<ul class="summary-list"><li><keyword id="592309" type="ORGANIZATION" weightage="60" keywordseo="explorer">Explorer</keyword> Dwayne Fields rates nine polar-exploration scenes from shows and movies for realism.</li><li>In 2010, he became the first Black Briton to walk over 400 miles to the magnetic North Pole.</li><li>He looks at "The Day After Tomorrow" (2004), "Eight Below" (2006), and "The Midnight Sky" (2020).</li></ul>Below is a description of the <keyword id="21654" type="COMPANY" weightage="60" keywordseo="video">video</keyword>.- [man yells] Not gonna happen. Not in the foggiest is that ever gonna happen.I'm Dwayne Fields, a <keyword id="1963361" type="ORGANIZATION" weightage="60" keywordseo="polar">polar</keyword> explorer. I've spent so many years traveling in and doing work and carrying out expeditions in the <keyword id="59606" type="CITY" weightage="60" keywordseo="arctic">arctic</keyword> regions. I'm the first Black man of Britain to have walked to the magnetic north pole. Today, we're going to be focusing on polar-exploration movies, and we're going to be judging how realistic they are."Eight Below" (2006)[Doc panting] Jerry: Take deep breaths, Doc.He's saying, "Take a deep breath." What you want to do is slow your breathing down, control your breathing. It stops you from panicking. What you do is you get your arms out, you kick your legs, and you wiggle your body up onto the ice. Unless he's got an injury where he can't kick.Jerry: All right, take the rope. Go to Doc.He seems relatively calm despite the shock that he would be feeling. I've done exercises where I've thrown myself into a hole in ice just to get you accustomed to the feeling and the shock. You get in there, you dip yourself down. [breathes slowly] Now you can talk to me, because now I've brought everything down a slower pace.Jerry: She's coming to you.You're putting another body, whether it's a dog's body, human body, another body in danger. If the dog falls through the ice, it's going to panic. It might cause the ice to crack more. He's also 8, maybe 9 meters away. He could easily throw the rope that distance and save risking the dog's life. Some of the best-trained dogs in the world still only follow one command. Go left, go right, go straight, go down, come back, sit, jump. In terms of, "Put this over Doc's head and shoulder," that's not realistic. Let's be honest.[Jerry yelling][dogs barking]If I'd walked across some ice and someone behind me fell through the ice, I'd assume that there's a weakness there. My first thing is lay down, spread myself as flat as I can, get a board, get a piece of branch, anything to spread my weight and to assist the rescue. Throw the rope to the person. I wouldn't go towards them. I'd give it a 6, because, like most people, who doesn't want a well-trained dog?Rating: 6/10"The Day After Tomorrow" (2004)[ice cracking]What they're hoping for is that sample of ice has trapped bubbles of air, which gives them an idea of what the atmosphere was like at the time.[ice cracking]You don't know what the extent of it's going to be. It does crack. It's a [imitates ice cracking] sound. [ice cracking] If a crack starts to form, you get away from the crack. You raise the alarm, and you get away from the crack. What I found was we'd go to sleep in the tent on a bit of frozen ocean, and we'd wake up to small sounds. And only when it's silent, there isn't much wind, can you hear the slight cracking, and it almost sounds echo-y as it echoes and resonates through the ice itself. Grabs the samples that he's collected. It looks like four or five of them. Now, these things aren't light. You cannot jump a 12-foot, 10-foot gap carrying 20, 25 kilos. You can't do it.[ice cracking]Jack!Not gonna happen. Not in the foggiest. Can't imagine he would have been sat in the office, the office tent, and thought, "Oh, I'll just keep my ice ax on me." I've kept it in my bag, to the side or the back of my bag. Generally, I don't keep it around my waist unless I'm using it at that point. If I'm climbing an ice wall for recreational usage or when I go for a walk in high altitude or snowy terrain, I'll carry one. In case you slip, you can use it to stop yourself. I generally don't walk around with an ice ax on me. But the ice itself is what's holding you. As long as it's cold enough, the ice is hard enough, it will hold your weight. They were made of wood with maybe a steel tip. Nowadays they're made of aluminium mostly, so they're super lightweight, super strong. You could comfortably support yourself. And I'd give it a four. <keyword id="4578" type="COMPANY" weightage="100" keywordseo="entertainment">Entertainment</keyword> value, it's an entertainment film.Rating: 4/10"Eight Below" (2006)[woman yells]She's holding something which is metal with exposed skin. You don't want to do that in the cold. What happens is your skin is always going to be slightly warmer than the thing that you're touching. That thin layer of moisture on your skin or warmth on your skin will melt the ice on the metal object just slightly so you almost get stuck. Normally, what you'd do is you'd allow it to warm up. You'd warm it up slowly using, arguably, people say, no, use hot water; other people say use warm water. Oh, my God. That looks like advanced frostbite. If it wasn't frostbite and it was frostnip, you might see some discoloration. You might feel some numbness, some stinging maybe. I had my goggles on, which was perfect. I had a bit of material just covering the goggle, and it was just rubbing on my nose, and where that material got so cold, the end of my nose turned darker and peeled off. The outer layers of skin were dead. With frostbite, the cold causes all the cells to burst. If the cell wall is burst, that cell is dead. It's useless. The skin cells, they're all the way through to the nerve endings. Nothing? I'm going to have to amputate this. No, no way. Get them taken off as quickly as possible. Prevent further damage. It really does get like that. They start to change color. It goes from maybe a pale color to a dark blue. Then it starts to get darker and darker until it turns black. Now, the way you can avoid it is we layer up, as many layers as you can. Give that scene a solid 8, 9 out of 10.Rating: 8/10"Arctic" (2018)[polar bear growling]Oh, I like that. He's taken shelter in this natural formation, a cave of some sort. And it looks like he's piled up the snow at the entrance to keep the air inside warm, which is a good idea, but you should be careful, 'cause you don't want the carbon dioxide to build up.[polar bear growls]<keyword id="500630" type="PERSON" weightage="60" keywordseo="Polar-bears">Polar bears</keyword> are brilliant hunters. They've got one of the best senses of smell in the natural kingdom. And you can hear it outside taking big breaths in. And that's a telltale sign. It's walking around, sniffing the air, tracking down where that smell is coming from.[man yells][polar bear growls][man yells][polar bear growls]Remember, these things are used to hunting seal and finding carcasses washed up on beaches from miles away. Normally, they'd find a seal underneath the ice. They'll dig it out, take the young, take the seal, and that's their meal. So it's doing exactly what it would normally do there.[polar bear growls][man yells][polar bear growls]Exactly what you're supposed to do. Loads of noise, be ready to defend yourself if you have to, and use the flare. People do get attacked by polar bears. It happens. They tend to happen near a settlement, or it tends to happen when the polar bear is either ill, finds it difficult to hunt. I'll give this one a solid 9 out of 10.Rating: 9/10"The Midnight Sky" (2020)No, thank you. I like these better.You can see some frost starting to form on his jacket. And I think I can see a little bit forming on his mustache as well, so that's pretty accurate. You don't want to stop for a main meal every two or three hours. So what you do is you have a bag with food, the calorific content is very high, and you put your hand in your pocket, chop that in your mouth every so often. Now, inevitably you're going to get someone who eats a lot more than you. And part of a team dynamic is you stop and you share out whatever you've got. Now, if everyone does that, it balances out over the day or over the week. Look at me. Pizza. Cheeseburgers. See, sometimes when I'm out, I look forward to having a Jelly Baby at the next allocated stop that me or my team have decided. Could be any treat. Just having something to look forward to, it helps you take that next step. So, I think that's spot on. When I first went to the Arctic, I think two, three days before the end, we'd been walking for about, 22 days was the total journey time. We'd been walking for about 19 hours, and I remember thinking, "Oh, gosh, I'm hungry." And as soon as I said that, my mind started to think about a chicken biryani and a lamb korma that I'd had three weeks earlier. So I kept looking at my teammates, saying, "Oh, gosh, it's like I can almost smell it." You keep going in that direction.Polar winds, it feels agonizing. When you see these images of people in polar extremes and around their eyes are blistering up and their lips are cracked, it's the wind for the most part that's doing that. Having one huge jacket is good, but the best option is have multiple layers to trap multiple layers of air.[wind whooshing]There he doesn't have any goggles on. Luckily, the little girl, I think it is, does have goggles on. And it must be so scary to think that you can't open your eyes to try and navigate using whatever tools are available.[wind whooshing]What looks like snow or mist -- or, it looks like mist, it's actually snow. It's called spindrift, and that's the wind kicking up a small amount of snow and making it swirl and blow past. Generally, at about 10, 15 kilometers, it will start picking up bits of snow. So you can almost tell roughly what the wind speed is by how much snow is being been moved along and how high up that is. The details such as the frost, I'd say I'd give it a solid 8, maybe 8 1/2 out of 10.Rating: 8/10"The Terror" S1E1 (2018)Man: Observe my signals. One pull on the tube means half a fathom slack.Ready!It just instantly brought me back to the books I've read about Shackleton and Scott and ships being stuck in Antarctica over winter because they'd become trapped in the ice. And then burning bits of the ship just to keep warm.There should be a surgeon here.They're just below, Mr. Collins.Cold water, your body loses temperature about 20 to 25 times quicker. He's using what looks like a spear to chisel away at the ice. At this time in history, there weren't any tried-and-tested methods for stuff like this. It was, you did what you had to do using the tools that you had to hand. I've read accounts of people chopping away at the ice using a pickax, tying ropes to ships and pulling them backwards and then pulling them forwards again, and taking a different route and using the dogs to pull and going ahead and breaking up the ice ahead of the ship. With modern ships, they've got hardened hulls. So the hulls may be twice as thick. It's made of steel. It's ready for impacting ice. They've got powerful engines that can break the ice up. They've got radar to detect the thickness of the ice. I think the Arctic has this mysticism about it, where -- we like familiarity. The thing with Arctic is, it changes every single year. The maps that we have this year, they won't be perfect, because come next year, the ice has fallen, some has melted. Because so much of it isn't visible, there's a lot that we don't know, and that doesn't sit well within the human mind, does it? Our imaginations start playing games with us. I love this. I'd give this a solid 9 out of 10.Rating: 9/10"The Thing" (1982)MacReady: We're not getting out of here alive.But neither is that thing. Why would you say that? You're perfectly capable, at least three of you, perfectly capable. You've got all the tools to escape. You've got all the means to make fire and to get a good distance away. If something's happened and you're isolated, you leave. You head to the nearest populated area or a place you could get help and you radio back what's happened or what you need or what support's necessary. I notice that they are lighting what looks like TNT? Is it trinitrotoluene rods? They're lighting it right next to their chest, but they've also got other rods right next to their chest. I don't think that's something you'd do.[bomb explodes]Yes, fire is a good option. Every single predator I've ever come across is afraid of fire. Simple fact. The only things that are attracted by fire, generally, are insects. I don't think it's ever a good idea to blow up a hole in the middle of your camp. You've got what looks like a tracked vehicle there, which is, it could be some kind of small bulldozer or lifter. You've got the means to escape and to survive short term. The biggest threat out there is never going to be the wildlife. If you prepare for that, it's fine. If you carry a shotgun for the most extremes of circumstances. The biggest threat's always going to be exposure. Making sure I'm prepared for whatever the weather is going to throw at me. No, not likely to face an alien. [laughs] I love a sci-fi movie more than most, so I'm going to give this one a 5, but in terms of how realistic it is, I'm sorry, it's not doing much.Rating: 1/10"Star Wars: Episode V - The Empire Strikes Back" (1980)Han: Don't do this, Luke. Come on, give me a sign here.I know there's going to be a bright "Star Wars" superfan that's going to come and tell me exactly what animal that is.Han: But it'll keep you warm till I get the shelter up.You should've had that up at the first hint that the weather was going to turn, had the shelter up. Secondly, in a <keyword id="6408618" type="UNKNOWN" weightage="60" keywordseo="survival">survival</keyword> situation, you take shelter where you can get it. I've heard of people sheltering in animal carcasses in desert environments where they've come across a dead animal, but I've never heard of anyone finding an animal big enough in an arctic environment to sleep inside. The average polar bear's probably about 8, 8 1/2 feet tall, and that's it standing up. To fit inside of a polar bear torso, it's going to be a lot of work.[wind whooshing]If you're in the Arctic and you need shelter quickly, your best bet is to try and dig a snow hole or just pile up some snow to give you a break from the wind. Gosh, I'm a "Star Wars" fan. I'd give this a 5 out of 10.Rating: 5/10"Shackleton" (2002)[men grunting]Man: Hold the back! Hold it at the back!In Antarctica, the terrain is treacherous. Antarctica has the longest mountain range in the world. It's got areas where it's ice rubble. You can see in this scene, there were piles of ice, they were pushing this little long boat. That vision of seeing completely flat arctic tundra or completely flat terrain, it's a myth. It very, very rarely presents itself. Man: I'm not doing this, it's stupid. Look at the hull. You're supposed to be captain of this cutter, and you're tearing it apart! Nowadays, I think people tell you more about what you're doing and why you're doing it. I've been on expeditions where similar things have happened. I mean, we were walking across the Arctic, we're day 10, day 11 in. My pulk, which is my sled, just started to feel heavier. And I realized that it was irrational when I went to my teammate, they'd walked ahead, I said, "Look, my pulk's heavy. You guys packed it wrong." My teammate laughed at me and said, "But, Dwayne, you packed your pulk yourself." Fundamentally, I hadn't eaten properly that morning and the evening before. And that's all it took for me to feel weaker, tired, drained, and fatigued. I'd give it a 6 or 7. I'd give it a 7 out of 10.Rating: 7/10So, my journey into exploration was a bit of a strange one. I googled North Pole. A few names popped up, and one of the names was Matthew Henson. And I was drawn to Matthew Henson because he was a Black man. And I thought, "I've never seen a Black man in any arctic book or anything." I think when people watch TVs and movies and shows and read, the biggest myth they get is that only one type of person goes there. You always see, it's a white male who's about 50 years old, bearded, who's well weathered, got some money behind them that does this, and that's not the truth. We want more women doing it. We want more people from all different backgrounds doing it. If we follow what we're seeing on TV and in magazines and historical accounts, you'd think that no women had ever been to the pole.Thanks for watching. If you liked this, click on the video above.

