Best Prime Day deals on furniture: Grab discounts on sofa, tables, recliners, beds and more

<ul><li>Wakefit.co is offering sleep <keyword id="771927" type="PERSON" weightage="20" keywordseo="internships">internships</keyword>, where it’s asking candidates to nap for 9 hours a day for 100 days.</li><li>One of the conditions of the internship is – no using a laptop during work hours.</li><li>Once the data is shared with the startup, a stipend of ₹1 lakh will be given to the candidate. </li></ul>Indian sleep solutions startup that produces mattresses-Wakefit.co has an opening for internships. And it’s a job that you can even do in your sleep -- literally. The company is offering sleep internships, where it’s asking candidates to nap for 9 hours a day for 100 days.<br /><br />And how do you land this job? You will have to convince the startup about your true love for sleep. <br /><br />“We are looking to recruit the best sleepers in the country who are willing to go to any lengths to make sleep a priority in their lives. The <keyword id="8382952" type="UNKNOWN" weightage="20" keywordseo="sleep-internship">Sleep Internship</keyword> initiative aims to bring back the focus on sleep health by celebrating and applauding people who obsess about <keyword id="125521" type="PERSON" weightage="20" keywordseo="sleeping">sleeping</keyword> well,,” said Chaitanya Ramalingegowda, director and co-founder, Wakefit.co. <br /><br />Through the internship, Wakefit will monitor one’s sleep pattern as the interns would be sleeping on the startup’s mattress. It will also offer counselling sessions and give a sleep tracker, that will monitor their sleep before and after using the mattress.<br /><br />To top it all - one of the conditions of the internship is – no using a laptop during work hours. <br /><br />Once the data is shared with the startup for having slept nine hours every day for 100 days, the company will offer a stipend of ₹1 lakh. <br /><br />“This initiative is another step towards making sleep an integral part of maintaining work-life balance in our lives,” said Ramalingegowda. <br /><br />The startup is also campaigning for the ‘Right to Work Naps’. It will also install siesta rooms at offices. It has partnered with Rentomojo and Cloudnine hospitals to collaborate for employee wellness. <br /><br />A <a href="https://www.businessinsider.in/wakefit-will-install-nap-rooms-at-work-as-survey-says-indians-believe-it-will-help-productivity/articleshow/70736738.cms">survey</a> conducted by Wakefit said that 86% respondents strongly advocated a nap room. They believe that it will help increase productivity. <br /><br /><strong>See Also:</strong><br /><a href="https://www.businessinsider.in/thelife/news/microsoft-office-has-four-day-weeks-can-indian-companies-replicate/articleshow/72007379.cms">Microsoft’s four-day work week idea will be good for Indians⁠— but there is a lot to be fixed before that</a><br /><a href="https://www.businessinsider.in/wakefit-will-install-nap-rooms-at-work-as-survey-says-indians-believe-it-will-help-productivity/articleshow/70736738.cms">This Indian startup is pushing for the ‘Right to Nap’ at work and is installing siesta rooms in offices</a><br />

This Indian startup is offering a ‘sleep internship’ where you can nap for 9 hours and get paid ₹1 lakh

