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<ul><li><keyword id="6360312" type="General" weightage="20" keywordseo="ONLY" source="Orion">ONLY</keyword> has launched its new anthem, The ONLY Thing I Want is Everything, ahead of the festive season.</li><li>The anthem features actor Ananya Pandey.</li><li>The ad has been created by <keyword id="180259" type="General" weightage="20" keywordseo="dentsu" source="Orion">Dentsu</keyword>.</li></ul>ONLY has launched an anthem, “The ONLY Thing I Want is Everything” festive campaign. The face of ONLY, Bollywood Actress <keyword id="3805597" type="General" weightage="20" keywordseo="ananya-panday" source="Orion">Ananya Panday</keyword>, features in a fun video created to inspire the ONLY girl and celebrate her uniqueness through authentic self-expression. <div type="Youtube" id="Qv44T3afbTE" title="ONLY | ONLY THING I WANT IS EVERYTHING | ANANYA PANDAY" thumbUrl="https://i.ytimg.com/vi/Qv44T3afbTE/mqdefault.jpg"></div> The ONLY girl is highly ambitious and also selective about what she wants. She loves her own company and is also the life of every party! And capturing this fascinating enigma between only and everything is the foundation of the campaign. The Gen-Z attitude of not wanting to settle for one thing and in turn wanting it all at once is perfectly captured in a memorable track which is all set to become the new age anthem. “This campaign was extra special for me as it allows me to re-iterate the idea that we really want it all. ONLY reflects what my generation represents: the importance of being true to ourselves while continuing to reach for the stars. And it only helps to do it all wearing ONLY.” Actress, Ananya Panday said on the association. “Remaining true to our brand’s core essence, it was important for us to re-iterate and celebrate the ONLY girl we designed for. This campaign and the new collection is emblematic of the modern ONLY consumer - aspirational, confident and edgy, and they define success on their terms. We are thrilled at this representation of the ONLY girl!” says Mr. <keyword id="332449" type="General" weightage="20" keywordseo="vineet-gautam" source="Orion">Vineet Gautam</keyword>, CEO and Country Head at Bestseller India. ONLY partnered with Dentsu, a multinational media and digital marketing communications company, to create this campaign. <keyword id="12269595" type="General" weightage="20" keywordseo="titus-upputuru-creative-head" source="Orion">Titus Upputuru, Creative Head</keyword>, <keyword id="2805309" type="General" weightage="20" keywordseo="taproot-dentsu" source="Orion">Taproot Dentsu</keyword> said, “It was fun working for ONLY’s festive campaign. Today’s young women are extremely ambitious. But, they are also very selective about what they want. We found this conundrum very interesting; the tension between Only and Everything. That’s how the idea came up: ‘The only thing I want is everything’. The ONLY collection for the season is amazing and Ananya Panday was sweet to work with. I had fun writing the song and was happy with the way the music turned out too. It’s got zing!” <keyword id="3345866" type="General" weightage="20" keywordseo="abhinav-kaushik" source="Orion">Abhinav Kaushik</keyword>, Office Head, Taproot Dentsu added “The excitement that we had whilst working on this ONLY campaign is abundantly visible through the super-cool execution. The Gen-Z attitude and the personality of the ONLY girl is brought to life in a manner that beautifully straddles the life and times of these millennials, their ambition and their desire to access, possess and be a part of everything and more – in a limited time. Their days filled with choices and tasks, and they don’t want to compromise on anything. That’s why the ONLY THING THEY WANT IS EVERYTHING.”

ONLY's new anthem featuring Ananya Pandey is all about celebrating the ethos of individuality and women empowerment

New Delhi, Apr 6 () Fashion retailers on Monday sought government support to ease fund flow and to compensate for essential expenses like vendor payments, rents and salaries, saying many players stare at insolvency and recovery from Covid-19 will be a long and arduous journey and with millions of jobs at risk.As a result of the mandatory closure of retail stores across India, the industry is facing an imminent and massive financial crisis with major disruption, they said."With the ongoing COVID-19 pandemic, the entire retail industry is witnessing uncertain and challenging times more than ever. Getting back on track will be a long and arduous journey as the way forward looks fluid with millions of jobs at risk," Benetton India Managing Director and CEO Sundeep Chugh told .Seeking support from the government, he said the aid will not only help the sector survive but will in turn save many families that are supported by the retail employed workforce.Expressing similar views, Bestseller India CEO &amp; Country Head Vineet Gautam said the impact of the coronavirus outbreak on the fashion retail segment is more pronounced. Fashion retailers are facing imminent financial crisis and insolvency in view of high cost of goods, fixed rentals, employee costs, etc, Gautam added. He further said that the government needs to come up with a "support package for the industry to ease fund flow and to compensate for essential expenses like vendor payments, rents and salaries". "Fashion retail supports a lot of small and medium garment factories which are labour intensive. A relief package will help us prioritise their daily wages and ensure these companies and their people can survive these tough times. This is required urgently as the market recovery is going to be very slow and it'll help all of us remain afloat," Gautam said.Forever New Country Manager Dhruv Bogra said that due to mandatory closure of retail Stores across India, the industry is facing an imminent and massive financial crisis and major disruption. Millions of jobs in retail are at risk as the impact will be felt for many months."Spykar Lifestyles CEO Sanjay Vakharia said the losses for the retail industry alone have crossed USD 30 billion in the fortnight and is rising. Under the current circumstances, the industry will take at least six months to get back on track in terms of cash inflows but there is a question mark on how many companies can actually survive this downfall for the next six months, he said.The losses over six months can cross a figure of about USD 700 billion based on the USD 30 billion loss for the fortnight and the recovery period of these losses can be over a decade for some business, Vakharia added. Last moth, IIFL Securities in a report had cautioned that the lockdown would force fashion and apparel industry to moderate launches and resort to heavy discounted sales to liquidate the old inventory."We expect apparel players to moderate launches in this season and focus on reducing inventory obsolescence risk," said the IIFL report. Cash flow concerns are likely to emerge for smaller peers, as the period of reduced operations elongate and this is likely to result in higher discounting as smaller peers rush to liquidate inventory during the recovery, it added.The focus for larger players is likely to be on ensuring that supply chain is ready with new-season launches so as to benefit from potential demand recovery in the second half of the current fiscal, the report said. RKL KRH MKJ

