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<ul><li>As <keyword id="8612979" type="COMPANY" weightage="20" keywordseo="voot-select">Voot Select</keyword> completes a year of its launch, we take a look at the kind of growth it has witnessed in an otherwise difficult year.</li><li><keyword id="842774" type="PERSON" weightage="20" keywordseo="Ferzad-Palia">Ferzad Palia</keyword>, Head – Voot Select &amp; International Business, <keyword id="187712" type="COMPANY" weightage="20" keywordseo="Viacom18">Viacom18</keyword> takes us behind the scenes, telling us all that worked in favor of the platform and all that can be expected out of it in the next few months.</li></ul>It’s been a year since Viacom18’s over-the-top platform Voot launched its SVOD offering, Voot Select. It has been an eventful year but for the platform too, it has been one of a lot of milestones. “We’re the fastest platform in India to hit a million active, paying direct-to-consumer subscribers in less than a year,” shared Ferzad Palia, Head – Voot Select &amp; International Business, Viacom18, during an exclusive interaction with us. The platform was launched in March last year, right before the country went into its first (of many) lockdowns. And while it would have been a disadvantage for any business to launch at the moment, it did not work as a deterrent for Voot Select. People were stuck at home, desperately looking for some sort of entertainment. With production of fresh content on hold everywhere too, even TV wasn’t showing anything new. That’s where OTT players like Voot gained big. People were open to experimenting. And they were willing to pay for content that they liked. So eventually, its launch time worked in its favor. “Once we got off to a good start, the first thing that worked wonderfully well for us was our first original, <keyword id="3712608" type="PERSON" weightage="20" keywordseo="asur">Asur</keyword>. It really got the audience to sit up and take notice because that's the power of one story. That probably gave us our biggest jump, right in the beginning which then got people to sample us and see what else we had to offer. And people liked that as well,” said Palia. The early inflow of audiences that came onto the platform put the platform on a strong growth trajectory and good momentum right, explained Palia. However, has the platform been able to keep up this initial momentum? “Yes, and that is really heartening for us. Obviously, we're not growing at the same pace as we grew in the first four months but that's also because we were a new service. But we've seen consistent month-on-month growth, even after the country has pretty much opened up. Despite being a price-sensitive market, there's been a big change in the audience mindset because they are now willing to pay for content, and good content experiences as long as there's something there for them to buy and at an affordable price,” said Palia. So is he confident that this growth momentum will continue, even this year? “While its early for us to gauge, I think we will grow in multiples. Our plan for FY22 is essentially doubling or even tripling down on originals, our before-TV offerings, our international suite as well as our marketing spends. If we do a few things right, like we did in the year gone by, we'll be right up there,” he answered. The platform will also continue to focus on strengthening its technology, to be able to give people the best possible experience, added Palia. The focus will also be on regional original content owing to the fact that there has been an increase in the amount of subscribers coming from outside the top 10 metro cities. “We already have about five originals ready, which we are yet to release, in Tamil and Bangla. And we will be creating more this year. We're still very new and therefore wanted to focus on getting the first market right, which is the Hindi-speaking audiences. And now that we're very confident with that, we will now start getting our learnings from regional markets. There should be between 10- 12 regional originals from us in FY22. And lastly, is he concerned about the OTT guidelines impacting the way they tell stories? “Not at all! Guidelines have always been around. We know that we have a responsibility to society, to the audience, to our customers, whether they're paying customers or customers who are on our AVOD service. We've always managed to stay within the boundaries as a responsible entertainer so I don't see that changing at all. There's nothing on our platform which circumvents any of the rules,” he explained. Along with new <keyword id="6157640" type="UNKNOWN" weightage="20" keywordseo="regional-content">regional content</keyword>, Voot Select will also be the new home to Showtime content in India and the exclusive destination for upcoming Paramount+ shows in the country. Its international content offering will include titles like Dexter (Limited Series), Ray Donavan Feature-Length Film, The First Lady from showtime and Frasier (Reboot) &amp; Why Women Kill S2 from Paramount+ amongst others.