Arctic explorer rates 9 polar survival scenes In tv shows and movies

<div class="KonaFilter image-container display-table"><div><div class="image on-image">AP Photo/Frank AugsteinNew British Prime Minister Theresa May and her husband Philip arrive at her official residence,10 Downing Street in London, Wednesday July 13, 2016. David Cameron stepped down Wednesday after six years as prime minister.</div></div></div>The United Kingdom <a href="http://www.businessinsider.com/theresa-may-next-prime-minister-andrea-leadsom-quits-2016-7">has a new Prime Minister, and she's a woman</a>.When women are celebrities, people tend to care a lot about their clothes. British media site Metro UK had fun reversing that stereotype."Theresa May's husband steals the show in sexy navy suit as he starts new life as First Man," <a href="http://metro.co.uk/2016/07/13/theresa-mays-husband-steals-the-show-in-sexy-navy-suit-as-he-starts-new-life-as-first-man-6005294/#ixzz4EKLMxdKz">blares the headline</a>.The article goes on to detail the clothing and shoes of Philip May, the country's new First Man. Elsewhere, <a href="http://www.bbc.com/news/36774270">he's a successful investment manager</a>. But Metro shows how a person's accomplishments can be reduced into background noise when the story focuses on their appearance."Stepping into the limelight as First Man, Philip May showcased a sexy navy suit with a flourish of pinstripe," the article opens. "A single fastened button at the waist helped show off his fantastic figure and a pale blue tie brought out the colour of his eyes."And the story's breathless, fawning, dehumanizing language sounds a lot like <a href="http://www.thisisinsider.com/vanity-fairs-sexist-margot-robbie-cover-story-2016-7">a recent, much-pilloried cover story about Margot Robbie for Vanity Fair</a>. It has lines like "Round glasses perched on his nose accentuated his amazing bone structure - no doubt one of the assets he used to help him to bag his wife."The article's headline doesn't even mention Philip May by name. It's reminiscent of <a href="http://www.thebusinesswomanmedia.com/amal-alamuddin-marries-actor/">the famous Business Women Media headline from when Amal Alamuddin married George Clooney</a>: "Internationally acclaimed barrister Amal Alamuddin marries an actor." In the Metro UK parody article, Philip May is just an accessory to his wife. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/what-a-world-champion-pastry-chef-can-do-2016-7">Look what a world champion pastry chef can do with dessert</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="Jsb25rNDE68JsJW1DOOYWtk3L0ZcP9aW" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

British media brilliantly blasts gender stereotypes by scrutinizing First Man's suit

