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You Searched For "virtual brands" and got 20 results


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2 mins read

Walt Disney forms new AI and mixed reality division, will also oversee potential risks

Disney has created a new Office of Technology Enablement to spearhead the integration of AI and mix…

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3 mins read

Lamborghini's new hybrid supercar has 900 horsepower — and marks the brand's complete move to hybrid

Lamborghini's new Temerario hybrid supercar has 907 horsepower from its biturbo V8 and three electr…

Benjamin Zhang   


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2 mins read

A virtual restaurant brand run by robots is operating inside Travis Kalanick's CloudKitchens. Here's how it works.

Remy Robotics is operating a robot restaurant called Better Days inside Travis Kalanick's ghost kit…

Nancy Luna   


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24 mins read

The long, strange decline of one of America's most influential brands

Chicken Soup for the Soul was almost as big as the Bible. Then it lost its way.

Amanda Chicago Lewis   


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3 mins read

Omnicom is leveraging AI to optimize workflows with a virtual assistant

Omnicom, a marketing and communications company, incorporates artificial intelligence into its oper…

Freya Graham   


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6 mins read

I tried 5 virtual-reality workouts. The best ones transported me around the globe and got me to exercise for way longer.

I tried five virtual-reality workout apps, including Xponential+, FitXR, and Litesport, on my Meta …

Lara Walsh   


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4 mins read

'Ghost' menu massacre: Virtual brands face a reckoning as Uber Eats slashes 8,000 from its app

The Uber Eats crackdown comes a year after DoorDash began investigating virtual brands. Apps want d…

Nancy Luna   


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1 min read

Meta Quest users can now use Microsoft Word, Excel & PowerPoint in Virtual Reality

Microsoft has launched the basic Office suite, which includes Word, Excel and PowerPoint, for free …

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1 min read

This ghost kitchen serves up dishes for 10 restaurants – take a look inside

Growth Kitchen operates two sites in London where each brand has its own facilities.Grace Dean/Insi…

Grace Dean   


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3 mins read

Tinie Tempah breaks down why he launched a virtual restaurant brand selling wraps and fried chicken

"I've always liked the idea of people saying: 'Oh, Tinie, your raps are delicious,'" rapper Tinie T…

Grace Dean   


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3 mins read

The founder of a rapidly expanding restaurant company that's raised more than $50 million explains why he's banking on the future of virtual brands

"It's difficult to be good at everything," Taster founder Anton Soulier said. The company owns five…

Grace Dean   


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3 mins read

No, 'Stranger Things' star Noah Schnapp didn't open his own restaurant. It's the latest 'virtual brand' offering from IHOP.

To boost sales, IHOP is launching a third delivery-only brand. The new concept is called TenderFix …

Nancy Luna   


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3 mins read

Coca-Cola India's spending on brands to be highest in H2

Beverage major Coca-Cola is going to have its highest-ever spending on brands in the second half of…

PTI   


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2 mins read

Chick-fil-A is opening a new delivery-only restaurant in 2 cities that will serve wings, salads, and BLTs

Little Blue Menu will serve normal Chick-fil-A fare plus wings and other chicken dishes under three…

Mary Meisenzahl   


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2 mins read

'Virtual' restaurant brands are all the rage. Here's why stir-fry chain Genghis Grill created an almost-identical delivery-only brand.

Genghis Grill launched Stir Fry Chef, a virtual brand, at 40 of its 51 of its kitchens. An executiv…

Grace Dean   


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2 mins read

Wingstop debuts Thighstop, a new delivery-only menu and supply chain hack created to save the brand from soaring chicken wing prices

Thighstop will encourage the chain to buy whole chickens, reducing its supply chain costs, CEO Char…

Nancy Luna   


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1 min read

Meta launches Avatars store where users can buy designer brands like Balenciaga, Prada, and Thom Browne for their virtual selves

Meta CEO Mark Zuckerberg said the marketplace will be a space for creators to design and sell cloth…

Isabella Zavarise   


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4 mins read

A Redditor discovered that a San Francisco pizzeria operates over 70 brands on DoorDash from its kitchen, selling pasta, wings, desserts, and halal food

The address, 1338 Polk Street, is listed for more than 70 brands on DoorDash, including The Pasta S…

Grace Dean   


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2 mins read

Instagram's Twitter rival, Threads, is destined to become a boring playground for brands

Threads has surged to over 100 million users in less than a week, riding a hype wave. But the Meta …

Nathan McAlone   


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1 min read

SIGN UP NOW: Experts discuss the evolving role of retail media and the challenges of brand advertising

This virtual event features leaders in tech and retail discussing how business leaders can navigate…

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