As the tournament reaches its end, Star Sports is expecting millions more to tune in as the race to…

Disney+ Hotstar onboards sponsors for VIVO IPL 2021

Star Sports has already onboarded 14 sponsors for VIVO IPL 2021

VIVO is the title sponsor this year

IPL 2020 sponsorship crossed the ₹500 crore mark last season

Here are a few ads from IPL this year that won our hearts

VIVO ipl 2021 is just three days away and our country has surpassed 1 lakh mark in daily covid-19 c…

Over the years, Vivo's association with IPL has helped them connect with their consumers

MS Dhoni's new monk look has also sparked a meme fest on social media

Most experts felt the need of the hour was to focus on curbing the spread of the virus

Star acquired television and digital rights for Indian Premier League in 2017 for a 5 year period f…

When Ajay Devgn and Tamannaah Bhatia tried to convince the audience to watch their upcoming release…

IPL 2020 sponsorship crossed the ₹500 crore mark last season

The Board of Control for Cricket in India (BCCI) on Monday invited third parties to express their i…

The money associated with the deal is yet to be known and a Tata spokesperson, while confirmin…

Nipun Marya on vivo's Diwali campaign and more

As IPL’s secure bio bubble breaches, experts share how cancellation of IPL can impact brands

Almost all the top brands saw an increased association with Personal and Collective benefits

MS Dhoni followed Singh with 9% share

Virat Kohli, as expected, did well on recall too, and came third in the recall rankings.