Table of Contents: Masthead Sticky<ul class="summary-list"><li>Many weight-loss myths stem from social media and the ever-changing realm of nutrition science.</li><li>One of the most persistent weight-loss myths is that you just have to exercise more to lose weight.</li><li> If a weight-loss method sounds too easy or too good to be true, it probably is.</li></ul>From extreme <a href="https://www.insider.com/do-detoxes-work" target="_blank" rel="noopener">juice cleanses</a> to supposed <a href="https://www.insider.com/do-diet-pills-work" target="_blank" rel="noopener">miracle supplements</a>, some folks seem willing to try just about anything to lose weight. However, experts say many of these fast-track methods are based on myths, since <a href="https://www.mayoclinic.org/healthy-lifestyle/weight-loss/in-depth/calories/art-20048065" target="_blank" rel="noopener">weight loss is the result of consistently taking in fewer calories than you expend</a> over time and making smart dietary choices.According to <a href="https://medicine.yale.edu/profile/artur_viana/" target="_blank" rel="noopener">Artur Viana</a>, MD, clinical director of the Metabolic <keyword id="6354750" type="UNKNOWN" weightage="100" keywordseo="health">Health</keyword> &amp; <keyword id="6358794" type="UNKNOWN" weightage="60" keywordseo="weight-loss">Weight Loss</keyword> Program at Yale Medicine, one of the most <a href="https://www.businessinsider.com/weight-loss-myths-carbs-calories-fat-debunk-myths-2019-10" target="_blank" rel="noopener">popular weight loss myths</a> is that all you have to do is exercise more and you'll lose weight."Exercise is fundamental to a healthy lifestyle, weight loss, and weight maintenance, but it has to come with a change in diet as well," Viana says.Below, experts in diet and exercise debunk some of the most common misconceptions about weight loss.<h2>Myth 1: All calories are created equal</h2>Your body doesn't metabolize all foods the same way. And how quickly you digest something can affect insulin levels, blood sugar spikes, and fat storage.For example, compare 100 calories worth of cake to 100 calories of carrots. The calorie amount is the same, however, the cake is made with refined carbohydrates whereas carrots contain more fiber and nutrients.This difference is important because your body digests the cake <a href="https://www.hsph.harvard.edu/nutritionsource/carbohydrates/carbohydrates-and-blood-sugar/" target="_blank" rel="noopener">more quickly.</a> This floods your system with glucose, spiking blood sugar and insulin levels in the process, which can promote <a href="https://healthcare.utah.edu/the-scope/shows.php?shows=0_7frg4jjd" target="_blank" rel="noopener">fat storage.</a>Carrots, by contrast, are digested more slowly which means less glucose in your blood. This helps to maintain healthy blood sugar levels and it can also keep you fuller, longer, which may prevent overeating. So, while 100 calories worth of cake and 100 calories worth of carrots provide the same energy output, one is clearly superior for weight management over the other, says exercise physiologist <a href="https://www.advancedhumanperformance.com/founders" target="_blank" rel="noopener">Joel Seedman</a>, PhD.Viana also says processed foods don't send the same satiety signals to your brain as whole foods do, meaning you're <a href="https://www.cell.com/cell-metabolism/pdf/S1550-4131(19)30248-7.pdf" target="_blank" rel="noopener">more likely to overeat</a> - and thus, gain weight.<h2>Myth 2: Eating later in the evening makes you gain weight</h2><a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4425165/" target="_blank" rel="noopener">Research</a> suggests that it's what you eat and how much that matters, not necessarily what time you eat. What the research says: A large 2016 <a href="https://pubmed.ncbi.nlm.nih.gov/26975796/" target="_blank" rel="noopener">study</a> found no link between eating dinner past 8 p.m. and weight gain in children. However, a <a href="https://pubmed.ncbi.nlm.nih.gov/18842774/" target="_blank" rel="noopener">2008 study</a> revealed that people who ate between the hours of 11 p.m. and 5 a.m. consumed roughly 500 more calories per day and gained more weight than those who only ate during daytime hours. However, other research has shown that mealtime may affect <a href="https://academic.oup.com/jcem/article/106/2/e1050/5952711" target="_blank" rel="noopener">glucose intolerance and reduce fat utilization</a>, especially if you're habitually eating a <a href="https://academic.oup.com/jcem/article-abstract/105/8/2789/5855227" target="_blank" rel="noopener">late dinner</a>.The takeaway is that eating at night may make you gain weight if it causes you to go over your daily calorie budget, says <a href="http://planosnutrition.com/about" target="_blank" rel="noopener">Andres Ayesta</a>, MS, a registered dietitian and certified strength and conditioning coach.<h2>Myth 3: Carbs cause you to gain weight</h2>Carbohydrates are often billed as the enemy when it comes to weight loss, but a <a href="https://pubmed.ncbi.nlm.nih.gov/29466592/" target="_blank" rel="noopener">2018 study</a> revealed that adults who followed a low-carb diet lost the same amount of weight, on average, as those who followed a low-fat diet.Not all carbs are created equal, though. <a href="https://www.insider.com/whole-wheat-vs-whole-grain" target="_blank" rel="noopener">Whole grains</a> pack more fiber than refined carbs, meaning they're <a href="https://my.clevelandclinic.org/health/articles/15416-carbohydrates" target="_blank" rel="noopener">metabolized more slowly</a> and don't cause big insulin surges. In fact, a <a href="https://pubmed.ncbi.nlm.nih.gov/28179223/" target="_blank" rel="noopener">2017 study</a> found that people who ate a diet with enough whole grains to meet the recommended dietary allowance for <a href="https://www.insider.com/fiber-benefits" target="_blank" rel="noopener">fiber</a> burned 100 more calories per day, in part due to a slight increase in their resting metabolic rate, when compared to people who ate refined grains with little fiber.<h2>Myth 4: Cutting fat helps you lose weight</h2>Ayesta says that <a href="https://my.clevelandclinic.org/health/articles/4182-fat-and-calories" target="_blank" rel="noopener">fat contains more calories per gram</a> than protein and carbohydrates, which means <a href="https://pubmed.ncbi.nlm.nih.gov/9216571/" target="_blank" rel="noopener">fat is much easier to overconsume</a>. However, a <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6471908/" target="_blank" rel="noopener">2019 review</a> revealed that the <a href="https://www.insider.com/what-is-mediterranean-diet" target="_blank" rel="noopener">Mediterranean diet</a> - which entails <a href="https://www.uofmhealth.org/health-library/aa98646#:~:text=The%20Mediterranean%20diet%20emphasizes%20eating,and%20omega%2D3%20fatty%20acids." target="_blank" rel="noopener">getting about 35% to 40% of your calories from heart-healthy fats</a> - may prevent increases in weight and waist circumference in non-obese individuals.Researchers noted that a Mediterranean diet supplemented with extra virgin olive oil, for example, can decrease total body weight and BMI.<h2>Myth 5: Going gluten-free is the key to weight loss</h2>A <a href="https://www.jpeds.com/article/S0022-3476(16)30062-2/fulltext" target="_blank" rel="noopener">2016 study</a> revealed that people without Celiac disease are buying gluten-free products because they believe they're a "healthier option." In reality, "many processed gluten-free products are actually more calorie-dense than their gluten-containing counterparts because they may <a href="https://researchprofiles.herts.ac.uk/portal/en/publications/an-investigation-into-the-nutritional-composition-and-cost-of-glutenfree-versus-regular-food-products-in-the-uk(11901dfb-613b-4221-968d-79f7f6cb9247).html" target="_blank" rel="noopener">contain more fat and sugar</a>," says Viana.A <a href="https://researchprofiles.herts.ac.uk/portal/en/publications/an-investigation-into-the-nutritional-composition-and-cost-of-glutenfree-versus-regular-food-products-in-the-uk(11901dfb-613b-4221-968d-79f7f6cb9247).html" target="_blank" rel="noopener">2017 review</a> found that overall, gluten-free foods had more saturated fat, sugar, and salt, and less protein and fiber than regular foods. Specifically, gluten-free bread and flour products tended to contain high fat and sugar in comparison to their gluten-containing counterparts.<h2>Myth 6: Eating a big breakfast helps you lose weight</h2>When it comes to weight loss, eating breakfast is a mixed bag. Some research indicates <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6352874/#:~:text=%E2%80%9CResearch%20shows%20that%20consuming%20breakfast,energy%2C%20high%20fat%20foods.%E2%80%9D" target="_blank" rel="noopener">it can help with weight loss</a> while other research suggests the opposite. For example, a <a href="https://www.bmj.com/content/364/bmj.l42" target="_blank" rel="noopener">2018 review</a> found no strong evidence to support the idea that eating breakfast helps you to lose weight. Viana says the only case in which eating a large breakfast might be beneficial is if it helps you to eat fewer calories later in the day.<h2>Myth 7: Cardio is the best way to lose weight</h2>According to <a href="https://www.health.harvard.edu/diet-and-weight-loss/calories-burned-in-30-minutes-of-leisure-and-routine-activities" target="_blank" rel="noopener">Harvard Medical School</a>, a 155-pound person burns roughly 372 calories while running an average 10-minute-per-mile pace for 30 minutes, and about 112 calories lifting weights for the same amount of time. Even though cardio workouts may burn more calories in the moment than strength training, at least one <a href="https://journals.physiology.org/doi/abs/10.1152/jappl.1993.75.4.1847" target="_blank" rel="noopener">small study</a> has shown that you may burn more calories in the hours after lifting weights, because your metabolism may <a href="https://link.springer.com/article/10.1007%2Fs00421-001-0568-y?LI=true" target="_blank" rel="noopener">stay elevated longer</a>.Seedman says that when it comes to losing weight, the ideal exercise regimen includes a <a href="https://www.nejm.org/doi/10.1056/NEJMoa1616338" target="_blank" rel="noopener">combination of both cardio and resistance training</a>.Studies have shown that many exercisers<a href="https://www.frontiersin.org/articles/10.3389/fphys.2019.01048/full" target="_blank" rel="noopener"> resort to "compensatory behaviors"</a> after working out that offset the calories they expend. For example, a<a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2639700/" target="_blank" rel="noopener"> 2009 study</a> of postmenopausal women, who were either <a href="https://www.insider.com/what-is-considered-obese" target="_blank" rel="noopener">overweight or obese</a>, revealed that participants seemed to increase their food intake after working out on a treadmill or exercise bike, either because they felt hungrier or because they thought they burned off a lot of calories.<h2>Myth 8: Eating smaller meals more frequently is the best way to lose weight</h2>The idea behind small, frequent meals is that it helps better control hunger and keeps your metabolism up throughout the day for easier weight loss. However, in practice, this isn't what happens, according to scientific research.For example, a <a href="https://www.nature.com/articles/1602860/" target="_blank" rel="noopener">2007 study</a> examined two groups of people who consumed an equal number of calories per day: one that ate three meals with no snacks, and another that ate three meals and three snacks. By the end of the year-long experiment, researchers found no difference in weight loss between the two groups. According to Seedman, <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5572489/" target="_blank" rel="noopener">meal size and frequency</a> is a matter of figuring out which approach best fits your lifestyle and helps you to stay within your <a href="https://www.insider.com/reasons-why-youre-not-losing-weight-on-a-diet-2020-9" target="_blank" rel="noopener">daily calorie budget</a>.<h2>Myth 9: Juice cleanses help you lose weight</h2>While a <a href="https://www.businessinsider.com/nutritionist-explains-why-juice-cleanses-dont-work-2017-3" target="_blank" rel="noopener">juice cleanse</a> may result in short-term weight loss, Viana says that's due to a severe calorie deficit - one that's not realistic to uphold for more than a few days at most. Once you re-introduce solid foods, you're likely to regain any weight that was lost. Ayesta also points out that you're mostly losing water weight with this strategy because drinking so much juice can cause you to urinate more often.<h2>Myth 10: Supplements will help you lose weight</h2>Dietary supplements aren't regulated by the Food and Drug Administration (FDA), and the <a href="https://www.fda.gov/consumers/consumer-updates/beware-products-promising-miracle-weight-loss" target="_blank" rel="noopener">FDA</a> says that many of them do not live up to their weight-loss <a href="https://www.insider.com/do-diet-pills-work" target="_blank" rel="noopener">promises</a> and may even contain dangerous hidden ingredients, such as chemicals contained in blood pressure medications and antidepressants.Moreover, a <a href="https://pubmed.ncbi.nlm.nih.gov/15051593/" target="_blank" rel="noopener">2004 review</a> found no convincing evidence that dietary supplements help with weight loss.<h2>Insider's takeaway</h2>Ayesta and Viana say that many of the persistent weight-loss myths stem from <a href="https://www.businessinsider.com/social-media-influencers-give-bad-health-advice-90-percent-of-time-study-shows-2019-4" target="_blank" rel="noopener">social media</a>, the ever-changing realm of nutrition science, as well as the <a href="https://www.prnewswire.com/news-releases/united-states-weight-loss-market-to-decline-by-9-to-71-billion-in-2020---assessment-of-the-changing-consumer-dieting-behavior-due-to-covid-19-301070748.html" target="_blank" rel="noopener">$71 billion weight loss industry</a>, which is continually churning out new products to remain competitive. The bottom line? If a weight-loss method sounds too easy or too good to be true, it probably is.Weight loss is "a journey that requires patience, education, and consistency to yield sustainable results," says Ayesta. "People don't have to follow strict rules and eliminate entire food groups simply to accomplish weight loss."Rather than taking extreme measures, Viana advises focusing on sticking to an exercise regimen that includes both cardio and resistance training, and maintaining a diverse diet that emphasizes whole foods over processed ones.Lastly, Ayesta says it's important to keep in mind that diets only work when they restrict calories, but the only way to keep that weight off is to make sure your dietary changes are sustainable over the long term.<h1>Related articles from <a href="https://www.insider.com/health-reference" target="_blank" rel="noopener">Health Reference</a>:</h1><ul><li><a href="https://www.insider.com/saffron-benefits" target="_blank" rel="noopener">Science-backed benefits of saffron - the world's most expensive spice</a></li><li><a href="https://www.insider.com/bee-pollen-benefits" target="_blank" rel="noopener">Many health claims about bee pollen are unproven - here are 3 benefits backed by science</a></li><li><a href="https://www.insider.com/benefits-of-drinking-water" target="_blank" rel="noopener">7 science-backed benefits of drinking water - and how much water you should drink each day</a></li><li><a href="https://www.insider.com/celery-juice-benefits" target="_blank" rel="noopener">Many health claims about celery juice are false - here are 4 proven benefits backed by science</a></li><li><a href="https://www.insider.com/benefits-of-beets" target="_blank" rel="noopener">6 proven health benefits of beets: How the root vegetable may improve athletic performance and help you lose we</a></li></ul>

Diet and fitness experts debunk 10 glaring weight loss myths that could be sabotaging your goals

