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<ul><li><keyword id="6354486" type="UNKNOWN" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword> to join Aamir Khan as the <keyword id="5955" type="PERSON" weightage="20" keywordseo="Brand-Ambassador">brand ambassador</keyword> for Vivo.</li><li>Vivo to launch new smartphone devices in their V series soon.</li></ul>Vivo has announced Virat Kohli, the sports icon, as the brand ambassador. With the association, vivo aims to reach the millennials and technologically driven consumers. A 360-degree marketing approach will characterise vivo’s association with Virat Kohli. Virat will be seen spreading awareness and promoting the launch of vivo’s upcoming products series in the pipeline. The association will include all ATL and BTL activities, including the brand’s forthcoming TV campaigns and Print, Outdoor, Social Media, and Events. Delighted with the association, Nipun Marya, Director-Brand Strategy, vivo India, said, "We are thrilled to have Virat Kohli on board. At vivo, our focus is always on our consumer needs and preferences, and we are committed to bringing joy to our consumers' lives. Collaborating with someone as effervescent as Virat is a great way to better connect with our young consumers. Along with Aamir Khan and Sara Ali Khan, we wish to widen our brand reach, and we are confident that associating with a sports figure will help us in reaching a wider audience." Expressing excitement on the collaboration, Virat Kohli said, "I am really looking forward to this association. As a sportsperson, I understand the importance of consistency and commitment in the game. vivo, as a brand, has established itself as one of the leading players in the Indian smartphone market with its consistency towards delivering innovative technology. The way vivo has brought joy to its customers' lives through simplified technology, and advancements in mobile photography are game-winning. Associating with such a brand that understands and delivers to the audience is quite exciting." To establish a connect with the young Indian users, vivo, has also associated with <keyword id="6354312" type="UNKNOWN" weightage="20" keywordseo="IPL">IPL</keyword>. Over the years, vivo’s association with IPL has helped them connect with their consumers along with expanding pan India brand presence. vivo’s customer-centricity is reflected in its future-ready and technologically advanced offerings making them a leader in the Indian market. As part of vivo's commitment to 'Make in India', all vivo smartphone series are manufactured at the Greater Noida facility that employs more than 10,000 men and women ensuring all vivo devices sold in India are made by fellow Indians.

Vivo onboards Virat Kohli as its brand ambassador before IPL 2021

<ul><li>Vivo ropes in <keyword id="823990" type="PERSON" weightage="20" keywordseo="Sara-Ali-Khan">Sara Ali Khan</keyword>. </li><li>She will be seen promoting Vivo's upcoming <keyword id="3610432" type="PERSON" weightage="20" keywordseo="y-series">Y-series</keyword> devices. </li></ul>Vivo, the global innovative smartphone brand, on-boarded renowned Bollywood actress Sara Ali Khan as its ‘Chief Style Icon” for its upcoming Y-Series smartphones. As part of the association, Sara will be seen across the marketing campaign of upcoming stylish Y series smartphones, starting from Y73. The association will focus on showcasing the style and design of Y-Series smartphones, while offering the latest technology to consumers. As the “Chief Style Icon” for Y-Series range, Sara Ali Khan will bring out the perfect combination of Style, Strength and Joy for Vivo's existing as well as potential consumers. To add more style to the launch of Y73, Sara Ali Khan would also be doing a special unboxing on 10th June, unveiling the stylish Y73. Delighted with the association, <keyword id="6574292" type="PERSON" weightage="20" keywordseo="Nipun-Marya">Nipun Marya</keyword>, Director-Brand Strategy, <keyword id="2829414" type="COMPANY" weightage="20" keywordseo="Vivo-India">Vivo India</keyword>, said, "We are excited to have Sara Ali Khan on board for the upcoming Y-Series range. Working with her in the past has brought the desired style statement for our design-centric series. At Vivo, our focus is always to meet the evolving consumer needs and preferences, and we are committed to bringing joy to our consumers' lives. Associating with a style icon will help deliver the key focused message for the upcoming Y-Series smartphones." Expressing excitement on the collaboration, Sara Ali Khan said, "Working with Vivo has been an absolute joy in the past and, collaborating with them again for their upcoming series will be an amazing experience. Associating with a brand that understands and focuses on design and latest technology for their consumers is great." As part of Vivo's commitment to 'Make in India', all Vivo smartphone series are manufactured at the Greater Noida facility that employs around 10,000 men and women ensuring all Vivo devices sold in India are made by fellow Indians.

