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10 mins read

Vivo X100 Pro Review - Peak Camera Performance

It’s been 8 months since we got our hands on the Vivo X90 series smartphone, and the brand has alre…

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3 mins read

This smartphone brand is asking its consumers to put a pause on using smartphones

Featuring Fareeda Jalal, the campaign urges consumers to take a break from smartphones

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2 mins read

Star India garners 380 million viewers until match 35 of IPL 2021, 12 million higher than the previous edition at the same stage

As the tournament reaches its end, Star Sports is expecting millions more to tune in as the race to…

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1 min read

Disney+ Hotstar VIP launches a new campaign before IPL with Ajay Devgn and Tamannaah Bhatia

When Ajay Devgn and Tamannaah Bhatia tried to convince the audience to watch their upcoming release…

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10 mins read

The Whole Truth’s latest campaign aims to reveal the truth behind misleading influencer marketing

After revealing the truth about FMCG companies, The Whole Truth’s latest campaign highlights how in…

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5 mins read

What does Vivo coming back as IPL's title sponsor mean for BCCI and the brand?

IPL 2020 sponsorship crossed the ₹500 crore mark last season

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11 mins read

On Earth Day, brands urge you to switch off your lights today to ensure a brighter future tomorrow

Despite the global Coronavirus outbreak that has major cities across the world under a lockdown, pe…

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6 mins read

Brands leveraging custom emojis garner higher receptivity and engagement on campaign hashtags: Rishabh Sharma, Twitter Next

How brands have been leveraging on the use of emojis to build a stronger connect with its audiences

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2 mins read

PhonePe to spend Rs 800 crore on marketing this year

PhonePe is also the official co-presenting sponsor for the TV broadcast of VIVO IPL 2020

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2 mins read

Micromax has been surpassed by Chinese phonemakers in India. There is only one way to make a comeback

"We were caught in our own web of 2G and 3G while the rivals were completely on 4G,” Sharma t…

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7 mins read

Best of Twitter: Brands that raced up at engagement meters through 2019!

Here are some of the best brand moments on Twitter in 2019

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9 mins read

Here's how Lay's is transforming its products with evolving consumer preferences

Shailja Joshi, Associate Director, Potato Chips Category, PepsiCo India talks to us about how Lay's…

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1 min read

Odd-even scheme is Delhi government's last resort, says Environment Minister Gopal Rai

As Delhi heads for another polluted winter, state Environment Minister Gopal Rai on Monday said tha…

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5 mins read

It’s Amazon vs Walmart in the battle for India’s Black Friday

Much like Thanksgiving in America and November 11 in China, Diwali – India’s festival of lights …

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3 mins read

Exclusive: Google Maps will tell you where to buy burgers before showing you the way

Google is now showing ads within the Google Maps application to users in India. Spotted on Friday, …