to emerge as India’s most passionate sleeper. As part of its scientific approach to sleep, the company will also facilitate counseling sessions with sleep experts, fitness experts, home decor specialists, etc. for the interns. Talking about the unique internship program, <keyword id="1639108" type="PERSON" weightage="20" keywordseo="Chaitanya-Ramalingegowda">Chaitanya Ramalingegowda</keyword>, Director and Co-founder, Wakefit.co, said, “2020 has been a tough year. Pandemic stress and work-from-home routines have translated into late sleeping hours, disrupted sleep patterns, and shorter sleep cycles. This is especially true for working adults between 25 and 45 years of age. We have brought back the Sleep Internship in its second season, to remind people to not relegate sleep to the bottom of their priority list.” He adds. “We aim to drive home the message that sleeping is a serious job. Just like any other job, it can be both, satisfying and rewarding, when done right. However, it needs an ideal ecosystem – something that Wakefit.co has been building over the last five years. The extraordinary response to our Sleep Internship program in 2020 has encouraged us to take forward this important conversation with season 2.” The inaugural season launched in 2020 had received close to 1.70 lakh applications from across the world, with applications pouring in from about 30 countries. With the stakes getting bigger this year, we can only imagine the competition that lies ahead. The hunt for the super sleepers to be part of the ‘Wakefit Sleep Internship 2021-22’ has begun. Are you ready for the challenge?

Wakefit brings back its sleep internship; this time, you can earn Rs 10 lakh by sleeping

<ul><li><keyword id="7239876" type="UNKNOWN" weightage="20" keywordseo="WAKEFIT-CO">Wakefit.co</keyword>, the sleep solutions startup, is back with the second season of the <keyword id="8382952" type="UNKNOWN" weightage="20" keywordseo="sleep-internship">sleep internship</keyword>, where it’s asking candidates to nap for 9 hours a day for 100 days.</li><li><keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword>’s popular show <keyword id="9578486" type="AGENCY" weightage="20" keywordseo="Indian-Matchmaking">Indian Matchmaking</keyword>’s face reader – Pandit Janardhan Dhruve will be vetting the interns in the first round.</li><li>Over 10,000 people have already registered for the sleep internship. Last year, the company had got over 1.65 lakh registrations. </li></ul>Remember Indian ‘sleep solutions’ startup Wakefit.co <a href="https://www.businessinsider.in/business/startups/news/wakefit-is-offering-sleep-internships-where-you-get-paid-one-lakh-for-sleeping/articleshow/72270426.cms">which went viral</a> in November 2019? Well, the startup is back with the second season of the sleep internship, where it’s asking candidates to nap for 9 hours a day for 100 days. Only this time, there is a star-studded jury. Netflix’s popular show Indian Matchmaking’s face reader – Pandit Janardhan Dhruve will be selecting the interns. Dhruve will “help the team fast track the applications of some of the lucky pre-registered candidates straight to the interview round of the application process.” Over 10,000 people have already registered for the sleep internship. Last year, the company had got over 1.65 lakh registrations. Through the internship, Wakefit will monitor one’s sleep pattern as the interns would be using the startup’s mattress. It will also offer counselling sessions and provide a sleep tracker, that will monitor the difference in sleep patterns before and after using the mattress. Once the data is shared with the startup for having slept nine hours every day for 100 days, the company will offer a stipend of ₹1 lakh. Meanwhile, the four-year-old startup Wakefit.co has massive expansion plans and is looking to create a revenue of ₹450 crore for FY21. The startup is also looking to hire over 200 people. The startup had also recently announced that it will invest ₹15 crore into building new manufacturing facilities. It already has six manufacturing facilities in India. SEE ALSO: <a href="https://www.businessinsider.in/business/news/heres-why-makemytrip-oyo-lemon-tree-and-likes-may-reap-the-most-out-of-the-long-term-recovery-in-hotels/articleshow/77670756.cms">Here's why MakeMyTrip, OYO, Lemon Tree and likes may reap the most out of the long-term recovery in hotels</a> <a href="https://www.businessinsider.in/business/startups/news/indias-unicorn-backers-are-shoring-up-their-funds-as-they-hunt-for-the-next-big-startup/articleshow/77672542.cms">India’s unicorn backers are shoring up their funds as they hunt for the next big startup</a>

