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<ul><li><keyword id="6354427" type="General" weightage="20" keywordseo="apple" source="Orion">Apple</keyword> announced the Worldwide Developers Conference (WWDC) this year from June 10 to 14.</li><li>The first-ever developers' conference from Apple took place in August 1983.</li><li>For tech enthusiasts, this event is considered a mecca for cutting-edge consumer tech updates and ideas. </li></ul>Apple has announced their Worldwide Developers Conference this year from June 10 to 14. One of the big 4 tech events in the world, WWDC is a monumental stage for developers to showcase what we can expect on our hardware moving forward. This year, the event is particularly exciting, with expectations of updates across several Apple products. There are the usual suspects, iPhone, Macbook and iPad. But, this time we also have the Vision Pro, expecting its first serious update. And no spoilers — Artificial Intelligence will be the focus of discussion this year. <a href="https://www.businessinsider.in/tech/news/wwdc-2024-to-begin-on-june-10-ai-features-for-ios-18-and-more/articleshow/108810215.cms">You can read more about the expected updates this year here</a>. While we wait to see what unfolds in June, here’s a trip down history and a look back at some of the major announcements from 1983 to 2023. <cmsannotation type="cmsannotation" annotationid="It wasn’t always called WWDC in the 80s" comment="subhead" text="It wasn’t always called WWDC in the 80s">It wasn’t always called WWDC in the 80s</cmsannotation> WWDC has gone through a fair share of name changes since it started back in 1983. In the beginning, it was called the Apple Independent Software Developers Conference (AISDC). This was the era of John Sculley being the CEO of Apple Computers. This conference is most famous for Steve Jobs introducing Lisa, an upgrade to the Apple II computer promising creative democracy to the users. Post this we had three more name changes. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Apple II Forever </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1984 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Apple World Conference </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1986-1987 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Devcon </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1987-1989 </td></tr></tbody></table> And finally, Apple landed on the name WWDC in 1990, which it has retained over the next 25 years! <cmsannotation type="cmsannotation" annotationid="Key Announcements — What made WWDC Special" comment="subhead" text="Key Announcements — What made WWDC Special">Key Announcements — What made WWDC Special</cmsannotation> Apple's Worldwide Developers Conference (WWDC) has been a platform for major announcements since 1990. Here are some key highlights across those years. <cmsannotation type="cmsannotation" annotationid="A hardware-focused era of the 1990s" comment="subhead" text="A hardware-focused era of the 1990s">A hardware-focused era of the 1990s</cmsannotation> It was a decade preceding the dot-com bubble, and hardware innovations took centre stage at Apple's WWDC in the vibrant 1990s. In 1991, the conference heralded a new dawn for personal computers with the introduction of a more user-friendly interface for Macintosh computers, setting the stage for a more intuitive computing experience. However, it was the seismic shift to PowerPC processors in 1994 that truly revolutionised Apple's hardware landscape. Breaking away from Motorola chips, this new architecture promised unparalleled performance and paved the way for a new era of computing prowess. Amidst the hardware fervour, WWDC introduced Copland in 1996, touted as the next-generation operating system that aimed for convergence between Mac and Newton devices. However, despite early promise, Copland was soon cancelled in the same year and Apple started looking at outside OS. <cmsannotation type="cmsannotation" annotationid="Return of Steve Jobs revolutionised the tech world in the 2000s" comment="subhead" text="Return of Steve Jobs revolutionised the tech world in the 2000s">Return of Steve Jobs revolutionised the tech world in the 2000s</cmsannotation> In the early 2000s, Apple's WWDC became the epicentre of groundbreaking innovations that shaped the digital landscape. In 2000, the unveiling of Mac OS X heralded a new era of computing excellence, as Apple embraced the power of Unix to deliver a next-generation operating system. This was a significant step forward for Mac, and it was the time when Firewire, later a lighting cable, was introduced