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<ul><li>Voot currently has 100 million monthly active users. With a new feather in its cap, Viacom18 is all set to expand its reach further. </li><li><keyword id="8612979" type="UNKNOWN" weightage="100" keywordseo="voot-select">Voot Select</keyword> is the second subscription based streaming service from Viacom18 and will soon launch in India.</li></ul>Viacom18 will soon launch its second subscription-based streaming offering called ‘Voot Select’. Set to soon go live on Voot, the all new premium service, Voot Select will give users access to diverse multi genre marquee content experiences. The new business vertical under Viacom18 Digital Ventures will be helmed by Ferzad Palia, Head – Youth, Music &amp; English. Voot Select will be in addition to his existing responsibilities. Voot Select is the dawn of a new era in the story of Voot. The logo intends to reflect its commitment to providing exclusive content and quality entertainment for subscribers. Minimal, premium, and contemporary -- this wordmark distinguishes itself from the mother brand through its form, while being intimately connected with the core brand ethos through subtle gradients and rounded edges. It is a visual translation of the brand proposition to provide the best digital content for a discerning audience. Speaking about adding further scale to the digital business, <keyword id="1118047" type="PERSON" weightage="20" keywordseo="Sudhanshu-Vats">Sudhanshu Vats</keyword>, Group CEO &amp; MD, Viacom18 said “The video on demand market is the fastest growing segment in the media and entertainment sector today. Subscription-led business models are going to be the next big growth drivers in the years to come. Having established Voot as India’s second largest premium AVoD platform, we think the time is apt for us to unveil our premium subscription offering, Voot Select. The new premium offering will bring more bespoke content to our always-on viewers.” Speaking on the same Gourav Rakshit, COO at Viacom18 Digital Ventures said, “With Voot, the successful launch of Voot Kids and now Voot Select, our aim is to build a versatile and immersive digital ecosystem that will add value to our users. The new offering will provide them with differentiated content experiences across genres and segments. Currently in its final leg of testing, the all new Voot Select, once live, will see many untapped genres being made available for our users to experience and enjoy.” Voot Select is the second subscription based streaming service from Viacom18 and will soon launch in India.

Viacom18 to launch a new subscription streaming service — Voot Select

<keyword id="187712" type="COMPANY" weightage="20" keywordseo="Viacom18">Viacom18</keyword> has expanded its digital ecosystem with the launch of its first subscription play – <keyword id="3701222" type="PERSON" weightage="20" keywordseo="Voot-Kids">VOOT Kids</keyword>. The plaftorm that has been certified by Early Childhood Association (ECA) will offer a collection of over 20,000 videos, e-books, stories and quizzes, aims to usher in the next evolution in the kid’s digital ecosystem. “Viacom18 has grown over the years by focussing on white spaces that are challenging and yet have tremendous potential. As a network, we have been the undisputed leader in kids’ entertainment content since the past 5 years. Our digital play VOOT is the second largest video-on-demand platform in the country today.” said <keyword id="1118047" type="PERSON" weightage="20" keywordseo="Sudhanshu-Vats">Sudhanshu Vats</keyword>, Group CEO &amp; MD, Viacom18, adding, “VOOT Kids is a synergy of these two growth stories from the house of Viacom18. Marking our sharper segmented foray into the world of subscription based VoD, VOOT Kids is India’s first and only multi-format Kids app offering Fun &amp; Learning. No other kids app offers Watch, Read, Listen &amp; Learn all at one place” With a mission to make screen time meaningful for Kids, the app strikes a balance between fun learning and entertainment for kids between the age of 02 to 08 years. The app will achieve this by delivering a holistic experience focussed on viewing, reading, listening and playing all in one place. The app encompasses Kids’ favourite toons, best of pre-school and learning shows, beautifully crafted picture e-books, audio stories and fun quizzes and will empower parents with relevant and superior quality engagement options for their children. Behind this impressive content line-up are partnerships with best in class brand owners and leaders like Nickelodeon, Oxford University Press, Warner Media, Green Gold, Ceebeebies, TV Asahi, Sony Music, Hasbro, Mattel, Lego and many more. Speaking about VOOT’s venture into the premium subscription space, <keyword id="260775" type="PERSON" weightage="20" keywordseo="Gourav-Rakshit">Gourav Rakshit</keyword>, COO, <keyword id="3304677" type="PERSON" weightage="20" keywordseo="Viacom18-digital">Viacom18 Digital</keyword> Ventures said, “The foray into the subscription space with VOOT Kids is the first step in our journey towards building an entire digital ecosystem under brand VOOT. VOOT Kids has been built on the 3 pillars of Product Experience, Content and Safety. In VOOT Kids, we are bringing an offering that is child-friendly, yet parent focussed and gives them an opportunity to bond with an immersive co-consumption experience. Our brand philosophy of ‘Masti Mein Acchai’ reflects our mission to make screen time meaningful.” VOOT Kids is a key enabler that enhances the bond between parents and children through immersive co-consumption experiences. The curated ad-free content library has parental control features that allow parents to evaluate progress, limit screen time and track content consumed which makes VOOT Kids India’s safest one-stop online destination that entertains, engages and enriches kids, all under one roof. Elaborating, <keyword id="2622409" type="PERSON" weightage="20" keywordseo="Saugato-Bhowmik">Saugato Bhowmik</keyword>, Business Head, VOOT Kids said, “VOOT Kids is a category creating product in the space of digital fun learning that caters to needs of discerning Indian parents who seek meaningful screen-time that aids in holistic development of the child’s mental, emotional and social faculties. The app has the largest and most versatile offerings in the space of toon videos, e-books, audio stories and fun quizzes that provides children with a parent-controlled, safe and entertaining content destination.” He further added, “We believe masti should never be served up without acchai and the same holds true the other way around. And this is our guiding philosophy at VOOT Kids" VOOT Kids will be Viacom18’s first ever digital subscription service providing immersive content delivered through an elevated product experience and seamless gameplay. With this launch, VOOT Kids will bring alive the ‘Masti Main Acchai’ brand idea through a high decibel integrated marketing plan that will reach over 50 million households driven by a mix of print, on-air, on-ground activations and digital outreach.