This startup’s popular ‘sleep internship’ with ₹1 lakh stipend is back – Netflix show Indian Matchmaking’s face reader is the intern selector

<ul><li>Wakefit launched in 2016 and was built on the tenets of innovation, research, customer feedback, and quality supervision.</li><li>On the back of effective marketing and an innovative line of products, the startup is confident of earning ₹220 crore in revenue in FY20.</li><li>Chaitanya Ramalingegowda, Co-founder and Director, Wakefit.co walks us through the startup’s marketing and growth strategy.</li></ul>Wakefit.co, a sleep solution company that has been in existence since 2016, went viral for a clever campaign it came up with recently. The startup was offering to pay ‘sleep interns’ ₹1 lakh for sleeping at their job, literally. Candidates were expected to sleep for 9 hours on their mattress for 100 days. The objective? To analyse sleep patterns to come up with products better suited to solve consumer pain-points. That the initiative was a success is perhaps clear from the kind of attention it got, not just in India, but abroad too. And now that the startup has captured people’s attention, it wants to start building conversations around sleep health while educating people about the importance of a good night’s sleep. The mattress industry, that is poised to cross ₹14,000 crore by 2021, has largely been an unorganized sector, with lots of local players. It is also a segment that hasn’t witnessed a lot of innovations in the recent past. That is where Wakefit wants to make a difference. We recently caught up with Chaitanya Ramalingegowda, Co-founder and Director, Wakefit.co. He spoke to us, not just about the brand’s journey so far but about its upward growth trajectory in the past few years. While the startup ended FY 17 at ₹6.75 crore in revenue, it is confident of making ₹220 crores in revenue in FY20. He also spoke to us about the marketing strategies it will employ to ensure that people take their sleep, or the lack of it more seriously. Edited excerpts: Q) Your 'Sleep Internship' campaign has turned out to be quite a clever way of capturing the attention of the media and consumers alike. What was the thought behind the initiative? What kind of reactions are you seeing to it? We are a sleep solutions company – passionate about sleep and one of our key objectives is to bring sleep into the everyday consciousness of people. The most common casualty of our fast-paced, social media fuelled lives is our sleep. As a company we wanted to remind people about the importance of a good night’s sleep and spark organic conversations about the need to make sleep a health priority without sounding too preachy or boring. At Wakefit.co, we celebrate the love for sleep and wanted to applaud people who are as obsessed about sleeping well as we are. This spurred the idea of the sleep internship campaign. The initial reaction towards this internship was complete disbelief and we saw many people disregard the authenticity of the campaign and considered it a hoax. However, over time, as we addressed each query and skepticism, we began receiving queries about the JD, KRA, performance measurement etc., and soon we were inundated with applications for the job. Interestingly, many were sceptical of being able to sleep for about 9 hours every night (a key performance indicator in this internship), which is a sign of the unhealthy lifestyle habits of our generation Q) What has your marketing strategy been so far? How have you been communicating with your consumers? Our marketing strategy stems from the business focus on customer-centricity. Our key objective has been to understand customer pain points and gaps in the sleep solutions market and our core strategy has been to take an educative stance of ‘The More You Know; The Better You Sleep’. This essentially means that a significant focus of our marketing strategy is on educating people about the knowledge and science of sleep and empowering them with information to do their own research and take a decision that is best for them. The ‘Sleep Internship’ campaign is based on this larger strategy and endeavours to make sleep health a topic of conversation and action in households. Q) You launched Wakefit in 2016. How has the journey been so far, considering you have entered a space that has quite a few well-established players? We launched in 2016 with a vision to help India sleep better. Unlike other players in the market, our company philosophy is built on the tenets of innovation, research, customer feedback and quality supervision. Beyond everything, we believe that a good sleep is not just a rich person’s dream. Despite the Rs 10,000 crore market which is growing steadily to cross Rs 14,000 crore by 2021, the mattress industry is a segment that largely comprises unorganized players. This is also an industry that has not witnessed much innovation until recent years. Additionally, this industry is also characterised by numerous gaps at various points from pricing, quality adherence to standardisation. This drove us to start a company that endeavors to beat and surpass existing industry norms. Our direct-to-consumer business model looks