in the market. The dawn of 2001 brought forth another game-changing revelation: iTunes. This revolutionary software not only revolutionised digital music management and playback but also emerged as a powerful tool in the fight against piracy. With iTunes, Apple not only transformed the way we listen to music but also catapulted the sales of iPods to new heights, ushering in an era of portable music enjoyment like never before. However, the pinnacle of Apple's innovation came in 2007 with the release of its first-ever iPhone in what could be termed a technological renaissance in the consumer markets. And yes, before Apple made separate events for iPhones, the home for the first iPhone was WWDC — a groundbreaking moment that would redefine mobile communication and computing. Just a year later, in 2008, WWDC saw the introduction of the App Store, opening doors to a new era of mobile applications and forever reshaping the digital landscape. Together, these seminal moments exemplify the unparalleled legacy of innovation that defines Apple's WWDC, marking it as a beacon of technological progress and visionary thinking. <cmsannotation type="cmsannotation" annotationid="2010s - Era of mobile computing" comment="subhead" text="2010s - Era of mobile computing">2010s - Era of mobile computing</cmsannotation> In 2010, the iPad created a new device category, the tablet! It aimed at bridging the gap between phone and computer. This was a surprising move by Apple since Steve Jobs had mentioned multiple times that they would never enter the tablet space. Long before the dawn of artificial intelligence in the consumer market, Apple's intelligent virtual assistant, Siri, was launched in 2011. Coincidentally, 13 years later this year, we are expecting major changes in Siri with the possible integration with Open AI’s ChatGPT or Google’s Gemini. The year 2014 saw the launch of Apple Watch and Apple Pay — a smartwatch focused on health and fitness tracking and a mobile payment system for secure contactless transactions. The Apple Watch can be considered the first major move in creating the walled garden of the Apple ecosystem. While we are still waiting for Apple Pay in India, this tool is used extensively abroad, working efficiently with both iPhone and Apple Watch. In 2015, Apple introduced native apps for the Apple Watch with WatchOS 2, transforming it into a miniature iPhone on the wrist. With the addition of cellular connectivity in 2017, Apple's wearable was liberated from the confines of iPhones. The introduction of fall detection and the ECG app in 2018 underscored Apple's commitment to health and safety features, with them <a href="https://www.youtube.com/shorts/qx_Unk556D0">credited with saving lives</a>. In 2020, Apple introduced the M1 chip, its own processor marking a significant shift in performance and power efficiency for Macs. This marked the beginning of the end for Apple's association with Intel. It’s 2024 now, and we have M3 chips in action, with the entire Macbook line-up being powered by M series chips. On the iOS front, the release of iOS 7 in 2013 marked a significant visual overhaul, while the introduction of App Widgets in 2020 fulfilled a long-standing user request, empowering users to personalize their iPhone experience like never before. In 2015, Apple Music made an important pivot to digital streaming. AirPods, introduced in WWDC 2016, became a runaway success. This wireless earbuds innovation started an entirely new market, and today we stand on Airpods 3 and even AirPods Max. Last, but not least, Apple Vision Pro was announced last year at WWDC 2023. This mixed-reality headset is now in the market and the reviews have been polarising, to say the least. However, my experience with it at <a href="https://www.businessinsider.in/tech/news/mobile-world-congress-a-quick-recap-of-the-future-of-consumer-tech-as-seen-in-mwc-barcelona/articleshow/108651018.cms">MWC this year </a>was fairly good, it felt comfortable and inclusive. Point to note, it's not available in India yet. Overall, WWDC has been the epicentre of consumer tech innovation, and an event every tech enthusiast looks forward to eagerly. As the excitement builds around the upcoming event in June, stay tuned to Business Insider India for all the updates around tech and business! SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/motorola-edge-50-pro-with-snapdragon-7-gen-3-125w-charging-launched-in-india/articleshow/109023956.cms" data-type="tilCustomLink">Motorola Edge 50 Pro with Snapdragon 7 Gen 3, 125W charging launched in India</a> <a href="https://www.businessinsider.in/tech/news/hp-omen-transcend-14-review/articleshow/108980896.cms" data-type="tilCustomLink">HP Omen Transcend 14 review – a feature-packed, lightweight gaming laptop with excellent display</a>

