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Vodafone is the widest network operator in India with the largest number of subscribers to its services. The network provider has given a number of easy methods for its customers to check the main balance and data balance information on their Vodafone numbers. When you want to know how much data you have used and how much of data is left on your Vodafone number, you need not fret. Here are the easy ways to know Vodafone data balance on your prepaid Vodafone mobile network connection. The short USSD codes let you check the Vodafone 2G data balance, Vodafone 3G data balance and Vodafone 4G data balance. <keyword id="7723103" type="UNKNOWN" weightage="20" keywordseo="vodafone-ussd-codes">Vodafone USSD codes</keyword> to check GPRS Internet Data Balance From your Vodafone number, dial *111*2*2# to know your internet balance or send an SMS “Data Bal” to 144 and both these methods give you Vodafone data balance information instantly. If you face any network problem while trying to find out the Vodafone balance information via USSD codes, you can send n SMS from your Vodafone number typing DATA&lt;space&gt;BAL to 144 from your Vodafone number. After this, you will get an SMS from Vodafone informing you the data balance remaining on your Vodafone number. Vodafone App You can also check the Vodafone usage balance and validity by downloading the Vodafone App on your <keyword id="28168" type="TECHNOLOGY" weightage="20" keywordseo="Smartphone">smartphone</keyword>. Once you have downloaded and installed the Vodafone App on your phone, you can sign in to find out the data balance and the different pieces of information about your Vodafone account. See Also - <a href="https://www.businessinsider.in/steps-to-check-vodafone-number/articleshow/69607773.cms">How to check vodafone Mobile number</a> <a href="https://www.businessinsider.in/business/telecom/news/how-to-port-vodafone-to-jio-mobile-number/articleshow/74316752.cms">How to port vodafone to jio number</a>

How to check Vodafone Internet data balance

Idea has now partnered with Vodafone in India to offer their services. Idea accounts for the 14% users of the Vodafone company. If you wish to check the Idea balance, you can use the following USD codes. How to check your Idea Balance via Idea app You can use your Idea or Vodafone mobile app to find out all kinds of balances on your Idea or Vodafone account. The Idea or Vodafone mobile app will give you the information on your Internet balance, main balance, validity, loan eligibility and other information you wish to know related to your Idea mobile account. Download the respective app from the Idea or Vodafone site and install it on your mobile phone. When you have the Idea or Vodafone app installed on your phone, checking any kind of balance is very much handy and can be done instantly. Checking Idea main balance To check your main balance on Idea account, open the dialer on your mobile and try any one of these USSD codes *212# or *130# or *123#. All these three codes will work at any time to check Idea main balance. To check internet balance, the USSD code is *125# For SMS balance check, use the USSD code *451# or *161*1# Checking <keyword id="7723101" type="UNKNOWN" weightage="20" keywordseo="vodafone-balance">Vodafone balance</keyword> For checking Vodafone balance, use the USSD codes *141# | *111#. You can also try the USSD code *143#. If you are an android phone user, you can also use the ‘My Vodafone App’ to track the active services and also balance and other information related to your Vodafone account.