at sleep from a holistic standpoint. Wakefit.co was launched with the idea of bringing sleep solutions to people at affordable prices and to raise awareness about the science behind a ‘restful sleep’. In order to do this, we structured our business in a way that it democratized our products and made it affordable for the masses. Our products are designed and priced such that they are accessible to a household with a monthly income of Rs 30,000 and above. Q) How has the 2019 been for Wakefit, in terms of performance - sales and growth? We have been fortunate to record encouraging growth numbers with a 3x rise year-on-year in revenues. Having gone from recording Rs 6.75 crores in FY 2017 to posting revenues of Rs 27 crores in FY 2018, we have maintained our growth trajectory to close FY 2019 at Rs 81 crores and are expecting to close FY 2020 at more than Rs 220 crore. This growth has come at a rapid and sustainable pace, with over 5 lakh customers catered to as of 2019. This has been achieved by a strong 600+ member team that has strived to uphold the principles of product excellence and customer-centricity. We service over 19,000 pin codes across India and have carried out business operations across the country, having maintained EBITDA profitability since inception. Q) In the next year are you going to modify your marketing strategy? Will you be using the traditional mediums to reach out to your consumers? We don’t really intend to change our larger marketing strategy, which is to use out-of-the-box and creative ways to bring sleep back into public consciousness. We will continue to concentrate on our core value of empowering customers with accurate information and presenting it in an interesting manner. As a fairly young company, we definitely believe in the integrated marketing communication model and will employ the optimal marketing mix to get the best possible results. Digital media will continue to be a key focus, with specific emphasis on content marketing. On-ground activations and traditional media will also be marketing drivers in the year to come. Q) You call yourself a sleep solutions company. How are you different from other players? We are a company which is constantly innovating based on consumer data and feedback. In fact, when Wakefit.co was launched, Ankit and I had personally delivered the first 100 mattresses to understand customer mindsets. Our strength and differentiation will continue to be our razor sharp focus on doing what is best for our customers. Research, both national and global, point to the fact that Indians are sleeping less and sleeping on poor quality products. They’re sleeping less due to increasing levels of stress while sleep-related products available in the market are either of poor quality or are extremely expensive. This is where we come in, with a motive to provide cutting-edge sleep products, educate people further and become thought leaders in this not-so-organised sector. We are aiming to spark conversations and create awareness around the space, which is likely to benefit the entire ecosystem. Another key focus area for us is to create a pioneering umbrella company where all of a customer’s sleep needs are taken care of, rather than them having to buy different products from different companies. Q) What kind of growth have you been witnessing since your launch? Our growth numbers, since inception, have been as below <ul><li>Ended FY 2017 at Rs 6.75 crore in revenue</li><li>Ended FY 2018 at Rs 27 crores in revenue</li><li>Ended FY 2019 at Rs 81 crores in revenue</li><li>On track for FY 2020 for Rs 220 crores in revenue</li><li>More than 5 Lakh customers served over 4 years </li></ul>Q) What new can we expect from Wakefit.co in the next few months/quarters? We are looking at the year 2020 as a year of growth and our focus will continue to remain on educating and spreading awareness around sleep health. We are aiming to create further thought leadership focused conversations through our future campaigns and like our previous campaigns, they too will be fun, witty and engaging. Sleep is an often misunderstood and a highly debated topic in healthcare, but today there is a gradual shift of perception and this topic is slowly coming under the healthcare spotlight. We intend to leverage this and be at the forefront of this change in conversation. Additionally, we will also look to expand our product portfolio in the next few quarters. Q) What is your vision for Wakefit.co? Where do you want to take it in the next few years? Any plans of expanding to global markets? Our vision is to enhance the quality of sleep among Indians and make great quality sleep affordable for households with a monthly income of as low as Rs 30, 000. At the moment, we are looking to penetrate deeper into the Indian market and make great sleep accessible to as many Indians as possible. We are especially looking at Tier II and Tier III cities as growth drivers, which currently constitutes about 25% of our business. Q) Are you already making profits? If not, by when do you expect to become profitable? With our current business model and financial prudence, we have remained profitable since 2016.