<ul><li>The Amazon Great Republic Day Sale will end today.</li><li>With various discounts, deals and offers across all the categories, you will get to save more.</li><li>Additional 10% instant discount on SBI credit card users.</li></ul>Amazon's first sale of the year- <a href="https://www.businessinsider.in/insider-reviews/best-deals-on-hair-straighteners-trimmers-massagers-on-amazon-sale/articleshow/88998746.cms">The Great Republic Day Sale</a> is ending tonight. Today is the last day to avail the benefits from the sale, so make the most out of it. Started from January 17 for everyone, Amazon has offered huge discounts, price drops and value for money deals during the <a href="https://www.businessinsider.in/insider-reviews/best-deal-and-offers-on-sports-and-fitness-products-in-amazon-sale/articleshow/88993846.cms">sale</a>.<br /><br />Products across all the categories like <a href="https://www.businessinsider.in/tech/news/amazon-great-republic-day-sale-2022-best-deals-and-offers-on-laptops/articleshow/88918019.cms">laptops</a>, kitchen appliances,<a href="https://www.businessinsider.in/insider-reviews/amazon-great-republic-sale-best-deals-on-kitchen-and-dining-products/articleshow/88931079.cms"> furniture items</a>, <a href="https://www.businessinsider.in/insider-reviews/best-fashion-and-beauty-deals-during-amazon-sale/articleshow/88954736.cms">fashion </a>products, mobile phones and more are on sale.<br /><br />Listed below are some of the best deals shortlisted from the kitchen, home and personal categories from Amazon.<br /><br /><bulletContentEmbed name="B07ZQDFG9R" columns="1"><bulletContentHeading name="B07ZQDFG9R_head"><div type="image" title="B07ZQDFG9R" msid="89013373" hostid="261"></div></columnHeadThumb>B07ZQDFG9R</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07ZQDFG9R_body"><bulletContentRow name="B07ZQDFG9R_5357141839889431"><bulletContentRowHeading><bulletContentRowHead col="1">Tide Plus Double Power Detergent Washing Powder, 7kg+3kg Free</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Now available at ₹850, Tide Plus is offering a discount of 6% on this 10 kg washing powder during the sale. Available in two different fragrances, it keeps the clothes fresh. It removes dirt and stains from tough areas like the collar, cuff and underarm.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B00Q7OFAU8" columns="1"><bulletContentHeading name="B00Q7OFAU8_head"><div type="image" title="B00Q7OFAU8" msid="89013402" hostid="261"></div></columnHeadThumb>B00Q7OFAU8</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00Q7OFAU8_body"><bulletContentRow name="B00Q7OFAU8_9985826026815853"><bulletContentRowHeading><bulletContentRowHead col="1">AmazonBasics Reversible Microfiber Comforter - Single Large</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Originally priced as ₹1900, this reversible comforter from AmazonBasics is now available at ₹499 only. Suitable to be used from both sides, it provides coziness and comfort. Made of polyester microfiber, it is wrinkle-resistant and has a soft touch.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07H3X5GTL" columns="1"><bulletContentHeading name="B07H3X5GTL_head"><div type="image" title="B07H3X5GTL" msid="89013415" hostid="261"></div></columnHeadThumb>B07H3X5GTL</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07H3X5GTL_body"><bulletContentRow name="B07H3X5GTL_0941987746786131"><bulletContentRowHeading><bulletContentRowHead col="1">AmazonBasics Vacuum Cleaner</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Looking to buy a vacuum cleaner at a reasonable price? AmazonBasics is offering a discount of 70% on its vacuum cleaner. Available at ₹1629, you get to save ₹3771 on this product. It comes with a HEPA-12 filter that captures 99.5% dust and dirt particles. The lightweight and compact design make it convenient to carry and use. Also, it is energy efficient and produces less sound.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B076BRSB4P" columns="1"><bulletContentHeading name="B076BRSB4P_head"><div type="image" title="B076BRSB4P" msid="89013424" hostid="261"></div></columnHeadThumb>B076BRSB4P</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B076BRSB4P_body"><bulletContentRow name="B076BRSB4P_7957678622426837"><bulletContentRowHeading><bulletContentRowHead col="1">Amazon Brand - SolimoVictoria Microfibre Printed Quilt Blanket, Double</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Available at a discount of 59%, this printed quilt blanket from Amazon Brand-Solimo is now available at ₹899 only during the sale. It protects you against allergies with its hypoallergenic filling. To provide durability, it has a machine-stitched pattern. Also, the printed design should uplift the look of the room.