How to check Vodafone-Idea mobile balance

When you get your new Vodafone SIM, you might take some time to keep it in your memory. If someone asks for your mobile phone number during those times, you might find it difficult to share the number with them. Also, if you had forgotten your own Vodafone number, you might need to get your number known. During such situations, there is an easy way to know your Vodafone mobile number from your mobile phone. In fact, it is possible to sue this feature even when you have insufficient balance to make calls. <cmsannotation type="cmsannotation" annotationid="Use USSD Code to know your Vodafone mobile number" comment="subhead" text="Use USSD Code to know your Vodafone mobile number">Use USSD Code to know your Vodafone mobile number</cmsannotation> Majority of network providers extend USSD service. This is actually a global system for Mobile (GSM) communication technology. The full form of USDD code is Unstructured Supplementary Service Data. While there are different USSD codes to avail of different services and get to know different pieces of information, you must know that the USSD codes provided by all the network providers are not the same. To make use of a particular service, you must get to know the USSD codes that will work on a particular network. Go to the phone app on your mobile phone which you use for calling. Dial *111*2# on the Vodafone SIM for which you want to know the mobile number. You will instantly get a flash message on your phone screen that will give you your Vodafone mobile number. This flash message will also contain some other USSD codes that you can use for availing of different offers and services from the Vodafone network. This message will not automatically store on your phone’s message app and will disappear after clicking on ‘OK’. So, note down your Vodafone number before closing the screen. See Also: <a href="https://www.businessinsider.in/how-to-check-jio-number/articleshow/70737482.cms">How to check Jio Number</a> <a href="https://www.businessinsider.in/steps-to-check-airtel-number/articleshow/69607391.cms">How to check Airtel Number</a> <a href="https://www.businessinsider.in/how-to-check-vodafone-internet-data-balance/articleshow/71174782.cms">How to check vodafone balance</a> <a href="https://www.businessinsider.in/business/telecom/news/how-to-port-vodafone-to-jio-mobile-number/articleshow/74316752.cms">How to port vodafone to jio number</a>

how to check your Vodafone mobile number

When you want to check your Jio balance, you can do it in two ways. Follow these steps to know your balance instantly on your Jio phone. Method-1 to check <keyword id="3453404" type="PERSON" weightage="20" keywordseo="jio-mobile">jio Mobile</keyword> Balance with code Go to phone app which you use for making calls. Dial *333# on your Jio SIM for which you wish to know the balance. Within seconds, you will get your Reliance Jio balance information displayed on your screen. Method – 2 to check jio mobile balance from SMS Go to the messaging app on your phone which you use to send messages. Send a text message “MBAL” to the number 55333. (This is free to use service and will not cost you anything) You will receive a SMS that will give you the Jio balance details. How to know your prepaid balance and validity Go to the messaging app on your phone that you use to send messages. Send an SMS typing “BAL” to the number 199. You will get a message from Reliance Jio that will give you the prepaid balance you have on your SIM and the validity of the pack that you have paid for. How to know your postpaid bill amount It is also possible to make use of USSD codes offered by Jio to know the bill amount of your postpaid Reliance Jio service. Go to the messaging app of your phone. Type in “BILL” and send the message to the number 199. Instantly you will receive a message from the network provider that will give you the details of your billed amount you need to pay. See Also - <a href="https://www.businessinsider.in/how-to-activate-jio-sim/articleshow/69711025.cms">How to activate Jio Sim</a> <a href="https://www.businessinsider.in/business/telecom/news/how-to-check-validity-of-vodafone-prepaid-account/articleshow/74610715.cms">How to check the Validity of Vodafone prepaid account</a>

how to check jio balance from enquiry number and code

When you get a new SIM, it takes quite some time to get your number by heart. Many times, you might be calling your friends and relatives to give your phone number by calling them. It is possible to get your <keyword id="15492" type="COMPANY" weightage="20" keywordseo="Vodafone">Vodafone</keyword> mobile number free of cost without having to call anyone to check your number. Follow these simple steps to get your <keyword id="7732629" type="UNKNOWN" weightage="20" keywordseo="vodafone-number">Vodafone number</keyword>. You can also use this facility when you do not have any balance left in your account to make the call or send SMS. The USSD codes offered by different mobile network operators are different. Here are the Vodafone USSD codes to check your own number. Steps to know your own Vodafone mobile number On your Vodafone mobile number, dial *111*2# Alternatively you can also dial the numbers *555#, *555*0#, *777*0#, *131*0#. After dialing these numbers, you have to follow the instructions you will see on the screen. USSD codes to check your Vodafone mobile number If you are using Vodafone network, you can use the following USSD codes to know your own Vodafone number. USSD code to check your own Vodafone number: Dial the number *111*2# on the SIM whose mobile number you want to know. You will get an SMS instantly that will let you know your Vodafone mobile number. Check your own Vodafone number on the Vodafone app Visit Google Play Store or iTunes and download the Vodafone app. Install it on your phone and sign in. Log into your account using the credentials you created while signing up. Once you are logged in, you will find your own Vodafone number and all the package details displayed on the screen.

