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Off-screen love stories: Cinestars who married famous personalities outside the industry

It is not everyday that two A-list celebrities come together. In the last two years, this rare occurrence has happened at least thrice, bringing to the fore a class of power couples. And, their combined brand value can top the charts. Earlier too, legendary Bollywood actors Amitabh and Jaya Bacchan came together for endorsing <keyword id="413856" type="COMPANY" weightage="20" keywordseo="Kalyan-Jewellers">Kalyan Jewellers</keyword> Mudhra collection as parents to a would-be bride. Though Shah Rukh Khan and Gauri Khan also did a few ads like D'decor together, experts believe the real moolah lies in the paired reigning superstars. The latest entrant into this short and exclusive club are Ranbir Kapoor and Alia Bhatt, who are also coming together for a soon-to-be released movie. Alia Bhatt and Ranbir Kapoor 
 
 
 
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 Hitting the nail before they turn a married couple, e-commerce giant Flipkart roped Alia Bhatt and Ranbir Kapoor for a national campaign. They play the role of a couple too where Alia is seen commenting on Ranbir’s clothing style. Alia who is high on successes like Raazi and Gully Boy makes more from brand endorsements, as compared to Ranbir who had a spate of flops before the release of Sanju this year. The 26-year-old actor, Alia Bhatt has collaborated with some of the best brands in India and is the first celeb to promote Uber Eats, Nokia and Make My Trip. She reportedly <a href="https://www.marketingmind.in/reasons-why-alia-bhatt-has-become-popular-in-brand-endorsements/">has a brand value </a> of $98,10,700. Ranbir Kapoor reported has a brand value of ₹1.39 billion, according to Duff and Phelps' Celebrity Brand Valuation Report 2018. But together, both their fortunes could change and so will that of the brands they would be a part of. Together they have an estimated brand value of ₹2.77 billion Deepika Padukone and Ranveer Singh 
 
 
 
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 The star couple Deepika Padukone and Ranveer Singh have around 40 brands together in their kitty. And some of them are competitors. For instance, Ranveer Singh endorses Make My Trip while Deepika promotes GoIbibo. But electronics brand Lloyd also brought them together to do what they do best--as newlyweds to endorse the company’s household electronics like air conditioners, LED TVs among others. According to a report by ESP properties, “Their successive blockbusters and the buzz around their wedding for months before the event, was enough to earn them a spot in the top 3 brand favorite stars of the year.” Ranveer Singh earns over ₹840 million from more than 20 brand he endorses. He charges between ₹30-40 million to ₹40 million per advertisement. Ranveer Singh earned ₹626 millions alone in 2017 from brand endorsement, said Forbes list of 100 celebrities for 2017. Deepika Padukone is the top earner in brand endorsements amongst actresses. She promotes 18 brands and earns ₹750 million. The brand <keyword id="3056668" type="PERSON" weightage="20" keywordseo="deepveer">DeepVeer</keyword> has an estimated value of ₹1.59 billion. Anushka Sharma and <keyword id="6354486" type="PERSON" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword> 
 
 
 
 <div type="image" title="_eccb0bfa-ec88-11e8-b312-d5ded9c11306" msid="69660095" hostid="261" caption="&amp;lt;p&amp;gt;&amp;lt;sup&amp;gt;A still from Manyavar ad&amp;lt;/sup&amp;gt;&amp;lt;/p&amp;gt;"></div>









 The trendsetters in the latest category however remain Virat Kohli, the captain of the Indian cricket team, and his actor wife Anushka Sharma. And without they have more than one ‘couple’ endorsement. Both of them together<a href="https://www.livemint.com/industry/media/myntra-appoints-virat-kohli-anushka-sharma-as-first-brand-ambassadors-1556879575460.html"> reportedly have a brand value of $200 million</a> with 40 brands in their kitty like Head and Shoulders, Pepsi, Celkon, Boost, Audi, Fastrack, Nivea, Puma, American Tourister and Uber. The two have also been featured together in a clothing brand advertisement, Manyawar, for which they did a sequel after their marriage. In fact, it was an ad shoot that brought this couple together as they met in 2013 while shooting for Head and Shoulders. They recently shot an ad for Google Duo where Anushka Sharma and Virat Kohli show their goofy relationship. “In 2017, #Virushka was evidently the year’s Power Couple.Colgate skillfully leveraged the fandom of both the stars separately this year.” said the ESP Properties report. Virat Kohli is the star of the brand endorsement <a href="https://economictimes.indiatimes.com/industry/services/advertising/virat-kohli-tops-powerful-celebrity-brands-list-with-a-brand-value-of-170-9-million/articleshow/67469396.cms">as he was listed</a> as the most powerful celebrity brand in the list of Duff &amp; Phelps at the brand valuation of $170.9 million. Virat Kohli is also the first Indian sportsperson to sign a deal worth ₹10 billion with Puma. Kohli signed the eight-year deal with the lifestyle brand last year.