Viacom18 launches its first subscription play, VOOT Kids

<ul><li>As COVID-19 forces thousands of people to stay home, Eros Now is offering a 2-month free subscription to Indian customers. </li><li>This comes after several state governments have urged people to avoid all non-essential travel and work from home to contain the outbreak. </li><li>According to an online app Annie, its daily active user rose by 78% between 27 February and 7 March. </li></ul>As COVID-19 is forcing lakhs of people to stay home, streaming player Eros Now is offering a 2-month free access to its Indian customers. “We are opening the gates of Eros Now to watch the product, which otherwise would cost ₹49 a month. So we are allowing 2 month free access until the end of March. There might be a little bit of flow bound on the new content that comes in but we have at least 10,000 <keyword id="6369154" type="UNKNOWN" weightage="20" keywordseo="films">films</keyword> across languages for our audiences,” Ali Hussein, CEO told Business Insider India. This comes after several state governments urged people to avoid all non-essential travel and work from home to contain the novel <keyword id="8595403" type="UNKNOWN" weightage="20" keywordseo="Coronavirus-outbreak">coronavirus outbreak</keyword>. So far, the virus has infected 151, and killed 3 in India. 
	
	<div type="twitter" handle="ErosNow" handlename="Eros Now" image="http://pbs.twimg.com/profile_images/1236991142383632384/C4T52R23_normal.jpg" favoritecount="67" retweetcount="19" status="Your stay at home just got a lot more interesting! To help you get through your #quarantinetime, Eros Now brings… https://t.co/10oEGNkesC" createdat="1584546439000" id="1240303778005475328"></div>





