You Searched For "vsco girl" and got 20 results
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3 mins read
Gen Z is trying to dress like they're 'old money,' and it's changing what status symbols look like
The old money aesthetic is a rebellion to new money, symbolizing the aristocratic upper crust and a…
Hillary Hoffower
2 mins read
The summer of the 'VSCO girl' may be over, but retailers and the VSCO app itself are still reaping the benefits of the craze that swept Gen Z
But there's still no clear explanation as to what first drove the VSCO girl's popularity, which sta…
Paige Leskin
1 min read
The VSCO girl is taking over the internet - here's the ultimate starter kit for becoming the latest 'it' girl
"Normally when you're talking about a VSCO girl, it is predominantly people who are white and very …
Hillary Hoffower
1 min read
1 min read
From Hydro Flasks to scrunchies, these are the items every VSCO girl will want this holiday season
Seemingly overnight, VSCO girls - named after the popular photo-editing app used to enhance images …
Bethany Biron
3 mins read
VSCO girls are upending the cosmetics industry by eschewing makeup in favor of facial sprays and creams
These women aim for a a dewy, fresh-faced aesthetic that relies more on hydrating facial sprays, cr…
Hayley Peterson
1 min read
How to use VSCO, the photo-editing app that's spawned a generation of Birkenstock-wearing, Hydroflask-loving teen girls
Whether you love her or hate her, there's not a lot of the internet that hasn't been touched by the…
Paige Leskin
5 mins read
I'm a millennial and I don't hate the VSCO girl - she's just the first new trend that makes me feel old
My teenage self and my adult self just don't identify with the VSCO girl. My middle school "emo" ph…
Hillary Hoffower
1 min read
A glimpse into the subculture of e-girls and e-boys, the teen gamers who are the radical antithesis of the Instagram influencer
The e-girl's emergence this year has corresponded with the rise of TikTok, the short-form video app…
Paige Leskin
2 mins read
Scrunchies, $80 Fjallraven backpacks, and Birkenstocks: There's a new type of 'it' girl online, and of course the internet is already hating on her
The VSCO girl is part of one of the many communities carving out a niche in social media. Consider …
Hillary Hoffower
3 mins read
Stanley cups are 'on the way out' along with skinny jeans, wealthy teens say
Piper Sandler says Stanley's multi-colored insulated cups still have considerable caché among teens…
Dominick Reuter
2 mins read
Gen Z is making corded headphones cool again because they don't want to look like finance bros
Many of Gen Z's fashion choices function as rejections of the trends that came before them. Wired h…
Hillary Hoffower
4 mins read
How TikTok stars earn money, what 1 million YouTube views is worth, the life of Shane Dawon's video editor
The summer of the 'VSCO girl' may be over, but retailers and the VSCO app itself are still reaping …
Amanda Perelli
1 min read
These were our favorite TikTok videos from 2019 - check them out
TikTok; Paige Leskin/Business Insider
Paige Leskin
Paige Leskin
1 min read
The changing ways teens are using the internet that older people don't understand
If you're a certified "old" - aka a baby boomer, Gen X-er, or even an older millennial - staying in…
Alexandra Cavallo
4 mins read
Inside Walmart's thriving TikTok account, which has over 127,000 followers and is luring a new generation of Gen Z shoppers to the superstore
And yet, the almost 60-year-old retailer is surprisingly active on the social media platform that h…