Decades of leading tech innovation: A look back at Apple’s WWDC journey and its major announcements

Silicon Valley is filthy with divorced-dad energy.Not necessarily the people, though I'm sure there's plenty of that, but the most powerful companies in the Valley are collectively giving off a sweaty vibe that reeks of desperation. These once proud tech giants are turning to flashy trinkets and cheap thrills rather than doing the hard work and introspection necessary to actually build the future.Let's be clear, the tech industry was never cool cool. Starting sometime around 2000, Silicon Valley's ability to deliver new products that actually improved our lives gave it a new cultural cache — at least for a time, the industry was like the cool, interesting person that people wanted to be with, who listened and built things that people actually wanted. Things came easily, and tech's valuations skyrocketed as companies "disrupted" incumbent businesses.Smart people wanted to work at these companies to tackle the world's most intractable problems, and average Americans began to integrate the best solutions into their everyday lives. It seemed like every new idea opened up a new market worth hundreds of billions of dollars — smartphones, social media, cloud computing, software development solutions. Liquid capital, growing market dominance, slick ads, and fawning media made it easy for giants like Google, Microsoft, Apple, and Amazon to expand their footprint and grow their bottom lines.Yet, like any decaying relationship, these companies got lazy, entitled, and demanding. They started to care less about the foundations of their business — like having happy customers and stable products — and more about making themselves feel better by reinforcing their monopolies. By around 2015, tech's cool-dad period had ended. After reaping the rewards of various hyper-growth ideas, the industry's growth promises began to get ahead of its ability to innovate. Silicon Valley became addicted to acquisitions, buying the new, hot toy that it figured everyone would like instead of thinking through what Americans actually needed. Instead of doing the work to get better, tech has remained steadfastly attached to the tropes that worked when its products were at their prime. The industry has become a bloated, surly divorced dad who refuses to do the hard work and look inward to find real solutions.The biggest players in tech are dyeing their gray hairs, starting a band with their equally middle-aged friends, throwing on a leather jacket or new chain (sometimes literally), and trying anything to pretend that they've "still got it" — anything other than focusing on building important and meaningful products that users actually want. Big Tech has decided the way to keep customers isn't to compete or provide them with a better service but instead make it hard to leave, <a target="_blank" href="https://www.businessinsider.com/how-instacart-uses-dark-patterns-encourage-shoppers-buy-faster-more-2023-2">trick customers into buying things</a>, or eradicate competition <a target="_blank" href="https://www.businessinsider.com/tech-companies-ruining-apps-websites-internet-worse-google-facebook-amazon-2023-3">so that it can make things as profitable as possible, even if the experience is worse</a>. Great companies are able to accept their limitations and acknowledge that nobody has to be your customer, but giants like Microsoft, Google, and Amazon refuse to accept that they can't do everything and that their problems are a direct result of the kind of lack of introspection and cultural laziness that breaks relationships. Customers have spent the past 30 years sharing their precious data and money with tech companies, but Silicon Valley's new divorced-dad energy may finally push users to pack up the car, take back custody, and leave the toxicity behind.As with all failed marriages, the first sign that the tech industry was letting America down came many years before the eventual breakup. After two decades of consistent internal innovation, Big Tech got addicted to acquisitions in the 2010s: <a target="_blank" class="" href="https://www.businessinsider.com/apple-buys-siri-a-mobile-assistant-app-as-war-with-google-heats-up-2010-4">Apple bought Siri</a>; Meta bought <a target="_blank" class="" href="https://www.businessinsider.com/facebook-is-buying-whatsapp-2014-2">WhatsApp</a>, <a target="_blank" class="" href="https://www.businessinsider.com/facebook-buys-instagram-2012-4">Instagram</a>, and <a target="_blank" class="" href="https://www.businessinsider.com/facebook-to-buy-oculus-rift-for-2-billion-2014-3">Oculus</a>; <a target="_blank" href="https://www.businessinsider.com/amazon-buys-twitch-2014-8">Amazon bought Twitch</a>; Google bought <a target="_blank" class="" href="https://www.businessinsider.com/google-nest-stratgey-32-billion-2014-1">Nest</a> and <a target="_blank" class="" href="https://www.businessinsider.com/breaking-google-buying-motorola-mobility-for-125-billion-2011-8">Motorola's entire mobility division</a>. At first, this spending spree was cheered on by a society that had yet to grow suspicious of tech, applauding Amazon and Meta (then Facebook) for finding new ways to expand business and get more users. But over time, the acquisitions made it impossible for these companies to focus on delivering the features we needed. (And eventually got them in legal hot trouble, as <a target="_blank" class="" href="https://www.businessinsider.com/google-violated-antitrust-law-to-keep-search-monopoly-judge-rules-2024-8">Monday's antitrust ruling against Google's search practices</a> showed.) Big Tech companies became less known for one particular product. Instead, they offered a sprawling suite of different interconnected products that all kind-of-sort-of worked while effectively printing money.Tech companies and average Americans knew that just snapping up smaller startups wasn't going to cut it. Eventually, people needed something real — something on the scale of Google Search, Facebook, or the original iPhone, something that changed how we interacted with others, that made our lives richer and cooler and more vibrant, or at least a little easier. But after a few years of coasting, Silicon Valley couldn't deliver. Instead, Big Tech became obsessed with a series of half-baked boondoggles that seemed revolutionary, yet in practice, were either not reliable enough to be trusted or simply not that useful. The shiny distractions were plentiful: Virtual reality would have a brief time in the sun, <a target="_blank" href="https://www.businessinsider.com/oculus-rift">with Oculus Rift popularizing the concept</a> until it became obvious that the technology was little more than a niche gadget with<a target="_blank" href="https://www.businessinsider.com/solution-for-virtual-reality-vr-motion-sickness-2016-6"> extremely variable results depending on who used it</a>. Augmented reality was briefly exciting, with an incredible-looking demo from a company called Magic Leap that inspired a short funding craze along with <a target="_blank" href="https://www.businessinsider.com/google-glass">an even briefer hype cycle around Google Glass</a>. Self-driving cars were all the rage after Tesla launched its <a target="_blank" class="" href="https://www.businessinsider.com/tesla-software-update-70-coming-to-model-s-and-model-x-drivers-thursday-2015-10">lane-keeping "autopilot" software</a> in late 2015, and <a target="_blank" class="" href="https://www.businessinsider.com/elon-musk-autonomous-tesla-drive-across-country-by-end-of-2017-2016-10">Elon Musk promised</a> that "every new Tesla would drive itself" by 2017. Years later, Musk has not delivered, and autonomous vehicles are still struggling to catch on outside a very select set of use cases. Then there was the agonizing dalliance with cryptocurrency and the <a target="_blank" href="https://www.businessinsider.com/metaverse-dead-obituary-facebook-mark-zuckerberg-tech-fad-ai-chatgpt-2023-5">useless puffery of the metaverse</a>.There's a consistent theme behind all of these movements — tech's promises vastly outpaced software and hardware's ability to actually drive value. Autonomous cars are possible but require an incredibly large amount of training data, and even then, they make egregious and at times fatal decisions, making it difficult to trust them. While we figuratively might love the idea of being in a virtual world, our expectations are such that we'd want a full-sensory experience rather than a clunky headset, and without full immersion, things feel off. Augmented reality has cool ideas, but what consumers want is something that magically projects in front of them — any physical encumbrance or clunky menu system shatters the illusion. In all of these instances, tech companies tried to growth hack their way into a new, multibillion market while they let the core products — the very thing that had made us fall in love with them in the first place — wither away. It's all so terribly divorced — ignoring long-term problems in favor of shiny baubles that make them feel good