 People have been binge watching more due to social isolation and closure of malls and cinema halls. Eros Now is among the many platforms in India that have witnessed a peak in its unique viewers. According to an online app Annie, its daily active user rose by 78% between 27 February and 7 March. According to a Business Standard report, most Zee5 and Voot witnessed u<a href="https://theprint.in/india/ficci-launches-online-course-on-coronavirus-management-to-help-if-situation-gets-worse/383525/">pto 20% rise in usage the past few days</a>. Eros Now is now looking to cash in on the renewed interest in streaming shows and movies. It claims to have 137 million registered users and 26 million paid subscribers. “It is still early to say how much. But yes, there is an opportunity for us. If there is free time available then entertainment tends to be a free choice for a lot of customers in India. That’s the reason why we are not charging our customer but providing them the window to indulge with entertainment on our platform,” Hussein added. Eros Now had planned to add at least one original series in a month and 40 theatrical releases in its content library. It aims to spend between $50-70 million on original content in the next 12-18 months. However, some of its releases like Haathi Mere Sathi have also been postponed due to <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">Coronavirus</keyword>. Apart from education apps like Byju’s and Unacademy, Amar Chitra Katha also offered free access to all its comics online See also: <a href="https://www.businessinsider.in/science/environment/news/dolphins-return-to-italy-venice-canal-shines-chinas-air-clears-up-the-impact-of-coronavirus-isolation-says-we-need-to-rethink-our-ways/articleshow/74705435.cms">Dolphins return to Italy, Venice canal shines, China’s air clears up – the impact of Coronavirus isolation says we need to rethink our ways</a>

Eros Now offers 2-month free subscription after its unique users peak to a new high

South Korean tech giant Samsung on Tuesday launched new online range of TVs, the next edition of its Frame TV 2020 and 10 new Smart TV models in India. The new TVs sale will go live at midnight on June 19 via Flipkart, Amazon and Samsung's official online store Samsung Shop, said the company. The Frame 2020 will be available on Flipkart and Samsung's official online store Samsung Shop while the new online Smart TV range - 4K UHD, FHD and HD Ready TVs - is being launched under the 'Get More from TV' campaign on Flipkart and the 'Wondertainment' campaign on Amazon. The Frame 2020 TVs will be available in three sizes - 50-inch, 55-inch and 65-inch - for ₹74,990, ₹84,990 and ₹1,39,990, respectively. The Frame 2020 will come with a 10-year, no screen burn-in warranty, and one-year comprehensive warranty and one-year additional warranty on the panel. Among the new range of online Smart TVs, Samsung's 4K UHD Smart TV models will range from ₹36,990 for the 43-inch version to ₹89,990 for the 65-inch version, while FHD and <keyword id="9410135" type="COMPANY" weightage="20" keywordseo="hd-ready-smart-tv">HD Ready Smart TV</keyword> models will start from ₹14,490 for the 32-inch model and go up to ₹31,990 for the 43-inch model. The new range of TVs will come with one-year comprehensive warranty and one-year additional warranty on the panel. Consumers can also avail exciting no-cost EMI options, with EMI starting ₹3,125 for 24 months for The Frame 2020, and ₹805 for 18 months for the new range of online Smart TVs. The Frame 2020 and the 10 new Smart TV models will also provide native support for a wide range of OTT platforms such as ZEE5, SonyLIV, Amazon Prime, Netflix and Voot. Consumers purchasing Samsung's new Smart TVs will get access to content with attractive offers worth ₹1,095. They can also avail up to 50% discount on subscriptions of OTT platforms such as ZEE5 and Eros Now. Moreover, consumers can get free subscription for music streaming apps such as Gaana Plus for one-year and Apple Music for 3 months. Consumers purchasing The Frame 2020 will also be offered a free three-month subscription to the Samsung Art Store worth Rs 897, housing curated artworks from around the world, said the company. The TVs come with Auto Hotspot technology, USB 3.0 and support voice assistants such as Google Assistant and <keyword id="2706733" type="PERSON" weightage="20" keywordseo="amazon-alexa">Amazon Alexa</keyword> in addition to Samsung's native Bixby. On the productivity front, based on recent consumer insights, Samsung has added free subscription to Office 365, along with 5GB of cloud storage space. The TVs are secured by multi-layered Knox for unmatched security and provide seamless access to Office 365 services over the cloud, said the company.

Samsung launches new range of Frame TV 2020, Smart TVs in India starting at ₹31,990

<ul><li>Apple’s new video streaming service, Apple TV Plus, will launch on November 1 at a price of ₹99 per month. </li><li>Apple TV Plus monthly subscription in India is 72% cheaper than the US subscription that costs $4.99.</li><li>Non-Apple device users can also access the service via Amazon’s Fire TV Stick. </li></ul>Apple TV Plus is going to launch on November 1 and the company has a <a href="https://www.businessinsider.in/netflix-disney-and-roku-tumble-after-apple-announces-its-streaming-service-will-be-cheaper-than-rivals/articleshow/71072368.cms">new found sensitivity for prices</a> in India. In the US, a monthly subscription to <a href="https://www.businessinsider.in/apples-streaming-service-apple-tv-plus-will-cost-just-5-a-month-when-it-launches-november-1/articleshow/71071470.cms">Apple TV Plus</a> will cost $4.99 (₹358) but in India it will only cost ₹99 ($1.38) — that’s 72% cheaper. 
 