Steps to know your own Vodafone mobile number

Sometimes your network might drop and you may think that your balance must have expired. To solve this problem knowing the USSD codes for different network providers is important. Different network operators provide some USSD codes for knowing different information and availing of different services from the network provider. Hence for availing of some services or knowing the required information, you must know the USSD codes that work for your mobile network. Here is a simple way to check the balance on your BSNL SIM. How to know <keyword id="7732662" type="General" weightage="20" keywordseo="bsnl-balance" source="Orion">BSNL balance</keyword>? There are different ways with which you can know your BSNL balance. The simplest way is to use the USSD code provided by the network. Open your phone’s calling app and dial *123# to know your main balance and the validity of the pack. You can also dial *124*1# or *123*6# to check your BSNL data balance. BSNL sends you a text message that gives you all the balance information. Users can also download the My BSNL app to keep track of the balance and other information connected to their subscription. The application is available on Android as well as iOS phones. How to check the BSNL internet data balance? There are different ways to check the BSNL internet balance but using the USSD code given by the network provider is the simplest way. We have created a guide with special USSD codes that will help you check the BSNL balance. BSNL Balance and Validity Check Number: Open your phone’s messaging app that you will use to send messages. Type “BAL” and send it to 121. Instantly you will get a message that will give you the details about your data balance, validity period and other related information. Other USSD codes- Main Balance Check: *123# BSNL SMS Balance Check: *125# 4G Data Balance Check: *124# 2G/3G Data Balance Check: *123*6# or *123*10# Special Offer Check: *124*5# BSNL Sim Validity Check: *123*1# BSNL Number Check: *8888# SEE ALSO: <a href="https://www.businessinsider.in/how-to-check-jio-number/articleshow/70737482.cms">How to check Jio Number</a> <a href="https://www.businessinsider.in/steps-to-check-airtel-number/articleshow/69607391.cms">How to check Airtel Number</a> <a href="https://www.businessinsider.in/steps-to-check-vodafone-number/articleshow/69607773.cms">How to check Vodafone Number</a>