DeepVeer, Virushka and now Alia-Ranbir are power ‘couple brand ambassadors’

Indian cricketer <a href="http://Are Virat and Anushka getting back together, or they never really broke up in the first place?">Virat Kohli </a>and Bollywood actress <keyword id="6357860" type="PERSON" weightage="20" keywordseo="Anushka-Sharma">Anushka Sharma</keyword>, both 27, who were reported to have broken up a few months back, were seen dining together at an upscale Mumbai restaurant last night. This news has grabbed the eyeballs of everyone in the country, either for good reasons or bad. 
 
This date of sorts was preceded by Kohli’s now <a href="http://www.businessinsider.in/Shame-Virat-Kohli-lashes-out-at-netizens-trolling-Anushka-Sharma/articleshow/51584343.cms">famous rant </a>on social media where he called out all the ‘Anushka shamers’ for blaming his bad performance on her and asking people to respect her. He said in his post on Instagram that Anushka had always showered him with positivity. This is exactly the reason why Virat calls these online trolls uneducated and uncompassionate. 
 
The long post on his social media handles had garnered a lot of attention, not only because of the hard-hitting words that the angry young man had used, but also because nowhere in the post did Virat use past tense, forcing people to think that he still is very much in love with Anushka. 
 
Take this for example, 
 
“If anything she has only motivated and given me more positivity.” [sic] 
 
Now, Virat proved that he is a gentleman by standing up for a lady in distress, but had they actually broken up, wouldn’t the sentence require a few more ‘hads’ and ‘gaves’? 
 
It’s quite possible that Virat and Anushka, both of whom are known to be private people, decided to take some time off each other, like many other couples with strenuous work commitments. It’s known that Anushka has been in London for the shooting of <a href="http://www.businessinsider.in/Aamir-Khan-and-Anushka-Sharma-crowned-hottestvegetarians-by-PETA/articleshow/50367438.cms">Ae Dil Hai Mushkil</a>, and is also training hard for the role of a wrestler in <a href="http://www.businessinsider.in/Salman-Khans-new-look-in-Sultan-isnt-what-you-imagined/articleshow/50915531.cms">Sultan</a>, which is why, one can safely think that she just didn’t find the time <a href="http://www.businessinsider.in/Aamir-Khan-and-Anushka-Sharma-crowned-hottestvegetarians-by-PETA/articleshow/50367438.cms">to visit Kohli </a>on the grounds or go out with him for lunches and dinners. 
 
Now, whatever the truth may be, one thing is certain. The whole online troll thing has given their relationship a new perspective, because had they broken up, this is what has brought them back together, and had they not, this is what would have tested their love for each other, which we must say, they have passed with flying colors.

Are Virat and Anushka getting back together, or they never really broke up in the first place?

<keyword id="6354486" type="PERSON" weightage="100" keywordseo="Virat-Kohli">Virat Kohli</keyword>, who led India to a smashing victory in last night’s match against Australia, has finally spoken against netizens who troll his alleged ex-girlfriend <keyword id="6357860" type="PERSON" weightage="100" keywordseo="Anushka-Sharma">Anushka Sharma</keyword> for breaking up with Kohli and bringing good luck to the Indian cricket team. 
 
When they were romantically involved, people were associating Sharma with bad luck and negativity because coincidentally, Kohli was going through a bad phase in his career at that time, making people believe that she was the reason for his poor performance on-field. 
 
Moreover, ever since they have broken up, even though no official statement was issued by either of them in this regard, people have been thanking her for this, because Kohli has led India to many victories in the recent past. 
 
