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3 mins read

3 vitamins that help your skin — and 2 you shouldn't invest in, according to dermatologists

Vitamin A derivatives, called retinoids, help with acne and brown spots, while vitamin C and E toge…

Allana Akhtar   


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4 mins read

Dietitians say vitamin C supplements and drinks are a waste of money eating the right vegetables is a more efficient way to stay healthy

Americans typically get enough vitamin C in their diets. Even if they don't, dietitians say supplem…

Allana Akhtar   


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4 mins read

Why Perfetti Van Melle India decided to launch Vitamin C candies

Vitamin C has seen its importance increasing in the market since it helps build immunity.

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1 min read

D2C nutrition brand Wellbeing Nutrition raises $10 million in funding led by Hindustan Unilever

Founded in 2019, Wellbeing Nutrition is a D2C nutraceutical company with a presence in D2C, digital…

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6 mins read

How to meet your daily dietary needs on a budget by combining cheap vitamins and nutrient-rich foods

Cheap vitamins can help you get enough nutrients if you're eating on a budget — but they can't comp…

Adam Barnes   


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4 mins read

I pick my skin more than I'd like to admit, but this $25 vitamin C serum helps to fade my acne scars

I Dew Care's Bright Side Up Vitamin C Serum helped me fade a particularly bad acne scar in just one…

Maria Del Russo   


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2 mins read

The best prenatal vitamins

I read the current scientific literature, spoke with Dr. Sheryl A. Ross, MD, an OB-GYN and author o…

Cammy Pedroja   


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3 mins read

Mankind Pharma onboards Anil Kapoor and Ranveer Singh as brand ambassadors to focus more on OTC range of products

The TVC campaign showcases Anil Kapoor and Ranveer Singh working in an office with back-to-back wor…

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5 mins read

A hard pill to swallow: Why gummy vitamins don't work as well as conventional supplements

Gummy vitamins often contain different quantities of vitamins and minerals than they advertise and …

Madeline Kennedy,Jason McKnig…   


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8 mins read

Being environmentally-friendly is at the core of our business values: Manish Chowdhary, WOW Skin Science

The brand is aiming to achieve a revenue of Rs 800 crore this financial year

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2 mins read

The weird science behind stuffing a sugary gummy treat full of vitamins

When gummy vitamins first came on the scene in the 1990s, consumers didn't really care for them — t…

Rachel Premack   


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13 mins read

How the $36 billion vitamin industry tricked a generation of adults into believing sugary gummies were the ticket to good health

Gummy vitamins are popular among Kim Kardashian fans and the Patagonia crowd alike. The benefits th…

Rachel Premack   


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4 mins read

How the explosive YouTube war between James Charles and Tati Westbrook brought the value of vitamin supplements into question

Westbrook and Charles' falling out and Westbrook's apology video raised questions about the value o…

Julia Naftulin   


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7 mins read

I tried a customized multivitamin subscription that took into consideration my DNA and lifestyle — here's how it works and how I felt after taking it

Rootine creates custom multivitamins that are easy to take and designed to give you vitamins and mi…

James Brains   


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4 mins read

This $28 vitamin C serum that was developed by MIT scientists makes my skin glow - and it's available for preorder after selling out 4 times

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Mara Leighton   


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7 mins read

This $90 shower head filter has vitamin C and essential oils to help soothe dry skin and hair - I saw effects immediately after one use

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Jessica DeFino,Jessica DeFino   


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2 mins read

Amway India onboards Olympic medalist Saikhom Mirabai Chanu as the brand ambassador for its Nutrilite range

Chanu will spearhead the company’s campaigns focused on its foundation range such as Nutrilite Dail…

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3 mins read

Hard-seltzer sales are surging. Here are the 3 most popular brands and 2 newcomers hoping to chip away at their dominance.

Analysts say the multibillion-dollar hard-seltzer industry is due for a shake-up, with dozens of br…

Mary Meisenzahl   


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6 mins read

After crossing an annual revenue run rate of Rs 100 crore, nutrition brand OZiva eyes 4X growth this year

We hope to bring about a change in the way ‘clean nutrition’ is perceived in the country: Aarti Gil…

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8 mins read

I tried Love Wellness' women's vitamins for 30 days and I'm convinced they cleared up my skin and helped me sleep better

"From tampons to anti-fungal creams, buying personal care products has not been a particularly posi…

Jessica DeFino,Jessica DeFino