Vivo onboards Sara Ali Khan as its 'Chief Style Icon' for Y-series smartphones

<ul><li>Known for wearing his heart on his sleeves, Virat Kohli is always batting for sixes when it comes to marketing and brand endorsements.</li><li>As per Duff &amp; Phelps, a Kroll business, his brand value also remained steady at $237.7 million in 2020.</li><li>With the ongoing Indian Premier League, we talk to experts to find out what makes Royal Challenger Bangalore’s Captain Virat Kohli Indian brands favourite endorser.</li></ul>Virat Kohli, the flamboyant Indian skipper who enjoys a massive fan base across the globe, has not only emerged as one of the most gifted cricketers on the field, he is also India’s favourite brand endorser off the field. Known as the ‘run and the record machine,’ Kohli retained his top position for the fourth time in a row in Duff &amp; Phelps’ ranking with a brand value of $237.7 million in 2020. In the brandverse, he has beaten the Khans and left the whole Bollywood far behind in the last four years. He is the only sports celebrity on the top 10 list this year. Even during IPL commercial breaks, he is one of the most visible faces on television with more than 17 brands in his kitty. As per IPLomania, a syndicated study from Hansa Research, Kohli is one of the most highly-rated players in the IPL. His popularity across performance parameters, as well as image attributes, have already surpassed those of Dhoni who has unequivocally been the biggest star in the IPL over the years. India is a country that worships cricket. IPL brings a great opportunity for brands to connect with their consumers and it is during this extravaganza that celebrity endorsements see a spike on television. According to TAM Sports-IPL 13 Advertising Report, the total number of celebrities seen in ads during the IPL went up by 92% for the first four live matches, as compared to the 2019 edition. The demand for cricket celebrities is also increasing over the years. The report further stated that IPL 2020 witnessed 18 sports celebrities in ad films during the first four matches. In 2019, only four sports stars were seen during the same duration. Kohli was the second most visible celebrity during IPL season 13, contributing 16% to the ad volume. As per media reports, Kohli is also the highest-paid athlete and apart from cricket, he earns a majority of his net worth from brand endorsements. Duff &amp; Phelps and Hansa Research told us that Kohli is expected to earn around Rs 10-12 crore or $20 million per endorsement on an average. So, what makes Kohli so popular? N. Chandramouli, CEO, TRA Research said, “Virat Kohli has established his credentials with panache in his earlier cricketing innings and the seeds of his popularity lies in that. His records in today’s day of fast cricket are quite commendable too. Though he has among the lowest percentage wins as Captain of any league team, his personal performance has been extremely good and makes him desirable as a brand ambassador. The value of Virat is linked to RCB victories, but a cricket celebrity is no longer just limited to the game, and his versatility has been useful for him. While Virat has a few more cricketing years left, other talents like Devdutt Padikaal are emerging, and as we know NILF (Nothing In Life is Free), so as long as Virat continues to score in the game, he will score with the brands and fans.” “He has emerged as the primary choice of product brands to engage and attract consumers. Not only has Kohli amazed the audience with his professional laureates, his personal life has also always been in limelight. Be it his strict fitness regimen or his ‘family man’ image, many product brands have associated with Kohli to capitalize on the perception he has created over the years. Even though he may not perform at the top on the cricket field at times, he is still the most loved celebrity in the brand verse owing to the additional qualities and quirks he brings to the table, which resonates well with the product’s brand image,” said Aviral Jain, Managing Director, Duff &amp; Phelps. Kohli represents brands across categories, as mentioned below in Duff &amp; Phelps 2020 report. Some notable endorsements signed by Virat Kohli include Great Learning, iQOO, Iqoo Smartphones, Lafarge, Max Life Insurance and Vizecare. Additionally, he has been endorsing brands like Colgate, Google, Hero, Puma, Vicks, etc. He was also recently appointed as the brand ambassador by IPL’s title sponsor Vivo. Telling us what inspired the brand to choose Kohli amongst other IPL team captains, Nipun Marya, Director - Brand Strategy, vivo India said, “Cricket in India is not just a sport. It is an emotion that binds the nation together. Virat Kohli steers this passion for the sport well through his commitment and winning mentality. When it comes to making the real difference in a Cricket match, Virat is the undisputed king. His strong character on the field and captivating charm make him bring joy to millions of cricket fans worldwide, making Virat a perfect choice for vivo. The idea behind associating with a sports youth icon like Virat is to better connect with our consumers. With Virat Kohli's association, we aim to reach the millennials and technologically driven consumers, the key audience for us." Brand Endorser, another syndicated study by Hansa Research, validates Kohli’s celebrity status. A comparison of ‘Celebrity Scores’ across various parameters – Recognisability, Personality, Persuasiveness, and Likeability – puts Kohli in the same bracket as Amitabh Bachchan, Shahrukh Khan, Shahrukh Khan, and Mahendra Singh Dhoni, some of India’s most bankable celebrity endorsers. Comparing Kohli with other cricketers, V. Sudarshan, – CMO and SVP, Hansa Research said, “Virat Kohli is one of the most expressive cricketers, be on the ground or during interviews. Tendulkar was a Cricketing God for a nation that had hardly seen any sporting personalities as heroes that had a global reverence. Dhoni was a small town railway employee asserting himself by winning the world cup. Virat did neither, but has managed to become a modern role model for a new India that is unapologetically assertive and fiercely independent. In terms of performance on the field, both Tendulkar and Dhoni were superlative in their own right. This was a vital factor in their stardom and the resulting marketability. Virat has not only matched it but, arguably, gone even further in dominance. He could be one of the first batsmen to be a genuine master across all formats – Tests, ODIs, &amp; T20s. Virat’s consistency in performance, and resonance with the youth could be seen as the key ingredients that make him such a sought after sports celebrity in India.” Sudarshan also told us that Kohli earns massive amounts of money via endorsements of brands like Puma, Audi, MRF, Colgate-Palmolive, Tissot and has done shoots for many personal care companies as well. MRF signed Kohli in 2015 for a three-year period, where he reportedly received ₹8 Crore per year. <cmsannotation type="cmsannotation" annotationid="Kohli’s charm on social media" text="Kohli’s charm on social media">Kohli’s charm on social media</cmsannotation> Kohli’s social media following also increased by 46.3% from 112.8 million in 2019 to 165.0 million in 2020, revealed Duff &amp; Phelps. He has been engaging with his fans frequently through live sessions, posts, reels, etc. Here’s how his Social Media following has grown across Facebook, Twitter and Instagram over the last 3 years. “This massive social media following adds to the potential consumer base for the associated brands, especially during the lockdown when most of the brands had little to no access to the traditional channels of advertisement. As per data from Hyper Auditor, his quality audience has increased by 66.6 percent from 41.9 Mn in 2019 to 69.8 Mn in 2020. Moreover, Kohli has been engaging with his fans frequently through live sessions, posts, reels, etc. His engagement per post also increased from 2.2 percent in 2019 to 2.8 percent in 2020,” said Jain. <cmsannotation type="cmsannotation" annotationid="Will RCB’s performance impact Kohli’s brand image?" text="Will RCB’s performance impact Kohli’s brand image?">Will RCB’s performance impact Kohli’s brand image?</cmsannotation> Kohli’s IPL team, RCB’s brand value declined by 9.9% in 2020. Considering that brands chase numbers and eyeballs, will this decline in the team's value impact Kohli’s net worth this year? Jain explained, “RCB’s value decreased largely due to the impact of pandemic last year. While RCB’s value declined last year, its value may have been further impacted had RCB not leveraged heavily on Brand Kohli. A large portion of RCB’s ability to generate sponsor interests (even after below average on-field performances) is due to their association with Virat Kohli. Virat has been signed as brand ambassador of many brands since cricket has mass appeal, and fans worship him for his expertise, consistent performance and excellence in all three formats of cricket. However, his following is dependent on a lot of factors besides his professional excellence. Thus, while we agree that brands chase numbers, Virat’s brand value may not be materially impacted by the decrease in RCB’s value. Kohli’s brand image, relatability and followership continue to remain strong and we expect the same trend going forward.” Sudarshan also said that Virat Kohli’s popularity is not dependent on RCB. In fact, it’s the other way around. “RCB has been able to sustain its popularity (despite an indifferent IPL performance) because of Virat Kohli. Players like Virat Kohli and Dhoni are not dependent on the IPL to enhance their earning potential. Rather, it is the IPL that becomes a more marketable property for brand, because of the presence of such players in the league,” he added. While only time will tell whether Kohli’s RCB will bring back home ‘team of the year’ title, he will continue to be the favourite celebrity in the brandverse.