The blue-eyed boy of Indian cricket has finally spoken against these uncompassionate folks on his social media accounts at Instagram and Twitter. 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Shame on people for trolling <a href="https://twitter.com/AnushkaSharma">@AnushkaSharma</a> non-stop. Have some compassion. She has always only given me positivity <a href="https://t.co/OBIMA2EZKu">pic.twitter.com/OBIMA2EZKu</a>
	— Virat Kohli (@imVkohli) <a href="https://twitter.com/imVkohli/status/714376407606960128">March 28, 2016</a></blockquote>
On Instagram, he wrote a detailed post about what he felt. 
 
 
<blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-version="6" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);">
	<div style="padding:8px;">
		<div style=" background:#F8F8F8; line-height:0; margin-top:40px; padding:42.96875% 0; text-align:center; width:100%;">
			<div style=" background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAAGFBMVEUiIiI9PT0eHh4gIB4hIBkcHBwcHBwcHBydr+JQAAAACHRSTlMABA4YHyQsM5jtaMwAAADfSURBVDjL7ZVBEgMhCAQBAf//42xcNbpAqakcM0ftUmFAAIBE81IqBJdS3lS6zs3bIpB9WED3YYXFPmHRfT8sgyrCP1x8uEUxLMzNWElFOYCV6mHWWwMzdPEKHlhLw7NWJqkHc4uIZphavDzA2JPzUDsBZziNae2S6owH8xPmX8G7zzgKEOPUoYHvGz1TBCxMkd3kwNVbU0gKHkx+iZILf77IofhrY1nYFnB/lQPb79drWOyJVa/DAvg9B/rLB4cC+Nqgdz/TvBbBnr6GBReqn/nRmDgaQEej7WhonozjF+Y2I/fZou/qAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;">
				&#xa0;</div>
		</div>
		
			<a href="https://www.instagram.com/p/BDfY8nWh_HI/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">Shame on those people who have been having a go at anushka for the longest time and connecting every negative thing to her. Shame on those people calling themselves educated. Shame on blaming and making fun of her when she has no control over what i do with my sport. If anything she has only motivated and given me more positivity. This was long time coming. Shame on these people that hide and take a dig. And i dont need any respect for this post. Have some compassion and respect her. Think of how your sister or girlfriend or wife would feel if someone trolled them and very conveniently rubbished them in public. #nocompassion#nocommonsense</a>
		<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">
			A photo posted by Virat Kohli (@virat.kohli) on
		<time datetime="2016-03-28T08:44:52+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">
			Mar 28, 2016 at 1:44am PDT</time>
	</div>
</blockquote>
 
 
Kudos, Virat! It takes a lot of efforts to speak up for your loved ones, and even more for standing up for those who no longer hold the same place in your life. 
 