and make vacuously informed investors fall in love with them, failing to accept that the reason people are so down on the tech industry is that its <a target="_blank" href="https://www.businessinsider.com/tech-companies-ruining-apps-websites-internet-worse-google-facebook-amazon-2023-3">core products are getting worse</a> as a means of making investors more money.Big Tech has become sullen, entitled, and lazy, believing that nobody else could snatch away its precious customers. So these companies, brimming with overconfidence, are doing less and less to try to delight customers, unable to see how every selfish move is pushing the most important people away.Perhaps the uber-example of Silicon Valley's new divorced-dad energy is the gratuitous waste that is the latest AI hype cycle. The industry has collectively sunk hundreds of billions of dollars into an unprofitable technology <a target="_blank" href="https://www.businessinsider.com/generative-ai-exaggeration-openai-nvidia-microsoft-chatgpt-jobs-investors-markets-2024-3">with massively overstated abilities</a>, which Goldman Sachs' head of equity research, Jim Covello, has argued is "<a target="_blank" class="" href="https://www.businessinsider.com/ai-bubble-fundamental-issues-pop-goldman-sachs-global-head-equity-2024-7">not capable of solving complex problems</a>." In spite of these glaring problems, Big Tech is forging ahead, trying to convince Americans that it's different this time and AI really is the thing that will change their lives. Generative AI is the tech industry's leather jacket, and GPUs are the Porsche. Rather than focusing on the next frontier of computing, Big Tech wants to take the big, sexy, fancy, easy route — throwing more money at the latest shiny thing in the hope that it fixes all its problems.Google CEO Sundar Pichai proudly stated that he believes AI in search creates value for users, even as <a target="_blank" href="https://www.businessinsider.com/google-ai-glue-pizza-i-tried-it-2024-5">Google's AI-powered search</a> tells users to put glue on their pizza. Meta, unable to reconcile its total lack of innovation in any part of its business, instead chose to let Facebook get <a target="_blank" href="https://www.businessinsider.com/social-media-flooded-spammy-ai-content-2023-8">flooded with AI-generated spam</a> that it seems unwilling to deal with because it's profitable in the short term — ignoring the bigger problem that <a target="_blank" href="https://www.wheresyoured.at/rotcombubble/#:~:text=Facebook%20(a%20remarkable%20%2D27.7%25">Facebook's traffic has dropped by more than 25%</a> in the past few years. Amazon has only ever lost money on its devices, and while Microsoft might have acquired Github to "heighten Microsoft's focus on open-source development" and is happy to boast that <a target="_blank" href="https://www.benzinga.com/news/24/07/40061358/satya-nadella-says-microsofts-copilot-drives-40-of-githubs-revenue-growth-we-are-also-enabling-anyon">40% of Github's revenue </a>comes from its AI-powered copilot, it's a flimsy boast to make it feel good about itself. Even customers who have had a dalliance with the new divorced-dad version of Silicon Valley have been grossed out — some customers who have tried out new AI tools have been <a target="_blank" href="https://www.businessinsider.com/microsoft-ai-copilot-future-openai-2024-3">disappointed in their capabilities</a> and <a target="_blank" href="https://www.businessinsider.com/pharma-cio-cancelled-microsoft-copilot-ai-tool-2024-7">quickly ended their contracts</a>. It doesn't matter that generative AI isn't making anyone money or that it's making companies like Google and Microsoft raise their emissions by more than 30% over the past five years, it's getting attention and drawing investor dollars, so it'll do for now.Even when tech companies aren't trying to shove AI down our throats, they fall into a similar trap. Apple, unwilling to be seen as behind the times, rushed out its Vision Pro headset to prove to the markets that it could make new things. The only problem: The VisionPro wasn't ready for prime time. It clearly needed a few more years of development to <a target="_blank" href="https://www.businessinsider.com/guides/tech/apple-vision-pro-review">make it lighter, easier to use</a>, and <a target="_blank" href="https://www.businessinsider.com/apple-vision-pro-first-impressions-2024-2">less prone to giving you a headache</a>.Tech's increasingly divorce-vibed executives are scared of doing the hard, transformative work because it requires investing massive amounts of time and energy in developing new inventions with clear use cases in everyday life or fixing the core products that they've left to decay. Pichai shouldn't be excited about AI in search — he should be doing the hard work to fix the cultural and incentive issues that <a target="_blank" href="https://www.businessinsider.com/google-search-getting-worse-spam-affiliate-links-duckduckgo-bing-2024-1">ruined the existing Google Search.