What makes Virat Kohli the most loved brand ambassador during IPL

<ul><li>TAM Sports has released a new report on <keyword id="7866747" type="UNKNOWN" weightage="20" keywordseo="ipl-2021">IPL 2021</keyword>.</li><li>As per the report, Film Actors led in brands’ endorsement with 48% share of ad volumes, followed by Sports Persons with 38% share during IPL 14.</li><li><keyword id="106133" type="PERSON" weightage="20" keywordseo="Ranveer-Singh">Ranveer Singh</keyword> was on top with 15% share of ad volumes during 29 matches of IPL 14.</li></ul>During the 29 matches of Vivo Indian Premier League 2021, versatile actor Ranveer Singh was the most seen celebrity in IPL ads, revealed TAM Sports. He had a share of 15% in ad volumes. MS Dhoni followed Singh with 9% share. Virat Kohli’s ad share went down from 5% to 4% this year. New entrant this year was Salman Khan with 7% share of ad volumes, 3% more than Kohli. The report stated that 3 out of top 5 overall celebrities were common in 29 matches of both IPL 14 and IPL 13. Dhoni, Kohli and Rohit Sharma were common sports celebrities in IPL 14 and IPL 13. Number of sports personalities grew by 15% during 29 matches of IPL 14 compared to IPL 13. <div type="image" title="sports celebs" msid="82517993" hostid="261"></div> <cmsannotation type="cmsannotation" annotationid="Advertisers during IPL 2021" text="Advertisers during IPL 2021">Advertisers during IPL 2021</cmsannotation> There was also an increase in average ad volumes this year. According to TAM, Avg. Ad Volumes during 29 matches of IPL 14 grew by 2% compared to IPL 13. Tally of categories grew by 7%, whereas count of advertisers &amp; brands decreased by 4% and 10% respectively in IPL 14 and IPL 13. The Top 5 categories contributed more than 33% of overall ad volumes compared to 40% in the previous edition and 30+ new categories appeared in 29 matches of IPL 14 compared to IPL 13. Among the new categories, Securities/Sharebroking Organization topped the list followed by Fans. <div type="image" title="top brands ipl" msid="82518006" hostid="261"></div> Dream11 had the biggest share of 5% in ad volumes this year, followed by UPstox at 4%. Dream11.com and Phonepe were common between IPL 14 and IPL 13. The top 5 brands Sporta Technologies, Epx Uptech, Just Dial, Parle Agro, and FX Mart contributed a 21% share of ad volumes during 29 matches of IPL 14 as compared to 24% in the previous season. Ecom-Gaming, which was on top in both IPL seasons, contributed 10% share of ad volumes this year followed by Ecom-Education (6%), Aerated Soft Drink (6%), Ecom-Wallets (6%), and Pan Masala (5%).

Ranveer Singh was the favourite brand endorser this IPL, with 15% share of ad volumes during 29 matches: TAM Sports