<div class="KonaFilter image-container display-table lead-image-small"><div><div class="image on-image"><a href="https://www.gopjn.com/t/TEFNS0VFQUVHR0pGTEFFREhLRE0?url=https%3A%2F%2Fwww.everlane.com%2Fproducts%2Fwomens-renew-long-puffer-black%3Fcollection%3Dwomens-outerwear&amp;sid=biip_111319_everlane-renew-parka" target="_blank" rel="nofollow noopener"></a>EverlaneEverlane's ReNew Long Puffer is made from 60 recycled bottles.</div></div></div><ul class="summary-list"><li>Winter means it's time for you to take your parka out of hibernation. And if you don't have one or just want something new, it's time to act on that. </li><li><a href="https://www.gopjn.com/t/TEFNS0VFQUVHR0pGTEFFREhLRE0?url=https%3A%2F%2Fwww.everlane.com%2Fproducts%2Fwomens-renew-long-puffer-black%3Fcollection%3Dwomens-outerwear&amp;sid=biip_111319_everlane-renew-parka" target="_blank" rel="nofollow noopener">Everlane's ReNew Long Puffer ($175)</a> is an impressive parka at an affordable price. It's warm, looks nice on, has thoughtful features, and is made from recycled bottles. </li><li>I took the ReNew Long Puffer for a spin around New York City and was impressed at how well it fared, especially considering the price. </li></ul>A parka is a winter essential in colder climates. Piling on layers of wool and fleece is a futile attempt at staying warm without the thick, all-encompassing warmth of a good coat. Luckily, there are plenty of great winter coats out there. But if you're anything like me, the endless options can actually make the decision process all the more difficult. There are so many things to consider: How much are you willing to spend? Is the more expensive option always warmer? Are there cruelty-free options? Will it even look good on? If you want to cut through the noise, <a href="https://www.gopjn.com/t/TEFNS0VFQUVHR0pGTEFFREhLRE0?url=https%3A%2F%2Fwww.everlane.com%2Fproducts%2Fwomens-renew-long-puffer-black%3Fcollection%3Dwomens-outerwear&amp;sid=biip_111319_everlane-renew-parka" target="_blank" rel="nofollow noopener">Everlane's ReNew Long Puffer</a> is an easy choice. It's warm, sustainable, and affordable, a rare find in the winter coat world. <h2>Everything you need to know about the <a href="https://www.gopjn.com/t/TEFNS0VFQUVHR0pGTEFFREhLRE0?url=https%3A%2F%2Fwww.everlane.com%2Fproducts%2Fwomens-renew-long-puffer-black%3Fcollection%3Dwomens-outerwear&amp;sid=biip_111319_everlane-renew-parka" target="_blank" rel="nofollow noopener">ReNew Long Puffer</a></h2>Last year, Everlane announced a lofty environmental goal - by 2021 the brand will have no new plastic in their supply chain. But there are already 8 billion tons of plastic on the planet, and they're not going away. The <a href="https://www.gopjn.com/t/TEFNS0VFQUVHR0pGTEFFREhLRE0?url=https%3A%2F%2Fwww.everlane.com%2Frenew&amp;sid=biip_111319_everlane-renew-parka" target="_blank" rel="nofollow noopener">ReNew collection</a> was built as the brand's innovative first step toward a plastic-free future. Instead of creating new synthetic fabrics, the <a href="https://www.businessinsider.com/everlane-renew-collection-fleece-parka-puffer-review-2018-10" target="_blank" rel="noopener">ReNew collection features a range of outerwear</a> made from recycled plastic bottles.Each <a href="https://www.gopjn.com/t/TEFNS0VFQUVHR0pGTEFFREhLRE0?url=https%3A%2F%2Fwww.everlane.com%2Fproducts%2Fwomens-renew-long-puffer-black%3Fcollection%3Dwomens-outerwear&amp;sid=biip_111319_everlane-renew-parka" target="_blank" rel="nofollow noopener">ReNew Long Puffer</a> is made from 60 renewed plastic bottles. Both the fabric and insulation are 100% recycled. The only parts of the coat that aren't recycled are the zippers and trim, though Everlane is working to source those from recycled materials as well. The coat itself has the look of a classic parka. It's long, puffy, and relatively thick, with three color options: black, navy, and a rich cobalt blue. There's a drawstring waist, which allows you to get a more flattering fit from the otherwise oversized silhouette. A hood adds some easy warmth, and there's a drawstring so you can keep your head protected on those chilly, windy days.There are two oversized pockets with a fleecy lining inside - a nice spot to warm up cold hands. The jacket is not too long, but it hits about mid-thigh to knee (depending on the person) so you get a good amount of leg coverage. The whole jacket is water-resistant, an important feature for something that'll likely be seeing snow. Everlane says the coat is recommended for temperatures between 15 and 30 degrees. <div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://www.gopjn.com/t/TEFNS0VFQUVHR0pGTEFFREhLRE0?url=https%3A%2F%2Fwww.everlane.com%2Fproducts%2Fwomens-renew-long-puffer-black%3Fcollection%3Dwomens-outerwear&amp;sid=biip_111319_everlane-renew-parka" target="_blank" rel="nofollow noopener"></a>EverlaneThe cobalt blue puffer is a fun addition to your winter wardrobe.</div></div></div><h2>Wearing the <a href="https://www.gopjn.com/t/TEFNS0VFQUVHR0pGTEFFREhLRE0?url=https%3A%2F%2Fwww.everlane.com%2Fproducts%2Fwomens-renew-long-puffer-black%3Fcollection%3Dwomens-outerwear&amp;sid=biip_111319_everlane-renew-parka" target="_blank" rel="nofollow noopener">Everlane ReNew Long Puffer</a></h2>Slipping on the <a href="https://www.gopjn.com/t/TEFNS0VFQUVHR0pGTEFFREhLRE0?url=https%3A%2F%2Fwww.everlane.com%2Fproducts%2Fwomens-renew-long-puffer-black%3Fcollection%3Dwomens-outerwear&amp;sid=biip_111319_everlane-renew-parka" target="_blank" rel="nofollow noopener">ReNew Long Puffer</a>, I immediately felt ready to brave the cold. The jacket has a heft to it that makes me feel protected. It doesn't feel as lightweight as the down parkas I've worn in the past, but it isn't uncomfortably heavy to wear. I loved the length. The jacket grazed just above my knee, but the zipper didn't go down all the way. I appreciated this thoughtful design, which made it easier to walk as there were no constraints around the legs.The deep pockets are another great feature. When you're wearing a jacket this puffy, having to rifle through a bag to find your belongings can feel particularly laborious, so I appreciate the big pockets which help you keep your everyday essentials handy. My only qualm with the pockets is the lack of a zipper, as the flap top lets in cold air easily. I wore the coat on a low-30s day and was more than warm enough. The insulation, hood, and long silhouette keep me cozy. I haven't yet seen how this coat fares in even lower temperatures, but if customer reviews are any indication, it should do just as well.Puffy parkas aren't the most flattering coats you can find, but all things considered, this one is pretty cute. I have the cobalt, a vibrant blue color that stands out in a sea of neutral outwear. The simplicity of the coat - there's no serious hardware or colorful signage - gives it a minimalist feel, which (in terms of parkas) is simple and stylish. What I really can't get over, though, is the price. At $175, this coat feels like a steal. It's high-quality, fits well and looks nice on, keeps me really warm, and seems pretty durable. So far, it's on par with jackets that are two or three times the price. Sustainability is the icing on the cake with this impressive piece. If there's an option at a great price that's also better for the planet, why wouldn't you choose it?<h2>The bottom line</h2><a href="https://www.businessinsider.com/best-mens-parka" target="_blank" rel="noopener">Parkas</a> are notoriously expensive pieces. And while some may be worth the investment, spending hundreds of dollars on a coat isn't always feasible. <a href="https://www.gopjn.com/t/TEFNS0VFQUVHR0pGTEFFREhLRE0?url=https%3A%2F%2Fwww.everlane.com%2Fproducts%2Fwomens-renew-long-puffer-black%3Fcollection%3Dwomens-outerwear&amp;sid=biip_111319_everlane-renew-parka" target="_blank" rel="nofollow noopener">Everlane's ReNew Long Puffer</a> also proves it isn't always necessary. The coat does some pretty heavy lifting for just $175. It's warm enough to withstand freezing temperatures, made more sustainably than most other options out there, and actually looks cool too.For the price, you'll surely get more than your money's worth of wear after just one season, though I'm sure you'll keep it in your wardrobe for far longer. <h3><a href="https://www.gopjn.com/t/TEFNS0VFQUVHR0pGTEFFREhLRE0?url=https%3A%2F%2Fwww.everlane.com%2Fproducts%2Fwomens-renew-long-puffer-black%3Fcollection%3Dwomens-outerwear&amp;sid=biip_111319_everlane-renew-parka" target="_blank" rel="nofollow noopener">Get the women's ReNew Long Puffer for $175 at Everlane</a></h3><h3><a href="https://www.pntra.com/t/TEFNS0VFQUVHR0pGTEFFREhLRE0?url=https%3A%2F%2Fwww.everlane.com%2Fproducts%2Fmens-renew-long-parka-black%3Fcollection%3Dmens-cold-weather&amp;sid=biip_111319_everlane-renew-parka" target="_blank" rel="nofollow noopener">Get the men's ReNew Long Puffer for $198 at Everlane</a></h3><a href="http://e.businessinsider.com/join/ci/insider-picks">Subscribe to our newsletter.</a> Find all the best offers at our <a href="https://coupons.businessinsider.com/">Coupons page</a>. Disclosure: This post is brought to you by the <a href="http://www.businessinsider.com/insiderpicks">Insider Picks</a> team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at insiderpicks@businessinsider.com.

