Cricket holds a special place in the hearts of Indians, and it's hugely popular not only in India b…

Indian cricket players dominate the celebrity endorsement market, receiving 85% of the total endors…

Hyperice was founded in 2010 by Anthony Katz

Kohli is one of the most visible faces on television with more than 17 brands in his kitty

Among the celebrity couples, Anushka Sharma and Viral Kohli topped with 26% share of Ad Volumes.

Celebrity endorsements on TV has seen a visible increase in June

2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020

Premium Chinese handset maker iQOO, which recently announced its entry into India, on Wednesday rop…

The revival of brand Rahul Dravid

Dhoni’s previous soft drink endorsement deal with Pepsi Co ended in 2016. In the 11-year old a…

A PepsiCo spokesperson said in response to ET's query: "Virat's contract with PepsiCo is up for ren…

"Conversation volume in India has always been in the range of 1.5 lakh to 4 lakh. For the first tim…

Reportedly, Kohli gets paid Rs 8 crore to put a Spartan sticker on his bat, while Mahi gets Rs 6 cr…

Virat Kohli, captain of the Indian cricket team, remained the only Indian and sole cricketer to fea…

The 2-month-long campaign will run across TV, Digital platforms and outdoors including hoardings an…

The 26 years old is fast stepping up the ladder to the Rs.100 Crore club, reserved for only two cri…

Too Yumm! has expanded to many international markets and now is on its way to enter the kid’s categ…

The report titled ‘New is Gold’ brings forth how the advent of digital media and OTT platforms have…