</a> Satya Nadella shouldn't be shoving billions into artificial intelligence but trying to build a meaningful improvement to Microsoft Windows or investing in internal security services instead of outsourcing it to <a target="_blank" href="https://www.businessinsider.com/delta-hires-david-boies-lawyers-crowdstrike-microsoft-pay-damages-2024-7">growth-at-all-costs partners like CrowdStrike</a>. Amazon is, at this point, <a target="_blank" href="https://www.businessinsider.com/amazon-logistics-buildout-one-day-prime-shipping-2021-2">a $50 billion logistics company</a> with a <a target="_blank" class="" href="https://www.businessinsider.com/amazon-stock-amzn-quarterly-earnings-call-report-live-updates-2024-7">massive cloud-computing business</a> tacked on. Instead of investing in making its workers and customers happier, it's let the quality of products offered on the platform collapse and <a target="_blank" class="" href="https://www.businessinsider.com/amazon-hr-performance-improvement-plans-pip-pivot-had-to-quit-2023-11">treated its workers</a> and <a target="_blank" href="https://www.businessinsider.com/aws-deprioritized-cloud-services-surprising-customers-salespeople-2024-8">clients like crap</a>. But all of that is much harder than just buying some half-baked chatbot and sloppily plugging it in, so here we are: getting AI pushed on us in a desperate attempt to win us back.Like the collapse of any marriage — amicable or otherwise — tech's great divorce from their end users is the result of a disconnection from the reason they built their companies in the first place, back when things mattered more, back when they felt that they had to earn people's love and respect. Now Big Tech firms are cobbled-together masses of people from different companies acquired at different times, with no clear vision and little cultural unity. Much like people get married, grow old, stop having date nights, stop paying attention to each other and to the little things, Big Tech has simply forgotten what matters: the customer at the end of the transaction — and instead has fallen into a parasitic relationship with them, where customers have to stay because leaving would be painful, annoying, and so much work. And once tech's divorce truly happens — when things really begin to fall apart as companies realize they have no more hyper-growth markets — it will be so much harder for them to fix things. Google, Meta, Amazon, and Apple are simply no longer forces for innovation, and when the public eventually walks out, I don't believe Big Tech is even capable of making the adjustments necessary to win them back. The "work" in question here likely requires some <a target="_blank" class="" href="https://www.wheresyoured.at/rot-economics-an-interview-with-mits-daron-acemoglu">actual creative destruction</a> — the "disruption" that t<a target="_blank" class="" href="https://www.businessinsider.com/big-tech-sabotages-new-startups-businesses-coopting-disruption-2024-3">ech used to be famous for</a> — which in turn will likely break up one or a few of the largest tech companies.Instead of doing the kind of introspection necessary to please average people, they'd rather paper over their problems with ideas like generative AI — a big, noisy, and superficially impressive doodad that makes them feel cool for a minute but only makes them feel bad when they drive it back to their empty, featureless apartment. Generative AI is the biggest, dumbest attempt that tech has ever made to escape the fallout of building companies by acquiring other companies, taking their eyes off actually inventing things, and ignoring the most important part of their world: the customer.And, like any divorce, lawyers will make a great deal of money either way.<a target="_blank" rel="" href="https://www.businessinsider.com/author/ed-zitron">Ed Zitron</a> is the CEO of <a target="_blank" rel="nofollow noopener" href="https://www.ezpr.com/">EZPR</a>, a national tech and business public-relations agency. He is also the author of the tech and culture newsletter <a target="_blank" rel="nofollow noopener" href="https://ez.substack.com/">Where's Your Ed At</a> and the host of <a target="_blank" rel=" nofollow" href="https://www.betteroffline.com/">the "Better Offline" podcast</a>.