We’re the fastest OTT platform in India to hit a million active, paying subscribers in less than a year: Ferzad Palia, Viacom18

OTT platforms in India produce a wide range of material for viewers each month. In the forthcoming month of June, 2023, many much anticipated OTT releases are expected to be published. Let's take a look at some of most awaited list: 'Asur 2' Viewers are anxiously anticipating the second season of this legendary criminal drama series following the success of the previous season. JioCinema will offer this web series starring Arshad Warsi without charge. For an overview of the plot, viewers can watch its first season on the <keyword id="3113913" type="General" weightage="50" keywordseo="voot" source="Orion">Voot</keyword> app. <keyword id="662858" type="General" weightage="80" keywordseo="release-date" source="Orion">Release Date</keyword>: June 1 'Mumbaikar' The plot revolves around the happiness, drama, joy, and romance that Mumbai residents experience on a daily basis. Release Date: June 2 'Scoop' A well-known crime reporter battles for justice in the death of a journalist and gets in trouble with the media, the police, and Mumbai's underworld as a result. This Netflix original series is based on Jigna Vora's book Behind Bars in Byculla: My Days in Prison. Release Date: June 2 'School Of Lies' The main character of this new criminal thriller starring <keyword id="6366186" type="General" weightage="50" keywordseo="nimrat-kaur" source="Orion">Nimrat Kaur</keyword> is a young child who gets lost in a dormitory. As a number of kids and staff enter the vision linked with the scenario, this one incidence completely affects the climate of the school. Disney Plus Hotstar will host the world premiere of The School of Lies. Release Date: June 2 'Bloody Daddy' This Ali Abbas Zafar-directed film starring <keyword id="6355887" type="General" weightage="50" keywordseo="shahid-kapoor" source="Orion">Shahid Kapoor</keyword> will air on JioCinema. Release Date: June 9 'The Night Manager 2' This exciting thriller is perfect for those who enjoy beautiful scenery and lavish drama. The main character of this programme is Shaan, a night manager on a mission to bring down prominent arms dealer <keyword id="17568574" type="General" weightage="50" keywordseo="shailendra-rungta" source="Orion">Shailendra Rungta</keyword>. This program's second season will run on Disney Plus Hotstar. Release Date: June 30 SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/imd-issues-yellow-alert-for-delhi-after-rain/articleshow/100641439.cms">IMD issues 'yellow' alert for Delhi after rain</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/india-becomes-a-global-leader-by-regulating-anti-tobacco-warnings-on-ott-platforms/articleshow/100642342.cms">India becomes a global leader by regulating anti-tobacco warnings on OTT Platforms</a>

OTT releases to watch for June, 2023

Mumbai, Apr 5 () While film stars have always had a huge influence on people, politicians in the country need to emerge as role models in times of crisis, believes actor Arshad Warsi.Citing the example of Janata Curfew, Arshad said many actors had urged their fans to not step out of their homes, but it didn't help.Via Janata Curfew, Prime Minister Narendra Modi had asked people to come to their balconies and clap to pay tributes to the healthcare workers, police force and other essential service providers working tirelessly as India fights the coronavirus pandemic.The actor said people tend to listen more to their leaders than cine stars."It is important for an actor to be a role model, as much as possible, and I must say that they are. Most of the actors and including myself, we urged everyone not to come out and start celebrating after the Janata Curfew was over. But unfortunately, that's exactly what everyone did."The fact is people don't listen to actors, they listen to politicians. More than actors, it is the politicians who need to be role models," Arshad told .A day after Janata Curfew on March 22, the prime minister announced a 21-day nationwide lockdown.Arshad, 51, said during his time at home, he is working on a few scripts which he intends to direct someday."Creatively, there is a lot to do from home. I am working on scripts that I would like to direct. Besides, I am helping out on the scripts that I am acting in, reading scripts that have been given to me."The actor added self-isolation is not a challenge for him as he prefers to stay at home. "All my friends know that this is how I spend most of my time in isolation. I like to work and I like to stay home. I don't overburden myself with work and I barely socialise. I love being home with my family."Arshad's latest on screen outing is Voot Select web series "Asur" for which he is receiving rave reviews. KKP SHD RDSRDS