How Wakefit.co is using marketing to make sleep health a topic of conversation in every household

<ul><li>Wakefit.co, a Bengaluru-based startup was founded by <keyword id="650855" type="PERSON" weightage="20" keywordseo="Ankit-Garg">Ankit Garg</keyword> and <keyword id="1639108" type="PERSON" weightage="20" keywordseo="Chaitanya-Ramalingegowda">Chaitanya Ramalingegowda</keyword> in 2016.</li><li>In 4 years, the startup is now diversifying from its primary offering of <keyword id="9658763" type="UNKNOWN" weightage="20" keywordseo="sleep-wellness">sleep wellness</keyword> products to <keyword id="306280" type="COMPANY" weightage="20" keywordseo="Home-Solutions">home solutions</keyword>.</li><li>The startup has announced ambitious expansion plans and is also targeting Rs 450 crore revenue in FY2021. Garg and Ramalingegowda walk us through their strategy to achieve it.</li></ul> In a year when most organizations are being frugal, cutting costs and even slashing jobs, Wakefit.co recently announced that its expansion plan. It is going to invest Rs 15 crore towards setting up new facilities, expanding product lines and strengthening technological capabilities. It also aims to target Rs 450 crore in revenue for FY 2021. Moreover, the company also plans to hire close to 200 people in the next couple of months. The year 2020 has been difficult for organizations across the world. However, it is companies that have been able to adapt, stay agile and listen to its consumers and work on its offerings accordingly that have been able to weather the storm effectively. So how has Wakefit, a 4-year-old startup been able to not only grow in these adverse times without cutting any jobs but is now also looking at hiring and investing on expansion? Ankit Garg, CEO and Co-founder, Wakefit.co said, “We recently announced an investment of Rs 15 crore towards setting up of new facilities, expanding product lines and strengthening our focus on research and innovation. We believe that investing in Capex to improve quality, reduce manufacturing costs and thereby pass on the benefit to customers is the ideal way to grow a business, and we will continue to adopt that strategy while fuelling the next level of growth. As a company, our top priority will continue to be the enhancement of customer experience and satisfaction.” “As a fundamentally strong company that works on sound business values, we have always prioritized a solid balance sheet and employee welfare,” added Chaitanya Ramalingegowda, Director and Co-founder, Wakefit.co. “By virtue of these ethos, we have been able to pay full salaries to employees and avoid any layoffs during this time. In fact, being in the home solutions space, we have seen growing demand for our products, which strengthened our resolve to invest in Capex to bolster our back-end capabilities. While we have remained very frugal in marketing efforts and for potentially wasteful expenditure, we have not held back in terms of investments that will benefit the company and our hundreds of employees in the long term,” he shared. What started as an online mattress and sleep solutions startup is now diversifying its offerings too. It is now also looking at entering the home solutions space. However, that is one space that already has a few well-established players, both online and offline. So how is Wakefit.co trying to create differentiation in the segment? “With our foray into the home solutions space, we are now invested in the science and innovation of home wellness. Based on scientific research in home ergonomics, we have designed new products such as study tables, book shelves, bedside tables, coffee tables, TV units, sofas, shoe racks, and dining tables that offer superior value to customers at an affordable price. Given that we are a full stack company and own the manufacturing and back-end operations end-to-end, it is conducive to keep innovating on the products and keep the prices reasonable, yet be profitable,” explained Ramalingegowda. “Our direct-to-consumer DNA, powered by strong manufacturing capabilities, is definitely a big advantage. Currently, we have six world-class manufacturing facilities – spread across Bengaluru, Jodhpur and Delhi – to cater to the growing consumer demand,” he added. The lockdown experience The first two months when operations came to a sudden halt, there was a lot of uncertainty and confusions about the future. Supply chain had been completely disrupted. However, that