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Vivo India's new ad featuring Jimmy Sheirgill urges parents to #SwitchOff and spend more quality time with their kids
The campaign is conceptualised by Lowe Lintas
This smartphone brand is asking its consumers to put a pause on using smartphones
Featuring Fareeda Jalal, the campaign urges consumers to take a break from smartphones
Vivo X100 Pro Review - Peak Camera Performance
It’s been 8 months since we got our hands on the Vivo X90 series smartphone, and the brand has alre…
Star India garners 380 million viewers until match 35 of IPL 2021, 12 million higher than the previous edition at the same stage
As the tournament reaches its end, Star Sports is expecting millions more to tune in as the race to…
Disney+ Hotstar VIP launches a new campaign before IPL with Ajay Devgn and Tamannaah Bhatia
When Ajay Devgn and Tamannaah Bhatia tried to convince the audience to watch their upcoming release…
The Whole Truth’s latest campaign aims to reveal the truth behind misleading influencer marketing
After revealing the truth about FMCG companies, The Whole Truth’s latest campaign highlights how in…
What does Vivo coming back as IPL's title sponsor mean for BCCI and the brand?
IPL 2020 sponsorship crossed the ₹500 crore mark last season
On Earth Day, brands urge you to switch off your lights today to ensure a brighter future tomorrow
Despite the global Coronavirus outbreak that has major cities across the world under a lockdown, pe…
Brands leveraging custom emojis garner higher receptivity and engagement on campaign hashtags: Rishabh Sharma, Twitter Next
How brands have been leveraging on the use of emojis to build a stronger connect with its audiences
PhonePe to spend Rs 800 crore on marketing this year
PhonePe is also the official co-presenting sponsor for the TV broadcast of VIVO IPL 2020
Micromax has been surpassed by Chinese phonemakers in India. There is only one way to make a comeback
"We were caught in our own web of 2G and 3G while the rivals were completely on 4G,” Sharma t…
World Environment Day: Brands urge consumers to come out of the lockdown as conscious beings and continue following sustainable practices
A few campaigns that caught our attention on World Environment Day.
How OnePlus pulled off the global launch of the OnePlus 8 series in the midst of a lockdown
How brands are navigating the new normal
Best of Twitter: Brands that raced up at engagement meters through 2019!
Here are some of the best brand moments on Twitter in 2019
We asked influencers and marketing agencies about YouTube disabling dislike count from public view and Instagram testing time-outs, here’s what they had to say
YouTube and Instagram are working on making the internet a safer space for content creators and use…
Here's how Lay's is transforming its products with evolving consumer preferences
Shailja Joshi, Associate Director, Potato Chips Category, PepsiCo India talks to us about how Lay's…
Odd-even scheme is Delhi government's last resort, says Environment Minister Gopal Rai
As Delhi heads for another polluted winter, state Environment Minister Gopal Rai on Monday said tha…
COVID strain and its impact on mental health: How ad agencies are helping employees cope with anxiety and burnout
A lot of agencies have upgraded their policies to help their employees
It’s Amazon vs Walmart in the battle for India’s Black Friday
Much like Thanksgiving in America and November 11 in China, Diwali – India’s festival of lights …
Exclusive: Google Maps will tell you where to buy burgers before showing you the way
Google is now showing ads within the Google Maps application to users in India. Spotted on Friday, …