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B0963XJG72" columns="1"><bulletContentHeading name="B0963XJG72_head"><div type="image" title="B0963XJG72" msid="89013437" hostid="261"></div></columnHeadThumb>B0963XJG72</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0963XJG72_body"><bulletContentRow name="B0963XJG72_7032502086727170"><bulletContentRowHeading><bulletContentRowHead col="1">Surf Excel Matic 3-in-1 Smart Shots, 17 Pieces</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">You can now get this Surf Excel Matic 3-in-1 detergent pods at ₹306 only and save ₹102 on it. Suitable for top-load and front-load machines, it is easy to use. It removes stains and keeps the quality of the fabric unaffected. Also, it has a long-lasting fragrance.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07D41PFJC" columns="1"><bulletContentHeading name="B07D41PFJC_head"><div type="image" title="B07D41PFJC" msid="89013455" hostid="261"></div></columnHeadThumb>B07D41PFJC</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07D41PFJC_body"><bulletContentRow name="B07D41PFJC_8779941245590511"><bulletContentRowHeading><bulletContentRowHead col="1">AmazonBasics 11-Piece Non-stick Cookware Set with Induction Base</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Original price ₹9000 dropped to ₹4,999. This 11-piece cookware set from AmazonBasics is available at a discount during the sale. The non-stick material makes it easy to cook healthily. The induction base makes them suitable to be used on the induction cooktop. Also, they are easy to wash in the dishwasher.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B095SWYF6M" columns="1"><bulletContentHeading name="B095SWYF6M_head"><div type="image" title="B095SWYF6M" msid="89013463" hostid="261"></div></columnHeadThumb>B095SWYF6M</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B095SWYF6M_body"><bulletContentRow name="B095SWYF6M_9758912836590705"><bulletContentRowHeading><bulletContentRowHead col="1">Wipro 9-Watt B22 WiFi Smart LED Bulb</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Available at a discount of 71%, you can now get this Smart LED bulb from Wipro at ₹599 only. Compatible with Alexa and Google Assistant, it controls light on voice commands. With different colour options, you can easily change the colour of the light. Also, it has a music sync function.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B087QK1P79" columns="1"><bulletContentHeading name="B087QK1P79_head"><div type="image" title="B087QK1P79" msid="89013475" hostid="261"></div></columnHeadThumb>B087QK1P79</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B087QK1P79_body"><bulletContentRow name="B087QK1P79_4148971846604183"><bulletContentRowHeading><bulletContentRowHead col="1">Whisper Ultra Clean Sanitary Pads, XL+</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">To keep you fresh all day, Whisper comes with a delightful scent. Available at a discounted price of ₹332, you save ₹117 on this pack of 50 napkins. The XL+ size gives wider coverage to avoid stains and comfortable movement. It neutralizes the odour and absorbs quickly.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B08WCJKZJF" columns="1"><bulletContentHeading name="B08WCJKZJF_head"><div type="image" title="B08WCJKZJF" msid="89013490" hostid="261"></div></columnHeadThumb>B08WCJKZJF</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08WCJKZJF_body"><bulletContentRow name="B08WCJKZJF_7792478672866452"><bulletContentRowHeading><bulletContentRowHead col="1">Nirlon Regal Purple Induction Base Non Stick Aluminium Deep Kadhai, 3L</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Originally priced as ₹3495, you can now get this purple kadhai from Nirlon at ₹1128, which is 68% less than the original price. Designed with triple layer coating, it requires less oil and lets you cook healthily. To keep you safe from heat, it comes with a cool-touch handle. It is compatible with both induction and gas stoves.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B083JB92GP" columns="1"><bulletContentHeading name="B083JB92GP_head"><div type="image" title="B083JB92GP" msid="89013512" hostid="261"></div></columnHeadThumb>B083JB92GP</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B083JB92GP_body"><bulletContentRow name="B083JB92GP_8072809817181305"><bulletContentRowHeading><bulletContentRowHead col="1">Wakefit Water Proof Terry Cotton Mattress Protector, King Size</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Available at ₹858, Wakefit is offering a discount of 44% on its king size mattress protector. It keeps the mattress safe from stains and water spillage. The terry cotton layer on the top absorbs the natural moisture and gives a soft feel. To provide comfort while using on the bed, it comes with an elastic strap.