 <div type="image" title="appletv4_edited" msid="71074731" hostid="261" caption="&amp;lt;p&amp;gt;Apple CEO Tim Cook announces the launch date for Apple TV Plus&amp;lt;/p&amp;gt;"></div>





 Apple TV’s aggressive pricing is also mindful of the fact that Disney+ is slated to go live the same month on November 12 at $6.99 per month. In India, Disney’s content will be available through Hotstar at no extra charge since Hotstar is a subsidiary of Star India, which, in turn, is owned by Disney. It’s emulates <a href="https://www.businessinsider.in/spotify-vs-apple-music-vs-netflix-vs-amazon-prime-prices/articleshow/68297160.cms">Spotify’s strategy</a> when it launched in India earlier this year. A monthly subscription to the music streaming service costs ₹199 versus $9.99 (₹700) in the US. <a href="https://www.businessinsider.in/apple-music-spotify-jiosaavn-gaana-subscription-price-in-india/articleshow/68737328.cms">Apple Music</a> undercut that as well with a monthly subscription pegged at ₹99. Apple TV Plus’ monthly subscription is cheaper than other players already present and popular in the market like Hotstar Premium, Amazon Prime and Netflix. Amazon Prime, the cheapest of the three, costs ₹129 per month. But it’s unlikely to lose its popularity since it comes bundled with a subscription to Amazon Music. <a href="https://www.businessinsider.in/hotstar-vip-subscription-plan-price-features-original-content/articleshow/68532179.cms">Hotstar</a>, who recently increased its subscription prices, costs ₹299 month — thrice the price of Apple TV Plus. The fact that Apple’s streaming service is cheaper than Netflix should come as no surprise though. Netflix is currently the most expensive streaming service in India prices that start at ₹499 per month for single screen viewership. Netflix does offer a <a href="https://www.businessinsider.in/netflixs-cheapest-ever-subscription-announced-at-199-for-mobile-users-in-india/articleshow/70359879.cms">mobile only plan</a> at ₹129 but that — again — is restricted to a single screen and exclusively for smartphones. <table style="border-width: initial; border-style: none; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Service </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Subscription per month </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Apple TV Plus </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">₹ 99 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Zee5 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">₹ 99 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Sony LIV </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">₹ 99 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Eros Now Premium </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">₹ 99 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Eros Now Plus </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">₹ 49 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Amazon Prime </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">₹ 129 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Hotstar Premium </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">₹ 299 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Netflix </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Starting at ₹ 499 per month </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">ALTBalaji </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">₹ 34 (at a quarterly subscription of ₹100) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">MX Player </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Free </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Voot </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Free </td></tr></tbody></table> You don't necessarily need an iPhone or an Apple device for Apple TV Plus One of the main barriers for Apple, in any market, has been that its services are usually restricted to within the Apple universe. You normally need an <a href="https://www.businessinsider.in/this-is-the-iphone-11/articleshow/71071731.cms">iPhone</a>, <a href="https://www.businessinsider.in/apple-just-unveiled-a-new-10-inch-ipad-launching-later-this-month-for-329/articleshow/71071358.cms">iPad</a>, or <a href="https://www.businessinsider.in/i-tried-apples-recently-updated-mini-mac-and-its-the-way-to-go-if-youre-looking-for-macos-desktop-on-a-budget/articleshow/68473050.cms">Mac</a> to fully enjoy what Apple has to offer. But, when it comes to Apple TV Plus, users will also have access to the service via the Amazon Fire TV Stick thanks to the partnership between the two companies. And, if you are thinking about picking up any new Apple device in the coming months — the company is offering one year of free subscription with every new purchase of an iPad, iPhone, Mac or Apple TV. Apple TV Plus Shows A few of the trailers of Apple’s new TV shows like <a href="https://www.businessinsider.in/the-creator-of-the-battlestar-galactica-reboot-is-back-with-an-apple-exclusive-show-about-a-world-where-america-never-quit-the-space-race/articleshow/69641035.cms">For All Mankind</a>, Dickinson and <a href="https://www.businessinsider.in/apple-just-released-a-cryptic-new-teaser-for-its-upcoming-tv-show-starring-jennifer-aniston-and-steve-carell-and-people-are-completely-bewildered/articleshow/70649975.cms">The Morning Show</a> were released during the WWDC event. According to the company, they have cumulatively been viewed over 100 million times. 
 