<ul><li>Shah Rukh Khan topped the report in 2019 and <keyword id="6354832" type="UNKNOWN" weightage="20" keywordseo="ms-dhoni">MS Dhoni</keyword> was at No. 1 in 2020.</li><li>As per IIHB’s report, Dream11 was the most spontaneously recalled brand in this year’s survey.</li></ul>Versatile actor <keyword id="106133" type="PERSON" weightage="20" keywordseo="Ranveer-Singh">Ranveer Singh</keyword> versus Captain Cool MS Dhoni? Well, both seem to have done equally well in the annual IPL ad recall research of the Indian Institute of Human Brands (IIHB) conducted ten days after the start of the League this year. The research polled 879 respondents in the age-group of 18-35 years (M=481, F=398) across India. The interviews were conducted telephonically. Dream11 was the most spontaneously recalled brand in this year’s survey, which possibly also helped enhance both the brand equity and recall of MS Dhoni who anchored the 12-ad series for the brand as its ambassador and protagonist. Jio Fiber, with multiple IPL teams featured with an effervescent Ranveer Singh gyrating with a sing-song brand message, came in second on recall in the research, also helping the celebrity endorser to considerably strengthen his personal recall. Byju’s was the most spontaneously recalled brand on the IPL last year; though its celebrity endorser Shah Rukh Khan trailed behind other celebrities. Virat Kohli, as expected, did well on recall too, and came third in the recall rankings. Salman Khan did surprisingly well in this year’s survey and came in at No. 4, ahead of Rishabh Pant, Rahul Dravid, Varun Dhawan, Alia Bhatt and Saurav Ganguly who followed in that sequence. Ajay Devgn, Sachin Tendulkar, Shikhar Dhawan, Shah Rukh Khan, Boman Irani, Kareena Kapoor, Ranbir Kapoor, Katrina Kaif, Ayushmann Khurrana and Akshay Kumar, on the other hand, had very few mentions and scored very poorly on respondent recall. There were sporadic mentions of Virender Sehwag and Priyanka Chopra too. In the last survey conducted in October 2020, MS Dhoni had the highest spontaneous recall as a celebrity endorser. Virat Kohli was a not-so-close second. Akshay Kumar was at rank 3; Ayushmann Khurrana at rank 4. “MS Dhoni and Ranveer Singh had a disproportionate share of visibility and recall in the IPL research we just conducted. This was in sync with the ultra-high recall of the brands they respectively endorse”, said Dr. Sandeep Goyal, Chief Mentor of IIHB. “It is interesting nevertheless to note that brands without celebrities like Phone Pe, Byju’s and others too have done well wherever media investments are heavy”. IIHB team used its proprietorial CELEBAR tool based on Celebrity Brand Association &amp; Recognition to assign a metric score to each celebrity and associated brand. The tool takes into account: <ul><li>Spontaneous recall of the brand</li><li>Spontaneous recall of the celebrity</li><li>Association between brand &amp; celebrity together </li><li>Recency of communication </li><li>Media weight behind campaign</li><li>Solus versus multiple brands using the celebrity</li></ul>MS Dhoni had a CELEBAR score of 87, up from 82 at the last IPL. His spontaneous recall was an unusually high 82%. His association with Dream 11 was also very constant at 79% from the last edition. He got 9% association with IPL/Star TV, 8% brand association with Indigo Paints, 6% with Orient Fans for Orient Fans and Livfast Solar. 2% recall came from SunFeast Yippee. So, most of Dhoni’s brand goodness got hijacked by Dream 11, much like last year. If Dhoni had only been endorsing Dream 11, his CELEBAR score would have been near 100, given his strong association with that one brand, to almost the relative exclusion of the other brands he endorses. Ranveer achieved a CELEBAR score of 86, empirically almost equal to that of MS Dhoni. But his association was more democratically spread with Jio Fiber at 56%, JD mart at 48%, My11 Circle at 22% and Bingo at 18%. Names of some other brands were mentioned by respondents but these were filtered out as they were not part of the IPL broadcast. Both MS Dhoni and Ranveer gained massively also on account of their main brands spending disproportionately large amounts of media monies which made them exponentially more visible than other competing celebrities. Virat Kohli trailed far behind the Top 2. His score of 45 on CELEBAR is mostly derived by his 94% association with MRF tyres. Bluestar is in low single digits on association. Salman Khan at a CELEBAR of 38, owes 82% recall to Rajshree elaichi and the balance to Pepsi. Rishabh Pant climbed up interestingly to No. 5 on the strength of his JSW appearances. Varun Dhawan had 76% of his recall from Lux Cozi and much lower from Frooti. Alia owed most of her recall also to Frooti with scattered mentions of Dark Fantasy. Interestingly, the IPL seems to be running no/few ads with Amitabh Bachchan, Akshay Kumar, Deepika Padukone, Ranbir Kapoor, and even with cricketers Rohit Sharma or KL Rahul or Hardik Pandya, or the media weightages behind those ads were too insignificant to be noticed by viewers. The Cred ad for Rahul Dravid was spontaneously recalled by 17% respondents but only 2% remembered Jackie Shroff and only 1% mentioned Kumar Sanu for the same brand. Mutual Funds (AMFI) ads had 22% recall but most respondents got the protagonists mixed up, with the most attributing the messaging to Dhoni and Kohli. Dream 11’s association with multiple cricketers was mentioned by many respondents but most were not sure if they remembered current creatives. Only the connect with MS Dhoni was unambiguous. Despite heavy media weights, Vimal elaichi ad featuring Ajay Devgn and Shah Rukh Khan had only an 8% recall. Netmeds with Kareena Kapoor and Renuka Shahane had a good 9% recall. Priyanka Chopra’s Appy Fizz and Katrina’s Slice were almost not recalled. Hema Malini managed 3% recall on Kent RO. Randhir Kapoor’s Asian Paints managed 4% while Kareena Kapoor’s and Pankaj Tripathi’s Berger creatives both got below 1%. Ayushmann was remembered by less than 1% in Urban Company. Gajaraj Rao was mentioned in less than 1% for Voltas. Unacademy featuring Sunil Gavaskar and Harsha Bhogle too scored poorly at 2%. Gamezy featuring KL Rahul got less than 1% recall. On the ads without celebrities, the most remembered were Phone Pe (32%), Byju’s (31%), Vivo (22%), One Plus (21%), Groww (20%), Upstox (20%), Kia (19%), MPL (18%), Bisleri (11%), PharmEasy (11%), Thums Up(9%), Coca Cola (6%), Renault Kiger (6%), Tata Safari (6%), Skoda (3%), Ajio (3%), Dark Fantasy (2%), LikedIn (2%), Raymond (2%) and Tuborg (1%). As more gets added to the broadcast as the IPL progresses, both standings of celebrities and recall of brands may change.

Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report

<ul><li>Vivo’s research study released earlier this year highlighted how the increased screen time could have an impact on the physical and mental wellbeing of a person.</li><li>While Netflix’s Social Dilemma did remind us about the consequences of being engrossed in smartphones and nudged us from our ignorance, its impact faded out after a week. </li><li>Now Vivo is reminding its consumers that they need to balance their time between virtual and real-world through its digital campaign with <keyword id="1392987" type="PERSON" weightage="20" keywordseo="Fareeda-Jalal">Fareeda Jalal</keyword>. </li><li>We caught up with Nipun Marya, Director Brand Strategy, Vivo India to find out why a smartphone brand is asking people to take a break from smartphones. </li></ul>We have all spent almost the entire 2020 locked inside our houses with our family members. However, have we really spent time with each other? We have swapped devices from mobiles to laptops, jumped from Houseparty calls with friends to endless Zoom meetings with our colleagues, played Among Us to lull us to sleep and watched Netflix even at the dinner table. After the pandemic, we have turned to smartphones for entertainment and survival and it has become our lifeline. This excessive usage of smartphones has led to addiction among some users and is also having an adverse impact on relationships. Just like the disclaimers on cigarette packaging remind its users that smoking is injurious to health, phone makers may now have to point out that devices are injurious to relationships. While Netflix’s Social Dilemma released earlier this year did shake us by drawing attention to the link between heavy smartphone usage and mental health disorders like anxiety and depression, we did forget about it a week later, like the series predicted we would. Now, the smartphone brand Vivo has taken it upon itself again to remind the consumers to take a break from phones and #switchoff for a while. The campaign features Fareeda Jalal, who plays the role of Dadi and is conceptualised and executed by Lowe Lintas. Jalal quietly observes her family getting ready for lunch. Her granddaughter takes a picture of the food, son is wrapping up a call and daughter-in-law and grandson are also engrossed in their phones. To get them to talk to each other and teach them a lesson through a playful analogy, Jalal plots a plan. As her family starts to consume their food, they realise it is tasteless because there isn’t any salt in it. This sparks a conversation between the members. With her little ploy, Jalal reminds how lifeless their lives have become because people have started spending more time in the virtual world than real. <div type="Youtube" id="Wf96HXpa9hA" title="#SwitchOff for your family time - #2021Together" thumbUrl="https://i.ytimg.com/vi/Wf96HXpa9hA/mqdefault.jpg"></div> Last year in December, Vivo launched its first edition of #SwitchOff campaign with brand ambassador Aamir Khan. It encouraged users to switch their phones off for a day and spend time with their loved ones to practice digital detox. With the pandemic, as the smartphone usage quadrupled, Vivo’s message was more relevant than ever. It had also published an advertorial on January 5, 2020, in Times Life, displaying statistics of changes in behavioural and cognitive tendencies. <div type="image" title="Vivo advert" msid="79792545" hostid="261"></div> Vivo’s latest campaign is based on the insights that emerged from its study with Cybermedia Research titled ‘Vivo Smartphones and their impact on human relationships 2020,’ which highlighted how increased screen time could have an impact on the physical and mental wellbeing of a person. <div type="image" title="vivo report - smartphones" msid="79792512" hostid="261"></div> As per the report, 88% of users agreed that people point them out for using the phone when they are with them. 77% of users admit that they feel moody/irritable without their smartphones compared to 33% last year and 71% of users agreed to have used their smartphones even while eating food. <div type="image" title="vivo report" msid="79792516" hostid="261"></div> We caught up with Nipun Marya, Director Brand Strategy, Vivo India to understand why is a smartphone brand asking people to put a pause on using smartphones, genesis of the idea behind the campaign and what would be some of Vivo’s focus areas in 2021. Watch the interview below: <div type="Video" msid="79793007" hostid="261" title="Vivo's latest campaign with Fareeda Jalal urges consumers to take a break from smartphones" dataSource="BUSINESSINSIDER" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=79793007"></div>

This smartphone brand is asking its consumers to put a pause on using smartphones