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07JGWDGTY" columns="1"><bulletContentHeading name="B07JGWDGTY_head"><div type="image" title="B07JGWDGTY" msid="89013542" hostid="261"></div></columnHeadThumb>B07JGWDGTY</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07JGWDGTY_body"><bulletContentRow name="B07JGWDGTY_9555497297498776"><bulletContentRowHeading><bulletContentRowHead col="1">Colgate Maxfresh Spicy Fresh Red Gel Toothpaste, Pack of 4</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Available at a reasonable price of ₹858, it is a good time to buy this pack of 4 Colgate Maxfresh Toothpaste. It whitens the teeth and protects them against cavities. The cooling crystals provide freshness to the mouth. Also, it is gluten-free and paraben-free.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B00PQCY5C6" columns="1"><bulletContentHeading name="B00PQCY5C6_head"><div type="image" title="B00PQCY5C6" msid="89013553" hostid="261"></div></columnHeadThumb>B00PQCY5C6</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00PQCY5C6_body"><bulletContentRow name="B00PQCY5C6_7558084455360754"><bulletContentRowHeading><bulletContentRowHead col="1">Havells OFR- 9 Fin PTC Room Heater, 2400-Watt</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Price drop of ₹6746, the Havells OFR room heater is now available at a discounted price of ₹7499 only. It features 9 fins and provides multi-directional heating for easy heating. To provide extra safety, it comes with a tilt switch. Also, it is easy to use according to your requirement with three power settings.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07D6SL3SF" columns="1"><bulletContentHeading name="B07D6SL3SF_head"><div type="image" title="B07D6SL3SF" msid="89013567" hostid="261"></div></columnHeadThumb>B07D6SL3SF</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07D6SL3SF_body"><bulletContentRow name="B07D6SL3SF_1556543649505458"><bulletContentRowHeading><bulletContentRowHead col="1">ArtzFolio Wall Photo Frame</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Frame your best memories with this wall photo frame from ArtzFolio. Available at a discount of 65%, you can get this at ₹2749 during the sale. Easy to mount on the wall, it comes with a premium polystyrene fibre frame, fitted with an acrylic glass sheet. The easy opening lets you change the photo anytime conveniently.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B08HWXFRKK" columns="1"><bulletContentHeading name="B08HWXFRKK_head"><div type="image" title="B08HWXFRKK" msid="89013577" hostid="261"></div></columnHeadThumb>B08HWXFRKK</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08HWXFRKK_body"><bulletContentRow name="B08HWXFRKK_4694485826789000"><bulletContentRowHeading><bulletContentRowHead col="1">Kent Elegant Wall Mountable RO + UF + TDS Control + UV Disinfection Water Purifier</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">During the sale, Kent is offering a discount of 45% on its water purifier. Available at ₹10,750 you save ₹8750 on this product. The RO+UF+TDS Control system purifies the water and provides you with pure water. The compact design helps to save space and is also easy to mount. While purifying, it retains the essential minerals of the water.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B016D3J92M" columns="1"><bulletContentHeading name="B016D3J92M_head"><div type="image" title="B016D3J92M" msid="89013590" hostid="261"></div></columnHeadThumb>B016D3J92M</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B016D3J92M_body"><bulletContentRow name="B016D3J92M_7818396032077573"><bulletContentRowHeading><bulletContentRowHead col="1">Harpic Disinfectant Toilet Cleaner Liquid, Pack of 2</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">You can now get this Harpic Cleaner pack at a discounted price of ₹340. It removes tough stains and kills 99.9% of the germs. Available in different scents, it does not create any bad odour.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><strong>SEE ALSO:</strong><br /><a href="https://www.businessinsider.in/insider-reviews/amazon-sale-deals-and-offers-on-daily-essential-products/articleshow/88971591.cms" style="">Amazon Sale 2022: Deals and offers on daily essential products</a><br /><a href="https://www.businessinsider.in/insider-reviews/amazon-great-republic-sale-best-deals-on-kitchen-and-dining-products/articleshow/88931079.cms" style="">Amazon Sale: Best deals on kitchen items and dining products</a><br />

