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Top 10 richest cricketers in the world in 2024
Cricket holds a special place in the hearts of Indians, and it's hugely popular not only in India b…
With 30 brands each, Kohli, Dhoni & Rohit Sharma rule Indian sports endorsements
Indian cricket players dominate the celebrity endorsement market, receiving 85% of the total endors…
Bhakti Makwana
Hyperice makes its foray into India; onboards Virat Kohli as its first brand ambassador and athlete investor
Hyperice was founded in 2010 by Anthony Katz
What makes Virat Kohli the most loved brand ambassador during IPL
Kohli is one of the most visible faces on television with more than 17 brands in his kitty
Virat Kohli, Akshay Kumar and Kareena Kapoor are the most visible celebrity brand endorsers: Report
Among the celebrity couples, Anushka Sharma and Viral Kohli topped with 26% share of Ad Volumes.
Between April and June this year, 21% ads on TV were endorsed by celebrities: Report
Celebrity endorsements on TV has seen a visible increase in June
Virat Kohli bags another endorsement deal from Chinese smartphone company iQOO
Premium Chinese handset maker iQOO, which recently announced its entry into India, on Wednesday rop…
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020
Dhoni to power Coca Cola’s Powerade; signs 3 year endorsement deal
Dhoni’s previous soft drink endorsement deal with Pepsi Co ended in 2016. In the 11-year old a…
Decoding Rahul Dravid’s rising popularity among brands
The revival of brand Rahul Dravid
Virat Kohli outshines Dhoni yet again, this time off the field
"Conversation volume in India has always been in the range of 1.5 lakh to 4 lakh. For the first tim…
Virat Kohli is charging a bomb for endorsements. This is how much his fee is now
A PepsiCo spokesperson said in response to ET's query: "Virat's contract with PepsiCo is up for ren…
Virat Kohli’s bat earns him more than anyone else in the team
Reportedly, Kohli gets paid Rs 8 crore to put a Spartan sticker on his bat, while Mahi gets Rs 6 cr…
Virat Kohli jumps 34 places in Forbes' top-100 highest paid athletes in 2020
Virat Kohli, captain of the Indian cricket team, remained the only Indian and sole cricketer to fea…
Prega News ropes in Anushka Sharma as its brand ambassador
The 2-month-long campaign will run across TV, Digital platforms and outdoors including hoardings an…
How Virat Kohli makes and spends his money
The 26 years old is fast stepping up the ladder to the Rs.100 Crore club, reserved for only two cri…
Having established itself in the healthy snacking category, Too Yumm! to foray into kid’s category soon
Too Yumm! has expanded to many international markets and now is on its way to enter the kid’s categ…
Virat Kohli continues to be the most valuable celebrity with a brand value of $237.5 Million: Duff & Phelps Study
The report titled ‘New is Gold’ brings forth how the advent of digital media and OTT platforms have…