halt also led to a lot of pent up demand. Moreover, with people staying more at home, they started paying more attention to wellness and sleep. “As the lockdown eased, we registered an increase in customer queries about our products. There has been a perceptible shift in customer preferences, possibly, due to prolonged stay at home as well as crucial conversations about health and well-being,” shared Garg. As working from home became the norm, Wakefit.com also witnessed an upsurge in the demand for better home solutions. “We understand that customers are creating their own efficient and ergonomic work spaces within their homes, while also filling the gaps in their home furniture needs now that they are spending more hours indoors. This has contributed to steady growth in demand over the last two months. We surpassed pre-Covid demand in June and are on track to do the same in July as well,” he added. Wakefit.co’s marketing plans for FY2021 Wakefit.co has had an interesting marketing journey so far. Last year, a campaign it did, inviting entries for its sleep internship went viral, for all the right reasons. It was a smart campaign, and appealed to a huge consumer base that was intrigued at the prospect of getting paid to sleep. More recently, another campaign the startup did featuring actors Sumit Vyas and Rasika Dugal was also widely shared, for voicing what a lot ofus had been experiencing during the first few weeks of the lockdown. So what comes next in their marketing journey? “Our goal is to build brand awareness and the best way to do it, in our opinion, is to take the stance of educating customers and to focus on innovative ideas and content that will resonate with our target audience. For instance, intelligent campaigns – such as our sleep internship campaign or the open letter campaign which went live during the lockdown period – give us opportunities to engage with our customers in meaningful ways,” said Ramalingegowda. Recently, the brand also launched the ‘Wakefit Rewards’ initiative to provide value-added benefits to its customers. It also partnered with brands like Gaana, Cleartrip, Bombay Shaving Company, Ajio, 1MG and Parentlane among others to offer value-added offers on the purchase of Wakefit.co products. The collaboration was purely on goodwill, without any commercial considerations. This allowed the partner brands to attract traffic from Wakefit.co’s users without incurring any marketing costs while Wakefit.co’s customers derived value too. On what kind of marketing budgets they are looking at allocating this year, Ramalingegowda said, “Our marketing budget allocations have always been made keeping consumer sentiment and situational awareness in mind. We do not believe in spending large marketing budgets for the sake of it or because other brands are doing it. We always think about the benefit it will add to the customer’s life and then create initiatives accordingly.” Going deeper into Bharat While the brand is expanding its offering by diversifying, its next phase of growth will also come from going deeper into the country. Already close to 30% of its demand comes from Tier II and Tier III markets. “When it comes to going deeper into the country, strategic collaborations will be the key. We work with multiple logistic partners, who have unique strengths in diverse geographies, to ensure that Wakefit.co has a robust distribution and delivery system in every corner of India. We have capabilities to deliver across 19,000+ pincodes in the country and around 30% of our demand comes from Tier 2 and 3 markets. As we grow steadily, we aim to target Tier 2 and 3 cities aggressively and target 50% demand from these markets,” shared Garg. Wakefit.co of the future Both Garg and Ramalingegowda are confident that the startup is on the right path. It will continue to keep the consumer at the heart of everything that it does. On what he thinks the Wakefit.co of the future will look like, Garg said, “The vision is to strengthen the brand and ramp up production capabilities as well as distribution network across Indian markets. Our focus is on providing cutting-edge home solutions to Indian consumers at a highly affordable price point. The idea is to create a pioneering company powered by constant innovation based on consumer data and feedback. At Wakefit.co, we are working towards inspiring healthy conversations that create greater awareness about the importance of sleep and home wellness.”

