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<ul><li>Pampers’ latest reminds the audience that it takes two to raise a child. </li><li>Conceptualised by <keyword id="131262" type="PERSON" weightage="20" keywordseo="Leo-Burnett">Leo Burnett</keyword>, Pampers’ ad gets Indian dads to coach new dad <keyword id="6354486" type="UNKNOWN" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword>. </li></ul>Indian cricket team captain Virat Kohli and his wife <keyword id="6357860" type="PERSON" weightage="20" keywordseo="anushka-sharma">Anushka Sharma</keyword> were blessed with a baby girl on January 11, 2021. To help the new dad navigate the challenges that might come in his way now, Pampers has launched a hilarious advertisement. <br /><br />The ad features a few Indian dads talking about how raising a child is the biggest challenge amongst all and coach Virat Kohli on how to hold a baby right, how to bathe a baby, how to put the baby to sleep, how to change his baby’s diapers, etc., through cricket analogies. <br /><br />Conceptualised by Leo Burnett, the ad aims to remind the audience that it takes two to raise a baby. <br /><br />“Dear Virat, you’ve been there for the country so many times and it's time we’re there for you. We at Pampers believe that<a href="https://www.youtube.com/hashtag/ittakes2"> #ItTakes2</a> to raise a baby and here’s some fun advice from dads across the country. Because every dad needs a little help in the beginning - even the greatest of the greats!” read the ad’s YouTube caption. <br /><br />      <div type="Youtube" id="SnqPRgN5fNI" title="Pampers: Dads for Virat" thumbUrl="https://i.ytimg.com/vi/SnqPRgN5fNI/mqdefault.jpg"></div><br />#ItTakes2 is Pampers’ on-going campaign that reminds the audience that the involvement of both the mother and the father in baby chores and spending quality time with the baby is essential for the <a href="https://brandequity.economictimes.indiatimes.com/tag/cognitive">cognitive</a>, <a href="https://brandequity.economictimes.indiatimes.com/tag/social">social</a> as well as emotional well- being of the baby. <br /><br />      <div type="Youtube" id="8EMa4tT4ARA" title="Pampers ‘It takes 2’ - India" thumbUrl="https://i.ytimg.com/vi/8EMa4tT4ARA/mqdefault.jpg"></div><br />

Virat Kohli gets some coaching tips from Pampers Dads on how to be a good hands-on father

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Virat Kohli gets some coaching tips from Pampers Dads on how to be a good hands-on father

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