 <div type="image" title="appletv3_edited" msid="71074753" hostid="261" caption="&amp;lt;p&amp;gt;List of shows available exclusively on Apple TV Plus&amp;lt;/p&amp;gt;"></div>





 Apple also debuted the trailer for <a href="https://www.businessinsider.in/miscellaneous/apple-just-announced-a-slew-of-original-tv-shows-check-them-out/slidelist/68570117.cms">See</a> during the event starring the Game of Thrones star, Jason Mamosa. 
 
 <div type="image" title="appletv2_edited" msid="71074767" hostid="261" caption="&amp;lt;p&amp;gt;Apple CEO Tim Cook debuts the trailer for See, an upcoming TV show on Apple TV Plus starring Jason Mamosa&amp;lt;/p&amp;gt;"></div>





 "Our mission for Apple TV Plus is to bring you the best original stores from the most creative minds in television and film," said CEO of Apple Tim Cook during the launch event. Apple isn’t afraid to spend Apple had earlier set aside $1 billion for original content. But, according to the <a href="https://www.ft.com/content/4f7f4326-c2bf-11e9-a8e9-296ca66511c9">Financial Times</a>, that budget has now ballooned to <a href="https://www.businessinsider.in/apple-is-reportedly-dropping-billions-of-dollars-on-its-big-push-into-tv-which-is-expected-to-launch-in-november/articleshow/70757228.cms">$6 billion</a>. Services has been a big revenue generator for Apple this past year. During the June quarter, Apple hit a new record will all-time high revenue of $11.5 billion from services alone — a yearly growth of 13%. "Our strong services performance was broad-based; we set new all-time records for AppleCare, music, cloud services and our app store search ad business and achieved a new third quarter revenue record for the App Store," said Cook during the earnings call. See also: <a href="https://www.businessinsider.in/netflix-disney-and-roku-tumble-after-apple-announces-its-streaming-service-will-be-cheaper-than-rivals/articleshow/71072368.cms">Netflix, Disney, and Roku tumble after Apple announces its streaming service will be cheaper than rivals</a> <a href="https://www.businessinsider.in/Apple-has-unveiled-its-long-awaited-streaming-TV-service-Apple-TV-Plus-Heres-how-it-compares-to-the-other-big-streaming-services-from-Netflix-to-Prime-Video-/articleshow/68583699.cms">Apple has unveiled its long-awaited streaming TV service, Apple TV Plus. Here's how it compares to the other big streaming services, from Netflix to Prime Video.</a> <a href="https://www.businessinsider.in/These-are-Apples-new-iPhones-the-iPhone-11-iPhone-11-Pro-and-iPhone-11-Pro-Max/articleshow/71071793.cms">These are Apple's new iPhones: the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max</a>