This parka from Everlane is my go-to for freezing cold weather - and it's made with 100% recycled material

<ul class="summary-list"><li style="font-weight: 400;"><a href="https://www.businessinsider.com/category/juicy-couture">Juicy Couture's</a> founders started the company with just $200.</li><li style="font-weight: 400;">Celebrity tabloid culture helped establish Juicy's tracksuits and accessories as an iconic part of early 2000s fashion.</li><li style="font-weight: 400;">By 2008, Juicy Couture was making $605 million in sales.</li><li style="font-weight: 400;">But following the Great Recession, the brand struggled to connect with consumers and was sold for a fraction of what it once generated in sales.</li><li style="font-weight: 400;"><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories.</a></li></ul>Following is a transcription of the video.Irene Kim: Juicy Couture was an iconic part of early 2000s fashion. Its velour tracksuits and matching oversized bags were everything and everywhere. But Juicy went from making $605 million in sales at its peak in 2008 to being sold for less than a third of that five years later. So, what happened?Juicy's story begins with these two ladies, Gela Nash-Taylor and Pamela Skaist-Levy. They met while working at a Los Angeles boutique in 1988. When Nash-Taylor became pregnant, she couldn't find any fashionable maternity clothing. As a solution, she started making maternity pants out of her husband's jeans, which inspired her and Skaist-Levy to start a maternity clothing line, Travis Jeans for the Baby in You. The pair's stylish maternity jeans took off, despite their $89 price tag.By the early 1990s, it expanded into a full maternity line. But around 1994, after feeling like they lost touch with the maternity market, the pair decided to pivot to something new: developing the perfect luxury V-neck shirt. Nash-Taylor and Skaist-Levy focused on four things: fit, fabric, comfort, and color. They both tried on their samples to make sure the V-neck covered the right part of the arm, didn't plunge too deep, and, overall, made your body look as good as possible, things male designers fitting T-shirts on size 0 models maybe weren't taking into consideration. After perfecting their design, they released it in 26 colors under their new label, Juicy Couture.When Juicy first started in 1995, the economy was beginning to recover from the 1990 to 1991 recession, and consumers were hungry for expensive, or at least expensive-sounding, products. So Nash-Taylor and Skaist-Levy wanted the brand name to convey luxury. They also loved the irony of naming their casual T-shirt line "couture." Juicy Couture quickly grew in popularity and expanded to include knit tops, accessories, and a successful Juicy Jeans line. But it wasn't the full-fledged lifestyle brand its founders wanted it to be...yet.Nash-Taylor and Skaist-Levy looked to the brands they grew up with during the '60s and '70s for ideas. Both thought terry cloth was "the most amazing 1970s fabric" and came up with a line of tops and bottoms made from it.The silhouette of what would become Juicy's signature tracksuit was created with the same purpose as the original Juicy V-neck: to be as flattering as possible. The zip-up hoodie was designed with front pockets to hide any stomach pooch and cut with an hourglass shape to nip in your waist. Nash-Taylor and Skaist-Levy also added custom hardware: a J-pull zipper that branded every tracksuit as uniquely Juicy Couture.The tracksuit bottoms were originally made with an underwear elastic, but when that proved to be too loose, Juicy's founders switched to a quick cord they'd used for their maternity line. It worked perfectly. Juicy Couture released its now iconic tracksuits in 2001, and they became a phenomenon.Not to mention, at $155, Juicy Couture's tracksuits weren't cheap, but they were accessible.Julia DiNardo: The price point was a little bit high for essentially a glorified sweatshirt, but with a little bit of midriff showing, the cool bootleg, and seeing celebrities in some oversized sunglasses wearing it out and about, it kind of met that balance of just-within-reach pricing and somewhat of a luxury item pooled into one.Kim: And it was seeing celebrities wear Juicy Couture that really drove the brand's success. Around the time Juicy Couture launched, tabloid celebrities like Paris Hilton and Lindsay Lohan were becoming a national obsession. Tabloids like Us Weekly and People were documenting everything America's favorite stars were doing, and Juicy was able to take advantage of it. Because its founders didn't have the funds for traditional marketing, they got creative, gifting tracksuits to celebrities.While this is pretty common today, Skaist-Levy and Nash-Taylor were one of the first to do it. They didn't find success overnight, but eventually Juicy's tracksuits were being seen on all the right celebrities.DiNardo: The attraction to celebrity culture in the early 2000s is really what contributed Juicy to become such a popular brand. It really was the height of: "Celebrities! They're just like us." Seeing Britney Spears go get a cup of coffee at Starbucks in her Juicy Couture tracksuits, seeing Paris Hilton shopping all over town in her Juicy Couture tracksuit.Kim: Juicy's founders even kept a photo wall of every celebrity who wore their tracksuit. Soon, Juicy Couture was exclusively sold at upscale department stores like Bergdorf Goodman and Saks Fifth Avenue. In 2003, Juicy Couture was purchased by Liz Claiborne, now known as Kate Spade &amp; Company, for $226 million to be paid over a five-year period.Juicy was colorful, fun, and covered in logos during a time when people couldn't get enough of showing off the brands they were buying and wearing.DiNardo: It wouldn't be a Juicy product without the Juicy label or insignia or logo of some kind.Skaist-Levy: It makes people happy.Nash-Taylor: Juicy, it is, it's a happy brand. People love it.Kim: Net sales nearly doubled from 2006 to 2007. By 2008, Juicy Couture had 100 stores generating a total of $605 million in sales. The brand also expanded to include jewelry and a successful fragrance line with Elizabeth Arden. But then the recession hit.While most brands struggled following the recession, Juicy Couture's flashy branding particularly stopped resonating with customers.DiNardo: So, during the 2008 recession, fashion was at a point where the "it" bag was really not an "it" thing anymore. It felt a little bit too gregarious, over the top, and proud in the wrong way, so things started to recede; not that people weren't shopping, but they weren't buying things that were so blatant as to what they were and how much they cost.Kim: The recession inspired a movement towards minimalism, which was pretty much the opposite of what Juicy Couture embodied.DiNardo: Juicy as a label was all about that flashiness and that fun. And so, there was a somberness to fashion, a seriousness, after 2008, and it really wasn't on-brand for Juicy.Kim: Sales fell 11% year-over-year in 2009. In 2010, founders Skaist-Levy and Nash-Taylor left the company, citing a loss of ability to help their brand evolve. Sale numbers continued to drop as Juicy failed to keep up with the growing contemporary fashion market. While labels like Alexander Wang and Theory quickly pivoted to add more pieces to their collections, Juicy didn't.In 2013, Juicy Couture was officially sold to Authentic Brands Group for $195 million. The company has an eclectic portfolio, including the licensing rights for the estates of Elvis Presley and Marilyn Monroe. The group announced plans to close all of Juicy Couture's US stores but said it would reopen five to 10 as it rebuilds the brand. ABG later made a deal with discount retailer Kohl's to sell Juicy-branded products, effectively abandoning the brand's veneer of luxury for many loyal fans.Despite its fall from department store to discount bin, Juicy Couture has been angling for a comeback for years. A 2016 collaboration with cult fashion brand Vetements re-sparked interested and lent Juicy some street cred. <a href="https://www.businessinsider.com/kylie-jenner-juicy-couture-2017-1">Kylie Jenner even posted a picture wearing a pricey tracksuit from the collection.</a>In 2017, Juicy Couture appointed Hollywood stylist Jamie Mizrahi as its new creative director. The brand debuted its new collection with a New York Fashion Week party with OG Juicy Couture lover and living brand embodiment Paris Hilton. Pieces from the collection were available on Juicy's website, as well as Nordstrom and Bloomingdale's, with prices ranging from $30 to $400. This marked an upscale pivot for the brand after being sold at Kohl's since 2014.In 2018, Juicy Couture released its first-ever runway collection to show pieces from its main contemporary line, Juicy Couture Black Label. It also released two new cosmetic collections, which have been met with varying degrees of excitement. As for whether we'll be seeing Juicy's tracksuit everywhere again:DiNardo: I think they could capitalize on those customers that were in their teens or late teens when the brand was popular. Now those women are moms, and they want something comfortable but pulled together. It's quite possible that the tracksuit could be that item.Kim: Plus, Juicy Couture could fit right into the athleisure market that's continuing to dominate the fashion industry. And with so many other early 2000s fashion trends coming back, who knows?2020 could be Juicy Couture's year.

The rise and fall of Juicy Couture

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div></div></div>Traveling can mean long flights and having to hit the streets without having the time time to freshen up. We've come up with a list of tips and tricks to help you look put-together after a long flight. <h2>Stay moisturized</h2>Airplane cabins can dry skin out, especially on longer flights. To avoid this, bring these softening essentials: lip balm, hand cream, and face moisturizer. Since you're only allowed a certain amount of liquids, bring sample sizes. That way, you can easily toss them in your bag or straight in your pocket. <h2>Skip the salts </h2>You might not realize how much salt you can consume on one flight, but add snacks like peanuts, pretzels or cookies to airplane food and you're looking at a pretty high number. Plus, if you choose to drink alcohol, that adds to your salt intake too. To avoid looking and feeling bloated when you land, swap out alcohol for water and try to pack your own snacks or meals like unsalted almonds, hummus with vegetables, or home-made sandwiches.<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div></div></div><h2>Get some sleep</h2>One of the best things about a long flight is catching up on sleep.To get to bed, you want to be cozy and warm so wear thick socks to help generate heat.If you have noise-canceling headphones, definitely bring them since this is perfect time to pop them on.If not, playing ambient sound can help to fall asleep more easily.Finally, bring an eye mask with you if you'd like to catch some sleep earlier on in the flight. <h2>If you can't fall asleep, try getting into your evening routine </h2>It can be tough to fall asleep at 3 p.m. if you typically sleep around midnight. A trick that helps your mind think its time for bed is to go through your normal evening routine. That can mean taking off your makeup, removing your contacts, or brushing your teeth. If you're able to bring your makeup on your carry-on, remove it while on the flight and reapply again before you land. That way, you'll be able to give your skin a break and have makeup that looks fresh when you land.<h2>Use hand sanitizer </h2>When you need an energy boost, try putting on hand sanitizer. Not only does it get rid of germs, but the cold freshness can leave you feeling more alert and awake. <h2>Plan your outfit</h2>To be comfortable while still looking stylish, go for wrinkle-free shirts like the ones sold at <a href="http://shop.nordstrom.com/s/nordstrom-smartcare-wrinkle-free-traditional-fit-pinpoint-dress-shirt/3073633">Nordstrom</a>, <a href="http://www1.macys.com/cms/slp/2/Wrinkle-Free-Shirts">Macys </a>or these online brands dedicated to creating wrinkle-resistant attire for <a href="http://www.josbank.com/menswear/shop/SubCategory_11001_10050_11515">men</a> and <a href="http://www.travelsmith.com/women/shop-by-fabric/wrinkle-resistant-clothing/">women</a>.Microfiber is another great option since it's stretchy, never wrinkles, and won't cling to your body. You can feel like you're wearing pajamas without looking like it. If you need something more formal, wrap dresses are a great option for women and dark-collard button downs work for men since they don't show wrinkles. For suit jackets, place them flat on the top of your carry-on to avoid wrinkling. Men should try to wear khakis or denim and definitely avoid linen as it wrinkles extremely easily. <h2><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div></div></div>Bring a pashmina </h2>A pashmina, or big scarf, is a great option if you tend to get chilly on flights.It's big enough to double up as a full-size blanket and it can help turn your simple tank into a playful, colorful outfit.For men, an oversized scarf does the same trick.<h2>Layer </h2>Wear a zip hoodie to keep you toasty and a flattering shirt underneath. That way, when you get to the airport, you can throw your hoodie into your carry-on or around your waist and have a perfect outfit ready to go. Don't wear a suit or shirt that you wouldn't be able to wear on it's own, because you never know how weather conditions will be like when you arrive and you don't want to be stuck with no options. <h2>Always pack your essential touch-up kit </h2>Everyone's go-to essentials are different, but we suggest having a toothbrush and toothpaste, perfume or cologne samples to freshen up when you land, small-size lip gloss and mascara, a small hairbrush, and oil blotting pads to keep the skin fresh. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/charge-iphone-faster-apple-battery-life-2015-2">How to supercharge your iPhone in only 5 minutes</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="9hdGRuczob3nOr91AW6QS6gV7dw6BzKX" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