Lockdown: Fashion retailers seek govt support as many stare at insolvency; millions of jobs at risk

checkout Haryana winner, leading candidate list for state election 2019

It is a wonderful game, cricket. It grabs our emotions and takes them on a roller-coaster ride all the time, unaware of how much control it exercises over our conscience and the subconscience. It offers fans many triggers; some events sparking a hypothetical debate, others making them drown themselves in nostalgia. 
 <keyword id="13802" type="CITY" weightage="40" keywordseo="Rajasthan-Royals">Rajasthan Royals</keyword> hero <keyword id="84726" type="PERSON" weightage="40" keywordseo="Steve-Smith">Steve Smith</keyword>'s street-smart decision to pat a delivery from Kolkata Knight Riders's mystery bowler Sunil Narine into covers - left invitingly vacant by Gautam Gambhir perhaps under the mistaken notion that RR needed to get three runs - and complete two runs comfortably has been one such trigger this week. 
 Having written that Smith's intelligent play would have done Javed Miandad proud, I asked myself which Indian batsman would have acted with the sensibility that Smith showed off the final ball of a Super Over in a high-intensity game. One name sprang to mind: <keyword id="4166" type="PERSON" weightage="80" keywordseo="Ajay-Jadeja">Ajay Jadeja</keyword>. 
 
Nearly everyone else would have risked a guts-and-glory shot under the circumstances. In the mind's eye, one can see some of those who would have tried the big shot coming out with guns blazing and their reputations enhanced; but one can also see most coming up second best to the pressure of the occasion and the bowler. 
 
So what is it about Jadeja that makes me believe that he would have done exactly what Smith did in Abu Dhabi on Tuesday night? His deep knowledge of the laws of cricket, his ability to harness his own performance to secure the best results and a willingness to reach the goals with the minimum fuss make him the prime candidate. 
 
There are two instances of his craft that stand out - and these come a year on either side of his assault on Waqar Younis' bowling in the 1996 World Cup quarterfinal at Bangalore. In a North Zone Ranji Trophy limited-overs game against Services in 1995, he manipulated (rather than farmed) strike when with tailender Sonu Sharma. 
 
Haryana were in a poor way and it was imperative that Jadeja retain as much of the strike as possible. Services set the field in such a way that they would concede him a single to try and have a go at Sonu Sharma. But Jadeja, acknowledged as one of the sharpest brains in Indian cricket, was up to speed with that ploy. 
 
He came up a counter plan that not only helped his team but also forced BCCI to change the playing conditions. Jadeja and Sonu Sharma would cross but the man running to the danger end would turn from halfway down the pitch. They would get one run - with an umpire signalling one short - but Jadeja retained strike. 
 
Then, in a Ranji Trophy game against Services in Faridabad in 1997, Jadeja shared a last-wicket partnership of 72 with Vineet Jain. It must have taken some skill since Jadeja finished with 242 not out while Jain's contribution to the stand was a grand total of zero runs! 
 
Memories of these matches were strong enough reason to merit a call to the man himself. Jadeja came up with the names of Mahendra Singh Dhoni, Mohammad Kaif and Rahul Dravid as Indian batsmen who would have shown a similar acute awareness of the immediate task on hand and the possibilities opened up by the field placing to do just enough to get to the goal as Steve Smith did. 
 "MS has done it in an <keyword id="6354312" type="CITY" weightage="60" keywordseo="IPL">IPL</keyword> game," Jadeja said, setting me off on a search for an instance of Dhoni finishing a game with a simple single or a tantalizing two. It is easier to recall instances of Dhoni finishing games with a flourish, the ICC <keyword id="3859" type="SPORT" weightage="40" keywordseo="Cricket-World-Cup">Cricket World Cup</keyword> 2011 final against <keyword id="6355572" type="COUNTRY" weightage="40" keywordseo="Sri-Lanka">Sri Lanka</keyword> being on top of that list. 
 
Last year, Dhoni took on Sunrisers Hyderabad's Ashish Reddy and came up with a finishing sequence of dot, six, four and four to win a home game for Chennai Super Kings with two deliveries to spare. Jadeja was right, though. A year earlier, Dhoni flicked Rajasthan Royals' Stuart Binny to fine leg and picked up two runs off the last ball at the MA Chidambram Stadium in Chennai to complete a seven-wicket win. 
 
It is a wonderful game, cricket. It lets us dip into the past and come up with some amazing memories. Every action on the cricket field triggers visual images from another time.

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ONLY's new anthem featuring Ananya Pandey is all about celebrating the ethos of individuality and women empowerment

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Lockdown: Fashion retailers seek govt support as many stare at insolvency; millions of jobs at risk

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checkout Haryana winner, leading candidate list for state election 2019

BI India Bureau

IPL: Smith, Jadeja And The Art Of Pinching Victories

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