Top last day kitchen and home deals on Amazon Great Republic Day sale

<ul><li>Livpure, a 2012-company known for Air Conditioners and Water Purifiers, has forayed into the <keyword id="10332367" type="UNKNOWN" weightage="20" keywordseo="sleep-and-wellness-category">Sleep and Wellness category</keyword>. </li><li>We speak to Pritesh Talwar, CEO of Livpure, to find out about the challenges of launching during a global pandemic, plan to face existing competition in the category of mattresses, rising demand for Ayurveda and vision for the newest venture. </li></ul>When the whole brandverse was shifting its marketing monnies from traditional to digital mediums and shutting their stores during the lockdown, Livpure was testing the waters to launch a new product range. It realised that people are going to be stuck at homes for a longer period of time and home products are its specialty. So, it thought it would be the right time to offer a product that would make relaxing easier for consumers, remind them to maintain a proper sleep routine and eventually help them cope with stress, handle anxiety, concentrate and stay optimistic.<br /><br />After putting in almost two years of research, 8-year-old Air Conditioners and Water Purifiers company officially announced its entrance into the Sleep and Wellness category recently. <br /><br />Pritesh Talwar, CEO, Livpure, said, “There are a few facets of the business that are our guiding force. One of them is around health and wellness in general. The other two are around innovation, change and eco-consciousness. And in today’s fast-paced world, life is getting more hectic while sleep is becoming more disturbed. A lot of us do not know the consequences of less than ideal sleeping experiences over a prolonged period of time. However, this can cause several lifestyle ailments like backaches, anxiety, impaired immunity, etc. With <keyword id="10332366" type="COMPANY" weightage="20" keywordseo="livpure-sleep">Livpure Sleep</keyword>, we have introduced products including memory foam mattresses and pillows that together create the perfect environment for you to sleep like a baby!” <br /><br />Since Livpure already existed in the home segment, Sleep and Wellness, as Talwar said, was an interesting extension to look at. <br /><br />He said, “We eventually want to get to a platform where a lot of these smart devices (Water Purifier, AC, Mattresses) are talking to each other. It's an aspirational state. Given we are in the home category, we understand a little bit about the dynamics, we do have a very strong dealer distributor network, we thought that it would be a good experiment or a good business to look at. And the more we dug in, the more the principles not only on the product side, but also the principles of the brand aligned with this segment.” <br /><br />But why did the brand take so long to launch its products? Talwar said arranging resources was a challenge during the lockdown. <br /><br />“We have been working on internal R&amp;D for about two years. Our plan was actually announced earlier but given the corona situation, a lot of strategic projects got pushed out. That's why we started in July. As you know, the money is not sitting in the bank, we have to liquidate different things and find different ways to invest money in this particular segment. Across the industrial sector, there was a lot of liquidity crunch. So, investments were stuck and projects were not getting close or revenue was not achieved. So we had to delay the launch. But R&amp;D continued on a smaller scale. So we were able to at least crack a few interesting cloud projects, like the hybrid mattress, or the carbon pillow that you launched a couple of weeks back,” said Talwar.<br /><br />Adding to the other challenges that Livpure had to face to set up its business extension, Talwar said, “We are building a new segment, which we want to be a core segment, in addition to scaling it at the same time. So in the first two or three months, our focus was to get some of the product landing on the platform, figure out the back end, which is operations and supply chain. We didn't really push hard on creating a buzz per se. We were doing soft launches through our own Marketing Channels but most recently, we signed up with Sachin Tendulkar. He will be endorsing our three businesses as well. So that will be a more soft launch for at least the remaining part of November and December. And then we'll do a little bit more detailed launch at some point early next year.”