<a href="https://i.ytimg.com/vi/L1-Wwpyfyx0/maxresdefault.jpg">Image source</a>

Shame: Virat Kohli lashes out at netizens trolling Anushka Sharma

Money can't buy happiness, or ensure marital success, but it can certainly buy a very, very <keyword id="22383832" type="General" weightage="20" keywordseo="expensive-wedding" source="keywords">expensive wedding</keyword>. <keyword id="20178842" type="General" weightage="20" keywordseo="Anant-Ambani" source="keywords">Anant Ambani</keyword> and <keyword id="20178843" type="General" weightage="20" keywordseo="Radhika-Merchant" source="keywords">Radhika Merchant</keyword>’s upcoming wedding is often dubbed as the wedding of the year and is perhaps the most talked-about event in recent times. After kicking off celebrations earlier this year with their first pre-wedding festivities in Gujarat, the billionaire family followed it up with a star-studded luxury cruise to Italy for another pre-wedding affair — there are some things that only the Ambanis can conceive of, after all. Thankfully, the happy couple is finally getting hitched. In the interim, speculations are rife on just how much of his wealth the senior Mr Ambani has parted with for his son’s nuptials. Internet trolls even suggest that Jio’s potential IPO plans are in part to compensate for the extravagant spending on the wedding. Jokes aside, while we won’t know for sure just how much has been spent on this wedding until after it has culminated, it promises to win the title of the most expensive wedding in the world in recent times. In the meantime, we can take you through some of the most pricey <keyword id="22383831" type="General" weightage="100" keywordseo="big-fat-Indian-weddings" source="keywords">big fat Indian weddings</keyword>! <h2>Isha Ambani and <keyword id="20288912" type="General" weightage="20" keywordseo="Anand-Piramal" source="keywords">Anand Piramal</keyword>’s 700-crore wedding </h2>Daughter of billionaire <keyword id="19916798" type="General" weightage="20" keywordseo="Mukesh-Ambani" source="keywords">Mukesh Ambani</keyword>, Isha had a week-long extravaganza costing Rs 700 crores, or roughly $100 million. The celebration spanned across Udaipur (India), Lake Como (Italy), and Mumbai (India), with celebrities performing and the ceremony on a private island. <h2>Double Wedding of Roy Brothers cost 554 crores</h2>In 2004, the sons of business tycoon Subrata Roy, the former chairman of the Sahara Group, <keyword id="22383834" type="General" weightage="20" keywordseo="Sushant-Roy" source="keywords">Sushant Roy</keyword> and Seemanto Roy's wedding cost Rs 554 crore $75 million. Held at a Lucknow stadium, it was a week-long party with over 11,000 guests flown in by private jets, including Bollywood stars and sports personalities. <h2>Brahmani Reddy's 500-crore wedding</h2>The 2016 wedding of Brahmani Reddy, daughter of mining magnate and former politician Gali Janardhana Reddy, to Rajiv Reddy was a $74 million affair (Rs 500 crore). The five-day celebration at Bangalore Palace hosted 50,000 guests, including celebrities and politicians. <h2> Shristi Mittal and Gulraj Behl’s wedding costed 500 crores</h2>Steel tycoon Promod Mittal’s daughter, Shristi Mittal, married Gulraj Behl spent the same amount of money as the Reddys during their three-day celebration in Barcelona, Spain in 2013. It had 500 guests, a menu by a celebrity chef, and a giant six-tier cake. Helicopters even captured the event from above! <h2>Another Mittal wedding worth 240 crores </h2>Lakshmi Mittal from the same steel tycoon family had his daughter <keyword id="22383833" type="General" weightage="20" keywordseo="vanisha-mittal" source="keywords">Vanisha Mittal</keyword> married to Amit Bhatia in a grand Parisian wedding that cost Rs 240 crores ($55 million) back in 2004! The six-day celebration featured performances by celebrities like Kylie Minogue and Bollywood stars. A play was written for the pre-wedding events, and the main ceremony was held at a 17th-century chateau. We think it’s fair to say that this couple sort of set the precedent for the other expensive weddings that followed. <h2>Sonam Vaswani's 210-crore wedding </h2>In 2017, Sonam Vaswani's wedding to Navin Fabiani cost Rs 210 crores ($30 million) and was held at a royal venue in Vienna (Austria). Sonam is the daughter of Stallion Group founder Sunil Vaswani while Navin is a UAE- and Mumbai-based businessman. The festivities took place across multiple palaces. <h2>Virat Kohli and Anushka Sharma's 100-crore wedding </h2>Celebrity couple Virat Kohli and Anushka Sharma reportedly spent Rs 100 crores ($15 million) on their wedding in Italy in 2017. Virushka’s nuptials were attended by just 40 guests but they got married in Lake Como, which would explain the expenditure! The couple also held a reception later in Mumbai. <h2>Looking ahead: a billion-dollar <keyword id="20727512" type="General" weightage="20" keywordseo="Ambani-wedding" source="keywords">Ambani wedding</keyword>?</h2>With pre-wedding festivities already costing a reported US$100 million, the upcoming wedding of Anant Ambani is poised to break records. Whether it surpasses past extravagance remains to be seen, but one thing's for sure: it will be a spectacle to remember. Also Read: <a href="https://www.businessinsider.in/entertainment/news/anant-ambani-radhika-merchant-wedding-key-details-on-performances-menu-guest-list-and-yes-the-traffic-advisory/articleshow/111655198.cms" data-type="tilCustomLink">Key details on the Anant Ambani-Radhika Merchant wedding</a>

How the Ambani wedding weighs up against some famous, expensive, big fat Indian weddings