Apple TV Plus will be cheaper than Amazon Prime, Hotstar, and Netflix in India

<div><div class="KonaFilter image-container display-table"><div><div class="image on-image">Netflix</div></div></div><ul><li><keyword id="6354777" type="COMPANY" weightage="60" keywordseo="Media">Media</keyword> giants are looking to further ties in India, where the mobile economy is booming.</li><li>News companies, like <a href="https://www.adweek.com/digital/wall-street-journal-expands-to-india/">the Wall Street Journal</a>, <a href="https://www.nytco.com/bizday-expands-technology-coverage-in-china-and-india/">the New York Times</a> and <a href="https://www.npr.org/sections/npr-extra/2018/03/28/597596242/nprs-international-desk-expands-east">NPR</a> have expanded staff or products in India over the past few years to cover the growth story.</li><li>Western companies already have big stakes in the Indian market. Twenty-first Century Fox-owned TV streaming company Hotstar is by far the <a href="https://variety.com/2018/biz/global/fox-hotstar-india-1202795869/">biggest over-the-top TV provider in India </a>with roughly 100 million subscribers.</li></ul>As tensions with China grow deeper, media giants could look to further ties in India, where the mobile economy is booming.Why it matters: India is one of the fastest-growing internet markets in the world. But few consumers have the disposable income to pay for multiple services, which will make it hard for some companies to conquer the country.</div><div id="hidden-ea101fbb-ec96-40f3-8c8f-01372337a24a" aria-hidden="false" aria-expanded="true">Background: Like many developing countries, India is mostly a mobile-only internet economy.<ul><li>"India's story is not an evolution story, it's a revolution story," says Ravi Agrawal Managing Editor of Foreign Policy and author of <a href="https://www.amazon.com/India-Connected-Smartphone-Transforming-Democracy-ebook/dp/B07HCFJTSQ">"India Connected: How the Smartphone Is Transforming the World's Largest Democracy."</a></li><li>"Hundreds of millions are getting online through smartphones with cheap data plans....That growth is the reason corporate America is bee-lining there."</li></ul>By the numbers: Unlike the <a href="https://www.axios.com/americans-digital-use-television-mobile-facebook-70eb92da-760b-4704-ac09-ae6bc39ded09.html">largely saturated</a> North American digital market, India's still has room to grow.<ul><li>With <a href="https://economictimes.indiatimes.com/tech/internet/internet-users-in-india-expected-to-reach-500-million-by-june-iamai/articleshow/63000198.cms">nearly 500 million internet users</a> and roughly <a href="https://indianexpress.com/article/technology/india-set-to-have-530-million-smartphone-users-in-2018-study-4893159/">530 million smartphone users</a>, India is the second-largest online and smartphone market in the world next to China.</li><li>Roughly 40% of the country's total population is using smartphones and is accessing the internet.</li><li>The number of internet users is expected to roughly double over the next four years, according to <a href="https://qz.com/india/1483368/indias-smartphone-internet-usage-will-surge-by-2022-cisco-says/">Cisco's latest Virtual Networking Index</a>.</li></ul><div class="KonaFilter image-container display-table"><div><div class="image on-image">Adapted from eMarketer; Chart: Axios Visuals</div></div></div></div>Internet adoption is driving unprecedented <keyword id="35666" type="COMPANY" weightage="60" keywordseo="advertising">advertising</keyword> growth in India, as many consumers are more comfortable with paying for content via data-based ads.<ul><li>India will be the third-biggest contributor to ad spend growth globally between 2018 and 2021, according to a new report from global media agency Zenith.</li></ul>The media scramble: Western tech and media companies have been expanding their presence in India to take advantage of and cover the growing economy.<ul><li>News companies, like <a href="https://www.adweek.com/digital/wall-street-journal-expands-to-india/">the Wall Street Journal</a>, <a href="https://www.nytco.com/bizday-expands-technology-coverage-in-china-and-india/">the New York Times</a> and <a href="https://www.npr.org/sections/npr-extra/2018/03/28/597596242/nprs-international-desk-expands-east">NPR</a> have expanded staff or products in India over the past few years to cover the growth story.</li><li>Tech companies like Google and Facebook, that serve as big distributors of information in India, have pushed to expand internet access in the region to increase the internet population. Google <a href="https://www.theguardian.com/world/2018/sep/11/google-india-mobile-market-neighbourly-app">launched</a> its "The next billion users" plan to conquer India last year. Facebook's "Free Basics" program was <a href="https://mashable.com/2016/02/09/why-facebook-free-basics-failed-india/#zzeHflfISuqW">rejected</a> by regulators in 2015.