<br /><br /><strong>Marketing Plan<br /></strong><br />Livpure smartly soft-launched the product into the market in June when lockdown was still in place through e-commerce and started creating a little noise in the market in September. The brand is planning to go slow this year and will increase its marketing noise in 2021 with brand ambassador Sachin Tendulkar. <br /><br />It has already allocated four different warehouses for its Sleep business in India and all of this amid a global pandemic. It also acquired 10,000 users for Livpure Sleep. <br /><br />“I would say we have about 10,000 customers already in the last four months or so. And we are definitely experiencing double digit growth. And for the next four or five months, we plan to keep growing at least 40%,” shared Talwar. <br /><br />Livpure has started by targeting metro and Tier-I cities but would eventually go deeper into the market. <br /><br />Talwar said, “We are not going for a complete mass market. So we really do not sell below Rs 4,500 price point. But we will definitely go mass-premium. Later, once we start going offline, which is the 90% of the market in the sleep category, we have to go upstream and downstream. So then everyone who needs a mattress sort of falls into that bucket.”<br /><br />Organised and unorganised put together, the <a href="https://www.businessinsider.in/advertising/brands/article/centuary-mattresses-aims-to-expand-its-market-share-to-13-in-fy21-perform-even-better-than-last-year/articleshow/78623442.cms">mattress </a>industry in India is currently worth Rs 10,000 crore and only about 40% of the market is occupied by organised players like Wake.fit, Centuary Mattresses, Duroflex who offer more affordable options. <br /><br />Talwar is optimistic that their expertise in innovation and home products will give Livpure an edge. <br /><br />“We have a little bit of legacy because of Livguard and the brand is already known in the market. If you look at our recent water purifiers, some of them are very innovative and one in a kind. So people understand and associate the brand with credibility and longevity. We are trying to hit that same note with our products -- not only via the legacy but if through our products and our own unique value proposition. So, at the end of the day, we want the product to talk. We spend a lot of time on R&amp;D for each and every product and we tailor that to the key pain point of the customer suffering. And then get it in the right price point. So a lot of our products are very price competitive but we offer a lot more value in that product,” said he.<br /><strong><br />Demand for immunity-based products</strong><br /><br />Livpure announced its new product range launch with Ayurvedic Mattresses, a space it always wanted to experiment with. Ayurveda has also been the hot topic of discussion in 2020, much due to its usefulness as an immunity booster against COVID. So much so, that recently, The Rajya Sabha passed the Institute of Teaching and Research in Ayurveda Bill, 2020. <br /><br />Telling us the thought behind launching Ayurveda mattresses first, Talwar said, “Ayurveda is something that we were looking at, to introduce in some of our products. It has already entered various segments like food or cosmetics. So there was a white space we observed and especially in India, that there is no Ayurvedic influence in the sleep product category, you might find supplements but there is no product. So there was an opportunity we noticed in this category. And I think there's also growth in a consumer who is interested in organic and natural products. We have been observing that trend also. So those two reasons and it's all about timing. Aligning these two ideas, we thought that was a good time to start testing on the product. So the development has been happening for more than a year. We have also filed a utility patent for this product.” <br /><br />It will eventually launch more eco-friendly products and smart mattresses that can adjust its temperature automatically by analysing customer’s changing body temperature. <br /><strong><br />Vision for the brand</strong><br /><br />The company will continue to launch more environmentally-friendly products and building a safer world for the future generations. <br /><br />Sharing his vision for Livpure Sleep, Talwar said, “For our sleep segment, I would say that in the next three years, the guidance from our chairman, Mr. Rakesh Malhotra, Chairman and Founder of Livpure, is to make our category into the top five businesses in the country. So that's the target. We are not here to be small players. We have been investing not only in R&amp;D budgets but we have Sachin onboard as well. So we are going to be among the top five players in the 3 next years as we grow.”<br /><br />Livpure will also focus on increasing its offline presence by targeting one regional base in 2021, starting with metro cities. <br />

You Searched For "wakefit mattresses" and got 4 results

Best Prime Day deals on furniture: Grab discounts on sofa, tables, recliners, beds and more

Shradha Aneja

This Indian startup is offering a ‘sleep internship’ where you can nap for 9 hours and get paid ₹1 lakh

Sanchita Dash

Top last day kitchen and home deals on Amazon Great Republic Day sale

Shradha Aneja

Air Conditioner and Water Purifier brand Livpure is aiming to become one of the top five players in Sleep and Wellness Category by 2023

Karuna Sharma