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It is not everyday that two A-list celebrities come together. In the last two years, this rare occurrence has happened at least thrice, bringing to the fore a class of power couples. And, their combined brand value can top the charts. Earlier too, legendary Bollywood actors Amitabh and Jaya Bacchan came together for endorsing <keyword id="413856" type="COMPANY" weightage="20" keywordseo="Kalyan-Jewellers">Kalyan Jewellers</keyword> Mudhra collection as parents to a would-be bride. Though Shah Rukh Khan and Gauri Khan also did a few ads like D'decor together, experts believe the real moolah lies in the paired reigning superstars. The latest entrant into this short and exclusive club are Ranbir Kapoor and Alia Bhatt, who are also coming together for a soon-to-be released movie. Alia Bhatt and Ranbir Kapoor 
 
 
 
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 Hitting the nail before they turn a married couple, e-commerce giant Flipkart roped Alia Bhatt and Ranbir Kapoor for a national campaign. They play the role of a couple too where Alia is seen commenting on Ranbir’s clothing style. Alia who is high on successes like Raazi and Gully Boy makes more from brand endorsements, as compared to Ranbir who had a spate of flops before the release of Sanju this year. The 26-year-old actor, Alia Bhatt has collaborated with some of the best brands in India and is the first celeb to promote Uber Eats, Nokia and Make My Trip. She reportedly <a href="https://www.marketingmind.in/reasons-why-alia-bhatt-has-become-popular-in-brand-endorsements/">has a brand value </a> of $98,10,700. Ranbir Kapoor reported has a brand value of ₹1.39 billion, according to Duff and Phelps' Celebrity Brand Valuation Report 2018. But together, both their fortunes could change and so will that of the brands they would be a part of. Together they have an estimated brand value of ₹2.77 billion Deepika Padukone and Ranveer Singh 
 
 
 
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 The star couple Deepika Padukone and Ranveer Singh have around 40 brands together in their kitty. And some of them are competitors. For instance, Ranveer Singh endorses Make My Trip while Deepika promotes GoIbibo. But electronics brand Lloyd also brought them together to do what they do best--as newlyweds to endorse the company’s household electronics like air conditioners, LED TVs among others. According to a report by ESP properties, “Their successive blockbusters and the buzz around their wedding for months before the event, was enough to earn them a spot in the top 3 brand favorite stars of the year.” Ranveer Singh earns over ₹840 million from more than 20 brand he endorses. He charges between ₹30-40 million to ₹40 million per advertisement. Ranveer Singh earned ₹626 millions alone in 2017 from brand endorsement, said Forbes list of 100 celebrities for 2017. Deepika Padukone is the top earner in brand endorsements amongst actresses. She promotes 18 brands and earns ₹750 million. The brand <keyword id="3056668" type="PERSON" weightage="20" keywordseo="deepveer">DeepVeer</keyword> has an estimated value of ₹1.59 billion. Anushka Sharma and <keyword id="6354486" type="PERSON" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword> 
 
 
 
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 The trendsetters in the latest category however remain Virat Kohli, the captain of the Indian cricket team, and his actor wife Anushka Sharma. And without they have more than one ‘couple’ endorsement. Both of them together<a href="https://www.livemint.com/industry/media/myntra-appoints-virat-kohli-anushka-sharma-as-first-brand-ambassadors-1556879575460.html"> reportedly have a brand value of $200 million</a> with 40 brands in their kitty like Head and Shoulders, Pepsi, Celkon, Boost, Audi, Fastrack, Nivea, Puma, American Tourister and Uber. The two have also been featured together in a clothing brand advertisement, Manyawar, for which they did a sequel after their marriage. In fact, it was an ad shoot that brought this couple together as they met in 2013 while shooting for Head and Shoulders. They recently shot an ad for Google Duo where Anushka Sharma and Virat Kohli show their goofy relationship. “In 2017, #Virushka was evidently the year’s Power Couple.Colgate skillfully leveraged the fandom of both the stars separately this year.” said the ESP Properties report. Virat Kohli is the star of the brand endorsement <a href="https://economictimes.indiatimes.com/industry/services/advertising/virat-kohli-tops-powerful-celebrity-brands-list-with-a-brand-value-of-170-9-million/articleshow/67469396.cms">as he was listed</a> as the most powerful celebrity brand in the list of Duff &amp; Phelps at the brand valuation of $170.9 million. Virat Kohli is also the first Indian sportsperson to sign a deal worth ₹10 billion with Puma. Kohli signed the eight-year deal with the lifestyle brand last year.