Here's how to check BSNL Mobile balance

<ul><li>According to the latest report by jobs portal Naukri.com, <keyword id="2055603" type="General" weightage="20" keywordseo="online-tutors" source="Orion">online tutors</keyword> are in high demand as recruiters want a workforce comfortable with using digital media.</li><li>During the second wave of the pandemic, the overall job market for the education/teaching profession saw a decline, as per the report.</li><li>Business Insider brings you several job openings in edtech companies for online tutors.</li></ul>The COVID-19 pandemic forced almost all educational institutions to pivot to the online mode of teaching. According to the latest report by jobs portal Naukri.com, online tutors are in high demand as recruiters want a workforce comfortable with using digital media. The requirement for online teachers has gone up by eight times in January to July 2021 as compared to the same period in 2020. During the second wave of the pandemic, the overall job market for the education/teaching profession saw a decline, as per the report. However, there is a recovery with an upward growth trajectory from June 2021 onwards with robust sequential growth, revealed the report. Business Insider brings you several job openings in edtech companies for online tutors. 1. <keyword id="3395125" type="General" weightage="20" keywordseo="Cuemath" source="Orion">Cuemath</keyword> The online platform for after-school math and coding for classes K-12 is hiring online tutors for math and coding. Requirements — Candidates must have a laptop/desktop with Windows 10 OS or Mac and a stable internet connection with speed of more than 15 mbps. Eligibility criteria for Math — Applicants must have done Bachelor’s or Master’s in Technology (B.Tech or M.Tech)/Bachelor’s or Master’s in Engineering (B.E or M.E)/Bachelor’s or Master’s of Business Administration (BBA or MBA). Eligibility criteria for Coding — Any bachelor’s degree with basic knowledge of coding concepts. Freshers can also apply. 2. <keyword id="6361651" type="General" weightage="20" keywordseo="Toppr" source="Orion">Toppr</keyword> Home-grown edtech platform for preparation of school exams, CBSE and competitive exams like Joint Entrance Examination (JEE), National Eligibility cum Entrance Test (NEET) etc. is scouting online tutors for these subjects — Biology, Chemistry, Hindi, English. Eligibility criteria — Candidates must hold a master’s or PhD in a relevant subject they are applying for. 3. Codingal The startup, which was launched last year is looking for teachers who have the right expertise to teach coding to young kids. Requirements — Laptop/desktop with a stable internet connection. Eligibility Criteria — Candidates should be from coding background or have a degree in computer science. 4. Aakash Edutech Institute Aakash Edutech by <keyword id="190117" type="General" weightage="20" keywordseo="Aakash-Institute" source="Orion">Aakash Institute</keyword>, known for the preparation of JEE, NEET and other competitive exams is hiring online faculty for Mathematics. Selection Procedure — An online written test will be conducted along with demo round discussion and final round discussion. Eligibility criteria — Candidates must have at least 2 years of experience in teaching in online/offline mode. 5. INSAID E-learning platform, which offers courses related to artificial intelligence, machine learning and data science is inviting Data Science Trainer. Eligibility criteria — The candidate must have 2-5 years of experience in technical training with strong command over any one programming language -- Python, R, .NET, Java. 6. Chegg The global e-learning platform is scouting for Subject Matter Expert — Mathematics. Eligibility criteria — Candidate must have an M.Sc in mathematics or applied mathematics with strong knowledge of the subject. Freshers can also apply. 7. Jigsaw Academy The Bengaluru-based platform for artificial intelligence, machine learning and data science is hiring an information technology (IT) training manager. Eligibility criteria — Candidate should have 4-12 years of experience in IT industry or teaching IT-related subjects along with a degree in B.Tech/BE/MCA/MBA/MSc IT/M. Tech. 8.Camp K12 The ed-tech startup, which offers courses in coding for kids, is scouting for a Coding Instructor. Eligibility criteria — Minimum 6 months of experience in teaching coding with strong hold on HTML, Javascript, Python. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/telecom/news/vils-balancesheet-woes-may-impact-financial-lenders-others-govt-support-critical-says-icra/articleshow/85979050.cms">Vodafone Idea's stressed balance sheet could impact lenders, employees and subscribers, says ICRA</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/finance/banks/news/axis-bank-announces-new-policies-and-practices-for-its-customers/articleshow/85978495.cms">Axis Bank announces new policies and practices for its customers and employees belonging to the LGBTQ community</a>