<ul><li>Smartphone brand <keyword id="215177" type="General" weightage="100" keywordseo="vivo" source="Orion">vivo</keyword> has launched its <keyword id="188" type="General" weightage="20" keywordseo="diwali" source="Orion">Diwali</keyword> films featuring veteran <keyword id="42902" type="General" weightage="20" keywordseo="kanwaljit-singh" source="Orion">Kanwaljit Singh</keyword>.</li><li>In an exclusive chat with Ad &amp; Media Insider, <keyword id="6574292" type="General" weightage="20" keywordseo="nipun-marya" source="Orion">Nipun Marya</keyword>, Director Brand Strategy, vivo India, about the new campaign, the consumer sentiments during this year’s festive season, the brand's IPL experience this year, and more.</li></ul>The Diwali week is finally here and brands are doing all in their might to make the most of this festive season, by telling lots of beautiful stories. Last week, Vivo launched a heartwarming film, to celebrate the spirit of Diwali. Featuring actor Kanwaljit Singh, the film is aimed at encapsulating the role of smartphone photography in rekindling the joy of connection. At a time when there is a constant debate about the effectiveness of long-form ads with dwindling attention spans, this film has tried to tell an engaging story in around 5 minutes. The film has been conceptualized by <keyword id="3553893" type="General" weightage="20" keywordseo="dentsu-impact" source="Orion">Dentsu Impact</keyword>. Photographs play an important role in the narrative and Vivo has tried to show how We speak to Nipun Marya, Director Brand Strategy, vivo India, about the new campaign, the consumer sentiments during this year’s festive season, the brand's IPL experience this year, and more. Excerpts: Q) People often talk about the decreasing attention span of consumers and you have just released a 5-minute long film for Diwali. Tell us a bit about Vivo's new campaign. As a consumer-centric brand, vivo has always focused on establishing a strong connection with its audience through emotional storytelling. With the #JoyofHomecoming campaign, which features the veteran actor Kanwaljit Singh, we aim to remind everyone that the festival of lights is fondly celebrated, when the entire family gets together. The campaign encapsulates the role of smartphone photography in rekindling the joy of connection, and aims to bridge the emotional and physical distances between families and spread happiness. India is a collectivist society and all of us are deeply emotionally connected with our families and loved ones. We understand the importance of capturing those perfect moments with the help of photography and how it can be used to stimulate emotions. Delivering industry-leading camera technology, we want our consumers to enjoy this festival with their loved ones and capture every moment and emotion. Through this, we also intend to strengthen our bond with our consumers, which motivates in delivering what’s best for them. Q) What is the message you are trying to communicate? Mobile photography has always been the key focus for vivo. From delivering industry-leading technology to the best camera features, we make sure to spread joy to our consumers. We understand how technology plays a vital role in today’s fast-moving world and how important it is to help us stay connected with our loved ones. Pictures have a way of conveying the entire story. The purpose of this campaign is not to highlight a feature, rather to understand and establish the emotional connection behind the picture. At vivo, we understand that technology is an enabler for the joy in our lives and through this campaign we want to celebrate homecoming, as people will be able to visit their families by taking necessary precautions and celebrating this festival at home. Q) How has the festive season been so far this year? Are you witnessing a revival? Recovering from 2020, this year businesses across the globe are gradually coming back at their feet. We are definitely optimistic about the situation getting back to normal. As businesses are steadily opening up, we foresee a huge scope for engagement with the consumers and smartphone sales are proportionately expected to increase in the coming months. According to <a href="https://www.counterpointresearch.com/india-smartphone-market-q2-2021/">Counterpoint Research</a>, India’s smartphone shipments grew 82% YoY to reach over 33 million units in Q2 2021, and vivo captured a 15% share of the overall market. According to the latest report by Counterpoint, nearly $7.6 billion worth of smartphones is likely to be sold during the ongoing festive season in India. Hence, we are looking forward to the festive season. Despite the ongoing situation, we have managed to maintain steady growth in the Indian smartphone market. Our V-Series models (the V20 and V21 series) have performed exceptionally well, and since our entry in the premium segment with the X50 series last year followed by the launch of the X60 series early this year, our market share has become 3x in the above 30k segment. The growth numbers clearly indicate the consumers are out there, looking for feature-rich smartphones. As we are nearing the festive season, we have introduced the all new X70 Series Co-Engineered with ZEISS and the response so far has been tremendous. We expect that the premium segment will continue to grow in the future as consumers want to upgrade and they are willing to pay a premium for meaningful innovation. Therefore, the launch of the X70 series is vital ahead of the festive season. Q) How did your association with IPL work for you this year? The duration of <keyword id="3133036" type="General" weightage="20" keywordseo="vivo-ipl" source="Orion">Vivo IPL</keyword> holds special significance in our product launch and marketing calendars. It offers us a great opportunity to engage with our target audience across the country more effectively. Most of our significant announcements or product launches have been around IPL - be it the announcement of <keyword id="6354486" type="General" weightage="20" keywordseo="virat-kohli" source="Orion">Virat Kohli</keyword> as our brand ambassadors, the launch of our popular V-series, or the most recent launch of our X70 series. Cricket, as we know, is not just a sport in our country. It is a religion. People in the country are connected to the game. The Indian Premier League is a perfect blend of cricket and entertainment. It offers a brilliant opportunity to connect with our consumers more closely and effectively. Vivo IPL has played a vital role in catapulting vivo to being a leading smartphone brand in India. It has helped us tremendously in enhancing Brand Awareness and Brand Salience. Today, Vivo's brand awareness is 100% in the country. Furthermore, association with the league has also had positive impacts on our business results. Today, vivo is the leading smartphone player in the mainline retail market (Source: GFK). As a brand, our consumer-centricity focuses on youth, and vivo IPL helps us to connect with them. Q) How is Vivo as a brand pushing the threshold of technology and innovation in the smartphone segment? What more can we expect from the band in the coming months? At vivo, our acute focus is our consumers. As a consumer-centric brand, we have set high benchmarks in the industry by launching meaningful innovations for our consumers and have won the admiration of smartphone lovers with its technological prowess. From introducing the world's first 20MP moonlight selfie camera to launching its first smartphone with in-built Gimbal technology, vivo has always surprised the audience with its innovative products. The recently launched X70 series is a testament to the capabilities that vivo has as a premium smartphone brand. Similarly, the vivo V21 launched this year, was the thinnest smartphone in the category and was launched with the Industry first front OIS. We are manufacturing future-ready 5G phones that also provide the industry best camera innovation and design excellence. In the future, to meet the demands of our evolving consumers, we will continue to focus on game-changing innovations and customize enhancing smartphone user experience. Q) Where will your next phase of growth come from in India? We have always focused on providing innovative technology to our customers and helping spread joy in their lives. At vivo, this has been our vision for the last six years of spreading happiness among our Consumers, Partners, Employees, and Shareholders. With the same vision, we will continue to delight our customers by bringing splendid innovations in the future.

Our new campaign aims at bridging the emotional and physical distances between families and spread happiness: Nipun Marya, vivo India

<ul><li><keyword id="6357886" type="UNKNOWN" weightage="20" keywordseo="phonepe">PhonePe</keyword> has earmarked Rs 800 crore for marketing in this calendar year, which will include spends on a mix of ATL, BTL, TV, Digital marketing and other advertising mediums.</li><li>The platform has also roped in <keyword id="6354526" type="PERSON" weightage="20" keywordseo="alia-bhatt">Alia Bhatt</keyword>, who has joined <keyword id="6355923" type="PERSON" weightage="20" keywordseo="Aamir-Khan">Aamir Khan</keyword> as the brand ambassador and will feature in the upcoming ad films.</li><li>PhonePe is also the official co-presenting sponsor for the TV broadcast of <keyword id="8429435" type="UNKNOWN" weightage="20" keywordseo="VIVO-IPL-2020">VIVO IPL 2020</keyword>.</li></ul> Digital payments platform PhonePe has earmarked Rs 800 crore this year for marketing. It has just launched its new brand campaign 'Karte Ja. Badhte Ja' featuring actors Aamir Khan and Alia Bhatt. PhonePe is also the official co-presenting sponsor for the television broadcast of VIVO IPL 2020, and will be launching a series of TV ads during this IPL season. The five-week brand campaign is centered around PhonePe’s new tagline 'Karte Ja. Badhte Ja' and reflects the role played by the company in India’s progress by catering to the varied aspirations and needs of its 20 crore users across the country. The campaign showcases fast transactions, convenient payment modes, simpler investment options, the Switch platform providing one-click access to over 100+ apps and PhonePe’s wide acceptance at over 10 million offline shops. Commenting on the announcement, <keyword id="6518849" type="ORGANIZATION" weightage="20" keywordseo="sameer-nigam">Sameer Nigam</keyword>, Founder &amp; CEO, PhonePe said, “From small villages to busy metros, Indians are striving to progress and prosper. We see our platform as a trusted partner to those billion aspirations, bridging the digital divide and empowering Indians to transact conveniently and securely and aspire to do more and move ahead in life, one transaction at a time. Our vision is to liberate the flow of money and services so that everyone can unlock opportunities to progress at pace. Crafted with this belief, our new brand campaign is a reflection of everyday stories of progress with PhonePe. We are also excited to have Aamir Khan and Alia Bhatt as the face of our brand as they are a powerhouse of talent and appeal to Indians across the country. They are both inspiring and bold and personify values like integrity and trust that strongly resonate with the PhonePe brand.” Speaking on his continued association with PhonePe, Aamir Khan said, “PhonePe continues to innovate, grow and make digital payments and services safe and easy for millions of Indians. I am delighted to be a part of their amazing journey” PhonePe is also the official broadcast sponsor of VIVO IPL 2020. This is the second year in a row when the company has partnered with VIVO IPL which continues to be the biggest sporting event of the year in India. The current brand campaign will feature 4 TV commercials with Aamir and Alia, which will be spread across digital platforms, radio, print and cinema.