7 tips to avoid looking like a mess after a long flight

Reuters/Issei KatoA Japanese soccer fan after Japan loses its 2014 World Cup soccer match against Colombia.It's midnight in Tokyo and Takehiro Onuki has just left the office, 16 hours after his shift began.Onuki, a 31-year-old salesman, is headed to the train station to catch the 12:24 a.m. train, the last one of the night, back to his home in Yokohama. The train will quickly fill up with other professional working men.At about 1:30 a.m., after having made a pit stop at a convenience store to grab a sandwich, Onuki arrives home. When he opens the bedroom door, he accidentally wakes his wife, Yoshiko, who just recently fell asleep after working an 11-hour day. She chides him for making too much noise and he apologizes.Then, with his food still digesting and his alarm set for 7 a.m., he creeps into bed, ready to do it all again tomorrow.Over the past two decades, stories like the Onukis' have become commonplace in Japan. Young couples are fighting to make relationships work amid a traditional work culture that expects men to be breadwinners and women to be homemakers. It's a losing battle. Many newlyweds are forced to watch their free time disappear, surrendering everything from the occasional date night to starting a family.The daily constraints have made for a worrisome trend. Japan has entered a vicious cycle of low fertility and low spending that has led to <a href="http://data.worldbank.org/country/japan">trillions in lost GDP</a> and a population decline of 1 million people, all within just the past five years. If left unabated, experts forecast severe economic downturn and a breakdown in the fabric of social life.Mary Brinton, a Harvard sociologist, tells Business Insider that the situation will get only worse until Prime Minister Shinzo Abe and his cabinet get with the times. Of the ongoing crisis, she says, "This is death to the family."Issei Kato/ReutersAn employee prepares to leave the office after working hours on the company's "no-overtime day" in Tokyo.<h2>The demographic time bomb in action</h2>Economists have a name for countries that contract because of these swirling forces: "demographic time bombs." In these nations, falling spending shrinks the economy, which discourages families from having kids, which shrinks the economy further. Meanwhile, people are <a href="http://www.today.com/health/secrets-worlds-healthiest-children-6-longevity-lessons-japan-t48251">living longer</a> than ever before."An aging population will mean higher costs for the government, a shortage of pension and social security-type funds, a shortage of people to care for the very aged, slow economic growth, and a shortage of young workers," Brinton says.Demographic time bombs are hard to defuse because they form over years, sometimes decades. In Japan's case, the story begins in the immediate aftermath of World War II.Yuriko Nakao/ReutersDuring the early 1950s, Prime Minister Shigeru Yoshida made rebuilding Japan's economy his top priority. He enlisted major corporations to offer their employees lifelong job security, asking only that workers repay them with loyalty. The pact worked. Japan's economy is now the third largest in the world, and it's largely because of Yoshida's efforts 65 years ago.But there was a clear downside to that economic growth. In the early 1950s, fertility rates hovered at a healthy 2.75 children per woman, <a href="http://www.un.org/esa/population/publications/migration/japan.pdf"> UN data</a> shows. By 1960, as businesses asked more and more of their employees, the fertility rate <a href="http://www.un.org/esa/population/publications/migration/japan.pdf"> had fallen</a> to 2.08. Japan had sunk to a critical threshold known as "replacement fertility," the bare minimum to avoid losing population."In those days, women's university enrollment rate exceeded 40%," Tokyo University economist Hiroshi Yoshida tells Business Insider. But as more women entered the workforce, fertility began to plummet. Today, more than 50 years later, Japan's fertility rate sits at 1.41, the population is falling, and brutally long work hours remain the norm.Andy Kiersz/Business InsiderElderly populations continue to grow while younger generations shrink.<h2>The new world of work</h2>In downtown Tokyo, 36-year-old Natsuko Fujimaki runs a daycare that teaches English to Japanese kids. As much as she adores the children, she says it's the people who pop in one or two Saturdays a month whom she really looks forward to seeing.On these weekends, a group of about 15 working mothers convene in the colorful one-room building. Among construction-paper art and signs that say "READ!," they swap stories of their hurried schedules, sharing tips for navigating motherhood and careerism. Fujimaki has been hosting the seminars for the past year. She says it's the ultimate passion project.Natsuko FujimakiNatsuko Fujimaki, left, in a seminar for working mothers.Fujimaki, who happens to be Yoshiko Onuki's older sister and herself a mother of one, was raised by a working mom. Her father left when she was young. It's an experience that has stayed with Fujimaki all her life. Where plenty of other women were happy to become housewives, Fujimaki says her mother's balancing act convinced her never to compromise on her dreams.She tries to instill a similar mindset in the women who attend her seminar. After a long day at work and evenings spent cooking dinner and doing laundry, many have little free time left. They become lonely. "Nobody helps these career-oriented working mothers," Fujimaki tells Business Insider. "I want to help them."Fujimaki's business is just one of the consequences of Yoshida's early efforts to rebuild Japan's economy - which he did. But a major reason for that growth is that men and women bought into the idea that each sex had a specific role to play. The emerging labor force doesn't see it that way, says Frances Rosenbluth, a political scientist at Yale University.Following <a href="http://www.japantimes.co.jp/life/2015/10/03/lifestyle/women-japan-unite-examining-contemporary-state-feminism/">feminism's slow build in Japan</a> since the 1970s, today's workers strive for equality between the sexes, something Japan's pyramid-style corporate structure just isn't built for. That's because institutional knowledge is viewed as a big deal in Japan, Rosenbluth says. Veteran accountants can't expect to leave their current job and start a new one at the same pay grade, as managers are of the opinion that skills don't transfer. As a result, both male and female workers stick around, even if conditions are miserable.<a href="https://www.flickr.com/photos/mshades/2709736874/in/photolist-58s7nh-josXv-5Ez1Bi-33BQJv-a8k7vS-eTqaQ-36PeeE-ahsP8v-eEWFRE-6oGFmc-8ptgkH-fVRyXS-94GPLg-ah2Swq-ngARNn-8vEXcj-ngTa2x-HQFT4-bqQV3m-mb4Vr6-79HSKC-ntBYwK-5JFjBg-r4K8xU-4oWcWU-ngARpN-32Cf7Y-45cDbi-5nuFTu-7qSGeu-pUW5Th-7rZxmp-6kFiSp-miUN3-bDqq21-2TG4v-ntE6Fn-5B28uS-6WQtxp-5C6oVt-8q7zz7-8vEXjo-8vBVTe-ngAxYA-ak3bV9-8vEXd9-5ivGpQ-8vBWaH-8vEXtU-8vEXmG">Chris Gladis/Flickr</a>On more than one occasion, Yoshiko has texted Natsuko complaining about how tired she is after spending 11 hours at her marketing job at Nissan."She's exhausted every day," Natsuko says. "She always texts me like, 'Oh so tired.'" Yoshiko admits the work is draining and hardly fulfilling. "I do not see any joy in my job right now," she tells Business Insider. Her husband echoes the sentiment, saying the routine of his job at a steel supply company has become "boring." They both say they want to look for new jobs, although neither could specify when that change might occur.Yoshiko says she's considering a shake-up in a couple of years' time, when she's ready to have kids. But even here Rosenbluth says women often face a difficult dilemma. Exiting the labor force to raise kids can make it much harder to find work afterward. Social scientists call this the "mommy penalty.""The mommy penalty is big in Japan," Rosenbluth tells Business Insider.These opposing forces are something of a paradox, the unstoppable force of changing attitudes meeting the immovable object of traditional culture. "What do you do about the fact that firms' incentives don't align with the social desirability of changing this problem?" Rosenbluth says. "That's a hard one."