Cuemath, Toppr, Aakash Institute and many more are looking for online tutors

For new users, it might take some time to remember their SIM number. In case you have forgotten your airtel number or do not <keyword id="7710391" type="General" weightage="20" keywordseo="Know-your-airtel-number" source="Orion">know your airtel number</keyword>, you might want to get it. Here are the different ways to check your airtel number. <cmsannotation type="cmsannotation" annotationid="Check your Airtel Mobile Number from USSD Code" comment="subhead" text="Check your Airtel Mobile Number from USSD Code">Check your <keyword id="7732329" type="General" weightage="20" keywordseo="airtel-mobile-number" source="Orion">Airtel Mobile Number</keyword> from USSD Code</cmsannotation> This is the simplest of all the methods to know your mobile number. Insert your SIM in the mobile phone. Make sure if you have activated your Airtel SIM card. Open the phone dialer app and dial this USSD code: *282# and click on the call button. On your mobile phone screen, you will see a flash message displayed containing your airtel number which says, “Hi, Your Mobile no. is: xxxxxxxxxx” Do not forget to note down your mobile number. <cmsannotation type="cmsannotation" annotationid="Check your airtel mobile number from another USSD Code" comment="subhead" text="Check your airtel mobile number from another USSD Code">Check your airtel mobile number from another USSD Code</cmsannotation> This method is just the same as the one mentioned above. However, you will do the process with another code. Insert your activated Airtel SIM into your phone. Open the Mobile Phone App Dial the USSD Code: *121*1# Immediately after dialing this USSD number, you will get a flash message containing a special offer, click OK on it. Within a few seconds, you will get another flash message containing your Airtel mobile number. <cmsannotation type="cmsannotation" annotationid="Check your airtel mobile number by Customer Support" comment="subhead" text="Check your airtel mobile number by Customer Support">Check your airtel mobile number by Customer Support</cmsannotation> Dial the USSD code 121 or 198 on your mobile phone. Call will take you to Airtel Customer Support Click 1 for “Mobile Services” You will listen to the IRV telling you’re your mobile number, balance, data balance and validity of your balance. <cmsannotation type="cmsannotation" annotationid="Check your airtel mobile number by App" comment="subhead" text="Check your airtel mobile number by App">Check your airtel mobile number by App</cmsannotation> Download MyAirtel App from <a href="https://play.google.com/store/apps/details?id=com.myairtelapp&amp;hl=en_IN">https://play.google.com/store/apps/details?id=com.myairtelapp&amp;hl=en_IN</a> Go to the home page of the MyAirtel App You will know your Airtel number, plans of your SIM, data balance and other information. See Also: <a href="https://www.businessinsider.in/how-to-check-jio-number/articleshow/70737482.cms">How to check Jio Number</a> <a href="https://www.businessinsider.in/steps-to-check-vodafone-number/articleshow/69607773.cms">How to check Vodafone Number</a> <a href="https://www.businessinsider.in/heres-how-to-check-airtel-net-balance/articleshow/69607319.cms">How to check airtel data balance</a> <a href="https://www.businessinsider.in/what-is-the-airtel-balance-enquiry-number/articleshow/71174595.cms">What is the airtel balance enquiry number</a>

Here's how to check your Airtel Number

Some situations might prompt you to check the owner of a vehicle. If you notice something illegal or annoying, certainly you can get to know the ownership details of the vehicle to inform the authorities. Often if someone has hit someone and fled from the scene, you can use the ownership tracking method discussed below to find out who the owner is to take the necessary action. In any case, do not use this method for some simple things like somebody forgetting to turn off the blinker. Here is a simple way to check the owner of a bike, car or other vehicle. You can find out who is the owner of any vehicle in India with just the registration details of the vehicle. Use the following simple steps to find out the owner details of a vehicle. <ul><li>Visit the official website of the RTO (Regional Transport Office) <a href="https://parivahan.gov.in" data-type="tilCustomLink">here</a>.</li><li>Enter the registration number of the vehicle for which you wish to check the ownership details.</li><li>You will have to enter the verification code given on the page.</li><li>Then click on “Check Status”</li></ul>The page that you land on now will give you the complete details about the vehicle ownership for the registration number you entered including the owner’s name, data of registration, city of registration, vehicle model and other details pertaining to the ownership of the given registration number. In fact, you will be surprised to see the minute details like the engine number and chassis number of the vehicle. Sometimes, the registration details of some old registration are not available with this method. SEE ALSO: <a href="https://www.businessinsider.in/how-to-check-vodafone-internet-data-balance/articleshow/71174782.cms">How to check Vodafone Internet data balance</a> <a href="https://www.businessinsider.in/how-to-get-movie-tickets-with-your-google-assistant/articleshow/71174715.cms">How to create a shopping list with your Google Assistant</a> <a href="https://www.businessinsider.in/what-is-the-airtel-balance-enquiry-number/articleshow/71174595.cms">What is the Airtel balance check enquiry number</a>