PhonePe to spend Rs 800 crore on marketing this year

China doesn’t have an official cricket team, but every year during <a href="http://www.businessinsider.in/ipl-2017-msdhoni-is-no-more-the-captain-of-rising-punesupergiants-heres-who-replaced-him/articleshow/57234303.cms">IPL</a>, China comes alive. Now that <keyword id="6354312" type="CITY" weightage="100" keywordseo="IPL">IPL</keyword> is back with another season, mobile maker Gionee, based in Shenzhen, China, has bagged the principal sponsor rights for Royal Challengers Bangalore (<keyword id="126251" type="ORGANIZATION" weightage="100" keywordseo="RCB">RCB</keyword>), led by Indian skipper <a href="http://www.businessinsider.in/small-business/tech/major-boost-to-make-in-india-gionee-set-to-manufatcure-all-its-phones-here/articleshow/57771111.cms">Virat Kohli</a>. 
 
Other Chinese names that one would hear in this <a href="http://www.businessinsider.in/advertising/sony-set-to-win-in-all-matches-this-ipl-aims-for-rs-1300-crore-advertisement-revenue/articleshow/57489648.cms">IPL </a>are <keyword id="215177" type="COMPANY" weightage="100" keywordseo="Vivo">Vivo</keyword>, <keyword id="1731609" type="UNKNOWN" weightage="100" keywordseo="Oppo">Oppo</keyword> and Lenovo-owned Motorola. 
 
Gionee already had the rights for Kolkata Knight Riders (KKR) and now with RCB, they have also signed up Kohli as the main sports brand ambassador. 
 
"Cricket and Bollywood are two religions in India. Today, a visibility in the IPL is as important for a company as it is to be there during Diwali," Arvind Vohra, the head of Gionee in India, told TOI. 
 
Also read: <a href="http://www.businessinsider.in/how-much-more-brands-can-indias-handset-market-absorb/articleshow/57791179.cms">How much more brands can India’s handset market absorb?</a> 
 
As per reports, Gionee will be spending around Rs 75 crore on cricket in India this year, for front jersey for KKR and RCB. "Out of around 60 matches to be played in the IPL, we have now been assured of a visibility in at least 28 outings," Vohra said. 
 
Oppo, which is also seeing India as a major market, will be spending even more, having signed a 5-year contract for being <a href="http://www.businessinsider.in/oppo-mobiles-becomes-the-new-sponsor-of-men-in-blue/articleshow/57518520.cms">the official sponsor </a>of the Man in Blue. Although there have been no official statements, BCCI sources estimate it to be Rs 1,079 crore. 
 
(Image source SportsRants)

Here’s how China is a part of IPL this season

New Delhi, Feb 14 () Digital payments firm PhonePe on Friday said it has earmarked Rs 800 crore for marketing this year, to create awareness about the platform and expand its reach. The company roped in Bollywood actress Alia Bhatt, who has joined Aamir Khan as brand ambassador. "PhonePe has earmarked Rs 800 crore for marketing in this calendar year, which will include spends on a mix of ATL, BTL, TV, digital marketing and other advertising mediums. PhonePe has also roped in Alia Bhatt, who has joined Aamir Khan as the brand ambassador and will feature in the upcoming ad films," the company said in a statement. The company claims to have around 20 crore customers across the country. "Our vision is to liberate the flow of money and services so that everyone can unlock opportunities to progress at pace. Crafted with this belief, our new brand campaign is a reflection of everyday stories of progress with PhonePe. We are also excited to have Aamir Khan and Alia Bhatt as the face of our brand as they are a powerhouse of talent and appeal to Indians across the country," PhonePe founder and CEO Sameer Nigam said. The current brand campaign of the company will feature four TV commercials with Aamir Khan and Alia Bhatt, which will be spread across digital platforms, radio, print and cinema. Besides this, PhonePe will also be official broadcast sponsor of Vivo IPL 2020. "This is the second year in a row when the company has partnered with VIVO IPL which continues to be the biggest sporting event of the year in India," the statement said. PRS HRS

PhonePe earmarks Rs 800 cr in marketing this year

<ul><li>Dream11 has won the <keyword id="7463791" type="UNKNOWN" weightage="20" keywordseo="ipl-2020">IPL 2020</keyword> sponsorship. </li><li>For the <keyword id="6370198" type="UNKNOWN" weightage="20" keywordseo="fantasy-gaming">fantasy gaming</keyword> startup Dream11, IPL has always been its money making machine. </li><li>Earlier, Indian Premier League had suspended the contract with Chinese giant Vivo.</li></ul>India’s first gaming unicorn Dream11 bags IPL sponsorship for ₹222 crore, IPL Chairman Brijesh Patel told news agency PTI . Earlier, Indian Premier League had suspended the contract with Chinese giant Vivo. This year, the IPL is set to take place in UAE. Four companies — Tata Group, Dream11, Byju's and Unacademy — had bid for the title sponsorship rights for IPL 2020 after Vivo withdrew earlier this year. In 2019, the Board of Control for Cricket in India had declared Dream11 as the official partner for fantasy games for IPL. The 12-year old startup founded by Harsh Jain and Bhavit Sheth had become India’s first gaming unicorn in April 2019. Its investors include Chinese giant Tencent, Kalaari Capital, private equity firm Multiples Alternate Asset Management and Steadview Capital. IPL has always been Dream11’s lucky charm For the fantasy gaming startup Dream11, IPL has always been its money making machine. When in 2014, Dream11 raised its first round of funding they still had just 300,000 users. But thanks to the popularity of the IPL, today they have over 75 million users. In fact, after signing former Indian cricket team captain MS Dhoni as their brand ambassador, just during the 2018 IPL their user base went from 20 million to 40 million.Their initial 10 million users were dominated by Tier 1 cities but now 50% of their traffic comes from Tier 2,3 and 4 cities. Until 2019, Dream11 claimed that its user base grew at a compounded annual growth rate (CAGR) of 230% over three years. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/its-not-just-tiktok-its-clone-apps-in-india-too-have-a-beeline-of-investors/articleshow/77606019.cms">It's not just TikTok, its clone apps in India too have a beeline of investors</a>