Sweaty, desperate, and sad: Big Tech is giving off divorced dad energy

<ul class="summary-list"><li>Apple announced its Vision Pro headset at its Worldwide Developer Conference on Monday.</li><li>But the $3,499 price tag prompted groans, sighs, and laughter from the audience.</li></ul>There's one product that has been making all the headlines from Apple's Worldwide Developer Conference in Cupertino, California, on Monday.The announcement of the <a href="https://www.businessinsider.com/apple-vision-pro-mixed-reality-headset-specs-cost-release-date-2023-6">Vision Pro</a> headset marked the tech giant's foray into the <a href="https://www.businessinsider.com/mark-zuckerberg-metaverse-wont-give-up-apple-2023-5">metaverse</a> — although the company stayed clear of using that branding.But on TikTok and Twitter, everyone has been laughing about the audience's reaction to the Vision Pro's eye-watering price tag.Check out the symphony of boos, groans, and sighs as the crowd was told <a href="https://www.businessinsider.com/why-apples-vision-pro-beats-metas-headset-2023-6">Apple's headset</a> would start at $3,499. That TikTok amassed 8.7 million views, and tweets reposting it were also seen millions of times.The most popular <a href="https://twitter.com/LolOverruled/status/1665825460863877120?s=20" target="_blank" rel="noopener">take</a> was comparing the audience to the disappointed crowd in "Wii Sports," the cartoonish Nintendo game."Audience legit went Wii Bowling when you throw the ball backwards," one user <a href="https://twitter.com/MahouShoujoMoon/status/1665884040275324928?s=20" target="_blank" rel="noopener">added</a>.You hear a similar sigh when hitting a golf ball into the water on the Wii – the <a href="https://twitter.com/LiquidHbox/status/1665879184239996930" target="_blank" rel="noopener">comparison</a> is uncanny.Laughter could also be heard in a <a href="https://twitter.com/DrewOden/status/1665811236993527808" target="_blank" rel="noopener">recording</a> from another angle.The reaction is all the more interesting because the annual conference is typically attended by only the most enthusiastic Apple fans.Tim Cook may be hoping they've put the <a href="https://www.businessinsider.com/personal-finance/apple-launches-high-yield-savings-account-2023-4">high-yield Apple savings account</a> to use."The Vision Pro's $3,499 sticker price will inhibit adoption, but Apple is not looking to make money off this product just yet," Anisha Bhatia, a senior technology analyst at GlobalData, said."The Vision Pro is Apple's attempt at cracking open the extended reality (XR) door to create an addressable market with iterations of Vision Pro in the years to come," she said.Apple did not immediately respond to a request for comment.