</li><li>From a social media perspective, Google is now looking to take on <a href="https://qz.com/india/1249016/whatsapp-is-looking-to-hire-an-india-head-for-the-first-time-ever/">Facebook's social media and messaging dominance</a> in India with a new hyper-local social network called <a href="https://www.cnn.com/2018/11/21/tech/google-india-neighbourly-app/index.html">Neighbourly</a>, Amazon officially rolled out its social e-commerce site <a href="https://www.digit.in/general/amazon-rolls-out-social-ecommerce-platform-spark-in-india-45150.html">Spark</a>, in India last week.</li></ul>Major streamers are also looking to conquer the territory. India will remain the fastest-growing video market, per <a href="http://www.media-partners-asia.com/article.php?id=2298">Media Partners Asia</a>.<ul><li>Netflix, which has been in India since 2016, scored big last summer with its massive hit "Sacred Games," its first piece of Indian original content with a mix of Hindi and English. Netflix has said it would <a href="https://www.bloomberg.com/news/articles/2018-10-17/netflix-considers-cheaper-prices-to-chase-boom-in-india-viewers">consider cheaper pricing tiers</a> to lure more subscriptions in India.</li><li>Amazon, meanwhile "has no fewer than 30 Indian originals in different stages of production and recently developed a dedicated Hindi-language version of its platform for India," according to the <a href="https://www.hollywoodreporter.com/features/netflix-disney-amazon-who-wins-war-streaming-india-1164252">Hollywood Reporter</a>.</li><li>Spotify, a Swedish company, is expected to launch in India within the next 6 months, per <a href="https://www.bloomberg.com/news/articles/2018-11-27/spotify-is-said-to-secure-rights-to-booming-indian-music-market">Bloomberg'</a>s Lucas Shaw. But it may face challenges: "Streaming services have about 100 million users in India, but a tiny fraction pay for the services."</li><li>YouTube, as Shaw notes, is the "most popular online music source in the country," in part because it's free. It's grown so big that one of India's largest record labels is <a href="https://www.bloomberg.com/news/articles/2018-11-15/youtube-king-pewdiepie-surrenders-crown-to-indian-record-label">expected to surpass</a> the most-subscribed-to YouTube channel in the world, PewDiePie, which has held the top spot for the past five years.</li></ul>Between the lines: Compared to China, India is a much more lenient entry-point from a regulatory perspective. Recent trade tensions between China and the U.S. have helped strengthen the trade relationship between China and India. That could be driving India to start erecting new barriers to U.S. companies.<ul><li>"As for protectionist policies, we have taken much relaxed approach than China," says Manish Singh, a tech reporter in New Delhi who contributes to CNBC and VentureBeat. "It was <a href="https://www.wsj.com/articles/india-looks-to-curb-u-s-tech-giants-power-1534178721">only recently</a> that the Indian government began to think about things like having Silicon Valley companies store specific data such as payment transaction info in locally stored servers," says Singh.</li></ul>India's slow middle class growth means fewer internet users are willing to pay for subscription services. Language and cultural differences can also be a challenge.<ul><li>Cash payments have been used by Indian internet upstarts to drive transactions, says Agrawal. For example, Flipkart (India's Amazon equivalent) and Ola (India's Uber equivalent) accept cash payments upon delivery or a completed transaction.</li><li>"Indians don't trust credit cards and generally don't like to pay online. There's a local distrust of digital commerce - for now at least. Western players need to be aware of it," says Agrawal.</li><li>Language barriers also presented a barrier to digital growth in India, which hosts hundreds of dialects and over 20 official languages. Today, voice technologies and artificial intelligence help bring down those barriers to entry, though there are still <a href="https://www.forbes.com/sites/kannamaneni/2018/12/04/for-netflix-and-amazon-indias-many-languages-present-a-unique-challenge/#5e01f250491d">difficulties with content production</a>.</li></ul>Be smart: Western companies already have big stakes in the Indian market. Twenty-first Century Fox-owned TV streaming company Hotstar is by far the <a href="https://variety.com/2018/biz/global/fox-hotstar-india-1202795869/">biggest over-the-top TV provider in India </a>with roughly 100 million subscribers, followed by Voot, which is jointly-owned by Viacom and Mumbai's TV18.<section>Read the original article on <a href="https://www.axios.com/internet-giants-looks-to-india-as-next-battleground-ea101fbb-ec96-40f3-8c8f-01372337a24a.html">Axios.</a></section> <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/cheap-spy-cameras-from-amazon-2018-11">We tested out $30 tiny spy cameras from Amazon by spying on our co-workers</a></h3> <div> </div> </div>

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US media companies are looking to India as the next battleground, and some have already made huge investments

Sara Fischer, Axios

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