<h2>Japan first, the world second</h2>The International Monetary Fund recently <a href="http://www.thefinancialexpress-bd.com/2017/05/09/69704/Learn-from-Japan:-IMF-to-Asia">issued a warning</a> to other Asian countries to be wary of Japan's trajectory of "getting old before becoming rich." And last year a <a href="http://www.businessinsider.com/japan-demographics-chart-2016-9">UBS report</a> showed changing attitudes toward work and gender roles could lead a number of industrialized nations, including the US, to face similar economic hardship.UBSHow Japan looks today could be how other industrialized countries look in about 20 years' time, UBS finds.But as Rosenbluth and Brinton agree, compared to other countries Japan's case is extreme, particularly as it pertains to aging. Adult diapers <a href="https://www.theatlantic.com/international/archive/2016/02/japan-population-shrinks/471246/">have outsold</a> baby diapers in Japan for the last six years, and many jails <a href="http://www.businessinsider.com/japan-senior-crime-rate-turning-prisons-into-nursing-homes-2017-1">are turning into de facto nursing homes</a>, as Japanese elders account for 20% of all crime in the country. With no one else to care for them, many reoffend just to come back. Stealing a <a href="http://www.cnbc.com/2016/03/27/japans-elderly-turn-to-life-of-crime-to-ease-cost-of-living.html">sandwich</a> can mean two years of jail time, but it also means two years of free housing and meals.Tokyo University's Yoshida says the most critical fact is death rates now fall well below birth rates. People just don't seem to be dying. The elderly now make up 27% of Japan's population. In the US, the rate is <a href="http://www.prb.org/Publications/Media-Guides/2016/aging-unitedstates-fact-sheet.aspx">only 15%</a>. Experts <a href="http://oecdinsights.org/2016/04/11/the-case-of-the-shrinking-country-japans-demographic-and-policy-challenges-in-5-charts/">predict</a> the ratio in Japan could rise to 40% by 2050. With that comes rising social-security costs, which the shrinking younger generations are expected to bear.But as 42-year-old journalist Renge Jibu says, that means shifting priorities from the personal to the professional. And a lot of Japanese young people simply don't have an interest in committing even more of themselves to a job they hate."We need to think about what is happiness to us," says Jibu, a 2006 Fulbright scholar at the University of Michigan's Center for the Education of Women, "not think about happiness to company."But Natsuko Fujimaki says the costs absorbed by younger people have led them to reassess their priorities between work, family, and social life anyway. She says the Japanese concept of "majime" helps explain why. People who are majime are a cross between perfectionists and goody two-shoes. They always play by the rules and try to do it as precisely as possible."Everyone is really majime to do their job," Fujimaki says. But after being so majime to buy food and pay their bills, many people feel they have time only for one other thing: climbing into bed at 2 a.m. with a bellyfull of hastily consumed food.<h2>Small-scale solutions</h2>Companies have taken a number of steps to make work-life balance less of a struggle.Japanese ad agency Dentsu recently began forcing people to take at least five days off every six months. The policy followed <a href="http://www.businessinsider.com/japan-rethinks-work-life-balance-after-suicide-2016-12">a 24-year-old employee's suicide</a> in 2015 and <a href="http://www.businessinsider.com/japan-rethinks-work-life-balance-after-suicide-2016-12">a string of work-related suicides</a> in Japan. The phenomenon is known as "karoshi," or death by overwork. The company shuts the lights off every night at 10 as an incentive for people to head home.KYODO/ReutersTadashi Ishii, president of Japan's top advertising agency, Dentsu Inc.At the Tokyo-based nursing-care business Saint-Works, <a href="http://www.scmp.com/news/asia/east-asia/article/2057914/japan-embarks-work-hour-reform-after-suicide-woman-who-did-105">employees wear purple capes</a> that display the time they should leave the office. It's an effort to erase all doubt when the day is over. According to the <a href="http://www.scmp.com/news/asia/east-asia/article/2057914/japan-embarks-work-hour-reform-after-suicide-woman-who-did-105">South China Morning Post</a>, people at Saint-Works are working half as many overtime hours since 2012, while profits continue to grow year over year.But experts generally agree that equality must come from the government, not private industry. <a href="https://qz.com/567026/japan-cut-its-target-for-women-in-leadership-positions-from-30-to-7/">Fewer than 10%</a> of managers in Japan are female, a disparity many say stems from a systemic bias against hiring women. Firms view female hires as bad investments, as pregnancy and maternity leave are viewed as a drain on company resources, Rosenbluth says. Neither she nor Brinton sees the government making strides in this area.In the five years since his election, Prime Minister Abe has addressed Japan's fertility rate mainly as a matter of inconvenience, they say. His government has hosted <a href="http://www.businessinsider.com/japanese-government-dating-services-2016-10"> speed-dating events</a> to get people chitchatting and <a href="http://www.businessinsider.com/japanese-bachelors-using-dolls-2016-9">held fatherhood classes</a> to help single guys seem themselves in a parenting role."It's great that [the government] is worried about it," Rosenbluth says. "But these things will not work."Instead, she argues, the government has a responsibility to implement policies that favor women while also appealing to corporate interests. She imagines firms getting a tax break for hiring female managers over male candidates. But Brinton doesn't see that happening either."No matter what you say, what you hear out of Prime Minister Abe's mouth, it's not about gender equality," she says. "It's about productivity of the economy and addressing the fact that Japan is one of the most rapidly aging societies in the world and they're going to run out of labor unless women have more babies."MasterCardPepper robot.<h2>Humanoids instead of humans</h2>To make up for an aging population and <a href="https://www.nytimes.com/2017/02/10/business/japan-immigrants-workers-trump.html">aversion toward immigrant work</a>, Japan's tech sector has stepped up its efforts in robotics and artificial intelligence. In doing so, it has essentially turned a biological problem into an engineering one.In 2014, Telecom giant SoftBank Robotics Corp. released the prototype for its Pepper robot, a friendly white humanoid with puppy-dog eyes and a chest-mounted tablet computer. The company envisioned Pepper welcoming guests at a dinner party, greeting business partners, or comforting hospital patients. Pepper comes equipped with emotion-recognition software that analyzes voice tones and facial expressions. It's all part of Japan's effort to replicate the things that humans can do, if only there were people to do them.On a June weekend in 2015, SoftBank <a href="http://www.cnn.com/2015/06/22/tech/pepper-robot-sold-out/"> began selling</a> 1,000 Pepper robots for consumer use, at a base price of $1,600 per robot. The supply sold out in one minute.ReutersA Cyberdyne Robot Suit HAL robotic back-support seen at Haneda airport in Tokyo.The solutions to a lack of human labor have been small scale too.In 2015, Tokyo's Haneda Airport <a href="http://www.businessinsider.com/japanese-airport-gets-robot-exoskeletons-to-offset-declining-birthrate-2015-7"> partnered</a> with technology company Cyberdyne to outfit airport employees with sleek, waist-level devices that give elderly workers the strength of a strapping young person. The device picks up electrical impulses inside the body to help the muscles contract - say, to lift heavy bags or wrangle a rogue toddler. The exoskeletons can sync with floor robots capable of carting around up to 400 pounds of luggage, potentially eliminating the needs for humans.<h2>All hope isn't lost</h2>For all the statistical doom and gloom, many people are still optimistic that a happy, well-balanced life is possible.A <a href="http://www.japantimes.co.jp/news/2016/09/16/national/social-issues/sexless-japan-almost-half-young-men-women-virgins-survey/">2016 study</a> conducted by a Japanese research firm found that even though nearly 70% of unmarried Japanese men and 60% of unmarried Japanese women weren't in relationships, <a href="http://www.economist.com/news/asia/21706321-most-japanese-want-be-married-are-finding-it-hard-i-dont">most people still say</a> they want to get married.Renge Jibu, the journalist, said she was so inspired by American working moms when she studied at the University of Michigan that she felt confident enough to have two kids of her own. Fujimaki told a similar story of her own mother. And though Takehiro and Yoshiko Onuki don't yet have any kids, both agree they'll probably have at least one within the next five years. They hope their jobs will be more enjoyable and come with more flexible hours.But in the meantime, they'll continue texting during the workday and catching up from Friday to Sunday."We have some distance on the weekdays," Yoshiko says. "But we can talk a lot on the weekends, so I think that's very good to keep us ... " She trailed off, searching for the word."Married?" her husband said."Yes!" she said, and both of them fell into laughter. <h3>NOW WATCH: <a href="http://www.businessinsider.com/realistic-animals-made-from-rolled-paper-glue-2016-12">This Japanese artist creates life-size animals from thin rolls of newspaper</a></h3> Please enable Javascript to watch this video