<ul><li>The celebrity duo <keyword id="3801109" type="PERSON" weightage="20" keywordseo="Virat-Kohli-and-Anushka-Sharma">Virat Kohli and Anushka Sharma</keyword> are India’s leading power couple </li><li>Ranbir-Alia are the most stylish couple in India </li><li>Deepika Padukone and <keyword id="106133" type="PERSON" weightage="20" keywordseo="Ranveer-Singh">Ranveer Singh</keyword> are India's leading traditional couple </li></ul>The celebrity duo Virat Kohli and Anushka Sharma are India’s leading power couple, followed by Deepika Padukone and Ranveer Singh. The third leading power couple in India is <keyword id="5357" type="PERSON" weightage="20" keywordseo="Twinkle-Khanna">Twinkle Khanna</keyword> and <keyword id="2823" type="PERSON" weightage="20" keywordseo="Akshay-Kumar">Akshay Kumar</keyword>,<a href="https://www.business-standard.com/article/current-affairs/virat-kohli-anushkha-sharma-india-s-leading-power-couple-says-study-119110100022_1.html"> according to a study by Indian Institute of Human Brands</a> (IIHB). Virushka as Virat and Anushka were hailed to an advertiser’s dream come true as as they combine the best of both worlds---Bollywood and sports-- both of which Indians are obsessed with. Kohli is not just the captain of the Indian cricket team but also a youth icon while Sharma is an A-list actress. All the other couples in the list are both from the movie industry. One of their first ads together is Manyavaar-Mohey, a premium Indian clothing brand. Mumbai-based IIHB studied the popular power couples in India through a set of 24 brand attributes that includes how these couples perceive youth and what they represent to people. The other power couple studied by IIHM were Ranbir Kapoor and Alia Bhat, Abhishekh Bachchan and <keyword id="6366471" type="PERSON" weightage="20" keywordseo="Aishwarya-Rai">Aishwarya Rai</keyword> Bachchan and Saif Ali Khan and Kareena Kapoor Khan. Here are some of the other titles for Bollywood couples: The most stylish couple <div type="image" title="DE482B30-0CA1-446E-B17F-9794BE27406C" tempid="50174" msid="71847645" hostid="261"></div>

 Ranbir Kapoor and Alia Bhatt are the most stylish couple in India followed by Saif Ali Khan and Kareena Kapoor. Ranbir and Alia has just been roped in for an ad for Lays by Pepsi while Kapoor and Khan are yet to come together for a brand. The most traditional couple: <div type="image" title="80EFDDC8-90D4-422A-8DA6-31E29F751778" tempid="50180" msid="71847646" hostid="261"></div>

 Deepika Padukone and Ranveer Singh are India's leading traditional couple followed by Abhisekh Bachchan and Aishwarya Rai Bachchan. Abishek and Aishwarya had earlier come together for brands like Prestige but currently do not endorse a brand together. Deep-Veer together can be seen promoting Lloyd, an air conditioning brand The most distinctive couple: <div type="image" title="CF6EFDD4-135B-4FDB-9EF7-2DA4375D9274" msid="71847687" hostid="261"></div>

 Akshay and Twinkle Khanna are the most distinctive celebrity couple. While Akshay is a top grossing Bollywood actor, Twinkle too carved a niche for herself as a columnist and a writer who published two books. They both endorse Fortune Basmati Rice. The other celebrity couple who didn’t make it to the list was Gauri Khan and Shahrukh Khan. While Shah Rukh is the uncrowned king of Bollywood, Gauri too runs an interior design business. In fact it is her influence as a decorator that earned the couple an endorsement with premium furnishings brand --De D’cor. See Also: <div type="Article" hostid="261" msid="71818230" title="Five Netflix shows you shouldn’t watch while eating" mstype="2" mssubtype="0"></div>

You Searched For "virushka" and got 6 results

Off-screen love stories: Cinestars who married famous personalities outside the industry

Ayush Mehrotra

DeepVeer, Virushka and now Alia-Ranbir are power ‘couple brand ambassadors’

Preeti Soni

Are Virat and Anushka getting back together, or they never really broke up in the first place?

Nandini Sharma

Shame: Virat Kohli lashes out at netizens trolling Anushka Sharma

Nandini Sharma

How the Ambani wedding weighs up against some famous, expensive, big fat Indian weddings

Ashmita Gupta

Virat and Anushka lead list of power couples overtaking Deepika-Ranveer, Akshay-Twinkle

Preeti Soni

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