Wakefit.co is targeting Rs 450 crore revenue in FY2021. The founders tell us how they plan to reach there

<ul><li>A report by <keyword id="6372996" type="UNKNOWN" weightage="20" keywordseo="sleep">sleep</keyword> solutions startup <keyword id="5891223" type="UNKNOWN" weightage="20" keywordseo="Wakefit">Wakefit</keyword> says that 92% of Indians are on their phones right before going to bed.</li><li>And 54% of Indians believe that social media and OTT platforms are their bedtime companions that keep them up late. </li><li>Bengaluru topped the list of people being ‘always connected’ to their phone, followed by Mumbai, Delhi and Hyderabad.</li></ul>If you are someone who checks all their social media, catches up on videos right before going to sleep… well, you are not alone. A report by sleep solutions startup Wakefit says that 92% of Indians are on their phones right before going to bed. The big rise of OTT platforms as well as TikTok, Instagram has youngsters hooked as they want to catch up on the latest TV shows as well as the trends of the season. And so, not surprisingly 54% of Indians believe that social media and OTT platforms are their bedtime companions that keep them up late. These sleep routine was studied by Wakefit, which sells mattresses and had famously offered a sleep internship where it gave 23 students ₹1 lakh – just to nap! The report also found out that one in five Indians feel they are insomniacs. While the worst <keyword id="166787" type="PERSON" weightage="20" keywordseo="Sleep-pattern">sleep pattern</keyword> was recorded for millennials between 25-34, Bengaluru topped the list of people being ‘always connected’ to their phone, followed by Mumbai, Delhi and Hyderabad. “We have seen sleep being forsaken for a long time now and people increasingly succumbing to lifestyle pressures. The third edition of the survey sees a rise in addiction to digital devices and sleep being the first casualty of this trend. While we see a spike in awareness towards sleep, action is still lacking,” said Chaitanya Ramalingegowda, co-founder and director, Wakefit.co. The report called the Great Indian Sleep Scorecard had 50,000 participants. Sleep – which most millennials seem to easily give up on, is also increasingly becoming a reason for many ailments like obesity, diabetes and high blood pressure. See Also: <a href="https://www.businessinsider.in/business/startups/news/wakefit-is-offering-sleep-internships-where-you-get-paid-one-lakh-for-sleeping/articleshow/72270426.cms">This Indian startup is offering a ‘sleep internship’ where you can nap for 9 hours and get paid ₹1 lakh</a>

One in five Indians 'feel' they are insomniacs, 92% are on their phones before sleeping, says report