Dream11 wins IPL 2020 sponsorship – India’s first gaming unicorn bags the rights for ₹222 crore

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">Etienne Oliveau/Getty ImagesLei Jun, Chairman and CEO of Xiaomi Technology and Chairman of Kingsoft Corp talks to journalists before the 2nd plenary session of the National People's Congress on March 9, 2016 in Beijing, China.</div></div></div>The "Apple of China" is in serious trouble.Sales of smartphones from Xiaomi, a once-red-hot Chinese hardware startup touted as the country's answer to Apple, dropped in China a whopping 38% in the second quarter of 2016 year-on-year, <a href="http://www.idc.com/getdoc.jsp?containerId=prCHE41676816">according to new data from research firm IDC</a>.Xiaomi did not immediately respond to a request for comment.Xiaomi's phones are not yet available in Western markets - but it has developed a buzzy reputation in the tech press.The company launched in 2010, and enjoyed meteoric growth: By the end of 2014, <a href="http://www.wsj.com/articles/xiaomi-becomes-worlds-most-valuable-tech-startup-1419843430">it was the officially the world's most valuable technology startup</a>, with a private valuation of more than $46 billion. (<a href="http://uk.businessinsider.com/most-valuable-startups-march-2016-2016-3?r=US&amp;IR=T">It has since been dethroned of that title by Uber</a>.)Specialising in cheap, high-quality smartphones, it had grown off the back of an unusually passionate fan base, which it was careful to cultivate. It liberally borrowed from Apple's playbook, including charismatic CEO keynote speeches. There is also a booming market in China for smartphones.The company set an ambitious target for 2015: Sell 100 million smartphones. But by July, as sales began to slow, it started to become clear that it just wouldn't happen.It ultimately sold "over 70 million," according to a company representative.<div class="KonaFilter image-container display-table"><div><div class="image on-image">REUTERS/Jason LeeSome of Xiaomi's phones are very similar to Apple's, and Apple design guru Jony Ive has even accused the company of "theft," a charge it denies.</div></div></div><a href="http://fortune.com/2016/05/23/xiaomi-revenues-flat-2015/">Earlier this year, Fortune reported that all-in-all, Xiaomi's revenue's barely grew in 2015</a>. It pulled in 78 billion yuan ($11.9 billion) for the year, up 5% on 74.3 billion yuan ($11.3 billion) in 2014, but well short of a 100 billion yuan target for the year.Now, <a href="http://www.idc.com/getdoc.jsp?containerId=prCHE41676816">the latest figures from IDC suggest that Xiaomi isn't just standing still</a> - it's actually in freefall.It's worth noting that Xiaomi sells other products - from water-purifiers to hoverboards. But smartphones still make up the lion's share of the company's bottom line, with just 5%of its revenues in 2015 coming from over products, <a href="http://fortune.com/2016/05/23/xiaomi-revenues-flat-2015/">according to Fortune</a>.In Q2 of 2016, Xiaomi sold an estimated 10.5 million smartphones in China, down from 17.1 million a year prior. That's a drop of 38.4%.Meanwhile, rivals Oppo and Vivo have skyrocketed, enjoying year-on-year growth rates of 124.1% and 74.7%.<div class="KonaFilter image-container display-table"><div><div class="image on-image">IDC</div></div></div>What's behind Xiaomi's implosion? A slowing in growth, at least, was inevitable: In previous years, the company was perfectly positioned to take advantage of the rapid growth in China's smartphone market.This has now dropped off - but the Chinese market is still growing, 4.6% in Q2 year-on-year.IDC points to a failure of marketing as the cause.Xiaomi previously spent very little on marketing, <a href="http://www.businessinsider.com/xiaomi-vp-hugo-barra-at-mobile-world-congress-2015-2015-3">and was proud of it</a> - relying on word-of-mouth and user hype to spread word of its products. But this tactic is no longer viable: Competitors Vivo and Oppo are spending heavily, including using "brand ambassadors" to promote their smartphones, and without any concrete ways to differentiate its products, Xiaomi has been forced to follow suit."In the past, Xiaomi started the trend of selling its phones online and other vendors soon followed suit and created their own online brand. After vendors witnessed OPPO's success with its R9, they also started riding on the trend of hiring celebrity endorsers to represent their brand and appeal more to the young crowd,"IDC analyst Xiaohan Tay said."Hiring celebrity endorsers may help increase numbers in the short-term, but this alone may not be sufficient to drive numbers in the long run. As there is very little differentiation across products to warrant significant brand loyalty, vendors must constantly think out of the box to get people hyped up about their products."Xiaomi was once the head of the pack. Now it's playing catch-up - and losing. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/lenses-can-distort-appearance-photos-camera-science-focal-length-hitchcock-2016-8">How different camera lenses affect how you appear in photos</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="5xcWY0NTE67sqfmyYhKmTRRkNX5dO3dF" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

You Searched For "vivo brand ambassador" and got 12 results

Vivo onboards Virat Kohli as its brand ambassador before IPL 2021

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This smartphone brand is asking its consumers to put a pause on using smartphones

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Our new campaign aims at bridging the emotional and physical distances between families and spread happiness: Nipun Marya, vivo India

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Here’s how China is a part of IPL this season

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PhonePe earmarks Rs 800 cr in marketing this year

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Dream11 wins IPL 2020 sponsorship – India’s first gaming unicorn bags the rights for ₹222 crore

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