'This is death to the family': Japan's fertility crisis is creating economic and social woes never seen before

<ul class="summary-list"><li>As people seek gym alternatives and stress relief during the pandemic, they're <a href="https://www.businessinsider.com/fitness-influencers-instagram-youtube-see-surge-dtc-workout-service-sales-2020-3">turning to fitness influencers</a> for inspiration.</li><li>While many<a href="https://www.businessinsider.com/how-coronavirus-is-changing-influencer-marketing-creator-industry-2020-3"> influencers are struggling</a> and gym chains are<a href="https://www.businessinsider.com/golds-gym-closing-gyms-permanently-list-addresses-2020-4"> closing down locations permanently</a>, <keyword id="18974" type="COMPANY" weightage="60" keywordseo="fitness">fitness</keyword> <keyword id="1112328" type="PERSON" weightage="60" keywordseo="Influencers">influencers</keyword> have hit the sweet spot with a business model that blends the two.</li><li>Business Insider spoke with six fitness influencers who share content across mobile apps, <keyword id="10879" type="CITY" weightage="60" keywordseo="YouTube">YouTube</keyword>, and Instagram. They all said they've seen a boom in engagement.</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</li></ul>A sweet Riesling is best paired with a smoked sausage or spicy Thai curry, but Caitie Aiton prefers to keep hers bottled and served with a set of bicep curls."It's a different kind of workout," the 27-year-old receptionist, who lives in northern California, told Business Insider. "I wouldn't say you can't get the results you want at home, you just have to work a little bit harder."Before the <keyword id="1754604" type="PERSON" weightage="60" keywordseo="coronavirus">coronavirus</keyword> pandemic spread through the U.S., Aiton had her workout down to a science. She'd hit her local gym, Fit Republic, three days a week to lift weights and run on the treadmill. Two days a week, she'd tune into at-home HIIT (high-intensity interval training) workouts streamed on a popular YouTube channel called Blogilates. But as self-isolation measures remain in place in many states, Aiton and her fellow fitness enthusiasts across the country have been forced to make working out at home work — even if it means using wine bottles as weight substitutes.Enter: fitness influencers. As individuals around the world seek gym alternatives and stress relief, they've turned to YouTube channels, online workout programs, and Instagram videos to stay fit. Established fitness influencers like Cassey Ho and emerging fitness stars like Taylor Dilk alike have picked up the part of the day that people would ordinarily be spending in the gym.Business Insider spoke to six fitness influencers around the world to see how the shift in demand has been affecting them. Whether the core of their business is focused on YouTube, Instagram, or paid memberships, they all described a boom in demand.<h2>The golden age of demand for YouTube fitness influencers</h2>Some of the best-known fitness influencers today got their start on YouTube nearly a decade ago.For Aiton, the transition to YouTube workouts has been a smooth one thanks to Cassey Ho, the fitness instructor behind Blogilates. Aiton has temporarily bid farewell to Fit Republic and suspended the $123 she'd previously doled out to the gym every year. Now, she tunes into Ho's videos five times a week. The HIIT workouts, Aiton said, "work everything and make you work up a sweat like crazy."The channel's free Pilates and bootcamp sculpting videos have garnered it a <a href="https://www.youtube.com/user/blogilates/featured">cult following of 5 million users</a>. Aiton's not a newcomer — she's been a part-time Blogilates user for seven years, but Ho's summer slim down series and HIIT workouts have become the full-time antidote to her gym withdrawals.And Aiton isn't the only who has been using Blogilates as a much-needed outlet during <keyword id="58679" type="COMPANY" weightage="60" keywordseo="Quarantine">quarantine</keyword>. Ho told Business Insider she's seen "a huge surge" of activity across all of Blogilates' <keyword id="6354632" type="UNKNOWN" weightage="60" keywordseo="social-media">social media</keyword> platforms, particularly on YouTube.Before Ho, a certified group fitness instructor and Pilates mat and Reformer teacher, became a worldwide fitness favorite, she was a hit with her students in the Bay Area, where she designed and taught POP Pilates classes that fused classical Pilates moves with pop music. When she moved across the country to Boston in 2009, she uploaded a farewell workout video to YouTube for her class.<div type="image" title="blogilates" height="1453" width="2810" msid="75793390" hostid="261"></div>Fast forward ten years and that single workout video has become Blogilates, a channel that now boasts 714 videos that run about five to 30 minutes in length. She and her bright aesthetic star in all of them. Whether she's leading a waist whittler routine or a total body stretch, Ho is often clad in cotton-candy pastels with a matching Pilates mat.On March 11, the day the World Health Organization<a href="https://www.businessinsider.com/who-declares-coronavirus-pandemic-covid19-2020-3"> declared the novel coronavirus a pandemic</a>, daily video views on Blogilates' YouTube channel hovered around 250,000, according to analytics viewed by Business Insider. Over the following six weeks, daily video views doubled. They now steadily stand in the 500,000 to 750,000 daily video view range.A screenshot of Blogilates' internal YouTube analytics over the past 90 days, which Business Insider reviewed, also shows a steady jump in the rate at which the channel has been acquiring subscribers during the pandemic. From late January to early March, daily subscribers never exceeded 3,000 per day. From late March to the end of April, they never dropped below 3,000 new subscribers a day. At its peak, the channel acquired 8,000 subscribers in a single day. <div type="image" title="fitness blender" height="3772" width="2832" msid="75793393" hostid="261"></div>Like Ho, Kelli and Daniel Segars founded Fitness Blender, their 6-million-plus subscriber<a href="https://www.youtube.com/user/FitnessBlender/videos?app=desktop"> YouTube channel</a>, more than a decade ago. The married couple launched <a href="https://www.seattletimes.com/life/wellness/fitness-blender-couple-next-door-have-25-million-youtube-fans/">the channel as a side project for extra income in 2008</a> during the Great Recession. It has since turned into an 886-video platform featuring workouts that range from five to 90 minutes — typically around 30 minutes — in which one Segar or the other leads viewers through a variety of exercises.And, also like Ho, they've seen an upswing in activity on the platform during the pandemic. On March 11, they received nearly 1,200 new YouTube subscribers, according to analytics the couple provided to Business Insider. Less than a week later, on March 16, the daily number of new subscribers jumped up to 2,400. In the week after the coronavirus was declared a pandemic, their daily video views more than doubled from 287,163 to 613,482. And the views didn't just hit a new high — they maintained that high. Throughout April, daily video views have <a href="https://socialblade.com/youtube/user/fitnessblender/monthly">fluctuated around the 750,000 to 950,000</a> view range.<h2>Demand for paid memberships and training guides is surging</h2>While one-off videos are surging in popularity, their more regimented counterparts — multi-week workout programs and training guides — are also seeing a spike.Consider Adriene Mishler, <a href="https://www.youtube.com/user/yogawithadriene">whose Yoga with Adriene</a> channel has become one of the runaway stars of home workouts during the pandemic thanks to her <a href="https://www.theguardian.com/lifeandstyle/2020/apr/30/yoga-with-adriene-how-the-youtube-star-won-lockdown">friendly demeanor and slow-paced style</a>. The decade-old YouTube channel, which lays claim to the single <a href="https://trends.google.com/trends/topcharts#vm=trendingchart&amp;cid=6a8f89d9-dadf-4641-ad28-d179d6895b3a&amp;geo=US&amp;date=2015&amp;cat=te=2015&amp;cat=">most-Googled workout</a> of 2015, has seen engagement soar during the pandemic.The channel currently boasts over 7 million subscribers. Pre-pandemic, it typically acquired new subscribers at an average rate of 3,000 subscribers a day, her cofounder and business partner Chris Sharpe told Business Insider. Today, it's seeing an average of 20,000 new subscribers a day.In the first months of 2020, the channel was typically drawing around 500,000 daily viewers, according to YouTube analytics Business Insider reviewed. In mid-March, viewership climbed up to 1 million daily viewers. Throughout April, the channel drew a relatively steady — and whopping — 1.5 million daily viewers. <div type="image" title="yoga with adriene" height="1385" width="1847" msid="75793397" hostid="261"></div>Even so, Sharpe and Mishler don't factor YouTube — which they can't control and where revenue comes mainly from ads — into their business plan or financial forecast. Instead, Sharpe said, the core of their business is the $9.99-a-month membership program, <a href="https://fwfg.com/">Find What Feels Good</a>. Along with premium courses and exclusive weekly content, it features their entire yoga library and none of YouTube's ads.Longer-term workout programs are also available on personal training apps.One of the most well-known personal training apps is the SWEAT App, which costs $19.99 a month or $119.94 a year. The app has 150 weeks' worth of content across a variety of workout styles, including interval training, yoga, cardio, and powerlifting.The programs are geared towards women and curated by five trainers, the most famous of which is Kayla Itsines, who founded the app with Pearce. They have attracted an online fitness community exceeding 50 million, <a href="https://www.sweat.com/">according to its website</a>.Tobi Pearce, CEO of the platform, told Business Insider that many of the app's followers are hungry for at-home and equipment-free programming. Delivering those programs has the made the transition to home workouts relatively seamless for users.Prior to the pandemic, Hannah Brewton, a 27-year-old choir teacher, was working her way through Kelsey Wells' beginner PWR program, which alternates cardio and strength workouts with a focus on gym machines. When the pandemic hit, she just switched to Wells' at-home program. The biggest difference is that nowadays, she's using her piano bench for step-ups and decline push-ups.<h2>Fitness Instagrammers are seeing a change in demand, but not necessarily more of it</h2>When quarantine began, fitness Instagrammer Emily Ricketts made a personal commitment: She would use the time indoors to challenge herself. Specifically, she told Business Insider, she would nail the art of the handstand and would build her way up to doing more push-ups. She took to her Instagram Stories to share those goals, and, as she tells it, her direct messages were "flooded with home workout requests."The London-based personal trainer said that before the pandemic, she typically filmed three to four strength workouts a week at the gym and shared them on her <a href="https://www.instagram.com/emrickettz/">Instagram page</a>, which has 190,000 followers.Her output hasn't changed during the pandemic, but she's shifted to filming at-home workouts that are accessible to everyone. That includes encouraging viewers to "use things like bags of sugar or water bottles in place of weights if they don't have any." Taylor Chamberlain Dilk, a fitness influencer who posts workout videos on her Instagram two to three times a week, told Business Insider she's also received feedback from her 779,000 followers requesting at-home workouts. Prior to quarantine, she typically posted bodyweight workouts in the gym. She would also occasionally share at-home every minute on the minute (EMOM) workouts, in which one begins a different exercise repetition at the top of every minute.EMOM workouts are now the focus of her Instagram channel. She thinks people are drawn to them because they can be completed at home in less than 45 minutes."They're quick, efficient, and accessible, and can still drastically change metabolisms and bodies without having to go to a gym or spend hours in the weight room," she said.<h2>People are seeking workouts that don't require equipment</h2>If the increased activity on Dilk's and Ricketts' Instagrams says anything, it's that people are tuning into videos as alternatives to cardio machines and the weight room.Both Kelli of Fitness Blender and Pearce of the SWEAT app have noticed similar trends. Kelli said that on YouTube, the biggest viewership jump has been on no-equipment workout videos, specifically for strength training and HIIT. Pearce said the app has seen a spike in users of Kayla Itsines' Bikini Body Guide program, which consist of 28-minute HIIT workouts, and Kelsey Wells' PWR program, which focuses on resistance training.For others, fitness influencers have become a source of anxiety relief and a way to stretch their limbs after working from home all day. Lauren Friedman, a 28-year-old publicist quarantining in Florida, never used to consider herself a yogi. When the pandemic struck, her only workout equipment consisted of an exercise mat and so, she told Business Insider, she turned to yoga. She first heard of Yoga with Adriene through a friend, and was drawn toward the videos because they target specific parts of the body and can typically be completed in under 30 minutes — a win, Friedman says, for her short attention span.Her workout routine was "pretty sparse" before the pandemic, consisting of a cycling class or two on the weekend and trying to go to the gym during the week — even though, as she put it, "I have to admit, that rarely happened."Nowadays, she's working out more than she used to, but her focus is less on intense cardio and more on rejuvenation."Yoga with Adriene is my girl," she said.<h2>Fitness influencers are well-positioned to continue riding out the closures of the COVID-19 world</h2>All the influencers Business Insider spoke to remained mum on the topic of how their increased views translate to money and refused to provide exact income figures. But as far as keeping businesses afloat during the pandemic goes, they have all found themselves better equipped for the times than both <a href="https://www.businessinsider.com/gyms-have-gone-virtual-in-response-to-coronavirus-shutdowns-2020-3">gyms</a> and other <a href="https://www.businessinsider.com/how-coronavirus-is-changing-influencer-marketing-creator-industry-2020-3">influencers</a> have.Many of them haven't had to make significant changes to their content strategy. The YouTubers have been tapped into home fitness from the beginning and have built up years of content. The Instagrammers are filming similar workouts to their pre-pandemic repertoire, albeit in new locations.Some of them are removing the cost barriers associated with their workouts or running specials to entice new members. The SWEAT app partnered with the <a href="https://www.who.int/emergencies/diseases/novel-coronavirus-2019/donate">COVID-19 Solidarity Response Fund</a> to offer one month free for new members. Dilk <a href="https://store.taylordilk.com/">cut prices</a> on her at-home EMOM workout program from $24.99 to $19.99. Kelli and Daniel of Fitness Blender put several of their four-week programs on <a href="https://www.fitnessblender.com/">sale</a> at $4.50, down from $14.99.Several influencers told Business Insider their videos aren't just helping viewers find alternatives to their gym routines. As they see it, their home workout routines also function as a coping mechanism for viewers. In Daniel's words, workout videos "provide a sense of normalcy for people.""My goal right now is to remind people more than ever that exercise and movement is vital for mental health," Ricketts said.Science backs them up. <a href="https://www.businessinsider.com/exercise-makes-you-happier-than-money-says-yale-and-oxford-study-2019-4">Research has found</a> that those who stay active tend to be happier.<a href="https://www.businessinsider.com/you-can-still-go-outside-while-quarantining-sheltering-in-place-2020-4"> And more recent research suggests</a> that exercise may protect against acute respiratory distress syndrome, a top cause of death among COVID-19 patients.However, there are certain benefits of going to the gym that home workout videos, despite the best efforts of the influencers who have been cranking out content, just can't replace.Brewton, the choir teacher, said that even though the at-home SWEAT app program is changing her muscle definition, it just doesn't motivate her as much as the gym does."I really miss the gym," she said. "I get a lot of energy and I push myself more when I'm around other people who are working out, and I miss being able to challenge myself with heavier weights."For the most part, though, the fitness influencers' efforts to keep people active seem to be working."I'm not sure why it took the end of the world to get me into fitness, but I am loving it," Friedman, the Florida publicist, said. "It gives me something to look forward to, which I never thought I'd say about working out."Read the original article on <a href="https://www.businessinsider.com/fitness-influencer-industry-pandemic-quarantine-boom-2020-5">Business Insider</a>

You Searched For "waist bags for women" and got 10 results

Arctic explorer rates 9 polar survival scenes In tv shows and movies

Ju Shardlow,Sarah Medroumi

British media brilliantly blasts gender stereotypes by scrutinizing First Man's suit

Jacob Shamsian

Diet and fitness experts debunk 10 glaring weight loss myths that could be sabotaging your goals

Rebecca Strong,Samantha Casse…

This parka from Everlane is my go-to for freezing cold weather - and it's made with 100% recycled material

Remi Rosmarin

The rise and fall of Juicy Couture

Irene Kim,Steve Cameron,Steve…

7 tips to avoid looking like a mess after a long flight

Talia Avakian

'This is death to the family': Japan's fertility crisis is creating economic and social woes never seen before

Chris Weller

Meet the fitness influencers thriving in the era of the home workout

Hillary Hoffower

He was a 'sweet' teenager. Then he killed 2 men in Kenosha. Now he's a right-wing hero.

Michelle Mark

62. This was Brought to you by...

Charlie Herman,Julia Press,Sa…