DeepVeer, Virushka and now Alia-Ranbir are power ‘couple brand ambassadors’

<ul><li>The celebrity duo <keyword id="3801109" type="PERSON" weightage="20" keywordseo="Virat-Kohli-and-Anushka-Sharma">Virat Kohli and Anushka Sharma</keyword> are India’s leading power couple </li><li>Ranbir-Alia are the most stylish couple in India </li><li>Deepika Padukone and <keyword id="106133" type="PERSON" weightage="20" keywordseo="Ranveer-Singh">Ranveer Singh</keyword> are India's leading traditional couple </li></ul>The celebrity duo Virat Kohli and Anushka Sharma are India’s leading power couple, followed by Deepika Padukone and Ranveer Singh. The third leading power couple in India is <keyword id="5357" type="PERSON" weightage="20" keywordseo="Twinkle-Khanna">Twinkle Khanna</keyword> and <keyword id="2823" type="PERSON" weightage="20" keywordseo="Akshay-Kumar">Akshay Kumar</keyword>,<a href="https://www.business-standard.com/article/current-affairs/virat-kohli-anushkha-sharma-india-s-leading-power-couple-says-study-119110100022_1.html"> according to a study by Indian Institute of Human Brands</a> (IIHB). Virushka as Virat and Anushka were hailed to an advertiser’s dream come true as as they combine the best of both worlds---Bollywood and sports-- both of which Indians are obsessed with. Kohli is not just the captain of the Indian cricket team but also a youth icon while Sharma is an A-list actress. All the other couples in the list are both from the movie industry. One of their first ads together is Manyavaar-Mohey, a premium Indian clothing brand. Mumbai-based IIHB studied the popular power couples in India through a set of 24 brand attributes that includes how these couples perceive youth and what they represent to people. The other power couple studied by IIHM were Ranbir Kapoor and Alia Bhat, Abhishekh Bachchan and <keyword id="6366471" type="PERSON" weightage="20" keywordseo="Aishwarya-Rai">Aishwarya Rai</keyword> Bachchan and Saif Ali Khan and Kareena Kapoor Khan. Here are some of the other titles for Bollywood couples: The most stylish couple <div type="image" title="DE482B30-0CA1-446E-B17F-9794BE27406C" tempid="50174" msid="71847645" hostid="261"></div>

 Ranbir Kapoor and Alia Bhatt are the most stylish couple in India followed by Saif Ali Khan and Kareena Kapoor. Ranbir and Alia has just been roped in for an ad for Lays by Pepsi while Kapoor and Khan are yet to come together for a brand. The most traditional couple: <div type="image" title="80EFDDC8-90D4-422A-8DA6-31E29F751778" tempid="50180" msid="71847646" hostid="261"></div>

 Deepika Padukone and Ranveer Singh are India's leading traditional couple followed by Abhisekh Bachchan and Aishwarya Rai Bachchan. Abishek and Aishwarya had earlier come together for brands like Prestige but currently do not endorse a brand together. Deep-Veer together can be seen promoting Lloyd, an air conditioning brand The most distinctive couple: <div type="image" title="CF6EFDD4-135B-4FDB-9EF7-2DA4375D9274" msid="71847687" hostid="261"></div>

 Akshay and Twinkle Khanna are the most distinctive celebrity couple. While Akshay is a top grossing Bollywood actor, Twinkle too carved a niche for herself as a columnist and a writer who published two books. They both endorse Fortune Basmati Rice. The other celebrity couple who didn’t make it to the list was Gauri Khan and Shahrukh Khan. While Shah Rukh is the uncrowned king of Bollywood, Gauri too runs an interior design business. In fact it is her influence as a decorator that earned the couple an endorsement with premium furnishings brand --De D’cor. See Also: <div type="Article" hostid="261" msid="71818230" title="Five Netflix shows you shouldn’t watch while eating" mstype="2" mssubtype="0"></div>

Virat and Anushka lead list of power couples overtaking Deepika-Ranveer, Akshay-Twinkle

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DeepVeer, Virushka and now Alia-Ranbir are power ‘couple brand ambassadors’

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Virat and Anushka lead list of power couples overtaking Deepika-Ranveer, Akshay-Twinkle

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