How to check owner of a vehicle in India

<ul><li><keyword id="501707" type="ORGANIZATION" weightage="20" keywordseo="PV-Sindhu">PV Sindhu</keyword> and her agency Baseline Ventures is taking over 20 brands to court for using her image and name for moment-marketing, without her consent or proper permissions.</li><li>The agency is seeking damages of Rs 5 crore from each of the brands.</li><li>In wake of the incident, we speak to experts to understand how brands can be careful and avoid such legal complications when using <keyword id="6813822" type="UNKNOWN" weightage="20" keywordseo="Moment-Marketing">moment marketing</keyword> as a strategy.</li></ul>Last week, ace shuttler made the country proud by becoming the first Indian woman to win two Olympic medals. The country came together to congratulate her on her historic achievement and brands joined in, as much to congratulate her as to ride on the trend that Sindhu had created with her win. However, Sindhu is now said to be exploring legal options to take a lot of these brands to court, for using her name and image for their marketing purposes without proper authorization. In the past few years, we have seen many brands build their social presence with the help of moment marketing. We have seen brands jump in on topical conversations with their own take on something that is trending. In doing so, they have many-a-times, used individuals and their names to make the most of the trending moment. The benefits are obvious, while coming up with content that many relate with, they are also able to become a part of the conversation, making it easier for them to grab eyeballs and become a part of the conversation. However, with Sindhu taking an objection to the way her name has been used by brand, there is a chance that brands will become more careful about how they use a public personality's image or name in their content. Sindhu, who is managed by sports marketing agency Baseline Ventures, is reportedly seeking damages worth Rs 5 crore from brands that have used her name and images without her consent. Speaking on what is wrong with the way these brands have handled things, Yashwanth Biyyala, Director - Talent and Partnerships, Baseline Ventures said, “The fact that these brands used PV Sindhu’s images and name on their posts is a clear infringement on the player’s privacy. Moreover, they are also clearly flouting the norms of the International Olympic Committee (IOC), that has put together clear guidelines around advertising during the tournament. In fact there was a blackout period between July 13 (when the Olympic Village opens) and August 10 (two days after the Closing Ceremony) when even brands that sponsor the player are not allowed to post about them. Only IOC and the Indian Olympic Association (IOA) partners are allowed to post about the players.” In total, Baseline Ventures is taking close to 20 brands to court for flouting the rules, out of which legal notices have already been sent to 15. The brands that have already been sent notices include Happydent (Perfetti Van Melle), Pan Bahar, Eureka Forbes, ICICI Bank, HDFC Bank, Vodafone Idea, MG Motor, UCO Bank, Punjab National Bank, <keyword id="6354731" type="UNKNOWN" weightage="20" keywordseo="state-bank-of-india">State Bank of India</keyword>, Kotak Mahindra Bank, Fino Payments Bank, Bank of Maharashtra, Indian Bank and <keyword id="5998660" type="UNKNOWN" weightage="20" keywordseo="Wipro-Lighting">Wipro Lighting</keyword>. Over the years, we have seen many brands build a huge social media following on the back of moment marketing. In fact, Amul is one brand that has garnered immense love for their take on almost everything topical. Amongst new-age brands, we have seen the likes of Dunzo and Zomato churn out relatable, topical content time and again. So following this incident, will agencies need to be doubly careful about how they go about communicating on topical issues, when using the names and images of individuals? Sharing his view on the development, <keyword id="244384" type="PERSON" weightage="20" keywordseo="Lloyd-Mathias">Lloyd Mathias</keyword>, Business Strategist and former Marketing Head of HP Asia, Motorola and PepsiCo India said, “Moment marketing is fantastic in itself and brands that have their own take on topical issues do get consumers attention. However, when a brand uses a specific individual and his/her achievements to gain commercial mileage without prior permission or getting into a contract with that individual, then it is unfair. Brands should display more maturity and seek permission from athletes or their agents before using them overtly or covertly.Most Indian sportspersons outside cricket could benefit from a brand association that may provide them support – that could be monetary, or in terms of exposure or facilities.” To ensure brands do not infringe upon the privacy of celebrities, the <keyword id="120108" type="ORGANIZATION" weightage="20" keywordseo="Advertising-Standards-Council-of-India">Advertising Standards Council of India</keyword> (ASCI) already has