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2 mins read

Democrats are beating Republicans in voter enthusiasm, even as swing-state polls show tight race

New polling from Gallup shows more Democrats are enthusiastic about voting than Republicans. But it…

Bryan Metzger   


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2 mins read

Judith Kent, wife of JPMorgan CEO Jamie Dimon, went door to door in Michigan canvassing voters for Kamala Harris

Kent's husband, Jamie Dimon, hasn't publicly endorsed either presidential candidate this election.

Kwan Wei Kevin Tan   


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2 mins read

US intel says Russian actors made the fake Georgia voter fraud video — and expects more to come

Russian influence actors created a fake Georgia voter fraud video, a group of US intelligence offic…

Grace Eliza Goodwin   


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3 mins read

Trump scores a Joe Rogan interview for the first time, with an eye on male voters

Joe Rogan's interview with Donald Trump would be the former president's latest appearance on a podc…

Kelsey Vlamis   


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3 mins read

Economic concerns are top of voters' minds, but Kamala Harris is choosing a different path for her closing argument

Kamala Harris is betting voters can hear two messages at once, but she is leaning hard into anti-Tr…

Brent D. Griffiths   


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3 mins read

I spent a day in Kamala Harris' Fortnite town. It was full of policy details meant to reach young voters, but was mostly empty.

Freedom Town, USA, is full of public transit and Harris-Walz Easter eggs, but not many players.

Juliana Kaplan   


Business Insider Latest Story Image
12 mins read

The vulnerable GOP congressman convinced that economic interest voters will save him from the Trump and abortion backlash

In Scottsdale, Rep. David Schweikert hopes an old-school GOP approach can help him hold onto a Hous…

Bryan Metzger   


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2 mins read

The newest place to reach young male voters: porn websites

A group of porn stars is running an ad in swing states that links Trump to Project 2025's efforts t…

Alice Tecotzky   


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3 mins read

Barack Obama's message to Black male voters angered some Democrats. Why it matters.

Former President Obama wants to ward off GOP efforts to make inroads with disillusioned Black male …

John L. Dorman   


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4 mins read

JD Vance and Tim Walz kept things civil as they raced to appeal to moderate voters

Sen. JD Vance and Gov. Tim Walz trotted out their best version of Midwest Nice as they raced to the…

Brent D. Griffiths   


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5 mins read

I spent a day talking to voters in a crucial swing county in Pennsylvania. It's clear the economy is make-or-break for Harris and Trump alike.

Voters talked about inflation concerns more than anything else. Their answers reinforced how much t…

Alice Tecotzky   


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2 mins read

Mark Cuban and other business titans are trying to woo conservative-leaning swing voters to support Kamala Harris

A group of business leaders are launching a new podcast in a bid to convince economy-minded swing v…

Bryan Metzger   


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2 mins read

Millennial male voters are a prime prize for Harris and Trump. Her campaign's got a plan — get Tim Walz on Twitch.

Gen Z and millennial voters will make up around 48.5% of eligible voters for the upcoming 2024 pres…

Kwan Wei Kevin Tan   


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3 mins read

Kamala Harris wants voters to know she owns a Glock. Talking about guns on the campaign trail is no accident, experts say.

Political and communications experts told BI that leaning into messaging that she's a responsible g…

Aditi Bharade   


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4 mins read

A bloc of Trump voters in key swing states also backs Democratic Senate candidates. Here's why that matters.

A relatively small but significant bloc of Trump's backers are also voting for Democratic Senate ca…

John L. Dorman   


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4 mins read

Harris' border visit isn't just aimed at Arizona. Immigration will also sway voters in states thousands of miles away.

Kamala Harris is aiming to reassure swing voters across the US that she's the candidate who'll work…

John L. Dorman   


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2 mins read

Russia is exploiting this outdated election law to pay American influencers to sway voters

Russia, which has long worked to sway American elections, has found a new and legal way in.

Katie Balevic   


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5 mins read

How reproductive rights, Greek life, and celebrity endorsements could prove key to Kamala Harris' bid for women voters

Vice President Kamala Harris will hope to garner big support among women, who tend to vote at highe…

Rebecca Rommen,Nathan Rennolds   


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3 mins read

Tech billionaire Elon Musk's social media posts have had a 'sudden boost' since July, new research reveals

The research further found that since July, other conservative and right-wing X accounts have perfo…

PTI   


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2 mins read

Trump spent years courting Black voters. Kamala Harris has undone much of his success in just 7 weeks

A Washington Post-Ipsos poll of Black Americans showed that Vice President Harris has made serious …

John L. Dorman