<ul><li>Wakefit.co is offering sleep <keyword id="771927" type="PERSON" weightage="20" keywordseo="internships">internships</keyword>, where it’s asking candidates to nap for 9 hours a day for 100 days.</li><li>One of the conditions of the internship is – no using a laptop during work hours.</li><li>Once the data is shared with the startup, a stipend of ₹1 lakh will be given to the candidate. </li></ul>Indian sleep solutions startup that produces mattresses-Wakefit.co has an opening for internships. And it’s a job that you can even do in your sleep -- literally. The company is offering sleep internships, where it’s asking candidates to nap for 9 hours a day for 100 days. And how do you land this job? You will have to convince the startup about your true love for sleep. “We are looking to recruit the best sleepers in the country who are willing to go to any lengths to make sleep a priority in their lives. The <keyword id="8382952" type="UNKNOWN" weightage="20" keywordseo="sleep-internship">Sleep Internship</keyword> initiative aims to bring back the focus on sleep health by celebrating and applauding people who obsess about <keyword id="125521" type="PERSON" weightage="20" keywordseo="sleeping">sleeping</keyword> well,,” said Chaitanya Ramalingegowda, director and co-founder, Wakefit.co. Through the internship, Wakefit will monitor one’s sleep pattern as the interns would be sleeping on the startup’s mattress. It will also offer counselling sessions and give a sleep tracker, that will monitor their sleep before and after using the mattress. To top it all - one of the conditions of the internship is – no using a laptop during work hours. Once the data is shared with the startup for having slept nine hours every day for 100 days, the company will offer a stipend of ₹1 lakh. “This initiative is another step towards making sleep an integral part of maintaining work-life balance in our lives,” said Ramalingegowda. The startup is also campaigning for the ‘Right to Work Naps’. It will also install siesta rooms at offices. It has partnered with Rentomojo and Cloudnine hospitals to collaborate for employee wellness. A <a href="https://www.businessinsider.in/wakefit-will-install-nap-rooms-at-work-as-survey-says-indians-believe-it-will-help-productivity/articleshow/70736738.cms">survey</a> conducted by Wakefit said that 86% respondents strongly advocated a nap room. They believe that it will help increase productivity. See Also: <a href="https://www.businessinsider.in/thelife/news/microsoft-office-has-four-day-weeks-can-indian-companies-replicate/articleshow/72007379.cms">Microsoft’s four-day work week idea will be good for Indians⁠— but there is a lot to be fixed before that</a> <a href="https://www.businessinsider.in/wakefit-will-install-nap-rooms-at-work-as-survey-says-indians-believe-it-will-help-productivity/articleshow/70736738.cms">This Indian startup is pushing for the ‘Right to Nap’ at work and is installing siesta rooms in offices</a>

This Indian startup is offering a ‘sleep internship’ where you can nap for 9 hours and get paid ₹1 lakh

<ul><li>Wakefit reminds consumers that carpenters should be appreciated for their art in our country. </li><li>It captures the struggles of being a retail carpenter in an online world through a character named Babloo Artist, played by Vijay Raaz. </li></ul>After Wakefit’s well-known Sleep Internship campaign established how important a good night's sleep is, its latest campaign uses wit and humor to remind the audience that carpenters are artists, too. Starring Vijay Raaz, the ad walks us through Artist Babloo’s predicament of being a retail carpenter in an online world. He talks about how consumers can be complex and trying to understand their behaviour is quite a task. He says that they want something that 'looks expensive, but is affordable in reality.' They want furniture like Taj Mahal on a limited budget but nobody cares about art, the artist behind it or the effort that goes into making it. <div type="Youtube" id="bU1twBueBRw" title="Wakefit presents Home Furniture! Ft. Vijay Raaz as Artist Babloo | Wakefit" thumbUrl="https://i.ytimg.com/vi/bU1twBueBRw/mqdefault.jpg"></div> Consumers look up furniture designs online and reach out to Babloo hoping to get an exact replica but are never willing to loosen their purse strings. Babloo was struggling to survive in a volatile market, where no one appreciated his art or paid him enough for his efforts. That’s when he stumbled upon Wakefit.co. He partnered with the brand and brought his fondness for art into every piece of furniture he assembled at consumer's doorstep. Babloo realises that the public starts appreciating his piece of art once he offers them a deal that fits in their budget and meets quality standards. Soon, Wakefit’s Babloo doesn’t even have the time to take a loo break, online orders keep him busy.

You Searched For "wakefit sleep internship" and got 8 results

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One in five Indians 'feel' they are insomniacs, 92% are on their phones before sleeping, says report

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This Indian startup is offering a ‘sleep internship’ where you can nap for 9 hours and get paid ₹1 lakh

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