a code in place. The code says "Advertisements shall not, without permission from the person, firm or institution under reference, contain any reference to such person, which confers and unjustified advantage on the product advertised or tends to bring the person, firm or institute into ridicule or disrepute. If and when required to do so by ASCI, the advertiser and the advertising agency shall produce explicit permission from the person, firm or institution to which reference is made in the advertisement," and ads that do not comply with this requirement may be in violation of the ASCI Code. On how brands need to tread in situations like the current one, Manisha Kapoor, Secretary-General, ASCI said, “Brands need to be careful and calibrated about everything that goes into an ad, right from the visuals, the words, and the implication of their messaging. Advertisements are made with high involvement of strategic and creative resources, and it goes without saying that they must pay keen attention to aspects that can be challenged.” Moment marketing is all about coming up with relatable posts when something is making news and reaping the benefits of joining the trend. Agencies usually have very less time in which to churn out content that is relatable and shareable, which is possibly why a few miss out on checking on the legal aspects of putting up such posts. However, in the wake of this incident, agencies will need to be doubly careful, said <keyword id="11806503" type="UNKNOWN" weightage="20" keywordseo="Rajni-Daswani">Rajni Daswani</keyword>, Director – Brand Experience, So Cheers. On how agencies can avoid getting into trouble, Daswani said, “Agencies should definitely educated themselves on what they are and aren’t allowed to do because if they are providing that service to their clients, it is their responsibility to cross checking at their end. Secondly, brands can simply be creative without using individual names, image .You want to be a part of the moment, but you also don't want to get stuck into the legal implications. There are a lot of creative, indirect ways to do it and the internet is full of people who understand such indirect references.” Sharing a similar thought, Manesh Swamy, Sr VP - Creative, Social, PR, Marcom, <keyword id="3900173" type="PERSON" weightage="20" keywordseo="Logicserve-Digital">Logicserve Digital</keyword> said, “The IPLs and the World Cups have stricter copyright laws and hence you don't see pictures of cricketers but victory silhouette poses in branded posts. The Golds and Silvers are still rare for us, so people and brands go a little overboard genuinely to celebrate the Olympic feat. If the brand is just celebrating these small moments of joy without selling anything, I guess it shouldn't be harmful. To ace moment marketing considering the current situation, the best move would be to do surrogate advertising and play with the essence of the moment.” On what could be a simpler way of getting around issues like this while also being a part of the moment, Sushant Vithaldas - Head of Business, Schbang Bengaluru said, "For the larger audience of viewers and consumers, it’s very difficult to distinguish between a direct association and a congratulatory post or show of support by a brand. Significant progress is being made in the way influencers endorse a product with callouts for “#PaidPartnerships” or #Ad. A simple fix like this that carries the words “#MomentMarketing” on such posts is a far more easier way to address the issue and let brands and marketeers celebrate the moment in its true spirit." So can this incident lead to the way moment marketing is done in the future? Sanjay Mehta, Joint CEO of Mirum India said, “For the time being, since ASCI has come down heavily on brands that used these stars without permission, other brands will be sensitive to this idea, and won't use any names if they don't have the rights. Just like brands have got tuned to not abuse the IPL property and the cricketers' rights and privileges. Considering that these non-cricket sports and the sportspeople do not get much visibility ordinarily, these controls will unfortunately, make them even less visible, and brands will not err to the side of caution. They may not even mention a wrestling hero or a woman golfer, for not knowing if they have any other brand engagements and could create conflicts! Moment marketing around events of this kind, will get constrained and may be limited to acknowledging the sport and not the star. These are challenging new areas to tread on, in the digital age, and reforms to these rules, so that guidelines have a reasonable balance, will emerge, ultimately.”

As PV Sindhu takes 20 brands to court for using her name and image without permission, here's how agencies and brands can be careful with moment-marketing in the future

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How to check Vodafone Internet data balance

BI India Bureau

How to check Vodafone-Idea mobile balance

BI India Bureau

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