The crowd at the unveiling of Apple's Vision Pro headset let out a collective groan when they found out how wildly expensive it was

<ul class="summary-list"><li>Apple's new mixed-reality headset, the Vision Pro, was unveiled on Monday.</li><li>Since its announcement, the internet has been relentlessly trashing the new gadget.</li></ul>The internet has been having a field day dunking on Apple's new $3,499 mixed-reality headset, the <a href="https://www.businessinsider.com/why-apples-vision-pro-beats-metas-headset-2023-6">Vision Pro</a>.The new gadget is slated to launch next year and was <a href="https://www.businessinsider.com/apple-vision-pro-mixed-reality-headset-specs-cost-release-date-2023-6">unveiled at the company's annual keynote at the Worldwide Developers Conference on Monday</a>.Vision Pro has been years in the making, reportedly with <a href="https://www.wired.com/story/apple-mixed-reality-headset-delayed/">some setbacks</a> and product-design compromises along the way.There's some praise for the product — <a href="https://www.businessinsider.com/why-apples-vision-pro-beats-metas-headset-2023-6">Insider's Nicholas Carlson compared the Vision Pro to Meta's Oculus virtual-reality</a> headset and found that the former came out on top. He said that Apple's offering was "lighter" and looked "less like a giant plastic PC strapped to your face and more like the nicest ski goggles at a resort."Yet, it may have one fatal flaw — the Vision Pro was just another pair of nerd goggles that would make most people look decidedly uncool, <a href="https://www.businessinsider.com/apple-vision-pro-fatal-flaw-nerd-goggles-uncool-2023-6">Insider's Alistair Barr wrote</a> on Tuesday.And ever since the announcement, people have been relentlessly mocking <a href="https://www.businessinsider.com/apple-vision-pro-mixed-reality-headset-specs-cost-release-date-2023-6" target="_blank" rel="noopener">Apple's first major product launch in more than eight years</a>. The main grouches are its goofy look, hefty price, and overall dystopian vibes.The gripe is valid — at $3,500, it costs the same as almost two months' rent in the US, where the median rent was around $1,900 in March, <a href="https://www.redfin.com/news/redfin-rental-report-march-2023/" target="_blank" rel="noopener">according to Redfin</a>.The hashtag "AppleVisionPro" has been trending on Twitter in the US since its release, with more than 137,000 tweets as of June 6, not including tweets indirectly referencing the gadget.<h2>Here's a quick dive into the internet's thoughts</h2>The Vision Pro is shaped like a pair of ski goggles, bestowing upon it endless meme potential."Wearing these skiing so I can watch subway surfers clips before barreling into gwyneth paltrow," one <a href="https://twitter.com/fibulaa/status/1665821532700958723?s=20" target="_blank" rel="noopener">tweet</a> that included a screenshot from Apple's official announcement video read. It references Paltrow's 2016 ski crash incident <a href="https://www.insider.com/gwyneth-paltrow-ski-collision-actress-thought-someone-assaulted-her-2023-3">that took the actor to court in March</a>."POV: the year is 2035 and HR is about to fire you," another tweet that attached the viral <a href="https://www.reddit.com/r/antiwork/comments/tno6rp/when_its_morning_you_get_a_zoom_call_and_you_see/" target="_blank" rel="noopener">Anne Hathaway Zoom call meme</a> edited with the Vision Pro headset read.It's also not Steve Jobs-approved, the internet believes."It's funny to imagine the violence with which Steve Jobs would have responded to this product. engineers would have been flogged, their weeping wounds salted. the design team would have been walled up in a Cupertino basement," a <a href="https://twitter.com/IwriteOK/status/1665814343282196483?s=20" target="_blank" rel="noopener">tweet</a> that received more than 15,000 likes as of June 6 read. A <a href="https://www.tiktok.com/@katamogz/video/7241280552735624453" target="_blank" rel="noopener">video</a> of the conference showing the crowd groaning at the price reveal has also gone viral on TikTok and Twitter, with close to 10 million combined views."This sounds like the disappointed crowd from Wii sports," a <a href="https://twitter.com/LolOverruled/status/1665825460863877120?s=20" target="_blank" rel="noopener">tweet</a> about the viral video said.As with most VR-related releases, this one wasn't safe from comparisons to "Black Mirror" and "Ready Player One," either."We one step closer to that one black mirror episode," a <a href="https://twitter.com/raptalksk/status/1665795739568447489?s=20" target="_blank" rel="noopener">tweet</a> with almost 10,000 likes read, referencing "Striking Vipers," a "<a href="https://www.insider.com/netflix-teaser-black-mirror-season-6-hiatus-cera-hayek-beetz-2023-4">Black Mirror</a>" episode about a virtual-reality fighting game.Apple did not immediately respond to a request for comment sent outside regular business hours.

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