More than actors, politicians need to be role models: Arshad Warsi

<ul><li><keyword id="10862183" type="UNKNOWN" weightage="20" keywordseo="delhi-crime-season-2">Delhi Crime season 2</keyword> is the most awaited web series of 2021, <keyword id="15508" type="COMPANY" weightage="20" keywordseo="YouGov">YouGov</keyword> survey.</li><li>Among the shows released this year, Family Man Season 2 is the most popular with two in five calling it their favourite series.</li></ul>The Coronavirus pandemic gave a huge boost to the booming OTT video- streaming industry in India. As consumers endured lockdowns and restrictions, digital content became a major source of entertainment as well as a platform for the industry to connect with their audiences in these unprecedented times. YouGov’s latest study reveals that among the upcoming web series this year, Season 2 of Delhi Crime is the most awaited show by OTT platform viewers in the country (as said by 22%). The International Emmy winning drama series enthralled viewers with its first season and we see excitement building up for the next edition, despite the absence of an official release date. <div type="image" title="image002" msid="84997672" hostid="261"></div>It seems audiences are looking forward to the sequels of some of the popular shows of the past years. Along with Season 2 of Delhi Crime, viewers are also excited for the sequel of Voot’s mythological thriller Asur (20%), Kay Kay Menon’s Special Ops Season 2 (19%) , Kota Factory’s Season 2 (18%), Four More Shots Please Season 3 (14%) and Little Things Season 4 (13%). New shows like Rudra- the edge of darkness (11%) and Finding Anamika (9%) have also managed to spark interest and feature among the most awaited shows of 2021. YouGov also asked people about the web series they enjoyed watching in 2021. Among the shows already released this year, action-thriller Family Man Season 2 (40%) emerged as the most favourite show of OTT viewers in urban India. The ever-charming Manoj Bajpayee’s performance, and the engaging plot totally lived up to the expectations of fans, especially after the cliff-hanger ending of season 1. <div type="image" title="image004" msid="84997697" hostid="261"></div>Other series that received the appreciation and love of the audiences are Tandav (14%), Aspirants (12%) and Maharani (10%). With lack of entertainment choices, it is not surprising to see consumers shift to digital entertainment during the pandemic. Data suggests that a majority of respondents (59%) claim to have watched more content online than on TV in the past one year. One in ten have started exploring global (non-English) content in the past year (9%) and almost as many (11%) have begun watching regional content (non-Hindi) during this time. Roughly a fifth among those who claim to watch regional content like watching Telugu (22%) and Marathi (20%) language series. Gujarati (18%), Punjabi (17%), Tamil and Kannada (16% each) series are also popular among people. Language has become an important factor in determining people’s choice of content. One in eight respondents (12%) consider the language or origin of a series important when deciding what to watch on OTT platforms. Having said that, the genre of the show (22%), recommendations of family &amp; friends (21%) and reviews and ratings (19%) are ranked higher than language as consideration factors by people. <div type="image" title="image006" msid="84997721" hostid="261"></div> When it comes to digital platforms, Amazon Prime (53%), Netflix (47%) and Disney Hotstar (43%) are the most preferred channels for watching Indian web shows. Even though international networks are more popular among the masses, regional platforms like Sun NXT, Aha and Hoichoi also feature in the list, indicating the growth of regional content consumption in India. <div type="image" title="image008" msid="84997744" hostid="261"></div> With an interest in regional language streaming, non-Bollywood cinema is likely to come out of Covid in a better shape. Almost half of the total surveyed respondents (49%) said that they are open to watching regional movies in theatres, with younger adults between the age of 18-39 years more likely to say so than older ones of 40 years and above. Data collected online by YouGov Omnibus among 1009 respondents in the country between June 15th-20th, 2021 using YouGov’s panel of over 11 million people worldwide. Data is representative of the adult online population in the country.

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We’re the fastest OTT platform in India to hit a million active, paying subscribers in less than a year: Ferzad Palia, Viacom18

Samarpita Banerjee

OTT releases to watch for June, 2023

IANS

More than actors, politicians need to be role models: Arshad Warsi

PTI

Here are the top most awaited Indian web series of 2021 as per YouGov's survey

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